Kulezi zinsuku, ukuthwebula izithombe kungaba okungaphezu nje kokudala. Ngesu elilungile, ungaguqula uthando lwakho lokuthatha izithombe lube umugqa ophumelelayo womsebenzi. Isidingo esikhulayo sezithombe zochwepheshe sidala ithuba labathandi bezithombe ukuthi basungule indlela entsha yemali engenayo ngo-2025.
Nokho, ukwakha ibhizinisi lokuthatha izithombe kudinga okungaphezu nje kweso elihle nekhamera. Lo mhlahlandlela uzokuhambisa ezinyathelweni ezibalulekile zokwenza ibhizinisi lakho lezithombe lisuke phansi futhi ulibekele impumelelo yesikhathi eside.
Okuqukethwe
Amathuba emakethe yezithombe
Izinhlobo zokuthatha izithombe
Umhlahlandlela wesinyathelo ngesinyathelo sokuqala ibhizinisi lokuthatha izithombe
I-takeway yokugcina
Amathuba emakethe yezithombe
Ukwanda kwesidingo semisebenzi yobungcweti kubangela ukukhula ngokushesha embonini yezithombe. Talent.com ibonisa ukuthi abathwebuli bezithombe abazimele bahola kufika ku-USD 78,000 ngokwesilinganiso ngonyaka. Labo abanolwazi oluthe xaxa bathola kufikela ku-USD 129,350.
Ngo-2023, inani lemakethe yomhlaba wonke lezinsizakalo zezithombe lalicishe libe I-USD 35.4 billion emalini engenayo. Lesi samba sizofinyelela ku-USD 65.5 billion ngo-2032, sikhula ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-8%. Lezi zibalo zibonisa ukuthi amabhizinisi nezingcweti bangenza inzuzo ngokuthatha izithombe.
Izici ezahlukahlukene ziqhuba ukukhula kwemakethe yezithombe, kufaka phakathi:
- Ukuthuthuka kwezobuchwepheshe kumishini yokuthwebula izithombe
- Imicimbi yezemidlalo eyandisiwe
- Isidingo sokuthatha izithombe ezimbonini ezahlukahlukene, kusukela ezindaweni ezithengiswayo, ezohwebo, imishado, nemicimbi yebhizinisi
- Ukwanda kokudalwa kokuqukethwe kwamabhizinisi nokufaka uphawu komuntu siqu
Izinhlobo zokuthatha izithombe
Izithombe zomshado
Lolu hlobo lokuthwebula izithombe lubandakanya ukuthwebula izikhathi ezithinta imizwa nezokubungaza zemishado. Kuphinde kubandakanye ukuhlela okunemininingwane kanye nenhlanganisela yezithombe ezibukwayo nezizimele. Abathwebuli bezithombe kule niche bavame ukugxila ekuxoxeni izindaba ngezithombe. Baqinisekisa ukuthi usuku olukhethekile lombhangqwana ngamunye lubhalwe kahle.
Izithombe zezindlu
Ukuthwebula izithombe zezindlu ezithengiswayo kusiza ukuheha abathengi abangaba abathengi noma abaqashi ngokugqamisa izici zezindawo zokuhlala nezohwebo. Kuvame ukubandakanya ukuthwebula kwe-engeli ebanzi, ukukhanya okufanele, futhi kwesinye isikhathi ukuthwebula izithombe zasemoyeni kusetshenziswa ama-drones ukukhombisa izakhiwo ngempumelelo.
Izithombe zemvelo
Ukuthwebula izithombe zemvelo kugxile ebuhleni bezindawo, izilwane zasendle, nezimo zemvelo. Lolu hlobo lwezithombe ludinga isineke kanye neso lemininingwane. Ivamise ukudinga ukuya ezindaweni ezikude kanye namasu okuqonda ukuze uthwebule isithombe esihle kakhulu ezimeni eziyinselele.
I-Photojournalism
I-Photojournalism ixoxa izindaba ngezithombe. Abathwebuli bezithombe kulo mbhalo we-niche izehlakalo zamanje, okuhlangenwe nakho kwabantu, noma izenzakalo zamasiko. Igcizelela ubuqiniso, ngokuvamile ithwebula izikhathi ezizenzakalelayo nezinomthelela ukudlulisa ukulandisa okunamandla.
