Uqinisekisa kanjani ukuthi iwebhusayithi yakho kufanelekile ukuchofoza enjinini yokusesha? Umsebenzisi akakakwazi ukubona izithombe zakho ezinhle (ngaphandle uma esesha izithombe) noma isakhiwo esifundeka kalula sebhulogi yakho, okusho ukuthi umbono wokuqala abawutholayo uvela esihlokweni sewebhusayithi yakho kuphela.
Lokho kwenza izihloko zewebhusayithi zibaluleke kakhulu. Isihloko esihle kakhulu sizocaca, sichaze, futhi sidonse ukunaka komsebenzisi ukuze aqinisekise ukuthi uchofoza isixhumanisi kunokumane apheqe.
Kodwa ukwenza isihloko esihle kakhulu kuthatha isikhathi nekhono – yilapho le ndatshana ingena khona. Lapha, sizokunikeza amathiphu okuthi ungadala kanjani kangcono izihloko zewebhusayithi ezizoheha abasebenzisi ukuthi benze lokho kuqala, okubaluleke kakhulu ukuchofoza.
Okuqukethwe
Yiziphi izihloko zewebhusayithi, futhi kungani zibalulekile?
Indlela izihloko ezihlukahlukene okufanele zisebenze ngayo ndawonye
Imikhuba engu-7 engcono kakhulu yokusiza ukwenza izihloko zewebhusayithi ezihamba phambili
1. Nembe futhi uhambisane
2. Yiba mfushane futhi ubonakale
3. Sebenzisa ukufaka uphawu
4. Yiba ophoqelelayo
5. Gwema ukugxilisa amagama angukhiye
6. Hlala ubalulekile
7. Layisha ngaphambili igama elingukhiye eliqondiwe
Zivela kuphi izihloko zewebhusayithi?
1. Isiphequluli seWebhu
2. Ikhasi lemiphumela yenjini yokusesha (SERP)
3. Amanethiwekhi omphakathi kanye namawebhusayithi angaphandle
4. Ikhodi yomthombo
Ukuvala
Yiziphi izihloko zewebhusayithi, futhi kungani zibalulekile?
Izihloko zewebhusayithi (noma amathegi esihloko), ngokuvamile cishe izinhlamvu ezingu-60 ubude, yizinto zokuqala ezizobonwa abaseshi ekhasini lemiphumela yosesho. Lezi zihloko zinikeza abasebenzisi umbono osheshayo wokuthi ikhasi limayelana nani ngaphambi kokuthi bachofoze.
Ngaphezu kokuheha abasebenzisi, izihloko zewebhusayithi zisiza amawebhusayithi ukuba afinyelele izinga eliphezulu kule miphumela yosesho. Lokhu bakwenza ngokusiza izinjini zokusesha ziqonde ukuthi ikhasi limayelana nani nokuthi lifana kahle kangakanani nosesho lomsebenzisi. Uma incazelo yesihloko inembile futhi ihlanganisa amagama angukhiye afanelekile, cishe izojabulela izinga eliphezulu. Ngakho-ke, igama elingukhiye elicebile igama eliheha abantu bobabili kanye nokusebenza okufiphele kwezinjini zokusesha kuyisoso eyimfihlo yokuheha izivakashi eziningi kusayithi.
Indlela izihloko ezihlukahlukene okufanele zisebenze ngayo ndawonye
Izihloko zewebhusayithi azisebenzi zodwa. Bayingxenye yesistimu enkulu, esebenza nezinye izihloko kuwebhusayithi. Yize isihloko ngasinye sidlala indima, zonke zisebenzela ukuthuthukisa i-SEO yesayithi futhi bathole izinga eliphezulu le-SEO. Nansi indlela:
| Elements | Isihloko sewebhusayithi | Isihloko sekhasi | Isihloko sendatshana | Isihloko sesithombe sesibaluli | incazelo Meta |
| Ukubonakala kwekhasi lemiphumela yenjini yokusesha (SERP). | Yebo | Yebo | Cha (kodwa iku-URL) | Cha | Yebo |
| Ukucatshangelwa kwenjini yokusesha | Yebo | Yebo | Yebo | Akubalulekile kangako | Cha |
| Indima ye-SEO | Okuyinhloko | Okubalulekile | Okungeziweko | Ukusekela | High |
| Ukubaluleka kokuvumelana | High | High | High | ongaphakeme | N / A |
Isu elihle le-SEO lidinga zonke izihloko ukuthi zisebenze ndawonye futhi zingaguquguquki, okwenza isayithi libe lula futhi kujabulise ngokwengeziwe ukuzulazula kubavakashi.
