Ukuthengiswa kwe-Ecommerce eMelika kudlule i-US $870 billion ngo-2021, okukhombisa ukwenyuka okumangazayo okungu-50.5% ukusuka kusibalo sika-2019. Futhi ngawo lowo nyaka, i-13.2% yakho konke ukuthengiswa kwezitolo e-US kwavela ku-ecommerce kuphela.
Emhlabeni jikelele, i-ecommerce ilandela inkambiso efanayo yokukhula ngokushesha. Ukuthengiswa kwe-ecommerce emhlabeni jikelele kulinganiselwa ukuthi kungaphezulu kwe-US $ 4.9 trillion ngo-2021, nokho, kulindeleke ukuthi ngonyaka ka-2025, bazobe benyuke ngo-50% ukuze bafinyelele cishe ku-US $ 7.4 trillion.
Ngempela, ukukhula okumangalisayo okunjalo kusho futhi ukuthi kuzoba nokuncintisana okukhulu phakathi kwabathengisi be-inthanethi, yingakho amapulatifomu wokuthengisa we-ecommerce kanye nesoftware iyachuma kanye nokwanda okumangazayo komkhakha we-ecommerce.
Unalokhu engqondweni, qhubekela phambili ufunde ngamathuluzi abalulekile okuthengisa nge-ecommerce okufanele bonke abaqhubi be-ecommerce bawazi!
Okuqukethwe
Uhlolojikelele lokumaketha kwe-ecommerce
Amathuluzi wokumaketha we-ecommerce okufanele wazi
Kuyise ezingeni elilandelayo
Uhlolojikelele lokumaketha kwe-ecommerce
Ngokufana nengxube yokuthengisa yebhizinisi elijwayelekile, kunezindlela eziningi zokumaketha ze-ecommerce ezitholakala laphaya. I-SEO (i-search engine optimization), imeyili marketing, kanye nokumaketha kwenkundla yezokuxhumana kuphakathi kwezisekelo zamasu okuthengisa e-ecommerce abeka ngokuphawulekayo ukumaketha kwe-ecommerce ngaphandle kokunye ukumaketha.
Amanye amathuluzi amabili avamile we-ecommerce ekumakethweni kwebhizinisi okuku-inthanethi ahlanganisa amathuluzi okuthengisa okuqukethwe okudala okuqukethwe okuqondiwe namathuluzi ocwaningo noma okuhlaziya, asiza ukuhlaziya ukusebenza kahle kwendlela yokumaketha ukuze kuthuthukiswe okunye.
Ngenhlanhla, iningi lezixazululo ze-ecommerce emakethe zinikeza izinguqulo zamahhala noma izinhlelo zamahhala, noma okungenani, isikhathi esifushane sesilingo samahhala sokusiza izinkampani, ikakhulukazi amabhizinisi amancane, ukukhetha amathuluzi afanele ngesikhathi esifanele.
Amathuluzi wokumaketha we-ecommerce okufanele wazi
I-SEO namathuluzi okudala okuqukethwe
Sonke sizwe isisho esithi “okuqukethwe kunenkosi.” Yaqalwa eminyakeni engu-25 edlule, kodwa isasebenza, uma kungenjalo, isasebenza namuhla. Impela, noma ngabe ukumaketha kwedijithali noma ukumaketha kwe-ecommerce, amawebhusayithi amaningi nemidiya eku-inthanethi namuhla zisaziswa futhi zivamisekile ngokuqukethwe kwazo. Ukhumbula lokhu, abakhangisi be-ecommerce kufanele bahlale beletha okuqukethwe okufanelekile nokuhambisana nesikhathi. Nawa amathuluzi wokuthengisa we-ecommerce angcono kakhulu we-SEO nokudalwa kokuqukethwe:
- Canva
I-Canva yenza ithuluzi elihle lokudala okuqukethwe kanye nokuphatha ezitolo ze-ecommerce ezicebile nezakhiwe ngomklamo noma izinkampani. Iphakathi kwamathuluzi aphezulu okuthengisa we-ecommerce futhi kulula ukuyisebenzisa.
