Njengoba isidingo sezingubo zasebusika ezisebenzayo nezesitayela siqhubeka sikhuphuka, iziqongo ezishisayo ezinemikhono emide ziye zavela njengento eyisisekelo embonini yezingubo. Lezi zingubo eziguquguqukayo zinikeza kokubili imfudumalo nokunethezeka, okuzenza zibe ukukhetha okudumile kubathengi kuzo zonke izifunda ezihlukahlukene. Kulesi sihloko, sizohlola amathrendi emakethe, abadlali ababalulekile, nemininingwane yesifunda ebumba ikusasa leziqongo ezishisayo ezinomkhono omude.
Okuqukethwe:
– Uhlolojikelele Market
- Ukukhula Kwesidingo Sempahla Eshisayo
- Abadlali Ababalulekile Emakethe
– Regional Market Insights
- Izinto zokwakha kanye nezindwangu
- Izinketho zendwangu ezidumile zama-Thermal Tops
- Ukusungulwa kwezinto ezishisayo
– Design kanye nokusebenza
- Imiklamo Esitayela Yabathengi Banamuhla
- Izici Ezisebenzayo Zokunethezeka Okuthuthukisiwe
- Isikhathi sonyaka namathrendi
- Isidingo Sesizini Seziqongo Ezishisayo
- Amathrendi asafufusa ku-Thermal Apparel
- Izethameli eziqondiwe kanye nezintengo
– Ukuhlonza Imakethe Okuhlosiwe
– Intengo Amasu for Izigaba Different
Market Sibutsetelo
Isidingo Esikhulayo Sezingubo Ezishisayo
Isidingo sezingubo ezishisayo sibone ukwanda okukhulu eminyakeni yamuva nje, okuqhutshwa isidingo sokusebenza nokunethezeka kwezingubo zasebusika. Ngokusho kwe-WGSN, kube nokukhuphuka okuphawulekayo ekusesheni kwe-Google kwezingubo "ezishisayo" kanye "nesimo sezulu esibandayo", ngokunyuka konyaka nonyaka ngo-19% no-8%, ngokulandelana. Lo mkhuba ugqamisa intshisekelo ekhulayo yabathengi ezimpahleni ezishisayo, ikakhulukazi amatop ashisayo anemikhono emide.
Ukuthandwa kwezingubo ezishisayo kungabangelwa amandla ayo okunikeza imfudumalo ngaphandle kokuyekethisa isitayela. Imikhiqizo efana ne-Uniqlo, i-Marks & Spencer, kanye ne-Muji ibambe iqhaza kulo mkhuba ngokunikela ngemikhiqizo emisha eshisayo efana ne-HEATTECH, i-Heatgen, kanye ne-Heat Generating Cotton. Le mikhiqizo isibalulekile kubathengi abafuna ukuhlala befudumele phakathi nezinyanga ezibandayo.
Abadlali Ababalulekile Emakethe
Abadlali abaningana ababalulekile babusa imakethe yezimpahla ezishisayo, ngamunye enikela ngemikhiqizo ehlukile ehlangabezana nezidingo ezihlukene zabathengi. Ulayini we-Uniqlo's HEATTECH, ngokwesibonelo, usuzuze ukuthandwa kabanzi ngobuchwepheshe bawo obuthuthukisiwe be-thermal kanye namaphuzu amanani athengekayo. Ibanga le-Marks & Spencer's Heatgen lingomunye umdlali ophawulekayo, owaziwa ngezinto zalo zekhwalithi ephezulu kanye nezakhiwo ezisebenzayo zokugcina ukushisa.
I-Warm Tech ye-Spao kanye ne-Muji's Heat Generating Cotton nazo zineqhaza elibalulekile emakethe, zinikeza izixazululo ezishisayo ezikhanga izethameli eziningi. Lezi zinhlobo zemikhiqizo zikhulume ngempumelelo ngezinzuzo zemikhiqizo yazo eshisayo ngamathegi omkhiqizo acacile, izimpawu zesitolo, namakhasi e-e-commerce, okwenza kube lula kubathengi ukwenza izinqumo zokuthenga benolwazi.
