Umbiko omusha ovela kwa-Canalys ugqamisa ushintsho endleleni abathengi baseShayina abathenga ngayo ama-smartphone. Esikhundleni sokunamathela kumkhiqizo owodwa oyintandokazi, abaningi manje basabalalisa ukuthenga kwabo ezinkampanini eziningi, kungekho nkampani eyodwa ephuma phambili njengenketho ephezulu.
Ngekota yesithathu yalo nyaka, iVivo ihole emakethe yama-smartphone yaseChina, yathola isabelo semakethe esingu-19%. Lokhu kumele ukweqa kusuka ku-16% ngesikhathi esifanayo ngonyaka odlule, kanti ukuthengiswa kweVivo kukhule ngo-25%. Khona kanye ngemuva kwe-Vivo kuneqoqo eliqinile lemikhiqizo, okuhlanganisa i-Huawei, i-Honor, i-Xiaomi, ne-Apple. Ngayinye yalezi zinkampani inamasheya afanayo, iHuawei iku-16%, i-Honor ne-Xiaomi ngayinye ku-15%, kanti i-Apple yona i-14%. Igebe lokuthengisa phakathi kwalezi zinhlobo lincane, lihluka ngamayunithi ayizigidi ezingu-0.8 kuphela.
Kungani i-Vivo Ibusa Umncintiswano We-smartphone YaseChina Phakathi Kokuncintisana Okuqinile
Kuleli qembu, uHuawei noXiaomi babone ukukhula okuhle, ukuthengiswa kukaHuawei kukhuphuke ngo-24% kwathi uXiaomi wenyuka ngo-13%. Lokhu kuphakamisa ukuthi abathengi baseShayina basenesidingo esinamandla sale mikhiqizo, mhlawumbe ngenxa yezinhlobonhlobo zemikhiqizo yabo kanye nokuqanjwa okusha. Kodwa-ke, i-Honor ne-Apple ibone ukwehla ekuthengisweni kwabo. Ukuthengiswa kwe-Honor kwehle ngo-13%, kuyilapho i-Apple yehle ngo-6%. Ukwehla kwe-Apple kungakhomba ushintsho phakathi kwabathengi baseShayina abadonsela kumikhiqizo yendawo enikeza inani nezici ngamanani ancintisanayo.
Ngaphandle kwalezi zinhlobo eziphezulu, ezinye izinkampani zama-smartphone zihlangene ukuze zibambe u-21% wemakethe, ukwehla kusuka ku-24% ngonyaka odlule. Lokhu kwehla kuphakamisa ukuthi abathengi e-China abanandaba kangako nemikhiqizo engaphandle kwemihlanu ehamba phambili. Idatha ibonisa ithrendi ebheke ekuhlanganisweni, lapho abathengi abaningi begxile enanini elincane lemikhiqizo ethenjwayo kunokuhlola izinketho ezaziwa kancane.
Lolu shintsho lwembula inkambiso entsha emakethe yaseShayina. Ukuthembeka kwebhrendi kuyehla, futhi abathengi manje benza ukukhetha okunolwazi, nokukhethayo. Ukuncintisana phakathi kwemikhiqizo emihlanu ephezulu nakho kuya ngokushuba. Inkampani ngayinye kufanele ilungise isu layo ukuze igcine futhi ihehe amakhasimende. Abathengi baseShayina baqala ukuqonda futhi bavuleleke kumikhiqizo ehlukahlukene. Lokhu kuzoholela ekuqhudelaneni okuqinile, kuqhubekisele izinkampani ukuthi zisungule futhi zihlangabezane kangcono nokushintshayo okuthandwa ngamakhasimende.
Impendulo esuka ku Gizchina: Singase sinxeshezelwe ezinye zezinkampani esikhuluma ngazo ngemikhiqizo yazo, kodwa izindatshana zethu nokubuyekezwa kuhlala kuyimibono yethu eqotho. Ukuze uthole imininingwane eyengeziwe, ungabheka imihlahlandlela yethu yokuhlela futhi ufunde mayelana nendlela esisebenzisa ngayo izixhumanisi eziphethwe.
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