Isidingo semikhiqizo yokunakekelwa kwelanga siyakhula njengoba abantu beba nentshisekelo kakhulu kwezokungcebeleka nemisebenzi yangaphandle. Le ndlela yokuphila ivula indlela yemikhiqizo emisha yobuhle be-K ebhekana nokukhathazeka okuthile okuhlobene nangaphandle. Funda ukuthi amabhrendi asabela kanjani ekushintsheni kwezindinganiso zobuhle kanye nokwenza imali emakethe enenzuzo.
Okuqukethwe
Imakethe yobuhle yangaphandle yaseKorea ehehayo
Ukuqanjwa okusha ku-K-beauty yangaphandle
Izinto ezibalulekile zangaphandle
Imakethe yobuhle yangaphandle yaseKorea ehehayo
Ngemuva kwalolu bhubhane, abathengi baseKorea benza imisebenzi yokuzijabulisa yangaphandle, okuholela ekushintsheni kokuthandwa ngabathengi. Lokhu kusho ukwanda kwesidingo sangaphambi nangemuva kokushona kwelanga imikhiqizo yokunakekelwa ngamafomethi aqanjiwe kuzo zonke izigaba, okuhlanganisa i-skincare, izinwele, nezimonyo, ze-K-beauty.
Umkhakha wangaphandle nezemidlalo eSouth Korea kulindeleke ukuthi ukhule ku-CAGR ka-4.43% phakathi kuka-2022 no-2027, ufinyelele inani lemakethe lama-USD 2.92 billion ngo-2022. Le makethe ekhulayo iveza amathuba amasha emakethe. umkhakha wezobuhle.
Lesi sihloko sicubungula amathuba ajabulisayo emakethe ye-K-beauty nokuthi ukushintsha izinto eziza kuqala kubathengi kuba nomthelela kanjani ekwakhiweni komkhiqizo nokuqanjwa kabusha.
Ukuqanjwa okusha ku-K-beauty yangaphandle
Peal on amabalazwe ilanga
Njengoba abantu abaningi beqaphela izingozi zemisebe ye-UV, isidingo selanga Ukuvikelwa izokhuphuka ngokuhambisana nokuthandwa okukhulayo kwemisebenzi yangaphandle. Isizukulwane esisha siyasebenza futhi sitshale imali kwezemidlalo ezifana nokuhamba ngebhayisikili, igalofu, nethenisi, futhi izinhlobo zenza izinto ezintsha. ukwakheka okulula ukuzisebenzisa ngenkathi uqinisekisa ukuvikeleka okuphelele.
Iziqephu zelanga nezegalofu ziyizinto ezintsha zakamuva zangaphandle K-ubuhle, eklanyelwe ukuvimba kufika ku-99% wemisebe ye-UV. Nakuba abantu abaningi baseKorea bemukela isikhumba esishukiwe, abaningi basabambelele esimisweni sesikhumba esiphaphathekile. Abathengi bazoqhubeka nokutshala imali ukuvikela ukunakekelwa, noma ukugwema ubumnyama besikhumba, ukunciphisa ukushiswa yilanga, noma ukugcina impilo yesikhumba.
I-Xexymix ne-Oseque, ababili abaziwayo Korean amabhrendi, anikeza amapheshana egalufu enziwe ngokwezifiso okuthiwa avimba u-99% wemisebe ye-UVB ne-UVA. Ayatholakala ngezinhlobonhlobo osayizi, ukusikeka, nemibala, njengokumhlophe, beige, nokuphinki, okuvumela abasebenzisi ukuthi bakufanise nezingubo zabo. Amanye amabhrendi asebenzisa ifomula yobunikazi ehlanganiswe nama-hydrogel enziwe nge-propolis, i-Vitamin C, ne-collagen.
Product innovation ibalulekile empumelelweni yesikhathi eside, futhi amabhrendi kumele aqonde kahle izinto amakhasimende azo azithandayo ukuze akhe imikhiqizo esebenzayo. Njengoba kulindeleke ukuthi inani labantu begalofu linyuke ngo 35% ngo-2030, imikhiqizo kufanele yakhe entsha sweatproof namabala elanga aphefumulayo ahlinzeka ngokuvikeleka kwelanga ngenkathi futhi ekhulisa ukunethezeka. Ukwengeza, izitifiketi ezifakazela ukusebenza kahle zizoba nomthelela ezinqumweni zokuthenga zabathengi.
Izinkungu zokupholisa ngokushesha
Isidingo samafomethi angasindi, anganamafutha ahlinzeka ngokushesha ukupholisa imiphumela izokwanda, ikakhulukazi ezinyangeni ezifudumele. Ngokusho kuka-Olive Young, isidingo semikhiqizo yokunakekelwa kwelanga enjengamaski nama-toner pads sikhuphuke 129% ehlobo lika-2022. Njengoba amazinga okushisa enyuka, abathengi abaningi bazofuna ukupholisa izimonyo ezisiza ekwehliseni izinga lokushisa lesikhumba ukuze sishanye ngokushesha.