Ukuthwebula izithombe
Ukuthwebula izithombe ngobude kuhlose ukuthwebula izinkulumo, ubuntu, nemizwelo ngokugxila kubantu noma emaqenjini. Abathwebuli bayisebenzisela ukuzikhumbula, ama-headshots ochwepheshe, noma ubuciko bokudala. Ngokuvamile kudinga ukukhanya okulawulwayo nokunaka imininingwane.
Izithombe zokuhamba
Lolu hlobo lokuthwebula izithombe lubandakanya ukubhalwa phansi kokuhlangenwe nakho, amasiko, kanye nezindawo. Umthwebuli wezithombe uvame ukuhlanganisa izimo zezwe, izigcawu zomgwaqo, nezithombe. Abathwebuli bezithombe abahambahambayo bahlose ukukhuthaza ukuzulazula noma ukukhombisa ukwehlukahlukana komhlaba ngezithombe ezigqamile nezihehayo.
Stock izithombe
Ukuthatha izithombe zesitoko kubandakanya ukwenza izithombe eziguquguqukayo nezijwayelekile ukuze zisetshenziswe ekukhangiseni, kumawebhusayithi, nasekushicilelweni. Abathwebuli bezithombe bathwebula izinhlobonhlobo eziningi zezindikimba. Lezi zithombe zinikezwe ilayisense ngezinkundla, ezihlinzeka abathwebuli bezithombe ukusakazwa kwemali engenayo.
Umhlahlandlela wesinyathelo ngesinyathelo sokuqala ibhizinisi lokuthatha izithombe
Ukuqala i- ibhizinisi lokuthwebula izithombe idinga okungaphezu nje kwethalenta nekhamera. Kubandakanya ukuhlela ngokucophelela, indlela yamasu, kanye namathuluzi alungile okuzibekela impumelelo. Ngezansi umhlahlandlela onemininingwane wokukusiza uqonde inqubo.
Yenza ucwaningo lwemakethe
Qala ngokuqonda imakethe yangakini kanye nezithameli eziqondiwe. Ucwaningo lwamathrendi ezithombeni, hlola isidingo sezinsizakalo ezahlukahlukene futhi uhlaziye izimbangi. Lokhu kuzokusiza ukuthi ubone izikhala ongazivala.
Ukwazi ukuthi amakhasimende afunani nokuthi izimbangi zakho zikunikeza ini kuzokusiza ukuthi ubeke ibhizinisi lakho ngempumelelo.
Khomba i-niche yakho yezithombe
Khetha i-niche efana namakhono akho kanye nesidingo emakethe. Ukwenza okukhethekile kukuvumela ukuthi ugqame futhi uqondise izethameli ezithile ngempumelelo kakhudlwana, kungaba imishado, izithombe ezima ngobude, ingcebo, noma ukuthwebula izithombe zesitoko.
Sungula ibhizinisi lakho
Ibhizinisi lokuthwebula izithombe libandakanya ukusungula uhlaka lwezomthetho nokusebenza oludingekayo ukuze kuphumelele. Qala ngokunquma isakhiwo sebhizinisi esilungile ngokusekelwe ezinhlosweni zakho nezidingo zesikweletu. Lokhu kungase kube ubunikazi obubodwa, i-LLC, noma ubambiswano.
Khetha igama lebhizinisi elikhumbulekayo neliphrofeshinali elibonisa ubunikazi bomkhiqizo wakho. Bese, vula i-akhawunti yasebhange yebhizinisi ezinikele ukuze uphathe izimali ngokwehlukana. Okokugcina, bhalisa ibhizinisi lakho kuhulumeni noma kuziphathimandla zikazwelonke ukuze uthole noma imaphi amalayisensi ebhizinisi adingekayo noma izimvume.
Uma ususungule ibhizinisi, livikele ngomshwalense wesikweletu ukuze uvikele izingozi ezingaba khona, ezinjengokulimala kwemishini noma izingozi. Ukuthatha lezi zinyathelo ezibalulekile kuqinisekisa ukuthi ibhizinisi lakho lisebenza kahle nangobungcweti kusukela ekuqaleni.
Yakha uhlelo lwakho lwebhizinisi
Manje njengoba usulungele ukuba umnikazi webhizinisi, sekuyisikhathi sohlelo lwebhizinisi. Chaza imigomo yakho, izethameli eziqondiwe, izinsizakalo, amanani, namasu okumaketha. Uhlelo lwebhizinisi oluchazwe kahle lusebenza njengemephu yomgwaqo futhi lubalulekile ekutholeni uxhaso uma ludingeka.