Ingasetshenziselwa ukwakha, ukuklama, noma ukuhlela cishe zonke izinhlobo zokuqukethwe okunengcaca okuhlanganisa amafayela avamile okuklama afana namalogo, izincwajana, izibhengezo, izithonjana, izethulo, nokuthunyelwe kwenkundla yezokuxhumana kanye namafayela agxile emkhankasweni njengezimemo, izincwadi zezindaba, ngisho nama-ebooks!
Izifanekiso zayo zokuklama eziningi zifaka umhleli wamahhala wevidiyo eku-inthanethi ovumela ukuhlelwa okusheshayo kumavidiyo ezinkundleni zokuxhumana ezihlukene ngokwezifanekiso ezikhethiwe.
Izindaba ezinhle ukuthi zonke lezi zici zitholakala mahhala futhi ungase umeme namanye amalungu eqembu ukuthi abambe iqhaza kuphrojekthi. Ukwengeza, imali ekhokhwayo yonyaka engaphansi kwamadijithi amathathu ingakunikeza ukufinyelela ezinkulungwaneni zezifanekiso zeprimiyamu, izigidi zezithombe zesitoko, indawo enkulu kakhulu yokugcina amafu, kanye nenkonzo yamakhasimende ubusuku nemini.
Chofoza lapha ukuthola ukuthi leli thuluzi lokumaketha eliku-inthanethi le-ecommerce liyazifanela yini izidingo zakho!
- Semrush
Ukuthengisa okuqukethwe akuphelele ngaphandle kwamathuluzi we-SEO anamandla okuxhuma amagama angukhiye athile nokuqukethwe okufanele. Isungulwe ngo-2008, i-Semrush ingelinye lamathuluzi angukhiye we-SEO anconywe kakhulu kumawebhusayithi ajwayelekile futhi iyithuluzi elihle lokumaketha le-ecommerce okufanele ulisebenzise.
Njengomunye womakadebona phakathi kwabahlinzeki be-SEO, i-Semrush ihlanganisa ngokuyisisekelo zonke izinhlobo zemisebenzi ebalulekile ye-SEO. I-akhawunti yamahhala ene-Semrush ivumela abasebenzisi ukuthi benze ucwaningo lwamagama angukhiye, ukuhlaziya izimbangi, ukucwaninga kwewebhusayithi, kanye nezici eziningi ze-SEO ukuthuthukisa ukusetshenziswa kwegama elingukhiye.
Phezu kwalawa mathuluzi ajwayelekile wokuhlaziya we-SEO kanye namathuluzi okuthuthukisa okuqukethwe, isuke ekuthuthukisweni kwe-SEO yamawebhusayithi namabhulogi kuya kokuqukethwe kwezokuxhumana. Abasebenzisi be-akhawunti yamahhala be-Semrush bangakwazi futhi ukuyisebenzisela ukulandelela umsebenzi wezinkundla zokuxhumana ezincintisana nabo, amashejuli wokuthumela alungiselelwe, nokuthuthukisa okuthunyelwe ku-Facebook.
Ngokuyisisekelo, kusukela ocwaningweni lwegama elingukhiye le-SEO kanye nokucwaninga kwezobuchwepheshe kuya kusixhumi esibonakalayo esisebenziseka kalula kanye nezinhlobonhlobo zezici ze-value-added ezifana nokukhangisa, ucwaningo olunzulu lombangi, kanye namathuluzi emithombo yezokuxhumana, i-Semrush inikeza isethi yamathuluzi e-SEO asebenzayo okulula ukuwasebenzisa.
Umehluko omkhulu phakathi kwama-akhawunti amahhala nakhokhelwayo usenani lamaphrojekthi (izizinda) ezingakhiwa ukuze kufinyelelwe kumathuluzi athile, inani eliphelele lemiphumela ebonisiwe kanye nokutholakala kwezici ezithile ezifana nethuluzi lamagama angukhiye we-Pay-Per-Click (PPC) kanye nokufinyelela kudatha yomlando.
Ngokufana neCanva ehlinzeka ngesilingo samahhala sokufinyelela kuzo zonke izici zayo zephakheji ye-Pro, imisebenzi egcwele ye-Semrush iyatholakala esivivinyweni samahhala sezinsuku eziyi-7. Ungahlola lesi isixhumanisi ukuze uthole ukuqhathanisa phakathi kwamaphakheji ahlukene we-Semrush ukucacisa izidingo zakho.