I-Regional Market Insights
Isidingo sezingubo ezishisayo ezinemikhono emide siyahluka ezifundeni ezahlukahlukene, kanti ezinye izindawo zibonisa ukukhetha okuphezulu kwezingubo ezishisayo kunezinye. Ngokusho kwe-WGSN, izimakethe zase-UK nase-US zibone ukwanda okukhulu ekuthathweni kwezingubo ezishisayo nezizifudumeza. E-UK, isabelo sezimfanelo ezishisayo ngaphakathi kwejakhethi yegobolondo ama-in-ins amasha akhule ngamaphesenti angama-8.6, kuyilapho izimfanelo zokuzifudumeza zenyuka ngamaphesenti angu-1.8. Ngokufanayo, e-US, izici ezishisayo ngaphakathi kwejakhethi yegobolondo ezintsha zikhuphuke ngamaphesenti angu-13.8, futhi izici zokuzifudumeza zikhule ngamaphesenti angu-1.7.
Le mininingwane yesifunda ikhombisa isidingo esinamandla sezingubo ezishisayo ezindaweni ezibandayo, lapho abathengi bebeka kuqala imfudumalo nokunethezeka. Imikhiqizo efana ne-Patagonia ne-Roots ingene ngempumelelo kule makethe ngokunikela ngemikhiqizo eshisayo esebenza kahle kakhulu ebhekelela kokubili ukugqokwa kwansuku zonke kanye nemisebenzi yangaphandle. I-Vancouver, ngokwesibonelo, ibone ukwanda kwesidingo sezitayela eziguquguqukayo, ezingamelana nesimo sezulu, nemikhiqizo yasendaweni efana ne-Roots ephusha ubuhle be-#Clubhouse obuhlanganisa ukusebenza nesitayela.
Izinto zokwakha kanye nezindwangu
Izinketho Ezidumile Zendwangu Yeziqongo Ezishisayo
Uma kuziwa eziqongweni ezishisayo ezinemikhono emide, ukukhetha kwendwangu kubalulekile ukuze kuqinisekiswe ukufudumala nokunethezeka. Izinketho zendwangu ezidumile zihlanganisa uboya be-merino, imixube kakotini, nemicu yokwenziwa efana ne-polyester nenayiloni. I-Merino wool ithandwa kakhulu ngezakhiwo zayo zemvelo zokuvikela umswakama, amandla okukhipha umswakama, nokuthambile. Kubuye kwaziwe ngokuphefumula kanye nokungezwani nephunga, okwenza kube ukukhetha okuhle kakhulu kokugqoka okushisayo. Ngokombiko wochwepheshe, i-merino wool ivame ukusetshenziswa eziqongweni ezishisayo ezisezingeni eliphezulu ngenxa yekhono layo lokulawula izinga lokushisa lomzimba ngempumelelo.
Imixube kakotini, ikakhulukazi leyo exutshwe nemicu yokwenziwa, nayo iyathandwa. Lezi zingxube zinikeza ibhalansi yokunethezeka, ukuqina, nokuphathwa komswakama. Isibonelo, inhlanganisela kakotini ne-polyester inganikeza ukuthamba kukakotini kanye nezakhiwo zokomisa ngokushesha ze-polyester. Le nhlanganisela ilungele iziqongo ezishisayo ezidinga ukukhululeka nokusebenza.
Izintambo zokwenziwa ezifana ne-polyester nenayiloni zivame ukusetshenziswa eziqongweni ezishisayo ngenxa yokuqina kwazo kanye nezakhiwo zokuvala umswakama. Lezi zinto zivame ukuphathwa ngokuqedwa okukhethekile ukuze kuthuthukiswe ukufakwa kwazo okushisayo nokuphefumula. Isibonelo, ijezi eliqinile le-loop-back ku-fiber yemvelo linganciphisa ukuchitheka futhi linikeze ukuzwa okuthambile, okunethezekile esikhumbeni. Ukwengeza, izingxube zikakotini ezigaywe kabusha, i-hemp, i-nettle, nelineni zithola ukuduma ngokusimama kwazo kanye nezinzuzo zokusebenza.
