Okuqukethwe
● Isingeniso
● Uhlolojikelele lwemakethe
● Ubuchwepheshe obuyinhloko nokuqanjwa kwemiklamo
● Amamodeli adayisa kakhulu ashayela amathrendi emakethe
● Isiphetho
Isingeniso
Ukudala imigubho ekhumbulekayo kudinga izimpahla ezifanele zemikhosi nezephathi, ezithuthuke kakhulu ukuze kuhlangatshezwane nezinguquko ezithandwayo zabathengi kanye nezimo zokusimama. Ukwakhiwa okusha nezinto zokwakha, njengezinketho ze-eco-friendly kanye nokuhlobisa okwenziwa ngendlela oyifisayo, kuqhuba lolu shintsho. Abathengi manje bafuna ukuthinta okuyingqayizivele, komuntu siqu kwemicimbi yabo, okudala ukwanda kwesidingo sezimpahla zephathi ezihleliwe. Imikhiqizo ehamba phambili njenge-Party City ne-Shutterfly ihamba phambili, ihlinzeka ngemikhiqizo ehlukahlukene yokudala nekhwalithi ephezulu ehlangabezana nalezi zidingo eziguqukayo. Imakethe iyashintshashintsha futhi iyaqhudelana, inabadlali abasha abasafufusa ngokuqhubekayo, behlinzeka ngezinketho ze-niche nezobuciko ngokusebenzisa amapulatifomu e-e-commerce. Lesi sihloko sihlola imakethe esebenzayo yezinto zemikhosi nezephathi, igqamisa izinto ezintsha ezibalulekile kanye nabathengisi abaphezulu abalolonga amathrendi embonini. Ngokugxila ekusunguleni nasekusimameni, imboni ihlelelwe ukwenza yonke imigubho ibe yinto eyingqayizivele nekhumbulekayo.
Ukubukwa kwemakethe
Imakethe yezimpahla zephathi yomhlaba wonke ibhekene nokukhula okuqinile, okuqhutshwa ukukhuphuka kwemali engenayo etholakalayo kanye nokukhula okukhulayo kwemikhosi nemicimbi. Ngokwemibiko yezimboni evela ku-Straits Research, imakethe yalinganiselwa ku-USD 14.56 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele ku-USD 30.44 billion ngo-2032, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-8.54%. Lokhu kwanda okuphawulekayo kubhebhezelwa ukwanda kwesidingo sezimpahla zephathi ngezikhathi ezihlukahlukene, kusukela ezinsukwini zokuzalwa nemishado kuya emicimbini yezinkampani kanye nemibuthano yamaholide.
Ukuhlukaniswa kwemakethe kuveza ukwehlukana okucacile phakathi kokusetshenziswa kwezentengiso nezasekhaya, ngakunye kunomthelela omkhulu ekukhuleni kwemakethe. Ngokuvumelana ne I-Maximize Market Research, izitolo ezinkulu kanye nezitolo ezinkulu zihlala ziyiziteshi zokusabalalisa ezihamba phambili, zibalwa ngaphezu kwe-40% yesabelo semakethe ngenxa yobubanzi bemikhiqizo nokufinyeleleka kwazo. Ngaleso sikhathi, izitolo ezikhethekile zibhekelela izimakethe ze-niche ezinezinto ezihlukile neziqondene nomuntu uqobo, futhi amapulatifomu e-e-commerce ayazuza, okulindeleke ukuthi akhule ku-CAGR ye-10% kule minyaka eyishumi ezayo. Ukuhlaziywa kwesifunda kukhombisa ukuthi iNyakatho Melika ihola imakethe, iqhutshwa ukusetshenziswa kwemali okuphezulu kwabathengi emicimbini kanye nokuba khona okuqinile kwabahlinzeki abakhulu. I-Europe ilandela, ngokugcizelela okuphawulekayo emikhosini enetimu nemikhosi, ibambe cishe u-25% wesabelo semakethe. Isifunda sase-Asia-Pacific sivela ngokushesha njengemakethe enenzuzo, eqhutshwa ukufudukela emadolobheni kanye nokuthandwa okwandayo kwamaqembu anesitayela saseNtshonalanga.
Idizayini esemqoka kanye nezinto ezintsha eziqanjiwe
Iqembu elinikezela ngemakethe liyashintsha ngokuqhubekayo, liqhutshwa izimfuno zabathengi zemikhiqizo eyingqayizivele, eqhubekayo, kanye nentsha. Amathrendi abalulekile embonini afaka ukwenza ngokwezifiso, izinto zokwakha ezinobungani bemvelo, imihlobiso esebenza ngezindlela eziningi, izixazululo zokukhanyisa zokudala, nobuchwepheshe obukhaliphile. Lezi zinto ezintsha ziguqula indlela imigubho ehlelwa futhi yenziwe ngayo, iqinisekisa ukuthi yonke imicimbi ayilibaleki futhi iyakhathalela imvelo.
