I-Philippines iyimakethe enenzuzo enkulu enemboni yezimonyo echumayo, nabantu bendawo abafuna imikhiqizo eletha imikhiqizo. ikhwalithi ephezulu, imikhiqizo ethengekayo.
Amabhrendi ahlinzeka ngemikhiqizo engalahli lutho kanye nezimonyo ezifakwa ukunakekelwa kwesikhumba kubathengi abanolwazi, enanela esimeme i-ethos yabathengi abaningi.
Ake sibheke amathrendi akamuva obuhle e-Philippines ukuze sibone ukuthi abathengi banentshisekelo ini futhi sizuze imininingwane yemakethe.
Okuqukethwe
Imboni yobuhle echumayo ePhilippines
Izitayela zobuhle zesizukulwane esilandelayo sasePhilippines
Amaphuzu okusebenza
Imboni yobuhle echumayo ePhilippines
I-Philippines ilulama kancane kancane enkingeni yezomnotho, ngakho abathengi bazoqaphela kakhulu ekusebenziseni kwabo. Naphezu kwenhlekelele eqhubekayo, imikhiqizo yobuhle zidingeka kakhulu, ngokukhula kwezimakethe okuzinzile. Ukungabi naso, izaphulelo, ukusebenza, kanye nezinqubo ezilula zikhanga kakhulu kule makethe.
Imboni yobuhle yasePhilippines yalinganiselwa ku-US 5.62 billion ngo-2022 futhi kulindeleke ukuthi ikhule endaweni 1.3% isilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) kusukela ngo-2022 kuya ku-2026. I-Millennials kanye ne-Gen Z bahlanganisa iqembu elikhulu labathengi futhi bathonywa kakhulu amathrendi enkundla yezokuxhumana kanye nobuhle be-K. Banentshisekelo emikhiqizweni yobuhle be-hybrid okulula ukuyisebenzisa futhi esimeme.
Lesi sihloko sidingida izitayela zobuhle eziphezulu e-Philippines futhi sigqamisa izinto eziza kuqala kubathengi mayelana nobuhle.
Izitayela zobuhle zesizukulwane esilandelayo sasePhilippines
Ukunqoba amanani esimanje
Ukumelela manje akuxoxiswana ngakho, futhi amakhasimende afuna okuhlanganisa konke ukulungisa umugqa. I-Vice Cosmetics ihamba phambili emakethe kulesi sigaba, nge vegan, imikhiqizo eqinisekisiwe ye-PETA, engenalo unya, kanye ne-paraben ehambisana namanani e-Generation Z.
Imikhiqizo ethatha indlela eqinile yomphakathi izobona impumelelo, njengokunikeza abalandeli ukufinyelela kusenesikhathi kokukhishwa okusha, izexwayiso zokuthengisa, nethuba lokufakwa eziteshini zabo ezisemthethweni zenkundla yezokuxhumana. Ukwengeza, kufanele bavulekele umqondo wokusebenzisana nabagqugquzeli abaphezulu ukuze bafinyelele kuzo zonke izinkalo.
Amabhrendi angachezuka kumgomo ovamile we-Pan-Asian futhi asebenzise izithombe ezihlanganisa konke. Bangakwazi ukufeza lokhu ngokufaka amamodeli we-trans kanye nama-cis emikhankasweni yabo yokumaketha. Imikhiqizo ingaqhubekela phambili ngokumema abantu abavela kuyo yonke imikhakha yempilo ukuthi babelane ngezindaba zabo, okuholela ekusebenzisaneni okusebenzayo.
Izixazululo ezilungele isikhumba
Ukuze kuhlangatshezwane nesidingo esandayo sokuphila kahle kwesikhumba, imikhiqizo ephezulu manje isihlinzeka ngezimonyo nemikhiqizo yobuhle ehambisana nemvelo nazo zonke izinhlobo zesikhumba. Imikhiqizo yayo iqukethe okunomsoco izithako ezisebenzayo emazingeni e-pH alungele isikhumba ukugcina isikhumba sinempilo futhi siqinile. Cishe yonke imikhiqizo enjalo iqukethe i-ceramide, i-cica, i-niacinamide, ne-hyaluronic acid, zonke ezaziwa ngokulwa namabhaktheriya nokungcola.