Emisha Ezintweni Ezishisayo
Imboni yezingubo iyathuthuka ngokuqhubekayo, futhi izinto ezintsha ezisetshenziswayo ezishisayo zihamba phambili kulokhu kuqubuka. Enye into eqanjiwe emisha ukwakhiwa kwezintambo zekhwalithi ephezulu okulula ukuzilungisa nokuzinakekela. Isibonelo, i-merino e-superfine eshelelayo engu-12-14gg Responsible Wool Standard (RWS) isetshenziselwa ukudala iziqongo ezishisayo ezingagcini nje ngokufudumele kodwa futhi ezihlala isikhathi eside futhi ezisimeme.
Okunye okusha ukusetshenziswa kwe-Global Recycled Standard (GRS) kanye nezinto eziqinisekisiwe ze-Global Organic Textile Standard (GOTS). Lezi zitifiketi ziqinisekisa ukuthi izindwangu ezisetshenzisiwe zihambisana nemvelo futhi zikhiqizwa ngokuziphatha. Isibonelo, ukotini oqinisekiswe i-GOTS kanye namafayibha agaywe kabusha e-GRS afakwa eziqongweni ezishisayo ukuze kuhlangatshezwane nesidingo esikhulayo sezimpahla ezisimeme.
Ukwengeza, ukusetshenziswa kwe-Forest Stewardship Council (FSC)-certified cellulosic fibers kanye nenhlanganisela kasilika sekuya kuvama kakhulu. Lezi zinto zinikeza umuzwa wokunethezeka ngenkathi zigcina izakhiwo ezinhle kakhulu ezishisayo. Ukuhlanganiswa kwalezi zinto ezisetshenziswayo ezintsha eziqongweni ezishisayo akugcini nje ngokuthuthukisa ukusebenza kwazo kodwa futhi kuhambisana noshintsho lwemboni oluya ekusimameni nasekuziphatheni kokukhiqiza okuqotho.
Umklamo nokusebenza
Imiklamo Esitayela Yabathengi Banamuhla
Abathengi banamuhla bafuna iziqongo ezishisayo ezingasebenzi nje kuphela kodwa futhi nesitayela. Idizayini yezindawo ezishisayo ithuthukile ukuze ihlangabezane nalezi zidingo, okuhlanganisa izici zemfashini yesimanje kuyilapho kugcinwa ukusebenza kwazo okubalulekile. Isibonelo, isitayela sehembe elidlula inkinobho sithuthukisiwe saba nesibuyekezo sekhola kanye nokucolisiswa okunenhle kokulula. Lesi siqephu sebhokisi, esilingana kahle sisebenzisa ihembe elidumile lekholola yekamu kanye nepolo elukiwe, enikeza ukuguquguquka kokubeka izingqimba noma ukusetshenziswa njengekhadikhadi.
Imiklamo yesitayela iphinde ihlanganise nokusetshenziswa kwemibala ehlukile kanye nokuthungwa okucashile. Isibonelo, ikhola enemfashini ephelele eneplakhethi yombala ohlukile kanye nekholomu ingakha ukubukeka kwe-premium. Ukwengeza, ukufaka ama-chevrons, i-pointelle, izintambo ezincane, izimbambo, kanye ne-tipping kungangeza ukuthungwa okucashile kwengubo, kuthuthukise ukukhanga kwayo okubonakalayo.