- Yoast
Ngaleso sikhathi, kumawebhusayithi e-ecommerce noma izitolo ezisingathwa kuzo WordPress noma Shopify, Yoast, eyaziwa njenge-plugin yokuqala yenjini yokusesha ku-WordPress, ingaba elinye lamathuluzi okuthengisa angcono kakhulu atholakalayo namuhla.
Cishe iminyaka eyi-15 yobungcweti be-SEO obukhethekile kumasayithi e-WordPress, i-Yoast ibilokhu ihlinzeka ngezinga lezobuchwepheshe le-SEO lakamuva kanye nekhwalithi ephezulu, ukuhlaziya izilimi eziningi, kanye nokwenza kahle okuhlukahlukene.
Noma kunjalo, ngenkathi inguqulo yayo yamahhala ihlanganisa ukusebenza okuyisisekelo kwe-SEO okufana nokubuka kuqala amazwibela, isihlaziyi sokuqukethwe kwe-SEO, kanye nokwenza ngcono kwenethiwekhi yokuxhumana nomphakathi oku-8, ivumela igama elingukhiye elingu-1 kuphela esikhundleni samagama angukhiye amaningi. Ukuze usebenzise amagama angukhiye amaningi, umsebenzisi kufanele abhalisele iphakheji yenkokhelo yonyaka engashintshi. Chofoza lapha ukuthola imininingwane egcwele mayelana nokuthi iphakethe layo elikhokhelwayo lihlanganisani.
- Buzzsumo
I-Buzzsumo iyithuluzi lokumaketha nokucwaninga kokuqukethwe okuguquguqukayo. Ivumela social media ucwaningo olufana nokuhlaziywa kwe-Facebook kokuqukethwe okuhlobene namabhizinisi. Empeleni, isiza ukukusiza ekutholeni okuqukethwe okufanele kakhulu ongakusebenzisa kunoma yisiphi isihloko. Ingasetshenziselwa ukuthola noma yiziphi izihloko ezithrendayo kanye nezihloko ezikwazi ukudala inkulumo eningi kakhulu kunoma yini engaphansi kwelanga.
Ngaleso sikhathi, i-Buzzsumo isiza futhi ukuhlinzeka ngemininingwane ngabagqugquzeli ababalulekile emkhakheni wakho futhi ixhume ibhizinisi lakho nabo. Lokhu kungaba usizo ngempela kunoma ubani ofuna ukukhuthaza ukuqashelwa komkhiqizo noma imizamo yokukhangisa ehlukahlukene. Ngaphandle kokusiza ukubandakanyeka okufanelekile kwabathonya, abasebenzisi bangakuthola kuwusizo emibonweni emisha yokuqukethwe, ukuhlaziya okujulile, ucwaningo lwabaqhudelana nabo, nokusetha ama-backlink.
Uhlelo lwamahhala lwe-BuzzSumo luvumela ukusesha okulinganiselwe nezici ezikhawulelwe kumsebenzisi oyedwa kuphela. Ezinye izinhlelo ezikhokhelwayo ezijwayelekile zivumela abasebenzisi abangafika kwabayi-15. Izinhlelo zayo zebhizinisi, nokho, zivumela abasebenzisi abaningi abanezidingo ezenziwe ngokwezifiso. Zonke izinhlelo ezikhokhelwayo ziza nesikhathi sesivivinyo samahhala sezinsuku ezingama-30 ukuze abasebenzisi bazame kuqala. Thola okwengeziwe ngayo lapha.
- Ukukhangisa Hub
Okokugcina, kunohlu lwesoftware yokumaketha laphaya ehlinzeka ngamathuluzi ahlukahlukene angakala, okuhlanganisa izici eziningi zamahhala zokumaketha zokuqukethwe, ukukhulisa okuqukethwe kwakho.
I-Marketing Hub ka-Hubspot iyisibonelo esihle sesoftware yokumaketha eyindilinga. Kuyisoftware ezenzakalelayo yokumaketha eyenza kube lula ukudalwa kokuqukethwe nge-plugin ye-WordPress ehlanganisa konke yokumaketha. Futhi iza nomakhi wefomu osebenzayo kanye nemisebenzi yengxoxo ye-chatbot / bukhoma. Zonke lezi zici zisiza ukuthuthukisa okuqukethwe kuzithameli ezifanele eziqondiwe.
