Uma uthi nhlá, okuqukethwe okunegama kungase kubonakale kuwumhlaba ngaphandle komkhiqizo wangempela. Kodwa lokho kungenxa yokuthi akunjalo ngempela mayelana bona. Kumayelana ne izethameli kanye nabo izithakazelo.
Thatha umhlahlandlela odumile we-Michelin
- Ekuqaleni ucabanga ukuthi: “Izindawo zokudlela zihlangene ngani namathayi e-Michelin?”
- Bese ucabanga ukuthi: “Abantu bashayela kulo lonke elaseMelika ukuvakashela izindawo zokudlela ezihlukile? O, ngiyakuzwa.”
- Futhi ekugcineni, ucabanga ukuthi: "Leyo ndawo yokudlela entsha ye-tapas eqhele ngamamayela angu-10 ukusuka kimi isanda kuthola inkanyezi ye-Michelin? Kuhle kakhulu lokho.”
Kuyini okuqukethwe okunegama?
Okuqukethwe okunegama kuyimidiya ekhanga abantu abaningi noma okokuzijabulisa okuxhaswe, okugunyazwe, noma okudalwe inkampani. Cabanga ngamadokhumentari esitayela se-Netflix abakhangisi be-SaaS, noma amafilimu amafushane aqondiswa izinkampani zezingubo.
Izithameli zixhumana nokuqukethwe okunegama elisezingeni elingokomzwelo. Bayisebenzisa ngoba bayithola ngandlela thize ijabulisa noma ijulile—hhayi nje ngoba iphazamisa njengokumaketha okuningi.
Akukona mayelana nomkhiqizo
Okuqukethwe okunegama kuwukumaketha amanani-okokuqala, umkhiqizo kamuva, nomlayezo olula: “Thina uthole wena”
Imikhiqizo ayithengiswa noma ayithuthukiswa ngokuqondile. Esikhundleni salokho, umgomo uwukwakha ubuhlobo obuhle bomkhiqizo kanye namanani okwabelwana ngawo izethameli.
Umkhiqizo usengase ukhulunywe, kodwa awulokothi usibekele ukuzijabulisa okuyinhloko.
Ayifani nokumaketha okuqukethwe noma ukubekwa komkhiqizo
I-Wikipedia ichaza okuqukethwe okunegama ngokuhlobene nokumakethwa kokuqukethwe nokubekwa komkhiqizo:
- marketing Okuqukethwe idalwe ukuze ivuse intshisekelo yomkhiqizo ngokwemvelo.
- Ukukhangisa kuwumzamo oqondile wokuthola izethameli ukuthi zithenge.
- Ukubekwa komkhiqizo iwuhlobo lokumaketha okucashile, okungaphansi.
- Okuqukethwe okunophawu kuyajabulisa, kuyafundisa, noma okuqukethwe imizwa. Akwenzelwanga ukuncenga, kodwa ukwabelana ngezindinganiso zababukeli.
Uma ukuncenga kudayiselwe phansi, futhi okokuzijabulisa kubizwa, izethameli zingakhohlwa nokuthi zisebenzisa uhlobo oluthile lokumaketha.
Okuqukethwe okunegama kuthanda ukwandisa ukuqwashisa ngomkhiqizo, njengoba inani lakho lokuzijabulisa liheha izethameli eziningi.
Kungani kufaneleka ukudala okuqukethwe okunegama?
Okuqukethwe okunegama kudlulela ngale kokukhangisa okuvamile—kuyajabulisa, kuxhumene, futhi kunamathele nezithameli zakho ngezindlela okunye ukumaketha okungeke kwenzeke.
Nazi izizathu ezinhlanu zokuyivumela.
1. Phuma ngokumelene namanye ama-pick-me brand
Ekhuluma neWashington Post, i-CEO ye-Storified kanye nomsunguli weMarriott's Content Studio, uDavid Beebe uthe:
Ukuthengisa okuqukethwe kufana nedethi yokuqala. Uma konke okwenzayo kuwukukhuluma ngawe, ngeke kube khona usuku lwesibili.