Imikhuba engu-7 engcono kakhulu yokusiza ukwenza izihloko zewebhusayithi ezihamba phambili
1. Nembe futhi uhambisane
Ungalingeki ukusebenzisa i-clickbait. Izihloko zewebhusayithi kufanele zibonise okusekhasini, futhi isihloko esidukisayo sizokhungathekisa abavakashi futhi singase sibenze bakhungatheke futhi bahambe ngokushesha, kukhuphule izinga lokugxuma kwewebhusayithi. Kungakho ukuqondisa isihloko nokuqukethwe kwekhasi kubaluleke kakhulu.
Njengoba isihloko sewebhusayithi sibeka okulindelwe yisisheshi, uma abanikazi besayithi befuna imiphumela engcono kakhulu, okuqukethwe kufanele kulethe. Khumbula ukuthi ikhasi ngalinye kufanele libe nesihloko esihlukile esichaza kafushane (nangokunembile) elikuqukethe.
2. Yiba mfushane futhi ubonakale
Izihloko zewebhusayithi azidingi ukuba zinde ukwenza imisebenzi yazo. Esikhundleni salokho, ezingcono kakhulu kufanele zihlale zihlangabezana nezidingo zokubonisa ze-SERP. Okwamanje, imihlahlandlela ye-Google iphakamisa ukuthi kugcinwe izihloko zewebhusayithi kumaphikseli angu-600, ngokuvamile cishe izinhlamvu ezingu-50 kuya kwezingu-60.
Khumbula ukuhlala ngaphakathi kwalo mkhawulo - kuzoqinisekisa ukuthi isihloko ngeke sinqanyulwe emiphumeleni yosesho. Okubaluleke nakakhulu, izinhlamvu ezikhethekile noma izimpawu azinayo indawo esihlokweni sewebhusayithi. Akuzona zonke iziphequluli ezizobonakala kahle, ngakho namathela embhalweni olula, ocacile ukuze uthole imiphumela engcono kakhulu.
3. Sebenzisa ukufaka uphawu
Ukwengeza igama lomkhiqizo kuthegi yesihloko (ekugcineni kuyancomeka) kungaholela emiphumeleni emangalisayo, ikakhulukazi uma abantu sebevele bebona futhi bethemba umkhiqizo. Nokho, sincoma ukuthi uyengeze kuphela uma kunesikhala esanele - inzuzo eyodwa yokugcina igama lomkhiqizo wakho lifushane kwasekuqaleni.
4. Yiba ophoqelelayo
Liyini iphuzu lethegi yesihloko uma ingadonsi ukunaka futhi yenza abantu bafune ukuchofoza? Sebenzisa izenzo ezinamandla, amagama esenzo, noma imibuzo ethokozisayo ngezihloko ezisebenza kahle, njengoba zizovusa ilukuluku futhi zibasize bahluke kwabaqhudelana nabo. Isibonelo, ikhasi elinikeza amathiphu ezimonyo lingase lifune ukusebenzisa isihloko esifana nokuthi: “5 Amathiphu e-Makeup Noma ubani (Yebo, Ngisho Nawe!) Angawasebenzisa.”
5. Gwema ukugxilisa amagama angukhiye
Ngenkathi kufaka phakathi amagama angukhiye ezihlokweni zewebhusayithi kusiza izinjini zokusesha ziqonde okuqukethwe, ukusebenzisa amaningi kakhulu kungabuyisela emuva futhi kulimaza izinga. Ngakho-ke, gxila ekudaleni izihloko ezihambisanayo neziwusizo ezingazizwa zigcwele amagama angukhiye, njalo ubeke phambili ukwenza isihloko sibe nenjongo futhi kube lula ukusifunda.