Omunye umkhuba endaweni yobuhle ukufakwa kwezinto zokupholisa emikhiqizweni eyahlukene ukuze zibhekelele abantu abahlala ezindaweni ezishisayo nezishisayo. Isibonelo, i-Happy Skins' Rescue Me Sun Mist iqukethe SPF enezici zokupholisa futhi yakhelwe ukuphinda isetshenziswe kalula. Baqhubekele phambili ngokuthuthukisa ukwakheka kwe-ergonomic okwenza isifutho sithwaleke futhi sisebenziseke kalula, siheha amakhasimende amaningi.
Ukuze kuhlinzekwe okuhlanzekile, okuphephile, futhi ikhwalithi ephezulu imikhiqizo, imikhiqizo eminingi ehamba phambili ikhiphela ukukhiqizwa kwayo eJapan, naseNingizimu Korea. Lokhu kungenxa yokuthi imithetho nemithetho yenhlanzeko kulawa mazwe iqine kakhulu kunasePhilippines, okukhanga abathengi abaningi.
Izinkampani zingasebenzisa le ntshisekelo evuselelwe empilweni ngokunikela imikhiqizo ngamafomula asekelwa ngokwesayensi kanye nezithako ezithambile ezisiza i-pH yemvelo yesikhumba. Ukwengeza, imikhiqizo kufanele ihlolwe i-dermatologically futhi iqinisekiswe ukuthi ayinawo amakhemikhali ayingozi.
Ukwamukela amasiko endawo kanye nokwehlukahlukana
Abantu basePhilippines bayaziqhenya ngamagugu abo, nemikhiqizo ebungaza ukuhlukahluka namasiko e-Philippines enza kahle emakethe. Lezi zinhlobo zemikhiqizo zihamba phambili nangaphezulu ngokwakha ukwakheka okuhambisana nesikhumba sabantu bendawo, ngamaphakeji ahlanganisiwe afaka abantu abanebala elinsundu. Ubuhle be-Filipinta, isibonelo, bathengisa izikhwama zezimonyo ezibonisa abantu ababili base-Filipino abanesikhumba esihlukile sibhekene, esipendwe ngesandla umdwebi wendawo wase-Filipino.
Imikhiqizo eminingi evela kule mikhiqizo ivamise ukuthola ugqozi ekudleni nakwezinye izinto ezitholakala emigwaqweni yase-Philippines. Isibonelo, i-eyeshadow evela ku-Filipinta Beauty ithonywa ukudla okudumile kwase-Filipino kwasebuntwaneni njengamakhekhe e-Ube ne-banana ketchup. Ngaphezu kwalokho, yabo ama-lipglosses apakishwa ngendlela efanayo nendlela izinto ezazithengiswa ngayo ezindaweni zasePhilippines.
Ngokusebenzisa amamodeli anesikhumba esimnyama futhi akhiphe imicu yamahlaya ephikisa ukulandisa kobuhle okuyingozi, amabhrendi amaningi abeka umgoqo wokuhlukahluka. Imiyalezo yabo ivame ukuhlola izici ezingezinhle zombala kanye nokuphakanyiswa kwemikhiqizo eyenza isikhumba sibe mhlophe ngokulandisa okunamandla.
Imikhiqizo eminingi yobuhle bendawo ibambisana namabhizinisi aphethwe yi-Filipino e-US ukuze bakhulise isisekelo samakhasimende abo. Isibonelo, inkampani yezimonyo eyaziwayo ihlanganyele nenkampani kashokoledi i-Oodaalolly ukuze kukhiqizwe i-lipstick enemiklamo efana ne-latters' wrappers kashokoledi.
