Ikhulu namashumi amabili nanye: lokhu inani lama-imeyili isisebenzi esimaphakathi sasehhovisi e-US esiwatholayo, hhayi ngenyanga noma isonto, kodwa ngosuku. Ngakolunye uhlangothi, le datha iwubufakazi bokuthi ukumaketha nge-imeyili kuyaphila kakhulu futhi kusetshenziswa izinkampani eziningi njengesiteshi esinamandla sokumaketha. Ngakolunye uhlangothi, ukuncintisana kuphezulu, kudinga amakhono athile kanye nesu elihlakaniphile lokuqinisekisa ukuthi ama-imeyili akho avuliwe futhi afundiwe.
Esikhathini esidlule, izinkampani zazisebenzisa izincwadi namaflaya ukuze zikhangise imikhiqizo namasevisi azo, zigcine ababhalisile benolwazi ngezindaba zakamuva, zakha ukwethembana, futhi ziqhubekisele phambili ukuthengisa. Kusukela lapho, akukho lutho olushintshile ngaphandle kolimi; uma kwenziwa kahle, ukumaketha nge-imeyili kusengasebenza ngempumelelo.
Kulesi sihloko, sizoxoxa ngamathiphu amaningana awusizo okuthengisa ama-imeyili kanye nemikhuba engcono kakhulu yokwakha uhlu lwamakheli kanye nokukhulisa ukusebenzisana kwababhalisile. Ngokukhulisa ubudlelwano “bangempela”, uzozuza kakhulu kunalokho uma nje uzuza abalandeli eziteshini zezokuxhumana.
Okuqukethwe
Kuyini ukumaketha nge-imeyili, futhi yiziphi izinzuzo zako?
Amathiphu angu-3 abalulekile okuthengisa nge-imeyili
Umcabango wokuphetha
Kuyini ukumaketha nge-imeyili, futhi yiziphi izinzuzo zako?
Kalula nje, ukumaketha nge-imeyili kubandakanya ukuthumela uchungechunge lwama-imeyili ahlosiwe ohlwini loxhumana nabo. Isu lokumaketha nge-imeyili livumela amabhizinisi anoma yimuphi usayizi ukuthi axhumane ngokuqondile nezithameli esezibonise intshisekelo emikhiqizweni noma ezinsizeni zenkampani ngokubhalisela i-newsletter yayo noma ngokuhola.
I-ROI (ukubuyisela kutshalomali) yokumaketha nge-imeyili yaziwa ngokuthi eliphezulu kakhulu kuwo wonke amashaneli okumaketha edijithali. Ngabahlinzeki abaningi abatholakalayo ngemali encane engu-USD 20 ngenyanga, izinkampani zitholwe zenza cishe u-USD 36 kuyo yonke i-USD 1 esetshenzisiwe. Futhi, konke ukuhola okutholwa ngefomu elikuwebhusayithi “kuyimpahla” yebhizinisi, futhi akubeki engcupheni yokunyamalala njengoba kungenzeka uma i-akhawunti yenkampani yenkundla yezokuxhumana ivinjwa noma isusiwe.
Ngakho-ke, ukumaketha nge-imeyili kuyindlela eshibhile, ephephile, futhi enezinjongo eziningi yokwazisa nokugcina amakhasimende, ukusungula ubuhlobo nezithameli, ukwakha umphakathi, ukushayela ukuthengisa, ukwakha igunya, ukuguqula amathemba abe amakhasimende, nokufinyelela ezinye izinjongo zebhizinisi.
Amathiphu angu-3 abalulekile okuthengisa nge-imeyili
Ukuqhuba umkhankaso wokumaketha nge-imeyili ophumelelayo kuthatha umsebenzi. Kudinga ulwazi, ukuhlolwa okuqhubekayo, kanye nokuthuthukiswa. Impumelelo yomkhankaso onjalo iphinde ixhunywe eduze nezinjongo zawo: kulula ukukala ukusebenza kahle kochungechunge lwe-imeyili oluhloselwe ukushayela ukuthengisa, kodwa kuba nzima kakhulu uma ububanzi besenzo buthola ukuqwashisa ngomkhiqizo noma abafundi ababandakanyayo.
Ngezansi, sibheka amanye amathiphu okuthengisa nge-imeyili angasiza noma yiliphi ibhizinisi elikhulu noma elincane ukuthi liqhube umkhankaso oyimpumelelo futhi lifinyelele imigomo yalo.
Yazi futhi unake amanani
Ngaphambi kokuqala noma yimuphi umkhankaso, kufanele uzijwayeze nemibono ukuze uhlole impumelelo ye-imeyili, eyaziwa ngokuthi "izilinganiso ezine."
The isilinganiso sokulethwa iyinkomba yokusebenza ebalulekile njengoba ihlinzeka ngolwazi ngenani lama-imeyili alethwe ngenani eliphelele lama-imeyili athunyelwe. Iphinde ibonise ukuthi ikhwalithi yabaphambili ohlwini lwama-imeyili.
The isilinganiso esivulekile ingenye yezinkomba ezifanele kakhulu zokulinganisa ukusebenza komkhankaso we-imeyili. Ikhombisa ukuthi bangaki ababhalisile abavule i-imeyili; ngakho-ke, kubalulekile ukuhlola umugqa wesihloko kanye nezinga lesithakazelo esihlokweni sekhophi.