David Beebe, CEO, Storified
Kungenzeka ukuthi ubekhuluma ngokumakethwa kokuqukethwe, kodwa u-Beebe wachaza kahle ukuthi kungani okuqukethwe okunegama kusebenza kahle kangaka—kubekela eceleni okuthi “me-me-me!” ukumaketha kwemikhiqizo eminingi, futhi esikhundleni salokho kwenza konke mayelana ne izethameli.
Uma udala okuqukethwe okunegama, ugqama emkhakheni wokudlala wamabhrendi wokukhetha.
2. Yakha izinhlangano ezinhle
Izibukeli zinamathuba angu-62% okusabela kahle kokuqukethwe okunegama uma kuqhathaniswa nezikhangiso ze-TV zamasekhondi angu-30.
Uma wenza okuthile okujabulisayo, okuhle, okufundisayo, noma okujabulisayo, izethameli zakho zicabanga kangcono ngawe ngakho.
3. Bonisa uhlangothi lwakho lomuntu
Kungase kube ibinzana elisetshenziswa kahle kodwa lizwakala liyiqiniso: abantu abathengi emikhiqizo, bathenga kubantu.
Okuqukethwe okufaka ngisho nomuntu oyedwa kusebenza kahle ngo-81% kunokuqukethwe okungenabo abantu, ngokocwaningo oluvela e-Kantar, Meta, ne-CreativeX.
Okuqukethwe okunegama kukuvumela ukuthi ubonise uhlangothi lomuntu lomkhiqizo wakho.
4. Ngena phambi kwababukeli abasha ngokuphelele
Okuqukethwe okunegama kumayelana nokwamukela amafomethi amasha najabulisayo.
Futhi amafomethi amasha, asho amashaneli amasha, asho izethameli ezintsha.
| Ifomethi yokuqukethwe enebhrendi | Isiteshi esisha | Izithameli ezintsha |
|---|---|---|
| Uhlelo lwengxoxo | Spotify | Abathandi be-podcast, abagibeli, abalaleli abavamile. |
| Zine | U-Issuu | Dizayina abathanda, ubuciko be-indie noma imiphakathi ye-subculture. |
| Khetha umdlalo wakho wokuzidela | Twitch | Abadlali bamageyimu, abathandi bokuqukethwe abasebenzisanayo. |
Okuqukethwe okunebhrendi kuthuthukisa ukukhunjulwa komkhiqizo ngo-81%—okusho ukuthi kuzohlala isikhathi eside ezingqondweni zezithameli zakho ezintsha.
Futhi ama-algorithms athanda izindaba zakho ezinebhrendi. Cabanga ngakho. Uma okuqukethwe kwakho kubangela ukusabela okungokomzwelo, kuzobonakala ekusebenzelaneni nabasebenzisi—bazochitha isikhathi esiningi ekhasini, noma bachofoze baye kwezinye izingxenye ezifanele zesayithi.
I-Google icubungula leyo datha yokusebenzisana komsebenzisi ukuze ilinganise okuqukethwe. Izimpawu zokusebenzisana ezinhle zilingana nethrafikhi eyengeziwe kanye nokuvelayo okusha kwezithameli.
5. Qinisekisa ukwenyuka kwentengo
Ukweluka umkhiqizo wakho ekulandiseni kungathethelela ithegi yentengo ephezulu.
U-Rob Walker noJoshua Glenn benze ucwaningo lwe-anthropological, Izinto Ezibalulekile, ukufakazela amandla okuxoxa indaba.
Bathathe inqwaba yezinto zezitolo ezithengisa ngo-$1.25 ngokwesilinganiso, futhi bathola izindaba ezimfishane, ezibhalwe ngenjongo yento ngayinye kubabhali abahlonishwayo abangama-200+—abanjengoMeg Cabot, uWilliam Gibson, noBen Greenman.
Ngemva kokwengezwa kwezincazelo, izinto zidayiselwe 6,400x inani lawo langempela.
I-Patagonia isebenzisa ukuxoxa indaba ngendlela efanayo, ukuze iqinisekise intengo yayo.
