Ngokukhula kwemakethe yemidiya yedijithali, amabhizinisi kufanele aqhamuke nezindlela zokudala eziningi zokudonsa ukunaka kwababukeli bawo. Futhi kulesi simo esisha semidiya, okuqukethwe kwevidiyo kufakazelwe ukuthi kusebenza kahle kakhulu: Umbiko wemakethe we-G2 ubonise ukuthi amabhizinisi angafakaza 66% ukwanda kwabaholayo abaqeqeshiwe lapho bekhetha ukukhangisa kwevidiyo.
Ikakhulukazi, izinhlamvu zevidiyo zokuthengisa (VSL) zinikeza ithuluzi lokumaketha elinamandla elihehayo ikakhulukazi ngenxa yekhono lazo lokubonisa umkhiqizo noma isevisi kuzithameli eziqondiwe ngempumelelo.
Laba basebenzi bamathuluzi okuthengisa edijithali bagcwele izinzuzo, kusukela ekusizeni ukuheha ukunaka nokwenza ukuguqulwa okungcono kanye nemikhondo, ekugcineni bathole ukuthengisa okwengeziwe nenzuzo.
Nokho, ukuze uqonde kangcono ukuthi ungayisebenzisa kanjani i-VSL ngezidingo zakho zebhizinisi, kunezici ezithile ezibalulekile okufanele uziqonde kuqala. Kulesi sihloko, sizobheka ukuthi singabhala kanjani iskripthi sokuthengisa esinamandla ukuze ukhulise ukuthengisa ngo-2025.
Okuqukethwe
1. Iyini i-VSL futhi isebenza kanjani?
2. Ubhalwa kanjani umbhalo we-VSL oyimpumelelo
3. Izinyathelo zokudala i-VSL
4. Isiphetho
Iyini i-VSL futhi isebenza kanjani?
I-VSL, noma incwadi yokuthengiswa kwevidiyo, iyisiphakamiso sokuthengisa esilethwa ngevidiyo futhi injongo yayo eyinhloko kuwukuguqula nokwenza ukuthengisa.
Lawa mavidiyo avame ukuba ohlangothini olufushane - phakathi kwemizuzu engu-3-5 - futhi aphromotha okunikezwayo kwamahhala noma okunenani eliphansi. Nokho, njengoba intengo yomkhiqizo noma isevisi ekhangisiwe ikhuphuka, nobude bevidiyo buyakhuphuka, ukuze kunikezwe ulwazi olwengeziwe kumamukeli.
Le fomethi ifaneleka kakhulu kuma-freelancers, osomabhizinisi, nama-ejensi amancane anemikhiqizo ethile noma amasevisi awela phakathi kwezintengo eziphakathi nendawo ukuya phezulu. Kubalulekile ukuthi lawa mavidiyo anembe futhi ngokuvamile ahlanganise isevisi eyodwa noma umkhiqizo.
Ngaphambi kokudala i-VSL, kubalulekile ukuqonda ukuthi yini ozama ukuyifinyelela. Lokhu kungafaka:
- Ukwengeza ikhasi lakho lokuthengisa, njengoba kuvame ukukhombisa umsebenzi womkhiqizo othile, ukuthi usetshenziswa kanjani, noma inhloso yawo jikelele
- Njengendawo yokuthinta eyengeziwe uma ikhasimende selithathe isinyathelo, njengokwenza
Hlala ukhumbula ukuthi abathengisi bazokwazi yini ukuthi okuqukethwe yi-VSL kubalungele yini. Ukwenza kanjani lokhu? Ungase ufune ukuqala ngokuhlolwa okuthile kwabathengi kanye nohlu lwemibuzo, wenze isiqiniseko sokukhomba inhloso ye-VSL yakho ngaphambi kokudala umbhalo nevidiyo.
Ubhalwa kanjani umbhalo we-VSL ophumelelayo
Ama-VSL aguqulela kakhulu adinga ukubhalwa okuqinile njengoba eyikhophi yokuthengisa ephinde yahlelwa yaba ifomu levidiyo.