Ukwenza ngokwezifiso nokwenza kube ngokwakho
Ukwenza ngendlela oyifisayo nokwenza kube ngokwakho kube semqoka emakethe yezimpahla zephathi, okubonisa ushintsho olukhulu ekukhetheni kwabathengi kuya emihlobisoni eyingqayizivele nengayodwa. Abathengi baya ngokuya befuna izibhengezo zangokwezifiso, ama-props anetimu, kanye nokuthandwa komuntu siqu kwephathi ukuze bakhe imicimbi ehlukile nekhumbulekayo. Ngokuka-Vaaree, le threndi iqhuba isidingo esikhulu semikhiqizo eklanywe kusengaphambili efanelana nezindikimba ezithile, imilayezo, noma izithombe, ethuthukisa umuzwa wephathi futhi wenze umcimbi ngamunye ugqame.
Izinto zokusebenziseka kahle
Ukushintshela ezintweni ezilungele imvelo kungenye indlela entsha eqavile embonini yezimpahla zephathi. Njengoba ukukhathazeka kwezemvelo kukhula, umnyakazo ophawulekayo osuka emikhiqizweni yendabuko, engaboli kahle uye ezintweni ezisimeme kakhulu. Imikhiqizo efana namapuleti abolayo, amabhaluni asebenziseka kabusha, kanye ne-eco-friendly tableware iyathola ukuduma. Ngokwemininingwane yemboni, abakhiqizi baphendula ngokunikela ngezinto ezenziwe ngezinto ezisimeme njengoqalo, iphepha eligaywe kabusha, namapulasitiki abolayo. Lokhu kunciphisa umthelela wemvelo wezinhlangano futhi kuhlinzekela isidingo esikhulayo sabathengi sokukhetha okusimeme nokunesibopho.
Imikhiqizo emisha
Imikhiqizo emisha nayo idlala indima ebalulekile ekulolongeni imakethe. Imihlobiso yemisebenzi eminingi efana namabhaluni e-LED, izinto ezimaphakathi ezinezihloko, namakhithi okuhlobisa e-DIY iya ngokuya iduma. Le mikhiqizo inikeza ukukhanga kobuhle kanye nezinzuzo ezingokoqobo, okuvumela ubuhlakani obukhulu nokwenza ngokwezifiso ekuhleleni kwephathi. Ngokuka-Reventon, lezi zinqubo ezintsha zikhanga ingxenye yasekhaya, lapho ababungazi befuna ukudala ukuzizwisa okuhlukile nokubandakanyayo ngaphandle kokufaka izindleko eziphezulu.
Amathrendi ekukhanyeni kanye ne-ambience
Amathrendi ekukhanyeni ne-ambience abalulekile ekusetheni ithoni yemicimbi, ngokuthandwa okukhulayo kwezinketho eziguquguqukayo nezinesitayela njengezibani zezintambo, amakhandlela, nezibani. Ngokusho kukaVaaree, lezi zixazululo zokukhanyisa zithandwa ngoba zingashintsha izikhala futhi zithuthukise umkhathi wephathi. Ukukhanyisa okuhlobisa, izinketho zokonga amandla ngendlela ehlukile nezisebenziseka kabusha, ziqondana namathrendi abanzi okusimama futhi zengeza ubuhle bemikhosi emigubhweni.
Izixazululo ezihlakaniphile
Izixazululo ezihlakaniphile ziya ngokuya zihlanganiswa ezintweni zephathi, ubuchwepheshe obusebenzayo ukuze kuthuthukiswe ukunethezeka nokuzibandakanya. Izibani ezilawulwa ngohlelo lokusebenza namadokodo ezithombe asebenzisanayo sekuba izinto ezibalulekile emikhosini yesimanje. Lokhu okuqanjwa kwe-tech-savvy kuvumela ukulawula okukhulu ezindaweni zephathi futhi kuhlinzeke ngezinto ezisebenzisanayo ezijabulisa izivakashi. Ngokwemibiko yemboni, ukuhlanganiswa kobuchwepheshe ezintweni zephathi kulindeleke ukuthi kukhule, kunikeze izindlela ezintsha zokuphakamisa ulwazi lomcimbi ngokwenza okuzenzakalelayo kanye nokwenza kube ngokwakho.
Le miklamo kanye nezinto ezintsha eziqanjiwe zihlangabezana nezidingo zamanje zabathengi futhi zibeka inkundla yezitayela zesikhathi esizayo emakethe yezimpahla zeqembu. Ngokugxila ekwenzeni ngokwezifiso, ukusimama, kanye nobuchwepheshe obukhaliphile, imboni iyaqhubeka nokuvela, ihlinzeka ngamathuba ajabulisayo kubo bobabili abathengi nabakhiqizi.
Abathengisi abaphezulu abashayela amathrendi emakethe
Imakethe yezimpahla zephathi ihlukahlukene, inabadlali abambalwa ababalulekile abashayela amathrendi kanye nokuqanjwa okusha. Izinkampani ezihamba phambili nemikhiqizo efufusayo ibumba imboni ngokunikela ngemikhiqizo eyahlukene, kusukela ezintweni eziyinqwaba kuye ezintweni eziqondene nawe. Lesi sigaba sihlola abathengisi abaphezulu abathonya amathrendi emakethe nokuncanyelwayo kwabathengi.