Njengengxenye yohlelo lwabo oluthi “Okugugileyo”, badale uchungechunge lokuqukethwe okunegama—kusuka kufilimu enobude obugcwele kuya ochungechungeni lwamadokhumentari amafushane.
Amavidiyo abonisa indlela yokuphila yamakhasimende e-Patagonia njengoba ebamba iqhaza kwezemidlalo eyeqisayo neminye imisebenzi eqinile—ngaso sonke isikhathi egqoke izinto zawo ezithandwayo zePatagonia.
Lo mkhankaso umayelana nokukhuthaza amakhasimende ukuthi alungise, aphinde asebenzise, futhi agaywe kabusha izingubo zePatagonia, ngesikhathi esifanayo ugcizelela ukuqina kwazo.
Ngokuxoxa izindaba ezihlakaniphile, i-Patagonia iphinda kabili ukuzibophezela kwayo ekukhiqizeni okuqaphelayo kanye nemvelo—futhi ngokwenza kanjalo ithethelela iphuzu layo lentengo ephambili.
Okuqukethwe kwebhrendi kudinga ukucatshangelwa futhi kube yiqiniso
Ubuqiniso bungenye yezingozi ezinkulu lapho udala okuqukethwe okunegama. Izithameli zingakwazi ukubona ngemikhiqizo engagqoki amanani azo.
Okuqukethwe okunebhrendi nakho kuklanywe ngamabomu ukuvusa imizwa enamandla. Noma iyiphi impendulo engeyinhle oyitholayo, ngokwencazelo, izoba nemizwelo kakhulu.
Enye ingozi ukudala ukungaqondakali, nokungadlulisi kahle umkhiqizo wakho noma umlayezo womkhiqizo.
U-Apple, ngokwesibonelo, wenze iphutha ekuqaleni kwalo nyaka lapho ekhipha isikhangiso esibonisa izinto zobuciko nobuciko buchotshozwa umshini wokunyathelisa wezimboni, ukuze baveze i-iPad yabo yakamuva.
Abantu babethukuthele. Abaningi bafunde lesi sikhangiso njenge-Apple ichitha imidiya yendabuko—ungagubhi amathuba okudala e-iPad entsha, njengoba i-Apple yayihlosile.
Uyilinganisa kanjani impumelelo yokuqukethwe okunegama?
Imigomo yokumaketha okuqukethwe ekugcineni iboshelwe ekuthengisweni nakwifaneli yokumaketha—isb
- Ithrafikhi (isb. # yezikhathi zenyanga eziphilayo)
- Isizukulwane sokuhola (isb. # of MQLs)
Imigomo yokuqukethwe okunegama, ngakolunye uhlangothi, ivame ukuba yizilinganiso zombono wababukeli—isb
- Ukuqwashisa ngomkhiqizo: Izithameli zakho zilazi kangakanani igama lomkhiqizo wakho, ilogo, noma imikhiqizo.
- Ukukhumbula umkhiqizo: Ikhono lezethameli lokukhumbula umkhiqizo wakho ngokuzenzakalelayo.
- Umuzwa womkhiqizo: Indlela umkhiqizo wakho obenza ngayo izethameli zakho zizwe.
- Ukwethembeka komkhiqizo: Amathuba angakanani abathengi okuthenga umkhiqizo wakho ngokuphindaphindiwe kwezinye izindlela.
Ngaleso sizathu, okuqukethwe okunegama kunenkohliso encane ukuyilandelela—kodwa yona can kusazokwenziwa.
Ithrekhi ebaluliwe
Lapho okuqukethwe okunegama kukhishwa endle, kungaholela ekukhulunyweni okukhulu.
Ukuze uhlaziye lokhu kufakwa, yiya ku-Ahrefs Content Explorer:
- Sesha umkhiqizo wakho + igama lokuqukethwe kwakho okunegama
- Chofoza isihlungi esithi "Izindaba" ukuze ungene ekukhulumeni kwemidiya evamile
- Hlola amakhasi akhuluma ngokuqukethwe kwakho okunegama
Okuqukethwe okunegama futhi kunamandla okuphakamisa igunya lakho lesihloko. Nasi isibonelo salokho engikushoyo.