Amabhizinisi kufanele afunde isilinganiso sokuchofoza ukuqinisekisa ukusebenza kahle kokuqukethwe kwe-imeyili. Ukwengeza izixhumanisi kuwebhusayithi noma inkinobho yokubizela esenzweni kuvamile kumkhankaso we-imeyili ohloselwe ukuguqula. Le metric ihambisana nenani lokuchofoza kusixhumanisi uma kuqhathaniswa nenani lama-imeyili athunyelwe navulwa.
Ekugcineni, i isilinganiso sokubhalisa ivumela umuntu ukuthi ahlole inani lababhalisile abanquma ukuzikhipha ohlwini lwezindaba ngemuva kokuthola i-imeyili. Uma le nkomba ihlala iphansi, inkampani ayinaso isizathu sokukhathazeka.
Thumela i-imeyili efanele kobhalisile ofanele
Enye yezindlela ezingcono kakhulu zokwandisa amanani avulekile nawokuchofoza futhi wehlise izilinganiso zokuzikhipha ohlwini ukudala ama-imeyili ababhalisile abangakwazi ukuthi “cha” kuwo. Ukuhlukaniswa kanye nokwenza kube ngokwakho kungasiza ukufeza lokhu.
Ukuhlukanisa isizindalwazi soxhumana nabo siqukethe ukuwahlunga ngokwemibandela ethile. Isibonelo, ungase ufune ukudala uhlu ngokuya ngeminyaka, ubulili, indawo, umsebenzi, noma izintshisekelo noma ikhasi kuwebhusayithi yenkampani abaxhumane nayo. Lesi sinyathelo sibalulekile ngoba kubonisiwe ukuthi abamukeli abathola okuqukethwe okuqondiwe (ngemikhankaso ehlukene) kungenzeka ukuthi bachofoze ama-imeyili. Ababhalisile abasha bangenye ingxenye okufanele ugxile kuyo, futhi kufanele bahlale bethola “i-imeyili yokwamukela” ezenzakalelayo ngokushesha nje lapho bekhetha ukungena.
Ngaphezu kwalokho, ukusebenzisa amathegi aqondene nawe nakho kubalulekile ngoba kusiza ukusungula ubudlelwano nomamukeli futhi kudonse ukunaka komfundi. Isibonelo, ochwepheshe abaningi bokumaketha nge-imeyili baphakamisa ukusebenzisa umaka othi “NAME” emgqeni wokuqala we-imeyili ngayinye futhi ngezinye izikhathi ngisho nasemugqeni wesihloko.
Isikhathi yisikhathi
Uma okuqukethwe sekulungile, kumele kuhlelwe. Isikhathi esiqondile sizoncika ezintweni eziningana ezahlukene.
Okokuqala, ezinye izinsuku nezikhathi ezithile ngokwezibalo bona imiphumela engcono ngokwezilinganiso zokuvula nokuchofoza: ULwesine linenani eliphakeme kakhulu lokuvula, elilandelwa ngoLwesibili. Futhi, abahlinzeki abaningi bokumaketha nge-imeyili baphakamisa ukuthi bathumele ama-imeyili ekuseni kakhulu (8-9 am) noma ngemva nje komsebenzi (5-9 pm). Kodwa-ke, ukusebenza kahle nakho kuyahlukahluka kuye ngezithameli eziqondiwe.
Isikhathi sibalulekile nasemicimbini namaholide, futhi kuyanconywa ukuthi ulungiselele okuqukethwe kusenesikhathi ngokwekhalenda lokuhlela. Nakuba ukuthunyelwa kwama-imeyili kwansuku zonke kufanele kugwenywe, kubalulekile ukugcina ishejuli evamile ukuze wakhe ukuguquguquka okuphoqelelayo nokwakha ubuhlobo. Kanye ngeviki isebenza kahle nge-imeyili evamile (okuthunyelwe kwebhulogi entsha, imikhiqizo emisha, izindaba). Kodwa uma uphromotha okunikezwayo okuthile, njengokuthi "ukuthengiswa kwasesikoleni" noma ukubhalisela umcimbi, izinkampani eziningi zizothumela ama-imeyili ezinsukwini eziyisikhombisa, ezinhlanu, nezimbili ngaphambi kwedethi yokuqala.
Isiphetho
Ukuthengisa nge-imeyili kuyaqhubeka nokuba yithuluzi elinamandla nelisebenzayo lamabhizinisi abo bonke osayizi. Ngenzuzo eyodwa ephezulu ekutshalweni kwezimali uma kuqhathaniswa nezinye iziteshi zokumaketha, le nqubo ivumela amabhizinisi emhlabeni wonke ukuthi asungule ubudlelwano obuqondile nobuhlala isikhathi eside namakhasimende namathemba, okuholela ekwandeni kokuthengisa.
Nokho, ukuze kuzuzwe imiphumela emihle, amasu anembayo afana nokuhlukaniswa kwezethameli, ukwenza kube ngokwakho okuqukethwe, nokukhetha isikhathi esifanele sokuthumela imikhankaso kubalulekile. Ngokusebenzisa amathiphu okumaketha ama-imeyili angenhla, amabhizinisi ame ekwandiseni amanani avulekile nawokuchofoza, anciphise ukuzikhipha ohlwini, futhi ekugcineni afinyelele izinjongo zawo zokumaketha.