Izixazululo ezilungele iplanethi
Njengoba amakhasimende eqaphela izinselele zemvelo, bayanda abafuna izinhlobo ezizinzile ezinikeza izixazululo zokudala zokunciphisa udoti futhi zikhuthaze ukugaywa kabusha. Bayafuna vegan, engenalo unya, nemikhiqizo ethengekayo enokufakwa kwemfucuza eyiziro. Uphawu olugqamayo mayelana nalokhu i-Akkula ngoba ithatha indlela yayo yokulahla imfucuza ngokungathi sína, evumela abasebenzisi ukuthi bajoyine umnyakazo oqhubekayo.
Imikhiqizo eqhubekayo ishiya uphawu ngokuhlinzeka ngemigqa yokunakekelwa kwesikhumba esebenzayo eyenziwe ngokuphelele zemvelo izithako, ngemikhiqizo efakwe amafutha okusajingijolo ukuze uthobe futhi ondle isikhumba. Ama-lip balms we-Vegan asebenzisa i-candelilla wax etholakala ezitshalweni esikhundleni sengcina yezinyosi nawo azuzisa imbangela.
Ukuze kuncishiswe imfucuza ezindaweni zokulahla imfucuza, izinkampani eziphezulu manje zinikeza imikhiqizo epakishwe ephepheni eligaywe kabusha eliphelele -ngenzeka. Baphinde bazitholele ezabo izithako kusuka emapulazini avuselelayo futhi afake amaphakheji awo ngembewu engatshalwa kamuva emhlabathini. Ngokufanayo, i-Akkula ithola uwoyela wayo kakhukhunathi emapulazini endawo aziwa ngokunikeza amandla abalimi bendawo ngokusebenzisa imikhuba yokuhweba enobulungiswa neyokuziphatha.
Bungaza ukusondelana nenjabulo
Izingxoxo eziphathelene nocansi zisathandwa emazweni amaningi ase-Asia, futhi izinhlobo eziningi zemikhiqizo zihlose ukukushintsha lokho. Imikhiqizo efana ne-Jelly Time isemkhankasweni wokufundisa umphakathi ngezindaba ezimbalwa ezibucayi.
Izinkampani eziningi zihlinzeka ngamanzi, imikhiqizo ye-hypoallergenic ngemuva kokuhlonza igebe emakethe yasePhilippine ukuze ihlanzeke futhi ibe yemvelo izinto zokugcoba. Imikhiqizo ehamba phambili ihlinzeka ngemikhiqizo edliwayo nengenabo ubuthi, ene-pH engu-7.
Ngaphezu kwalokho, izinkampani ziyathuthuka izinto zokugcoba ngokuhlanganisa izithako zemvelo ezifana nenhlaba ukwengeza umswakama. Baphinde banikeze ukukhethwa kwemikhiqizo emiklamo ehlakaniphile kanye nokupakishwa kumthengi ozicabangelayo ohlala nabanye.
Amaphuzu okusebenza
Amakhasimende ayawazisa amabhrendi awavumela ukuthi abambe iqhaza ezingxoxweni zokuklama umkhiqizo futhi abe nokufinyelela kokuqala ekukhishweni okusha nasekuthengisweni. Abantu abaningi bayakujabulela ukuba yingxenye yomphakathi, njengamaqembu e-Facebook, lapho bengathola khona izinzuzo ezikhethekile.
Ukuthengeka kuyinto ehamba phambili kubathengi abaningi ePhilippines. Imikhiqizo enciphisa izindleko ezingadingekile ngokuthengisa imikhiqizo emincane yosayizi abakhulu futhi inikeze izaphulelo izoheha abathengi abaningi.
Amasistimu okugaya kabusha e-Philippines awathuthukisiwe, futhi izinhlobo kufanele zikucabangele lokhu. Izinto ezihloselwe kabusha kanye nezixazululo zemfucuza eziyiziro ziyizinketho ezinhle kakhulu zabathengi abafuna ukusimama.
Ukuthanda izwe kuphezulu, futhi izinhlobo ezihlonipha isiko lesi-Filipino zidumile kubantu bendawo nabaphuma kwamanye amazwe. Amabhrendi kufanele ahlanganise izici ezikhanyayo ezifana nobuciko bendawo nokudla okufana nemigwaqo yase-Philippines emaphaketheni.