Okuqukethwe okunegama le-Patagonia kumayelana nokuqinisekisa ukuzibophezela kwabo ekusimameni.
Uma bebefuna ukwazi ukuthi basondelene kangakanani nalesi sihloko, bebengabheka ukuqokwa kwegama elithi “ukusimama” ekukhulunyweni kwabo komkhiqizo.
Bazodinga nje ukuya ku-Ahrefs Content Explorer:
- Sesha igama lomkhiqizo wabo
- Hlola inani labo brand ukhuluma
Bese
- Yenza usesho lwe-boolean lwegama lomkhiqizo wabo KANYE nokusimama
- Hlola inombolo ye isihloko ukhuluma
Ngokwenza kanjalo, bazokwazi ukuthola izihloko ezibalulwe njenge-a iphesenti yezimpawu zabo zomkhiqizo jikelele.
Kulesi senzakalo, u-3.2% womkhiqizo wePatagonia uyakhuluma futhi yisho igama elingukhiye ukusimama.
Ukwengamela lezi zibalo kungakunikeza umuzwa oqinile wegunya lakho lonke lesihloko, futhi kukusize uhlale uphezulu kunoma yikuphi ukukhula.
Ukwenza umzamo obonakalayo wokuziqondanisa nezihloko zezethameli kuzokusiza ukuthi ufune ukubonakala okwengeziwe ezinjinini zokusesha—kanye nezimpendulo ze-AI.
Gada ukukhushulwa kwethrafikhi
Ungakwazi ukulandelela ithrafikhi ye-organic yakho ophethe okuqukethwe okunegama ku-Site Explorer. Vele useshe ikhasi lomkhankaso noma isizinda esingaphansi kwesinye ukuze uthole ukubuka konke kokusebenza.
Noma landelela izihloko ezithile namagama angukhiye ahlobene nokuqukethwe kwakho okunegama ku-Ahrefs Rank Tracker.
Hlola ukukhula kwegama elingukhiye
Okuqukethwe okunegama kungase kuqhubekisele phambili intshisekelo yevolumu yosesho. Sebenzisa le datha ukuze ubonise ukubaluleka kokusungula kwakho, futhi ulungise ibhajethi yokuqukethwe okunebhrendi okuzayo.
- Sesha izihloko zokuqukethwe ezinophawu ku-Keyword Explorer
- Hlola idatha yezinga eliphezulu enhlokweni yombiko
- Hlola amavolumu egama elingukhiye ngalinye
Gcina inothi lezixhumanisi
Ungahlola izixhumanisi okuqukethwe kwakho okunegama okukhangwe kalula ngokuhlunga ukuze ukhulume ngegama lomkhankaso wakho kumbiko we-Ahrefs Backlinks.
- Sesha isizinda sakho ku-Ahrefs Site Explorer bese uqonda kumbiko we-Backlinks
- Faka igama lomkhankaso wakho wokuqukethwe okunegama kusihlungi esithi “Ihange elinombhalo ozungezile”
- Bona ukuthi zingaki izixhumanisi ozithathile
- Hlola ukuthi okuqukethwe kwakho okunegama kukhulunywa ngakho kanjani kungcaphuno yehange
7 izibonelo zokuqukethwe uphawu
Uma okuqukethwe okunegama kwenza umsebenzi wako, izethameli zizophuma endleleni yazo ukuze zikusebenzise—njengoba kwenza ngokuzijabulisa kwansuku zonke.
Nazi ezinye izibonelo ezinhle zokuqukethwe okunegama elivela kumikhiqizo e-B2C, B2B, kanye ne-SaaS imbala.
1. Thoropass: Abazingeli bomkhonyovu
Iliphi ibhizinisi inkampani ye-infosec enalo lokudala iphodikasti “yebhizinisi ethokozisayo”? Hhayi-ke, bayazi a okuningi mayelana nabakhwabanisi, futhi izethameli zabo zijabulela indaba eqanjiwe yobugebengu, kunjalo!