Nakuba I-Marketing Hub iphinde inikeze uhlelo lwamahhala, iza nemisebenzi elinganiselwe futhi ngaphandle kokusekelwa kwengxoxo ye-imeyili / yangaphakathi nohlelo kanye nawo wonke amasu okuqukethwe nokuqukethwe kwezilimi eziningi. Hlola lapha Ukuze uthole imininingwane eyengeziwe.
Amathuluzi okuthengisa nge-imeyili
Ukusetshenziswa kwe-imeyili kwaduma kakhulu emuva ngo-1981. Sekudlule iminyaka engaphezu kuka-40 futhi i-imeyili isalokhu ingelinye lamathuluzi okuxhumana asetshenziswa kakhulu, kungaba ezebhizinisi noma izinjongo zomuntu siqu. Nalu uhlu lwamathuluzi aphezulu okuthengisa ama-imeyili ongawahlola:
- I-Flodesk
Ngenqwaba yezifanekiso zedizayini ezisebenziseka kalula nezinemibalabala, i-Flodesk yenza isixazululo se-imeyili esihle kakhulu sokumaketha kumasayithi e-ecommerce agxile ekwakhiweni noma anenqwaba yezithombe.
Kuhlanganisa futhi izici eziningi ezigxile ekubukeni njengokuphakelayo kwe-Instagram nokushumeka kwevidiyo kusifanekiso sayo se-imeyili. Ngokungafani namanye amathuluzi amaningi okuthengisa ama-imeyili akhokhiswa ngokwenani lababhalisile, izinga lengubo elimisiwe lanyanga zonke le-Flodesk lisiza ekunikezeni ukuthula kwengqondo.
Lokhu kuvumela abakhangisi ukuthi bagxile ekukhangiseni nge-imeyili, esikhundleni sezindleko ezihlala zikhuphuka njengoba inani lababhalisile likhula. Isamba sesamba senkokhelo yonyaka singahlinzeka ngokulondolozwa okwengeziwe kwenkokhelo yenyanga engu-1, futhi noma ubani angase abhalisele isivivinyo samahhala sezinsuku ezingu-30 ukuze ahlole izici. Chofoza lapha ukuthola kabanzi ngalo.
- I-Mailchimp
Ukuba ne-plugin ye-WordPress elula, i-Mailchimp ingelinye lamathuluzi okuthengisa ama-imeyili asetshenziswa kakhulu ukwenza ngokwezifiso ama-imeyili azenzakalelayo. Iza nezifanekiso ezakhelwe ngaphakathi zezincwadi zezindaba, imikhankaso ye-imeyili, namakhasi okufika ukuze ahlelwe ngokushesha futhi aklanywe.
Abasaqalayo abanabathintwayo abangaphansi kuka-500 (lokhu bekujwayele ukuthintwa abantu abangafika kwabangu-2000!) bangajabulela izinsiza zabo mahhala kodwa ngokukhethwa kwesifanekiso se-imeyili esilinganiselwe futhi ngaphandle kokusekelwa kwamakhasimende. Izifanekiso ezengeziwe, ukufaka uphawu ngokwezifiso, nokusekelwa kwamakhasimende kuyatholakala kumaphakheji akhokhelwayo aqala enkokhelweni ephansi enezinombolo ezimbili zanyanga zonke. Kungenjalo, ungase futhi ubathinte ukuze uthole iphakheji yokukhokha njengoba uhamba, lapho ungamane uthenge amakhredithi e-imeyili kuye ngemfuneko yakho.
Funda kabanzi mayelana ne-Mailchimp lapha.
- I-Omnisend
Ngakolunye uhlangothi, i-Omnisend ingesinye isixazululo esiqondile sokudonsa nokuwisa i-imeyili sama-imeyili, ama-pop-ups, amafomu, namakhasi okufika. Ukunemba, akulona nje ithuluzi lokumaketha le-imeyili eliwusizo kodwa futhi lihlanganisa nezinye iziteshi zeselula ezifana ne-SMS, WhatsApp, kanye ne-Facebook Messenger.
Konke lokhu kwenziwa kwenzeke ngokugeleza komsebenzi okuzenzakalelayo kwe-omnichannel. Ngokwenza kanjalo, kuvumela abathengisi be-ecommerce ukuthi bathumele ama-imeyili ngesikhathi, ama-SMS, nezinye izexwayiso zisebenzisa inqubo eyodwa ezenzakalelayo.
