Njengoba abathengi abaqaphela intengo bafuna amaphromoshini angcono kakhulu, umcimbi uguquke waba iwindi lezinsuku eziningi lokuthola inani kunokuthenga usuku olulodwa.
IBlack Friday 2024 ikhombise ithonya elikhulayo le-e-commerce e-United States, ngokuthengiswa kwezitolo eziku-inthanethi kukhuphuke ngo-14.6% uma kuqhathaniswa nonyaka odlule, ngokusho kwe-Mastercard SpendingPulse.
Ngokuphambene, ukuthengiswa kwesitolo kubonise ukunyuka okuthobekile ngo-0.7%.
"IBlack Friday ibiyinkomba enhle yokuthi isikhathi samaholide sikhula kanjani," kusho uMichelle Meyer, isazi sezomnotho e-Mastercard Economics Institute.
Uchaze ukuthi ukwehliswa kwamanani okusabalele kanye nokukhushulwa kusekela abathengi ekuthengeni kwabo ngamaholide, kukhulisa ukusetshenziswa kwemali iyonke.
Izigaba zezipho ezingukhiye njenge-Apparel, Jewellery, kanye ne-Electronics zihlale ziqinile, ne-Apparel ivelele ekuthengisweni kwe-inthanethi. Ukufika kwesimo sezulu esipholile ngemva kwekwindla efudumele ngokungafanele kwandisa isidingo sezingubo zasebusika nezicathulo.
Abathengi bafuna inani futhi bahlele ngamasu
ULwesihlanu Olumnyama e-US luguquke lwaba ngaphezu kosuku olulodwa nje lokuthenga, okube yisikhathi esimakwa ngamadili anwetshiwe namaphromoshini. Kulo nyaka, abathengi abaningi basondela kulo mcimbi ngesu lamabomu.
“Abathengi bazuza kakhulu ngamadili esizini futhi bajabulela ukusebenzisa imali kwesipiliyoni kanye nezipho zabo bonke abathandekayo. Banesu elihle kakhulu ekuthengeni kwabo, bebeka phambili ukukhushulwa abakholelwa ukuthi kunomthelela omkhulu,” kusho uSteve Sadove, umeluleki omkhulu we-Mastercard.
Abathengisi bamukele lolu shintsho ngokunikeza izaphulelo ezincintisanayo, eziyenga abathengi abaqaphela inani. Ukuchithwa kwemali akukhuphukanga kuphela ezipho kodwa nasezintweni ezibalulekile, kuhlanganise negilosa, njengoba imindeni yayilungiselela i-Thanksgiving neminye imikhosi yamaholide.
Izifunda ezithile, njenge-Massachusetts, Washington DC, kanye ne-Colorado, zigqame ngokukhula kwezindleko eziphakeme kunokwesilinganiso, okubonisa ukuguquguquka komnotho wendawo kanye nokuzethemba kwabathengi.
Amathrendi okudla nezipho akhombisa okuthandwa ngabathengi
Idatha ye-Mastercard igqamise amathrendi avelayo amaholide emasontweni amabili andulela uLwesihlanu Olumnyama. Ukusetshenziswa kwegrosa kukhule njengoba imindeni yaseMelika ihlela ukudla kwamaholide, kanti ukusetshenziswa kwezindawo zokudlela kunyuke ngolwesihlanu Olumnyama uqobo.
Imfashini kwakungenye indawo ekhanyayo. Ngenkathi ukuthengiswa kwasesitolo kwe-Apparel kuqale ngamandla, i-e-commerce igcwele ngo-Black Friday njengoba abathengi bafuna ukunethezeka futhi benweba izinketho eziku-inthanethi. Ukuthengiswa kwezicathulo nakho kudlule amazinga angonyaka odlule, njengoba abathengi bebeqeda izingubo zabo zesizini.
Le mininingwane iphakamisa inkathi yamaholide ethembisayo kubathengisi base-US, eqhutshwa ukugxila kwabathengi enanini, inhlanganisela yokuhlangenwe nakho nezipho zendabuko, kanye nokukhula okuqhubekayo kwamashaneli okuthengisa edijithali.
Njengoba iBlack Friday ishintsha, ibhalansi phakathi kwesitolo nokuthenga ku-inthanethi ihlela kabusha indlela abantu baseMelika ababhekana ngayo nokusetshenziswa kwemali ngamaholide.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Cooig.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