Izwakalise abalingisi abawine imiklomelo u-Erin Moriarty (Abafana, uJessica Jones) noGreg Kinnear (I-Little Miss Sunshine, Unayo Imeyili), i-podcast iyindaba ekhuluma ngeChief Information Security Officer (Kinnear) ohlazekile nentatheli (uMoriarty) ephenya inqwaba yemikhonyovu ebhekiswe ezigulini ezigulela ukufa.
Umdali, u-Ian Faison, oyi-CEO yeCaspian Studios ulandela ezinye izibonelo ezinhle zokuqukethwe okunegama—okungukuthi amadrama e-podcast afana ne-Murder in HR (ngokubambisana nomhlinzeki wesevisi yezempilo u-Wellhub) kanye ne-The Hacker Chronicles (ehambisana ne-Tenable Cloud Security).
Inkinga ngesihloko se-B2B njengokuthobela ukuthi abantu ngokuvamile abazi ini ngu noma kungani badinga usizo ngakho.
Abazingeli bomkhonyovu bathatha isihloko esingahlaliseki kahle, esingacacile se-infosec, futhi basebenzisa ukuxoxa indaba ukuze bakwenze kuthakazelise futhi kufinyeleleke—konke kuyilapho kufundisa izithameli buthule ukubaluleka kwako.
Futhi, ukulandisa kusetha "inkinga" exazululwa yi-Thoropass, okwenza kube ne-pitch enhle yokuthengisa engaphansi.
2. Loewe: Amashumi eminyaka Okudideka
Abalingisi abalingiswa u-Aubrey Plaza (The White Lotus, Parks and Recreation) kanye noDaniel Levy (Schitt's Creek, Good Grief), iDecades of Confusion ifilimu emfushane ephuma ku-surreal evela kumkhiqizo wemfashini uLoewe.
Sibona abaqhudelana besipelingi-bee kuwo wonke amashumi eminyaka bezama futhi behluleka ukupela igama lomkhiqizo elithi Loewe, ngendlela ejabulisayo.
Wonke umuntu ongenele umncintiswano udlalwa yi-Plaza, edlala imvunulo ye-Loewe ebabazekayo enkathini ngayinye—ikhanda lokuvela kwemiklamo yomkhiqizo kuyo yonke iminyaka.
Nakuba lokhu kungase kubonakale njengokukhangisa, ngingaphikisa ngokuthi futhi kuyisibonelo esihle sokuqukethwe okunegama. Emaminithini amabili nesigamu, ubude besikhathi esifushane, futhi—njengakho konke okuqukethwe okunegama—ikakhulukazi kuqhutshwa ukulandisa. Iqiniso lokuthi u-Loewe uhlehlisa ukulawula kokudala ku-Levy kanye noMqondisi u-Ally Pankiw (Omkhulu, Shrill, Feel Good) kuphinde kubonise ukuthi le phrojekthi imayelana nokujabulisa izethameli, kunokuba nje uzidayisele.
Abalandeli bazofuna lokhu okuqukethwe ngokuqondile ukuze babone i-Plaza ne-Levy—abalingisi ababili abathandwayo ngenxa yabantu babo ababhuqayo kanye nesitayela esixakile. Ngokuhlanganisa nabo, u-Loewe ukhuluma ngokucacile ngobunikazi bamasiko nezindinganiso zomkhiqizo, azivumelanise nezithameli zabo, futhi akhe lokho kuxhumana okungokomzwelo.
3. I-Hallmark + NFL
U-Hallmark ne-NFL bajoyine amaqembu ukuze bathuthukise okuqukethwe kwamaholide okuphawulwe nge-NFL.
Uyazi, lawo mafilimu lapho owesifazane webhizinisi onamandla aphezulu elibangise ekhaya ngamaholide, futhi, ochungechungeni lwezehlakalo ezingachazeki (ukusikisela: umlingo kaKhisimusi), uhlangana nomlingani wakhe womphefumulo bese enquma ukukupakisha konke ukuze aphile kamnandi edolobhaneni lakubo elincane, lapho uKhisimusi uwumcimbi wezinsuku ezingama-365 ngonyaka, futhi omakhelwane banobungane futhi bonke bazizwa befana nesiqephu esimnyama?