I-Omnisend inenketho yamahhala engenawo umkhawulo wokufinyelela kuzo zonke izici ukuze umuntu azame nje konke futhi athuthukele kwezinye izinhlelo ezikhokhelwayo kamuva njengoba ibhizinisi lithuthuka. Inketho yamahhala, nokho, ibeka imikhawulo ngokuya ngenani lama-imeyili athunyelwa ngenyanga kanye nenani loxhumana nabo.
Uhlelo lwe-Pro luwusizo ikakhulukazi kumabhizinisi anezidingo zokuthengisa eziphezulu ze-SMS njengoba linikeza inqwaba yamakhredithi e-SMS amahhala futhi livumela ukuthunyelwa kwe-imeyili okungenamkhawulo. Zonke izinhlelo ezikhokhelwayo ziza nengxoxo ebukhoma nokusekelwa okubalulekile kanye nomphathi ozinikele wempumelelo wamakhasimende. Funda kabanzi mayelana no Omnisend lapha.
Amathuluzi wokumaketha ezokuxhum
Kusukela ngoJanuwari 2022, cishe abayisithupha kwabayishumi emhlabeni zisezinkundleni zokuxhumana, okusho ukuthi ngaphezu kwengxenye yabantu emhlabeni wonke basebenzisa izinkundla zokuxhumana. Izinga eliphezulu kangaka lokungena lisho ukuthi akekho umakethi we-ecommerce ongashalazela ukumaketha kwezokuxhumana kanye nezixazululo ezihambisana nakho. Ngakho-ke funda ukuze uthole amathuluzi aphezulu okukhangisa enkundla yezokuxhumana ukuze wenze inzuzo ngokuduma kwezinkundla zokuxhumana:
- isikhumbulo sesikhana
I-Buffer iyithuluzi lokumaketha lenkundla yezokuxhumana elihlome ngezici ezithile ezinconywe kakhulu njengokuhlela okuqukethwe ngaphambi kweshejuli nokudala ezinkundleni zokuxhumana ezihlukene ngqo. Ngamanye amazwi, ungakha futhi uhlele ukuxhumana kwakho nabalandeli bakho futhi ubuke amazinga okusebenzelana asuka kudeshibhodi yakho ye-Buffer ngqo.
Ukudalwa kokuqukethwe lapha akugcini nje kokuthunyelwe kodwa namazwana nezinye izibuyekezo. Ngokuya ngezinhlelo zentengo, futhi iza nezici zokuhlaziya ukuze abakhangisi balandelele ukuvezwa.
Okungcono nakakhulu, ukufinyelela eziteshini ezi-3 ezinomkhawulo wokuthunyelwe okungu-30 sezizonke kumahhala ngokuphelele. Uma iziteshi ezengeziwe zidingeka i-akhawunti yomuntu ingathuthukiswa ibe uhlelo olukhokhelwayo olunomsebenzisi oyedwa kuphela noma abasebenzisi abangenamkhawulo. Isikhathi sesilingo samahhala sezinsuku eziyi-14 siyatholakala kubasebenzisi abangahle bazame ukusebenza okugcwele kwe-Buffer.
- I-Hootsuite
Elinye ithuluzi lokuphatha nokumaketha lemithombo yezokuxhumana okufanele abathengisi be-ecommerce banake iHootsuite. Ngokufanayo, ihlinzeka ngokufinyelela kwabaphathi ezinkundleni zokuxhumana futhi ihlanganisa ukuhlanganiswa okuqondile nezinkundla zokuxhumana ezidumile ezihlanganisa i-YouTube, TikTok, Twitter, Instagram, Facebook, Pinterest, kanye ne-LinkedIn.
Phezu kokufanele ube nezici zokuhlelwa kokuqukethwe okuthuthukisiwe nokudala, i-Hootsuite iphinde inikeze amathuluzi okuhlaziya aphelele, ithuluzi elihlanganisiwe lokuphatha ingxoxo yezokuxhumana kanye nesici sokuphatha izikhangiso zenkundla yezokuxhumana.