Izici Ezisebenzayo Zokunethezeka Okuthuthukisiwe
Izici ezisebenzayo zibalulekile ekuthuthukiseni ukunethezeka nokusebenza kweziqongo ezishisayo. Isici esisodwa esiyinhloko ukusetshenziswa kwendwangu enobuso obubili ukuze uthole ukufudumala okwengeziwe. Le ndlela yokwakha iqinisekisa ukuthi i-thermal top inikeza ukufakwa okwanele ngenkathi ihlala ikhululekile ukugqoka. Isibonelo, i-luxe hoodie edizayinwe ngendwangu enobuso obukabili kanye nokulingana okukhululekile kunganikeza kokubili imfudumalo nokunethezeka, kuyenze ifanelekele imisebenzi eyahlukahlukene.
Esinye isici esisebenzayo ukufakwa kwezakhiwo zokususa umswakama. Iziqongo ezishisayo ezenziwe ngezinto ezifana noboya be-merino kanye nezintambo zokwenziwa zenzelwe ukuvala umswakama kude nomzimba, kugcina ogqokile omile futhi anethezekile. Lokhu kubaluleke kakhulu kubantu abakhuthele abadinga izingubo zabo ezishisayo ukuze basebenze kahle ezimeni ezihlukahlukene.
Ukwengeza, ukusetshenziswa kwemikhono ye-raglan namaphakethe e-kangaroo anezimbambo zokunquma, ama-cuffs, kanye nomphetho kungathuthukisa ukusebenza kweziqongo ezishisayo. Lezi zakhi zokuklama zihlinzeka ngokunethezeka futhi zivumela ukunyakaza okulula, okwenza ingubo ifanele kokubili ukugqoka okungavamile nokusebenzayo.
Isikhathi sonyaka namathrendi
Isidingo Sesizini Seziqongo Ezishisayo
Isidingo seziqongo ezishisayo singesosizini kakhulu, kanti isidingo esikhulu senzeka phakathi nezinyanga ezibandayo. Njengoba amazinga okushisa ehla, abathengi bafuna ukugqoka okushisayo ukuze bahlale befudumele futhi benethezekile. Lesi sidingo sesizini siqhutshwa isidingo sokufakwa okusebenzayo nokulawulwa komswakama, okwenza iziqongo ezishisayo zibe ukukhetha okudumile kwezingubo zasebusika.
Abathengisi bavame ukubona ukwanda ekuthengisweni kweziqongo ezishisayo ngesikhathi sasekwindla nasebusika. Ngokwemibiko yezimboni, isidingo sokugqoka okushisayo sikhuphuka kakhulu phakathi nalezi zinyanga, lapho abathengi befuna izinketho ezisezingeni eliphezulu, ezisebenzayo, nezesitayela ukuze bangeze ikhabethe labo lasebusika.
Amathrendi Asafufusa Ngezingubo Ezishisayo
Izitayela ezivelayo zezimpahla ezishisayo zibumba ikusasa lemboni. Umkhuba owodwa ophawulekayo ukugxila ekusimameni nasekukhiqizeni okuqotho. Abathengi baya ngokuya befuna iziqongo ezishisayo ezenziwe ngezinto ezisimeme futhi ezikhiqizwe kusetshenziswa imikhuba ehambisana nemvelo. Lo mkhuba ugqugquzela ukwamukelwa kukakotini oqinisekisiwe we-GOTS, ama-GRS-recycled fibers, kanye nezinto ze-cellulosic eziqinisekisiwe ze-FSC ekugqokeni okushisayo.
Omunye umkhuba ukuhlanganiswa kobuchwepheshe obuthuthukisiwe kuzingubo ezishisayo. Ukuqanjwa okusha okufana nokuqedwa kokususa umswakama, ukwelashwa okumelana nephunga, nezindwangu ezilawula izinga lokushisa sekuya kuvama. Lobu buchwepheshe buthuthukisa ukusebenza kweziqongo ezishisayo, kubenze baphumelele kakhulu ekugcineni umuntu ozigqokile efudumele futhi enethezekile ezimeni ezihlukahlukene.