Ungenzi sengathi awazi ukuthi ngikhuluma ngani!
Selokhu kwaqhakaza uthando lukaTaylor Swift noTravis Kelce, izethameli besifazane zithanda kakhulu ibhola.
Eqinisweni, u-64% weGen Z kanye nabesifazane beminyaka eyinkulungwane manje banombono omuhle nge-NFL
U-Hallmark uzuza kakhulu kulokhu kuvuka emizweni yezithameli ngokubambisana ne-NFL ukuze bakhe amafilimu oqobo afana IHoliday Touchdown: Indaba Yothando yeChiefs.
Lokhu okuqukethwe okunegama kuzosiza i-Hallmark yandise izethameli zayo kubalandeli be-NFL—abakudala nabasha— izigcina zihambisana namasiko.
Kodwa ukuhlanganyela kokuqukethwe okunegama akwenzi nje umqondo ku-Hallmark. I-NFL izozuza futhi ngalokhu:
- Ukuhlukanisa abalandeli babo; ukuxhumana nezithameli ezigxile emndenini zika-Hallmark.
- Ukwakha ukuzibandakanya kwemizwa okwengeziwe phakathi kwezithameli zabo kanye nomkhiqizo wabo.
- Ukuqondanisa isithombe somkhiqizo wabo namagugu okuxhumana nomndeni.
4. Ukugwedla: Izitudiyo zokugwedla
I-Paddle ingumhlinzeki wengqalasizinda yezinkokhelo zomhlaba wonke wezinkampani ze-SaaS, futhi zisebenzisa okuqukethwe okunegama ngendlela enkulu.
Ithimba lezentengiso le-Paddle lisungule esalo isitudiyo sesitayela se-Netflix, lakha yonke into kusukela kumadokhumenti afana ne-We Sign Tomorrow-indaba yangaphakathi yokutholwa kobuchwepheshe- kuya ochungechungeni lwewebhu olufana ne-Born Global, elilandela izindaba zomuntu siqu nezochwepheshe zosomabhizinisi abavela emhlabeni wonke.
Lokhu ukumaketha komdlalo omude kakhulu. Ngeke ilethe umkhondo osheshayo, amademo, noma ukuthengisa, kodwa iyakhanga futhi izobandakanya izethameli zayo eziyinhloko.
Imikhiqizo ye-B2B/SaaS inzima ukuyiqonda futhi kunzima nakakhulu ukuxhumana nayo. Ungase uphikise ngokuthi kunesidingo esikhulu nakakhulu sokuthi badale lolu hlobo lokuqukethwe okunegama.
I-Paddle ingaba kalula nje uhlobo lwe-SaaS olungenabuso, kodwa esikhundleni salokho banquma ukugxila ekubeni ngumuntu nokuhlobene.
5. Tide: #TideTackles
Umkhankaso ka-Tide othi “#TideTackles” uhlanganisa izinganekwane ze-NFL ezivakashela ama-tailgates kulo lonke elase-US
Ibungaza ubuxhwanguxhwangu bokudla kosuku lwegeyimu namasiko abalandeli ngokuxoxwa kwezindaba okungabhaliwe, okuyiqiniso.
Abalandeli be-NFL bangahlobana futhi baxhumane nomkhiqizo we-Tide ezingeni lendawo, ngoba okuqukethwe kugqamisa ukudla kwesifunda.
Ukusabalalisa nakho kuyingxenye ebalulekile yemikhankaso enegama le-Tide. Yabelana ngokuqukethwe kuyo yonke i-TikTok, i-Instagram, ne-YouTube ukuze ibandakanye ababukeli nge. izinkundla abasebenza kuzo kakhulu.
6. I-Sky and Dogs Trust: Isiteshi se-TV se-pop-up se-Bonfire Night
I-Dogs Trust ihlanganyele ne-Sky, Now, kanye ne-Magic Classical ukuze bakhe isiteshi se-TV esizinikezele se-pop-up, ukuthulisa izinja ngobusuku bomlilo ovuthayo.
