Abathengisi babhekana nengcindezi ekhulayo yokulinganisela ukusimama nenzuzo, njengoba abathengi baya ngokuya bebeka eqhulwini imikhiqizo eqaphela imvelo.
Abathengisi emhlabeni wonke badlulisela ukugxila kwabo ekuzinzeni, ngokugcizelela okwandayo kokujikeleza - uhlelo oluhloselwe ukunciphisa ukungcola ngokugcina izinsiza zisetshenziswa isikhathi eside ngangokunokwenzeka.
Umbiko wakamuva we-Deloitte, ngokubambisana ne-National Retail Federation (NRF), uhlola ukuthi abathengisi bangasebenzisa kanjani amamodeli ebhizinisi ayindilinga ukuze bahlangabezane nezidingo zabathengi, banciphise umthelela wemvelo, futhi bakhe ubudlelwano obuqinile bamakhasimende.
Ukwamukela amamodeli ebhizinisi ayindilinga
Isiyingi simele ushintsho olukhulu kuqhinga lokudayisa, lidlulela ngale kwamamodeli endabuko “athatha indawo yokulahla” aye ezindleleni ezifana nokuthengisa kabusha, ukulungisa kabusha, nokulungisa.
Lawa maqhinga asebenza kubathengi abazisa imikhiqizo esimeme futhi balindele ngokwengeziwe ukuthi imikhiqizo ibonise izindinganiso zabo zemvelo.
Ngokombiko we-Deloitte, ukuthengisa kabusha, ukuvuselela, nokuvuselela izindlela kunikeza izindlela ezibambekayo zemikhiqizo yokuqinisa ukwethembeka kwamakhasimende, ekugcineni, nokuthengisa.
Ukuthengisa kabusha nokulungiswa kabusha kubonise ukukhula okuqinile ikakhulukazi eminyakeni yamuva. Amapulatifomu afana ne-ThredUp ne-Depop abonisa ukuthi ukuzungeza kungaheha kanjani ngempumelelo izethameli ezincane ngokunikeza izinketho ezithengekayo, ezisesitayeleni, nezivumelana nemvelo.
Njengoba abathengisi abakhulu bahlola izikimu “zokubuyisela emuva” kanye nezimakethe zamasekeni, amabhrendi athola izindlela ezintsha zokunikeza inani ngaphandle kwezindleko zemvelo zokukhiqiza okusha okuqhubekayo.
Ukuthuthukisa ukuqina kwe-supply chain
Ukufaka i-circularity akuzuzisi nje amakhasimende kuphela kodwa futhi kwakha ukuqina ngaphakathi kwe-supply chain. Ngokuphinda zisebenzise futhi zigaywe kabusha izinto, abathengisi banganciphisa umthelela wokushoda kwempahla eluhlaza kanye nokuguquguquka kwentengo.
Umbiko we-Deloitte ukhuthaza amabhizinisi ukuthi adizayine imikhiqizo ngokuhlala isikhathi eside futhi isetshenziswe kabusha engqondweni, okwenza kube lula ukukhanda nokugaywa kabusha. Le ndlela yokucabanga phambili isho ukuthi izinkampani zingancika kancane ezimakethe zempahla eluhlaza eziguquguqukayo, zithuthukise kokubili ukusimama kanye nokusebenza kahle kwezindleko.
Abathengisi kufanele futhi basebenze nabahlinzeki ukuze baqinisekise ukuthi izinto zokwakha zitholakala ngendlela efanele, zihlala isikhathi eside, futhi zilungele ukugaywa kabusha noma ukulungiswa kabusha. Imikhiqizo emikhulu isivele ithatha isinyathelo: Uhlelo lwe-Patagonia's Worn Wear, isibonelo, ukulungisa nokuthengisa kabusha imikhiqizo ebiphethwe ngaphambilini ukuze kwandiswe isikhathi sayo sokuphila.
Lezi zinhlelo azithuthukisi nje kuphela iziqinisekiso zemvelo zomkhiqizo kodwa futhi zikhanga amakhasimende afuna imikhiqizo engabizi, eqhubekayo.
Ukuhlangabezana nokulindelwe ngabathengi ngokubeka izinto obala
Abathengi namuhla balindele ukuthi imikhiqizo icace mayelana nomthelela wabo kwezemvelo kanye nezinqubo zokujikeleza.
Umbiko we-Deloitte weluleka abathengisi ukuthi bakhulume ngokucacile ngezinhlelo zabo zokusimama futhi benze kube lula kumakhasimende ukuthi abambe iqhaza ezinhlelweni eziyindilinga, kungaba ngemigqomo yasesitolo egaywa kabusha noma imininingwane enemininingwane yomjikelezo wokuphila womkhiqizo.
Ukufundisa abathengi ngezinzuzo ze-circularity kungakhuthaza ukwethenjwa okukhulu, kuyilapho kunikeza amakhasimende amandla okubamba iqhaza elibonakalayo ekuthengeni okusimeme.
Ukungafihli kubalulekile ekujikelezeni okusebenzayo kwezitolo. Ngokugqamisa izinzuzo zemvelo zokuthenga okusimeme nokubonisa ukuthi lezi zinhlelo zisekela kanjani imigomo yesikhathi eside, abathengisi bangakwazi ukuhlanganyela ngokuzuzisayo nabathengi.
Imizamo yokubeka izinto obala eyenziwe kahle ayiqhubeki nje kuphela ukwethembeka kwamakhasimende kodwa ingase futhi ihlukanise izinkampani emakethe eqaphela kakhulu imvelo.
Esimeni sokuthengisa esithuthukayo, ukujikeleza akuseyona nje inkambiso - indlela eya ekusasa elisimeme lamabhizinisi kanye nabathengi ngokufanayo.
Umthombo ovela I-Retail Insight Network
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