Iphathi City
I-Party City ihola imakethe ngohlu lwayo olubanzi lwemihlobiso, i-tableware, nezimpahla zokugqoka. Iphothifoliyo yomkhiqizo ebanzi yenkampani ibhekelela izingqikithi nemicimbi ehlukahlukene, iqinisekisa ukuthi abathengi bangakwazi ukufinyelela amathrendi akamuva kanye nemikhiqizo emisha. Ngokusho kwe-Straits Research, i-Party City ibugcinile ubuholi bayo bemakethe ngokuqhubeka nokwandisa ukunikezwa kwayo kanye nokutshala imali ekuthuthukisweni komkhiqizo omusha, okuhambisana kahle nesisekelo samakhasimende sayo.
Inkampani Yokuhweba Yasempumalanga
I-Oriental Trading Company idume ngezimpahla zayo zephathi ngobuningi kanye nokuhlobisa okusha. Le nkampani inikezela ngohlu olubanzi lwemikhiqizo, kusukela kumabhaluni namabhanela kuya kumakhithi ephathi anetimu, okuyenza ibe umthombo wokuya kwabahleli bemicimbi kanye nabantu ababamba imibuthano emikhulu. Ngokusho kwe-Maximize Market Research, ikhono le-Oriental Trading lokuhlinzeka ngemikhiqizo ehlukahlukene ngamanani ancintisanayo liqinise isikhundla sayo njengomdlali wemboni yokuhlinzeka ngezinkampani ezibucayi.
Shutterfly
I-Shutterfly isebenza ngokukhethekile ezintweni zephathi yomuntu siqu, okuhlanganisa izimemo zangokwezifiso, amabhuku ezithombe, nezinye izinto ezithandwayo. Ukugxila kwenkampani ekwenzeni ngendlela oyifisayo kuvumela abathengi ukuthi bakhe izinto zephathi eziyingqayizivele nezikhumbulekayo. NgokukaVaaree, ukugcizelela kweShutterfly ngekhwalithi ephezulu, imikhiqizo eqondene nawe kube nomthelela omkhulu ekukhuleni kwayo, nokuheha amakhasimende afuna ukwengeza ukuthintana komuntu siqu emikhosini yawo.
I-American Greetings Corporation
I-American Greetings Corporation inikeza iphothifoliyo yemikhiqizo ehlukahlukene, okuhlanganisa amakhadi okubingelela, ukuhlobisa kwephathi, nezinye izinto ezibalulekile zomkhosi. Idumela lenkampani elizinze kahle kanye nenethiwekhi enkulu yokusabalalisa kuyenza ibe ngumdlali ovelele emakethe. Ngokusho kwedatha yemboni, i-American Greetings iyaqhubeka nokusungula ngokwethula imiklamo emisha futhi yandise ububanzi bomkhiqizo wayo ukuze ihlangabezane nezintandokazi zabathengi eziguqukayo.
Amabhrendi asafufusa
Imikhiqizo esafufusa iphinde ibe nomthelela omkhulu emakethe ngokunikela ngezinto zephathi ezihlukile neziwubuciko ngamapulatifomu e-e-commerce afana ne-Etsy ne-Amazon. Le mikhiqizo ye-niche ibhekelela abathengi abafuna izinto ezihlukile, ezenziwe ngezandla ezigqama emikhiqizweni ekhiqizwe ngobuningi. Ngokuka-Reventon, ukukhuphuka kwalawa mabhizinisi amancane kwengeze isici esisha embonini yezimpahla zephathi, okuhlinzeka abathengi ngezinketho eziningi futhi kwakhuthaza indawo yemakethe enokuncintisana.
Ngokugxila ekuhlanganisweni kokukhiqiza okukhulu nezinketho zobuciko eziqondene nawe, laba bathengisi abaphezulu bashayela amathrendi abalulekile futhi balolonge ikusasa lemakethe yezimpahla zephathi.
Isiphetho
Imakethe yezimpahla zemikhosi nezephathi ibhekene nokukhula okuguquguqukayo, okuqhutshwa ukusungulwa okusha okuqhubekayo ekwakhiweni nasezintweni. Ngokugcizelela kakhulu ekwenzeni ngokwezifiso, ukwenza kube ngokwakho, kanye nokusimama, imboni iyathuthuka ukuze ihlangabezane nezidingo ezahlukahlukene zemikhosi yesimanje. Abadlali ababalulekile abafana ne-Party City, Oriental Trading Company, Shutterfly, American Greetings Corporation, kanye nezinkampani ezisafufusa ezinkundleni ezifana ne-Etsy ne-Amazon zihola lolu shintsho. Bahlinzeka ngemikhiqizo ehlukahlukene ehambisana nezindikimba nezintandokazi ezihlukahlukene, ukuqinisekisa ukuthi wonke umcimbi uhlukile futhi awukhumbuleki. Njengoba imakethe ikhula, ukugxila ezintweni zokwakha ezinobungani nezixazululo ezihlakaniphile cishe kuzololonga ikusasa lezimpahla zephathi, kwenze imigubho ibe ngeyakho futhi iqaphele imvelo.