Uma ubhala umbhalo othemba ukuthi uzodala ukuguqulwa nokuthengisa okwengeziwe, qiniseka ukuthi ulinganisa okulandelayo:
Cabangela ukusebenzisa ikhophi yekhasi lakho lokuthengisa
Awudingi ukubhala okuthile okusha ngokuphelele noma kusuka ekuqaleni lapho usebenza kuskripthi se-VSL. Kunalokho, cabanga ukusebenzisa ikhophi yokuthengisa esele ikhona. Lokhu kungakusiza ukuthi ugxile ezintweni ezibalulekile kalula, futhi wengeze ubuqiniso obudingekayo ngokuthwebula izwi lomkhiqizo wakho lilonke. Nokho, qiniseka ukuthi inazo zonke izakhi ezibalulekile eziyisisekelo.
Yiba nohlu lwezingxenye ezibalulekile
Kungakhathaliseki ukuthi ukhetha ukubhala umbhalo ukusuka ekuqaleni noma ukubuyisela ikhophi yokuthengisa, kufanele uqinisekise ukuthi iqukethe izingxenye ezilandelayo:
Ihuku elikhulu
Ihuku elidonsa amehlo lidonsa ukunaka kwabasebenzisi futhi liqinisekise ukuthi bafuna ukufunda okwengeziwe. Indlela elula yokwenza ihuku elihle iwukubheka intambo evamile phakathi komkhiqizo wakho nekhasimende. Lokhu kungenziwa ngokuxoxa indaba, ngokuveza iqiniso, noma ngokubuza umbuzo. Ukwenza ividiyo ihehe kakhulu, ungangeza iphimbo elijabulisayo, izithombe ezinomthelela, noma izihlungi ezihlukile.
Pela amaphuzu ezinhlungu ezingaba khona
Cacisa inkinga izethameli eziqondiwe okungenzeka zibhekane nazo, futhi wenze inhloso yakho yokuzisiza ziyixazulule icace lapho ukhangisa ividiyo. Ukugqamisa inkinga ethile noma ibhodlela kungasiza ukuheha ukubandakanya kwamakhasimende okwengeziwe.
Nikeza isixazululo
Uma okungenzeka ukuthi ikhasimende lixhunywe umbuzo noma indawo yobuhlungu, sekuyisikhathi sokwethula isisombululo. Gcina isethulo silula, futhi uqiniseke ukuthi ixazulula inkinga abaqale bayichofoza kuvidiyo kwasekuqaleni.
Yiba negunya
Ukusungula igunya kusiza ukuqinisekisa ukuthi wena, umdayisi, kanye nekhasimende nisekhasini elifanayo, niqinisekisa ukunikeza isisombululo esivela endaweni yangempela. Esikhundleni sokuqhosha noma ukuziqhayisa, khuluma ngalokho okwenzekayo, noma ukuthi abathengisi noma amakhasimende asebenzise umkhiqizo noma isevisi yakho abhekane kanjani nezinselele ezifanayo futhi akwazi ukuzinqoba.
Chaza ukuthi umkhiqizo/isevisi isebenza kanjani
Xoxa ngolwazi lobuchwepheshe uma ususungule ukuxhumana nesibukeli. Lokhu kubakhuthaza ukuthi benze isinqumo sokuthenga benolwazi oluthe xaxa besebenzisa ulwazi olunikezile.
Yethula umnikelo wokugcina
Ekupheleni kwevidiyo, sekuyisikhathi sokwengeza ucingo esenzweni olucacile nolunembile (CTA) ukuze unxuse isibukeli esiqondiwe ukuthi sithathe isinyathelo esilandelayo. Ngokusho inkinga, isixazululo, bese ubaholela emkhiqizweni, uba sethubeni elikhudlwana lokukhulisa amanani okuguqulwa kunokuba ubashiye besebenzisa izinto zabo.
Faka nethuba lekusasa
Mema izibukeli eziqondiwe ukuthi zicabange ukuthi kungaba njani ukusebenzisa umkhiqizo noma isevisi yakho, usebenzisa imishwana efana nokuthi “cabanga ukuthi bekungaba njani” noma “ukube bekungaba kuhle kanjani,” ehlanganisa indlela ongayenza ngayo impilo yabo ibe ngcono ngesixazululo esithile.
