I-SEO ivamise ukuzwakala iyinkimbinkimbi kunalokho eyikho ngempela. Njengomnikazi webhizinisi elincane, ungaqala mahhala ngamathuluzi ambalwa angcono kakhulu embonini.
Lawa mathuluzi we-SEO yebhizinisi elincane amahhala, alungele ukuqala, futhi amboza zonke izidingo zakho ze-DIY SEO.
I-1 Ahrefs
I-Ahrefs iyinkundla ye-SEO ebalulekile esetshenziswa izinkampani ezingaphezu kuka-50,000 emhlabeni jikelele.
Abanikazi bamabhizinisi amancane abaningi baqala mahhala ngamathuluzi we-Ahrefs Webmaster abanika ukufinyelela ku-Site Explorer kanye neSite Audit.
Ngala mathuluzi, ungakwazi:
- Gada impilo yewebhusayithi yakho
- Yazi ama-backlink akho
- Bona ukuthi yimaphi amagama angukhiye akunikeza ithrafikhi
- Landelela noma yikuphi ukukhula noma ukwehla ekusebenzeni kwakho kwe-SEO
Uma usebenza ne-ejensi noma i-freelancer ye-SEO, futhi kungenye yezindlela ezinhle kakhulu zokuqapha abakwenzayo futhi uqinisekise imiphumela abakubika kuwe.
Ukuqalisa
Indlela elula yokusetha i-Ahrefs nge-akhawunti ye-Google Search Console (okuningi kulokhu maduzane).
Ungakwazi futhi ukufaka iwebhusayithi yakho, cindezela inkinobho "qala mahhala", bese ulandela imiyalo ukuze ugcwalise lonke ulwazi lwakho.
Uma ungathanda ukubona ukuthi izimbangi zakho zenzani futhi uthole isu labo le-SEO, ungaphinda uzame uhlelo lwe-Starter ngama- $29/ngenyanga kuphela.
Kukuvumela ukuthi uhlole izimbangi zakho futhi uthole amagama angukhiye amasha ukuze uthuthukise i-SEO yakho ngezindleko eziphansi.
I-2. I-Google Search Console
I-Google inikeza uhla lwamathuluzi amahhala angasetshenziselwa i-SEO. Okubaluleke kakhulu ekuqapheni ukubonakala kokusesha kwakho i-Google Search Console (GSC ngamafuphi).
Ihlinzeka ngedatha ngokuqondile evela ku-Google mayelana nokuthi iwebhusayithi yakho isebenza kanjani emiphumeleni yayo yosesho. Le datha ingakubonisa:
- Yimaphi amagama angukhiye owabeka ezingeni lawo
- Uma kukhona izinkinga zobuchwepheshe
- Bangaki abantu abachofoza kuwebhusayithi yakho
Yize kuzwakala sengathi le datha igqagqana nalokho ongakufinyelela ku-Ahrefs, kunemikhawulo ethile. Lokhu kusho ukuthi awukwazi ukubona yonke idatha yakho kuplathifomu ye-GSC.
Nasi ukuqhathanisa kwakho kokubili:
Naphezu kwemikhawulo yayo, i-GSC ukuphela kwethuluzi elikunikeza idatha evela ku-Google mayelana nokubonakala kwe-SEO yewebhusayithi yakho, ngakho iyithuluzi elibalulekile okufanele ube nalo kukhithi yakho yamathuluzi.
Ukuqalisa
Uzodinga ukuba ne-akhawunti ekhona ye-Google noma ye-Gmail ngaphambi kokuthi usethe i-akhawunti ye-Google Search Console.
Uma uku-WordPress, indlela elula yokusetha i-GSC ukusebenzisa i-plugin ye-Site Kit ye-Google. Le plugin ingaxhuma iwebhusayithi yakho ezintweni ezilandelayo ze-Google ngokuzenzakalelayo:
Uma usuchofoze inkinobho ethi “Qala Manje”, uzocelwa ukuthi ungene ku-akhawunti yakho ye-Google. Bese uzoqondiswa ukuthi ungayixhuma kanjani iwebhusayithi yakho.
3. Iphrofayela Yebhizinisi Le-Google
Iphrofayela Yebhizinisi Le-Google (eyaziwa nangokuthi Uhlu Lwebhizinisi Le-Google noma iphrofayela ye-Google Bhizinisi Lami) ibalulekile kubanikazi bamabhizinisi amancane abasebenza endaweni yasendaweni.
Nakhu ukuthi iphrofayela yakho ingase ibukeke kanjani uma usunayo eyodwa emisiwe:
Ngaphandle kokukodwa kwalokhu, ibhizinisi lakho alikwazi ukuvela ku-Google Amamephu...