Imikhiqizo evame kakhulu esigabeni sokupholisa iyashisa amanzi izinkungu ezingafuthwa ebusweni nasemzimbeni wonke. Izinkungu ziqukethe amaminerali, okwenza afaneleke kuzo zonke izinhlobo zesikhumba, futhi ahlinzeka ngokushesha hydration ngenkathi kunciphisa ububomvu nokuluma. Lezi zakhiwo zihambisana ne-pH yesikhumba futhi zenziwe nge-pulp yesithelo kanye ne-extracts yamafutha abalulekile.
I-aloe vera kanye ne-peppermint zombili zaziwa kakhulu ngezakhiwo zazo zokupholisa futhi ziyizithako ezisetshenziswa kakhulu kuzo inkungu. Imikhiqizo ingaphinda ihlanganise izakhi zokunakekelwa kwesikhumba, njengezithako zamakhambi, ezinkungu zazo ukuze zinikeze izinzuzo ezengeziwe. Isibonelo, i-Purcell ithengisa a inkungu equkethe amaprotheni amaningi kunobisi ukusiza ukunciphisa izimbotshana zesikhumba.
Amabhrendi amaningi anikezela nge-aluminium egcwalisekayo inkungu ngamasayizi aphathekayo anezisetshenziswa ezilula ezisendleleni yokunciphisa imfucuza. Amakhasimende nawo azokwazisa brand ezihlinzeka ngezitifiketi zokusekela izimangalo zokunciphisa ukucasuka nokushiswa yilanga.
Ukuvikelwa kwezinwele nekhanda
Imakethe yokunakekelwa kwezinwele yaseKorea ibona ushintsho ngenxa yethonya elikhulayo lezinqubo zokunakekelwa kwesikhumba ekhanda nasekhanda. izinwele impilo. Amakhasimende afuna ikhwalithi ephezulu, izixazululo zemvelo ezibhekana nezinkinga ezithile zempilo yesikhumba nezinwele, futhi lesi sidingo esikhulayo siyashayela. umkhiqizo emisha.
OwaseNingizimu Korea izinwele imakethe yokunakekela yaziswa kakhulu I-USD 1.25 billion ngo-2022 futhi kulindeleke ukuthi ikhule ku-CAGR ka-4.18% phakathi kuka-2022 no-2026. Imikhiqizo eminingi isebenzisa leli thuba lemakethe yangaphandle enenzuzo ngokwethula ukuvikela nokulungisa okusha. ukwakheka eyenziwe kusetshenziswa izithako ezethembekile.
Imikhiqizo yenze imikhiqizo yangaphambi nangemuva kwelanga ukuze ivikele izinwele ekushiseni nasekulimaleni kwemvelo. Izinwele amathoni yimikhiqizo edumile yangaphambi kwelanga ngoba yengeza isendlalelo sokuzivikela ezungeze izinwele nesikhumba futhi ivimbe u-65.51% wokulimala kwe-UV. Le mikhiqizo iqukethe asebenzayo izithako ezisiza ukuvimbela ukulahleka kwezinwele, njenge-I-menthol ne-dexpanthenol. Ngakolunye uhlangothi, imikhiqizo ye-post-sun ihloselwe ukusiza ukupholisa isikhumba sekhanda futhi inikeze umswakama odingekayo.
Ukwelashwa kokushiswa yilanga: ukunakekelwa ngemuva
Ukuchayeka elangeni isikhathi eside ngenxa yokwanda kwemisebenzi yangaphandle kuzoshayela abathengi ukuthi bafune okusha ukunakekelwa kwesikhumba izinqubo ezondla, ezilungisayo, futhi ezigcwalisa isikhumba esonakele. Imikhiqizo yokupholisa ngejeli noma ngefomethi yokuthambisa, njengamakhilimu wamehlo, amathoni, izinto zokuhlanza, kanye namaski amashidi anciphisa ukuvuvukala futhi agcwalise amazinga omswakama, azoba nesidingo esikhulu. Lesi sidingo sibonisa ukuthi abathengi abaningi bakwazisa kakhulu ukunakekelwa kwangaphambi kokushona kwelanga.
Imikhiqizo ingathula okuphelele ukunakekelwa kwesikhumba umugqa ofanele ubusika nehlobo ngokusekelwe esifundeni. Bangasebenzisa futhi izithako zendabuko ezitholakala eSouth Korea, njengezimpande ze-licorice, ezisetshenziswa kakhulu kuzimonyo ngenxa yokuqina kwazo. epholile imiphumela. Imikhiqizo kufanele futhi ithuthukise amafomethi angasindi afaka ama-antioxidants kanye nokubuyisela amanzi emanzini izithako ukugqugquzela inqubo yokuphulukisa isikhumba.
Ama-Toner pads athandwa kakhulu phakathi Korean abathengi ababamba iqhaza emisebenzini yangaphandle ngoba bahlinzeka ngokukhululeka ngokushesha ezindaweni ezithintekile. Ngaphezu kwalokho, imaski yobuso efaka amanzi kanye nama-creams aqukethe izithako zemvelo zokubuyisela isimo sesikhumba azokhula ekudumeni ukusiza isikhumba lulama ngobusuku.
