Umsebenzi wokuthengisa wase-US ngoNovemba 2024 ukhombise ukwenyuka kancane uma kuqhathaniswa nenyanga nenyanga naphezu kwezinsuku ezibalulekile zokuthenga ezifika ngoDisemba, kusho umongameli we-NRF kanye ne-CEO uMatthew Shay.
Izitolo zezingubo nezesekeli zibone ukuthengiswa okuncane kwehle ngo-0.18% inyanga nenyanga ngesisekelo esilungiswe ngezikhathi ezithile kodwa zajabulela ukukhushulwa konyaka okungu-4.21% ngendlela engalungiswanga.
Izitolo ezivamile ziphinde zehla ngo-0.05% inyanga nenyanga ngesisekelo sonyaka kodwa zikhule ngo-2.01% ngonyaka ngendlela engalungiswanga.
“Ukuthengiswa kukaNovemba kunyuke ngaphezu kuka-Okthoba oqinile futhi bekuzoba phezulu kakhulu ukube i-Thanksgiving Sunday kanye neCyber Monday bezingekho ngoDisemba. Izinzuzo zonyaka nonyaka beziqinile njengoba amanani entengo emikhakheni eminingi ephansi kulo nyaka, okubonisa ukuthi abathengi bathenga izinto ezithengiswayo eziningi njengoba umnotho uqhubeka nokukhula. Siyazethemba ngesibikezelo sethu samaholide,” kusho uMatthew Shay.
Ngokusho kwe-CNBC/NRF Retail Monitor, esekelwa yi-Affinity Solutions, ukuthengiswa okuphelele kwezitolo zangoNovemba, ngaphandle kokuthengiselana kwezimoto nophethiloli, kubonise ukwenyuka okungu-0.15% ngesisekelo esilungiswe isizini kusukela enyangeni edlule, kanye nokuhlinzwa okungu-2.35% ngendlela engalungiswanga kusukela ngenyanga efanayo ngonyaka odlule.
Lokhu kukhula kuncane uma kuqhathaniswa nezibalo zika-Okthoba, ezikhombise ukukhula ngo-0.74% inyanga nenyanga kanye nokwenyuka ngo-4.13% unyaka nonyaka.
Lapho kuhlukaniswa ukuthengiswa kwezitolo okubalulekile, okususa umthelela wezindawo zokudlela, amadayinti ezimoto, neziteshi zikaphethiloli, izinombolo zehle kancane ngo-0.19% kusukela ngo-Okthoba kuya kuNovemba.
Kodwa-ke, basaphawule ukuthi bakhuphuke ngo-1.43% kusukela ngoNovemba wonyaka odlule. Lokhu kuqhathaniswe nokukhula okuqinile kuka-Okthoba okungu-0.83% inyanga nenyanga kanye no-4.59% unyaka nonyaka.
Ngokuqongelelayo, ukuthengiswa okuphelele kwezinyanga eziyishumi nanye zokuqala zika-2024 kukhuphuke ngo-2.15% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule, kuyilapho ukuthengiswa okuyinhloko kubone ukukhuphuka okungu-2.33%.
Lezi zibalo zivela njengoba i-NRF ibikezela ukukhula ngo-2.5% kuya ku-3.5% ezitolo ezithengiswayo ngesikhathi samaholide kusukela ngoNovemba kuya kuDisemba, uma kuqhathaniswa no-2023.
Ukuhlukanisa ukusebenza kukaNovemba ngezigaba zokudayisa, imikhakha emihlanu kweyisishiyagalolunye yaba nezinzuzo zonyaka, ngeminikelo ehamba phambili evela ekuthengisweni kwe-inthanethi, izitolo zegrosa neziphuzo, nezitolo zezingubo nezinsiza. Izinzuzo zanyanga zonke zibonwe ezigabeni ezimbili.
Ukubhekisisa idatha eqondene nomkhakha kuveza:
Ukuthengiswa okuku-inthanethi nokunye okungekhona kwesitolo kuthuthuke ngo-1.32% inyanga nenyanga ngesisekelo esilungiswe ngezikhathi ezithile futhi kunyuke ngo-21.48% ngonyaka ongalungiswanga.
Muva nje, isazi sezomnotho esiyinhloko se-NRF uJack Kleinhenz sithe amathemba enkathi yokuthengisa eqinile yamaholide aqinile kulandela ikota yesithathu eqinile nezinkomba zezomnotho ezinhle.
Umthombo ovela Isitayela Nje
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