Ukwengeza, ukuthambekela kwemiklamo ehlukahlukene kanye nemisebenzi eminingi kuya ngokuya kudlondlobala. Abathengi bafuna iziqongo ezishisayo ezingagqokwa ezilungiselelweni ezihlukene, kusukela ekuphumeni okuvamile kuye emisebenzini yangaphandle. Lokhu kuholele ekuthuthukisweni kokugqoka okushisayo okuhlanganisa isitayela nokusebenza, okunikeza izici ezifana nemiklamo ebuyiseleka emuva, ukulingana okulungiswayo, namaphakethe angokoqobo.
Izethameli eziqondiwe kanye nentengo
Ukuhlonza Imakethe Eqondiwe
Imakethe okuhloswe ngayo yezingubo ezishisayo ezinemikhono emide ihlanganisa izinhlobonhlobo zabathengi, kusukela kwabathanda ngaphandle kuya kubantu abathanda imfashini. Abathandi bangaphandle, njengabaqwali, abakhempa, nabashushuluza eqhweni, babeka phambili ukusebenza nokusebenza ekugqokeni kwabo okushisayo. Bafuna iziqongo ezishisayo ezihlinzeka ngokufakwa kahle kakhulu, ukuphathwa komswakama, nokuqina.
Abathengi abaqaphela imfashini, ngakolunye uhlangothi, babheka iziqongo ezishisayo ezihlanganisa isitayela nokusebenza. Bathanda imiklamo enemfashini futhi eguquguqukayo, ebavumela ukuthi bahlanganise ukugqoka okushisayo ku-wardrobe yabo yansuku zonke. Le ngxenye yemakethe ixabisa izinto zekhwalithi ephezulu kanye nemiklamo emisha enikeza kokubili ukunethezeka nokukhanga okubonakalayo.
Amasu entengo ezigaba ezihlukene
Amasu okubeka amanani ezinto ezishisayo ezinemikhono emide ayahluka kuye ngemakethe eqondiwe kanye nezici zomkhiqizo. Eziqongweni ezishisayo ezisebenza kahle eziqondiswe kwabathanda ngaphandle, intengo yeprimiyamu ivamise ukuqinisekiswa ngobuchwepheshe obuthuthukisiwe nezinto ezisetshenziswayo zekhwalithi ephezulu. Laba bathengi bazimisele ukutshala imali ekugqokeni okushisayo okunikeza ukusebenza okuphezulu nokuqina.
Kubathengi abakhathalela imfashini, amasu entengo angase agxile ekunikezeni izinhlobonhlobo zezinketho ngamaphoyinti entengo ahlukene. Lokhu kuvumela abathengisi ukuthi bahlinzekele izethameli ezibanzi, kusukela kulabo abafuna iziqongo ezishisayo ezingabizi kakhulu kodwa ezisesitayeleni kuya kulabo abazimisele ukukhokha okwengeziwe ngemiklamo ekhokhelwayo nezinto zokwakha.
Iziqongo ezishisayo ezisimeme nezikhiqizwe ngendlela efanele zingase zibize amanani aphezulu ngenxa yezindleko zokuthola izinto ezisimeme kanye nokuhambisana nezinqubo zokukhiqiza ezilungile. Kodwa-ke, ukukhula kwesidingo semikhiqizo esimeme kusho ukuthi abathengi baya ngokuya bezimisele ukukhokha i-premium yalezi zinto.
Isiphetho
Imakethe eshisayo ephezulu enemikhono emide iyashintsha, iqhutshwa izinto ezintsha zokwakha, ukwakheka, nokusebenza. Njengoba abathengi beqaphela ngokwengeziwe futhi beqaphela imvelo, isidingo sekhwalithi ephezulu, isitayela, nokugqokwa kokushisa okusimeme sizokhula. Ngokuhlala ngaphambi kwalezi zindlela nokuhlanganisa ubuchwepheshe obuthuthukile nezinqubo ezizinzile, amabhizinisi angahlangabezana nezidingo zabathengi besimanje futhi achume kule makethe eguquguqukayo.