Okubalulekile kobuhle bangaphandle, obuphathekayo ohambweni
Izidingo zobuhle ezilungele ukuhamba, ezingasindi zizoqhubeka nokuduma kubathengi abahlezi besohambweni. Ukukhanya, imikhiqizo enganamafutha, ephefumulayo enezinzuzo zezinhloso eziningi ifunwa kakhulu njengoba imidlalo yangaphandle idinga izimonyo ezincane kanye namafomethi avikela isikhumba. Isibonelo, i-KAHI, ibhrendi ehamba phambili, inikeza isikhilimu selanga sesithathu-kodwa, isigcobo sezindebe, kanye nenhlanganisela yokuthambisa ngefomethi yenduku kulula Isicelo.
Okunye okudumile kwangaphandle ubuhle imikhiqizo yizivimbeli-langa kanye nemithi exosha omiyane eyenziwe ngezithako zemvelo nezivikela isikhumba. Eziningi zalezi izinto aklanyelwe ukuba alungele iphakethe, okuvumela abasebenzisi ukuwanamathisela kumajosaka abo noma amabhande ukuze bawafinyelele kalula.
Njengoba abathengi abaningi bekhathazekile ngemvelo, ama-brand kufanele aqinisekise ukuthi awo imikhiqizo babambelele ezenzweni ezisimeme. Ukupakishwa kwe-Biodegradable noma i-zero-waste kuyisinqumo esihle kakhulu. U-Erigeron, umkhiqizo ohamba phambili unikeza i-vegan ubuhle imikhiqizo epakishwe ngomoba kanye ne-birchwood byproducts, eqinisekisa izinto zokupakisha ezingenapulasitiki.
Imikhiqizo yobuhle yesikhumba esishukiwe
Iminyaka engaphezu kwenkulungwane, isikhumba esiphaphathekile besiyindinganiso yobuhle eSouth Korea. Nokho, ukuchitha isikhathi ngaphandle kuyishintshile imibono yabantu tanned isikhumba, nabantu abaningi baseKorea abavumayo ukuthi inqubo yemvelo yokuba mnyama ayinakugwenywa. Lokhu kubhebhezela ukuthandwa kobuhle obushukiwe e-K-beauty, nemikhiqizo enikeza izixazululo ezintsha ezibungaza zemvelo ubuhle kanye nezimpawu zesikhumba.
U-K-buhle ufakazile umkhiqizo emisha ngoba amathoni esikhumba e-East Asia ahluke kakhulu, futhi abathengi bafuna ukunakekelwa kwesikhumba okungokoqobo okuhlanganisa amathoni esikhumba emvelo. Okumnyama isikhumba ithoni manje ibhekwa njengophawu lwendlela yokuphila esebenzayo, futhi izimo zesikhumba ezifana ne-rosacea nama-freckles zamukelwa okokuqala ngqa.
Amabhrendi angabona ukuhlukahluka ngokunikeza imikhiqizo ehlukahlukene yokunakekela ilanga enezithombe ezinamamodeli ahlukile isikhumba amathoni. Bangakwazi ukunikeza i-lightweight ukunakekelwa kwesikhumba ngesivikelo se-UV esinikeza ukumbozwa ngokuphelele ngenkathi sibonisa amathoni emvelo.
Njengoba abathengi abaningi bamukela ubuhle belanga, imikhiqizo elingisa ukukhanya okunempilo, njenge okugqamile ama-moisturizers, ama-bronzer, nezisekelo ezingenalutho, zidumile, ikakhulukazi kulabo abangenakho ukufinyelela ngaphandle. Ukushuka amafutha ngokuvikelwa kwe-SPF nakho kwenza amagagasi embonini.
Izinto ezibalulekile zangaphandle
– Imikhiqizo kufanele iqonde izidingo zangaphandle zabathengi futhi inikeze izisombululo ezintsha ezifana nezakhiwe ezingangeni manzi, ezingangethuki, nezingasindi ezivikela isikhumba kubahlaseli bangaphandle.
- Beka kuqala imikhiqizo yokupholisa ehlinzeka ngokukhululeka ngokushesha, njengoba abathengi abaningi bezofuna izinto ezinjalo, ikakhulukazi ngesikhathi sasehlobo. Qinisekisa ukuthi izifundo zomtholampilo zisekela noma yiziphi izimangalo ezenziwe umkhiqizo.
- Abathengi abaningi bazibophezele emvelweni, ngakho amabhrendi ahambisana nezindinganiso ezizinzile azobona impumelelo yesikhathi eside. Ukunciphisa imfucuza kufanele kube yinto ehamba phambili kumabhrendi.
– Imikhiqizo yokunakekela ngaphambi nangemuva kokushona kwelanga izoduma kakhulu. Qinisekisa ukuthi zifanele zonke izinhlobo zesikhumba namathoni esikhumba.