… futhi, abantu abakwazi ukukushiyela isibuyekezo ku-Google.
Iphinde ikuvumela ukuthi ubonise amagama angukhiye amaningi endawo emiphumeleni yosesho lwe-Google, ephaketheni lemephu kanye nezikhangiso zesevisi yendawo.
Ngokujabulisayo, kulula kakhulu ukusethwa, nansi indlela.
Ukuqalisa
Qala ngokuvakashela leli khasi:
Landela imiyalo ukuze usethe ukufakwa kuhlu kwebhizinisi lakho. Uzocelwa ukuthi ugcwalise ulwazi olufana nalokhu:
- Igama lebhizinisi lakho
- Isigaba sebhizinisi lakho
- Imininingwane yakho yokuxhumana
- Indawo yakho (amakhasimende ayivakashele)
- Ikheli lakho lapho ibhizinisi lakho likhona (ngisho noma ungenaso isitolo)
- Imikhiqizo noma amasevisi akho
- Amahora akho okuvula
- Incazelo evamile yebhizinisi lakho
- Izithombe zebhizinisi lakho nezakhiwo zalo
Qiniseka ukuthi ugcwalisa yonke into ngokugcwele. Unganqikazi lapha, leli yithuba lakho lokubonisa abantu abasesha ku-Google konke abadinga ukukwazi mayelana nebhizinisi lakho.
4.I-Google Analytics
I-Google Analytics ingelinye ithuluzi lamahhala eliwusizo kakhulu kubanikazi bamabhizinisi amancane. Ikuvumela ukuthi uqaphe ukuthi ubani ovakashela iwebhusayithi yakho nokuthi uxhumana kanjani nokuqukethwe kwakho.
Ungabona:
- Yiziphi iziteshi zokumaketha abakuthola kuzo
- Yimaphi amakhasi abawavakashela kakhulu
- Imaphi amakhasi abawaguqula kakhulu
- Bayizulazula kanjani kuwebhusayithi yakho
Ku-SEO ngokuqondile, uzodinga ukuhlunga imibiko yakho ukuze ikubonise idatha evela eziteshini eziphilayo:
Ukuqalisa
Indlela elula yokuqalisa uma usebenzisa iwebhusayithi ye-WordPress nge-plugin ye-Google SiteKit. Ungasetha kokubili i-Google Analytics ne-Google Search Console ngesikhathi esisodwa.
Kungenjalo, ungalandela izinyathelo ezinemininingwane kumhlahlandlela wethu wokusebenzisa i-Google Analytics.
5. Amathuluzi we-Bing Webmaster
Amathuluzi we-Bing Webmaster afana nengane yothando phakathi kwe-Google Search Console nama-Ahrefs.
Inikeza yonke idatha yosesho ngokuqondile evela ku-Bing kanye nedatha ye-SEO enamanzi obungayithola kuphela usebenzisa ithuluzi le-SEO.
Ayinambudumbudu njenge-Ahrefs kodwa futhi ingaphezulu kakhulu kunalokho oyithola kwa-Google.
Nakuba ungase ucabange ukuthi i-Bing ayidumile kangako uma uyiqhathanisa ne-Google, kunezizathu ezimbili engincoma ukuthi usasethe leli thuluzi lamahhala.
- Uthola ukufinyelela ku-Microsoft Clarity, ithuluzi lamahhala lokulinganisa ukuguqulwa kanye nedatha yesipiliyoni somsebenzisi kuwebhusayithi yakho. Inikeza amamephu okushisa, chofoza imininingwane, nedatha mayelana nokuziphatha kwabasebenzisi okuvamile.
2. Inkomba ye-Bing inika amandla imiphumela yenjini yokusesha ye-ChatGPT. Amawebhusayithi akunkomba ye-Bing azovela futhi ezimpendulweni ze-ChatGPT. Yize kungewona kuphela umthombo wedatha, ubuholi be-OpenAI buqinisekisile ukuthi ibalulekile:
Ukuqalisa
Ngokujabulisayo, umsebenzi onzima usuwenziwe kakade. Ungasetha Amathuluzi Omphathi Wewebhusayithi ye-Bing ngokuwaxhuma kukhonsoli yakho yosesho lwe-Google:
Uma kungenjalo, vele ulandele imiyalo. Kuzoba inqubo efana kakhulu nendlela omisa ngayo i-GSC.
6. IngxoxoGPT
Ngokungafani namanye amathuluzi akulolu hlu kuze kube manje, izinzuzo ze-ChatGPT njengethuluzi le-SEO lamabhizinisi amancane azikho ekunikezeni idatha.