Engeza ngaphambi nangemva kwenguquko
Engeza isibonelo soshintsho olungenzeka phakathi komuntu othile ngaphambi kokuba asebenzise umkhiqizo noma isevisi nangemva kokuba ikhasimende liwusebenzisile. Lokhu kusebenza “njengobufakazi” bokusebenza komkhiqizo, okusiza ekwakheni ukwethenjwa. Ukwengeza izindaba, imiboniso, nobufakazi nakho kungaba usizo kulokhu.
Izinyathelo zokudala i-VSL
Uma isikripthi sencwadi yokuthengisa ividiyo sesisikiwe, sekuyisikhathi sokwenza ividiyo. Ngezansi, kukhona izinyathelo ezimfushane zendlela yokudala i-VSL ephumelelayo:
Khetha isitayela, rekhoda, bese uhlela
Ngemva kokubhala umbhalo, khetha uhlobo lwesitayela sevidiyo ofuna ukusisebenzisa ku-VSL yakho. Kungaba yonke into kusukela kumbhalo phezu kwamaslayidi, ukurekhodwa kwenkulumo kuya kukhamera, umsindo nje, noma ngisho nokugqwayiza okungeziwe.
Bamba ngekhanda umbhalo futhi urekhode usebenzisa i-smartphone, ikhamera yewebhu, noma ikhamera yobuchwepheshe. Ngemuva kokuthi ividiyo isiqediwe, hlela ngokwesidingo.
Dala ikhaya lokusingatha i-VSL
Isinyathelo esilandelayo sihlanganisa ukusingathwa kwevidiyo. Kuya ngenhloso yomthengisi nezinhloso zokuphela, ungafuna ukukhetha inkundla eyodwa noma ngaphezulu njenge-YouTube, Tiktok, Instagram, njll.
Futhi, dala ikhasi lokubikezela ukuze ababukeli baqhubeke nesinyathelo sabo esilandelayo futhi bengeze i-CTA ukuze bazi ukuthi yini okufanele bayenze ngokulandelayo.
Yikhuthaze usebenzisa iziteshi ezahlukene
Kuya ngohlobo lomkhiqizo noma isevisi oyinikezayo, kubalulekile ukukhetha ukuthi ungayithuthukisa kanjani futhi kuphi i-VSL yakho, isibonelo:
- Uma umkhiqizo uqondise uquqaba, wulayishe ezinkundleni ezifana ne-YouTube ukuze uwuphromothe ngezikhangiso
- Ukuze uthole eminye imikhiqizo ye-niche, bheka amakhasi ewebhu futhi uwashumeke ngama-imeyili, Izikhangiso ze-Google, ama-podcasts, iwebhusayithi yomthengisi, njll.
Injongo yokuphromotha ukukhulisa amathuba okuthi i-VSL yakho ibonwe yimakethe eqondiwe, ngakho khetha izinkundla ezisebenzela le njongo kangcono kuyilapho uzenza itholakale kwezinye izethameli ozifisayo.
Isiphetho
Ama-VSL ayindlela enhle yokufinyelela iphuzu elimnandi phakathi kokulinganisa nokuguqulwa. Ngombhalo wokuthengisa oqinile kanye nokuqonda okuyisisekelo kwendlela esetshenziswayo, angasiza amabhizinisi agqame, ikakhulukazi ngoba ividiyo iyindlela esebenza kahle kakhulu yokuthengisa uma iqhathaniswa nombhalo.
Ngokulandela umhlahlandlela ongenhla, ungathola ukuqonda okuyisisekelo kokuthi ungayenza kanjani i-VSL.
Nakuba okuqukethwe okunjalo kungase kubonakale kusabisa ekuqaleni, ngomsebenzi omncane nokuzijwayeza, noma ubani angakwazi ukwenza kahle le nqubo, enze imikhondo yokuguqulwa okuthuthukisiwe, ukuthengisa, kanye nenzuzo.