6. Hlala ubalulekile
Ukukhuluma kabanzi ngamagama angukhiye, amabhrendi kufanele acwaninge ukuthi yiziphi abasebenzisi abazovame ukuzisebenzisa lapho befuna okuqukethwe okufanayo. Ukwengeza, sebenzisa kuphela amagama angukhiye nemishwana ehambisana nesihloko sekhasi kuthegi yesihloko, futhi ushiye noma yini engabalulekile, njengoba amagama angukhiye angahlobene angadida abasebenzisi futhi alimaze amazinga. Isibonelo, uma ikhasi likhuluma ngamaphunga ahlukene ekhandlela, ungafaki amagama angukhiye mayelana nokwenza amakhandlela uma leso sihloko singafakwanga ekhasini.
7. Layisha ngaphambili igama elingukhiye eliqondiwe
Ingabe ufuna ukuthuthukisa amathuba okubeka phezulu emiphumeleni yosesho? Zama ukubeka igama elingukhiye eliqondiwe ekuqaleni kwethegi yesihloko. Isibonelo, uma umushwana ongukhiye uthi “izipikha zeshawa ezingangeni manzi,” isihloko esithi “Izipikha Zeshawa Ezingangeni Manzi Ezingu-5 Zegumbi Lakho Lokugeza” singasebenza kangcono kunokuthi “Thuthukisa Isikhathi Sakho Sokugeza Ngalezi Zipikha Eziyisi-5 Ezingangeni Manzi.”
Zivela kuphi izihloko zewebhusayithi?
Izihloko zewebhusayithi zingavela ezindaweni ezahlukahlukene futhi zingabukeka zihlukile kuye ngendawo. Ukwazi ukuthi lezi zimo ezahlukene zibukeka kanjani kungakusiza uthuthukise isu lakho le-SEO.
Izindawo lapho izihloko zewebhusayithi ngokuvamile zivela zifaka:
1. Isiphequluli seWebhu
Lapho abasebenzisi bevula ikhasi lewebhu, isihloko sewebhusayithi siyavela kuthebhu yesiphequluli sabo. Lokhu kusiza ukuchaza okuqukethwe kwekhasi, noma ngabe abasebenzisi behlisa isayithi.
2. Ikhasi lemiphumela yenjini yokusesha (SERP)
Izihloko zewebhusayithi nazo zizovela njengezihlokwana eziluhlaza okwesibhakabhaka, ezichofozekayo emiphumeleni yosesho (i-Google noma ezinye izinjini zokusesha). Ngezansi kwawo, abaseshi bazobona i-URL kanye nencazelo emfushane ye-meta yekhasi.
3. Amanethiwekhi omphakathi kanye namawebhusayithi angaphandle
Uma noma ubani abelana ngesixhumanisi kunkundla yezokuxhumana noma kwamanye amawebhusayithi, sizobonisa isihloko sewebhusayithi, i-URL, nencazelo yekhasi elifushane.
4. Ikhodi yomthombo
Nansi enye indlela yobuchwepheshe yokuthola isihloko sewebhusayithi: hlola ikhodi yayo yomthombo. Chofoza kwesokudla noma yikuphi ekhasini bese ukhetha okuthi “Hlola” noma “Buka Umthombo Wekhasi.” Bese, bheka umbhalo phakathi kwe futhi amathegi - leso yisihloko sewebhusayithi.
Ukuvala
Ukukhetha isihloko esilungile sewebhusayithi kusho ukuthola ibhalansi phakathi kokuba usizo kubasebenzisi nokuthuthukisa izinjini zokusesha. Sebenzisa amathuluzi okucwaninga amagama angukhiye ukuze uthole amatemu okungenzeka izethameli ziwasebenzise lapho zisesha okuqukethwe okufanayo. Okubaluleke nakakhulu, gwema ukulayisha ngokweqile izihloko ngamagama angukhiye noma ukwengeza amagama angafanele, njengoba izinjini zokusesha zijezisa lolu hlobo lokuqukethwe ngokuzenzakalelayo. Okokugcina, khumbula ukuthi inhloso ukukhombisa abasebenzisi ukuthi yini abangayilindela kusayithi lakho, hhayi ukubadida uma sebefikile lapho.