Umkhankaso wokuqukethwe okunegama wawuhlanganisa ishejuli yamamuvi azizwa ejabule—njengoBridget Jones no-Shrek—kanye nohlu lwadlalwayo lomculo wakudala lokupholisa izinja ezikhathazekile nabanikazi bazo.
Yomibili le mikhiqizo igxile enseleleni engokomzwelo yokugcina izinja zizolile ngesikhathi seziqhumane, ukuze zihambisane nezithameli zabanikazi bezinja abahlonza njengabanozwelo nabazinikele enhlalakahleni yezilwane.
7. Ama-Ahrefs: Incwadi ye-SEO Enezinwele Ezimhlophe kanye ne-SEO Umdlalo Webhodi™️
Kungenzeka ukuthi uzwile ngencwadi yezingane zethu. U-SQ usanda kukusho esihlokweni sakhe esimangalisayo: Kungani Ukuthengisa Okukhulu Kuyingozi Njengesihogo.
Ngikhuluma ngokuhlangenwe nakho—njengoba nginikeze amakhulukhulu amakhophi emicimbini—lokhu okuqukethwe okunegama kube nethonya elikhulu.
Ngenkathi sifunda, izethameli zethu esizihlosile zifinyelela ku-:
- Bond nengane yabo ngendaba yezingane ezinhle
- Fundisa ingane yabo ngomsebenzi wabo
- Jabulela i-SEO eyodwa noma amabili amahlaya endleleni
Ayihlangene kakhulu nokumaketha kokuqukethwe esikukhipha usuku nosuku, kodwa le ncwadi ibonakala ngempela ithinte izithameli zethu.
Kuphinde kube i-ice breaker enkulu, umdwebo izethameli ezintsha emicimbini nokusiza ngokukhumbula umkhiqizo.
Ngaleso sizathu, asikaqedi ngokuqukethwe okunegama.
Sisanda kuxhasa i-SEO The Board Game™️, lapho abadlali bengadlala khona njengochwepheshe be-SEO, bathenge futhi balungiselele amawebhusayithi, bakhe imibuso yabo yedijithali, futhi baqhudelane ngesihloko se-SEO kingpin.
Njengoba sengisebenze ku-SEO nokuqukethwe cishe iminyaka eyi-10, ngingasho ngokuzethemba: uma udweba umdwebo we-venn wama-SEO nabashisekeli bomdlalo webhodi, kunokugqagqana okukhulu.
Sifuna izethameli zethu zikujabulele esikujabulelayo, futhi sethemba ukuthi lezi zindaba ezimnandi nezixakile zisisiza ukuthi sigqame njengabantu abaphathekayo, uma siqhathaniswa nezinye izinhlobo ze-SaaS ezisika amakhukhi.
Imicabango yokugcina
Uma ufuna ukuqala ngokuqaphela ukudala okuqukethwe okunegama, gxila ekwazini izethameli zakho kangcono.
Izingxoxo zamakhasimende zami, sebenzisa amathuluzi okucwaninga izethameli, futhi ulandelele izihloko ezithrendayo ukuze ukhuthaze imibono yakho yokuqukethwe okunegama.
Into engikhulume kafushane nje—kodwa ezokwenza okuqukethwe okunegama kubaluleke kakhulu—yi-AI.
Ukudala okuqukethwe okuvusa ithumbu noma ukusabela ngokomzwelo ezithamelini zakho kuzoba enye yezindlela ezimbalwa kuphela zokunqamula ezweni lapho “ulwazi lushibhile” futhi noma ubani one-akhawunti ye-ChatGPT angaba umdali wokuqukethwe.
Amabhrendi ahlezi kahle ekusesheni kanye nama-LLM kuzoba yilawo aqondanise ngokuseduze nezithakazelo zababukeli bawo. Uzokubona okukhuluma ngakho, izixhumanisi, ithrafikhi, namavolumu okusesha.
Amabhrendi angenabuso, angenamizwa? Yebo. Ngeke benze kahle kulokhu okulandelayo.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Cooig.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