Thola imishini efanele
Udinga okokusebenza okufanele ukuze ulethe izinsiza ezihamba phambili. Faka imali kumathuluzi ayisisekelo njenge-a ikhamera yekhwalithi ephezulu, amalensi, ukukhanya kwangaphandle, ama-tripods, amamemori khadi, ama-hard drive, nesofthiwe yokuhlela. Ungathola lezi zinto ezinkundleni zokuxhumana njenge Cooig.com, okukunikeza ukufinyelela ezinhlobonhlobo zezinketho. Lokhu kukuvumela ukuthi ukhethe izinto zokusebenza ezifanele i-niche yakho nesabelomali, uqinisekise ukuthi uletha imiphumela yobungcweti.
Misa ubukhona bakho ku-inthanethi kanye nokwenza uphawu
Dala iwebhusayithi yobungcweti ebonisa iphothifoliyo yakho, amasevisi owanikezayo, kanye nolwazi lokuxhumana. Yakha ubuwena bebhrendi obuhambisanayo obunelogo, iphalethi yombala, nezwi elihambisana nemakethe yakho oyiqondisayo. Sebenzisa izinkundla zokuxhumana ukuze uxhumane namakhasimende afanelekile futhi wakhe umkhiqizo wakho.
Ukutholwa kweklayenti, izinkontileka, nokuxhumana kwenethiwekhi
Dala isu lokuheha amaklayenti ngokuthumela, ukukhuluma ngomlomo, kanye nemicimbi yokuxhumana. Sebenzisa izinkontileka ezicacile, ezichwepheshile ukuze uchaze imigomo, amanani, kanye nezinto ezingalethwa ukuze uvikele wena namaklayenti akho. Ukwakha ubudlelwano obuqinile emphakathini wakho nasembonini kungaholela emathubeni abalulekile.
Nquma imodeli yakho yentengo
Setha izintengo ngokusekelwe ezindlekweni zakho, ucwaningo lwemakethe, kanye nenani lezinsizakalo zakho. Cabangela izakhiwo zentengo ezihlukene, njengamaphakheji, amanani wehora, noma izinkokhelo zephrojekthi ngayinye. Kodwa, kufanele uqinisekise ukuthi amanani entengo ahambisana nokulindelwe ngamakhasimende akho.
Ukumaketha nokuphromotha
Uhlelo oluhle lokumaketha lubalulekile ekuthuthukiseni ibhizinisi lakho lokuthatha izithombe futhi ufinyelele izethameli ozihlosile. Qala ngokwakha ubukhona obuqinile benkundla yezokuxhumana ezisekelweni ezifana ne-Instagram, Facebook, ne-Pinterest ukuze ubonise iphothifoliyo yakho futhi uxhumane namakhasimende angaba khona.
Sebenzisa izikhangiso ezikhokhelwayo, imikhankaso ye-imeyili, nobudlelwano namabhizinisi endawo ukuze ukhulise ukubonakala futhi uqhube ukuzibandakanya. Uhlelo lwakho lokumaketha kufanele futhi lubandakanye amasu angaxhunyiwe ku-inthanethi, njengokuhambela imicimbi yomphakathi noma ukunikeza amaphakheji okukhangisa ukuze uhehe amakhasimende amasha.
Ungakwazi futhi ukwengeza izikhuthazo zokudlulisela kanye neminikelo yesikhathi esikhawulelwe ukuze uthuthukise imizamo yakho futhi usize ukusungula umkhiqizo wakho emakethe yokuncintisana.
I-takeway yokugcina
Imboni yezithombe inikeza ithuba elikhulu kosomabhizinisi abanobuhlakani. Inikeza amathuba avela ezimakethe ezahlukahlukene njengemicimbi, izindlu, i-e-commerce, nokudalwa kokuqukethwe. Amabhizinisi nabantu ngabanye bathembele kakhulu ezithombeni zekhwalithi ephezulu ukuze baxoxe izindaba, baxhumane nezithameli, futhi baqhubekisele phambili ukuzibandakanya emhlabeni oqhutshwa ngokubukeka.
Ngokwakha ibhizinisi lokuthatha izithombe, awunikezi nje isevisi. Futhi unikeza inani elikhuthaza izinkumbulo zomuntu siqu kanye nempumelelo yobungcweti. Ibhizinisi lakho lingangena kulesi sidingo esikhulayo ngokuhlela okufanele, amathuluzi, nokumaketha. Lokhu kwenza ukuthwebula izithombe kube umsebenzi onomvuzo kanye nokutshalwa kwezimali kwebhizinisi okuhlakaniphile.