Kunalokho, kuyasiza ekusebenziseni izincomo ze-SEO, ukudala okuqukethwe, ngisho nokwenza umqondo wedatha ye-SEO.
Nazi ezinye zezibonelo engizikhonzile zamacala okusebenzisa alula ku-DIY i-SEO yakho nge-ChatGPT:
- Bhala izihloko ezifanele ukuchofoza
- Gcwalisa izihlokwana ezingekho kokuqukethwe okukhona
- Dala izinhlaka ezilungiselelwe ukusesha zokuqukethwe kwakho
- Khomba inhloso yosesho yanoma yiliphi igama elingukhiye
- Thola uhlu lwemibono yamagama angukhiye
- Humusha amagama angukhiye
- Dala, buyekeza, noma uthuthukise izihloko nezincazelo zekhasi
Isibonelo, nasi isixwayiso esilula sokusiza ukuxoxa ngezihloko ze-athikili:
Uma ufuna ukushintsha ithoni, ungayibuza into efana nalena kunalokho:
Noma uma ufuna ukuthola igama elingukhiye eligqamile nemibono yokuqukethwe kunoma yisiphi isihloko, ungazama ukwaziswa okufana nalokhu:
Ukuqalisa
Indlela elula yokuqalisa iwukuvakashela ku-chatgpt.com futhi usebenzise inguqulo yamahhala noma udale i-akhawunti ukuze uvule izici eziningi.
Ukufundwa Okwengeziwe
- I-ChatGPT ye-SEO: Amacala Okusetshenziswa Kakhulu ayi-9 (kanye Nama-4 Angafanelekile)
- Ungayisebenzisa kanjani i-Ahrefs ne-ChatGPT ukuze Uthuthukise i-SEO Yakho
- ChatGPT ye-SEO? Uyisebenzisa Kabi.
- Ungayibona Kanjani Idatha ye-Ahrefs nge-ChatGPT
7. Ama-plugin we-SEO ozikhethele wona
Ama-plugin we-SEO nezinhlelo zokusebenza kwenza ukusebenzisa i-SEO kusayithi lakho kube lula kakhulu. Okungcono kakhulu kwewebhusayithi yakho kuncike kulokhu:
- Iyiphi iwebhusayithi esetshenziswa ngumakhi wewebhusayithi yakho
- Yikuphi ukusebenza okudingayo
- Isiphi isabelomali ozimisele ukusichitha
Uma iwebhusayithi yakho yakhelwe ku-WordPress, ungafinyelela ama-plugin we-SEO wamahhala afana ne-Yoast noma i-RankMath ukuze usebenzise izisekelo ze-SEO njengezihloko zamakhasi nezincazelo.
Abakhi bewebhusayithi abaningi sebevele bahlanganisa izici eziyisisekelo njengokwengeza izihloko zekhasi nezincazelo. Kodwa-ke, ama-plugin we-SEO avame ukukuvumela ukuthi uqhubekele phambili futhi usethe noma ulungise izinto ezifana:
- Isakhiwo sakho se-URL
- Robots.txt ifayela
- Ifayela lemephu yesayithi
- Umklamo weSikimu
Ungase futhi uhlole ama-plugin we-SEO nokunye ukusebenza okuhlosiwe okwengeziwe. Isibonelo, i-plugin ye-Ahrefs yakhelwe ukukusiza ukuthi uhlole futhi ugade ukusebenza kokuqukethwe kwakho.
Ukuqalisa
Kunama-plugin amaningi amahle we-SEO nezinhlelo zokusebenza laphaya ukukusiza ukuthi uthuthukise ukwenziwa nokusebenza kwewebhusayithi yakho ezinjinini zokusesha.
Ukufundwa Okwengeziwe
Bheka lezi zihloko ukuze zikusize uthole ezihamba phambili zesayithi lakho:
- Ahrefs SEO WordPress Plugin
- Ama-plugin we-SEO ayi-15 angcono kakhulu we-WordPress (Azanyiwe futhi Ahloliwe)
- 34 Amathuluzi we-SEO wamahhala we-DIY SEOs
Imicabango yokugcina
Kunamathuluzi amaningi we-SEO wamabhizinisi amancane laphaya. Ezinye izinkundla zonke-in-one, efana Ahrefs; amanye angamathuluzi akhethekile okusiza ukufeza isimo esithile sokusetshenziswa.
Ngokuvamile, ungakwazi ukwenza i-SEO yakho nge-DIY ngaphandle kwamathuluzi angenhla, amahhala futhi anobungane. Bazokuthola isikhathi eside!
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Cooig.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