Inikeza isivivinyo samahhala sezinsuku ezingu-30 kuyilapho inikeza inguqulo ehlala imahhala, nakuba ilinganiselwe kakhulu mayelana nokuthunyelwe nezibonelelo zesiteshi. Abasebenzisi abanama-akhawunti enkundla yezokuxhumana angaphansi kwe-10 bangabhalisela uhlelo olukhokhelwayo olungaphansi kwenkokhelo yanyanga zonke engu-$100. Zonke ezinye izinhlelo nokho zibiza ngaphezu kwemali enamadijithi angu-3 ngenyanga.
Amathuluzi okuhlaziya
Okuqukethwe nolwazi lomsebenzisi kukhona kuxhumene ngokujulile. Uma into eyinhloko eyenza isayithi elilodwa le-ecommerce lihluke kwenye lilele kokuqukethwe ngokwako, khona-ke ulwazi lomsebenzisi noma ikhasimende ngokungangabazeki kuwumphumela wokugcina okufanele wonke umnikazi webhizinisi awuqaphele. Siyabonga, amathuluzi awusizo okuhlaziya iwebhu afana ne-Google Analytics ne-Hotjar angasinika umbono wolwazi lomsebenzisi ngedatha ejulile yokuziphatha yomsebenzisi abayinikezayo.
- -Google Analytics
I-Google Analytics ihlinzeka ngezixazululo zezibalo zewebhu ezinemininingwane evela kuhlu lwedatha namandla okuhlaziya ayisisekelo ukuze kufezeke izidingo zokumaketha nokwenza ngcono injini yokusesha (SEO). Inikeza amazwibela okuziphatha komsebenzisi okuhlanganisa umsuka wabo wethrafikhi ngokuqoqa ulwazi olufana nezibalo zeseshini, izinombolo zabavakashi, kanye nolwazi lwabo olufaka i-geolocation nemininingwane yedivayisi.
Izici zokulandelela ukuguqulwa kwesilinganiso esigcwele ezifana nokubhaliswa kwencwadi yezindaba, ukuthengwa kwezinhlelo zokusebenza, nezingcingo kunikeza izisekelo ezinhle zokubala ukubuyiselwa kokumaketha ku-inthanethi ku-investimenti (ROI) futhi kubeka isisekelo sezinhlelo zokuthuthukisa amakhasimende ezilandelayo. Kuyithuluzi eligxile kuzibalo elidinga ukutolika kwedatha yomsebenzisi okwengeziwe.
I-Google Analytics inikezwa mahhala ngokuphelele yi-Google, futhi noma ubani one-akhawunti ye-Google angayibhalisela futhi aqhubeke nokusetha iwebhusayithi efanelekile edinga ukuhlaziywa. Thola ukuthi ungaqhubeka kanjani nakho lapha.
- Hotjar
U-Hotjar, ngesikhathi esifanayo, wengeza izici ezithuthukile ezigxile kumsebenzisi ezifana nemephu yokushisa yokuziphatha komsebenzisi enikeza ukuqonda okusheshayo kokuziphatha kumakhasi ahlukene, ukurekhodwa kwesikhathi sohambo lomsebenzisi, inhlolovo ehlanganisiwe yekhasi, kanye newijethi yempendulo yempendulo esheshayo ekhasini ngalinye.
Lonke ulwazi lokuhlaziya olugxile kubasebenzisi olusuka ku-Hotjar luhambisana kahle nezibalo ezivela ku-Google Analytics. Ngokuhlangene, le datha ingasiza abanikazi besizinda kanye nabaphathi be-ecommerce ukuthi bakhe izinhlelo zokuthuthukisa ezikhuthaza isevisi yomuntu ngamunye kanye nokuguqulwa.
Njengoba womabili la mathuluzi wokumaketha we-ecommerce emahhala (i-Hotjar inikeza inguqulo yamahhala enemikhawulo ethile), abakhangisi be-ecommerce bangase baqhubeke nokuwasebenzisa eceleni ukuze baqedele izidingo zabo zokuhlaziya. I-Hotjar iphinde inikeze ngesilingo samahhala sezinsuku eziyi-15 sezinhlelo zayo zebhizinisi zokuhlola ukuqhathanisa nabasebenzisi. Bheka lesi sixhumanisi lapha Ukuze uthole imininingwane eyengeziwe.
Kuyise ezingeni elilandelayo
I-SEO nokudalwa kokuqukethwe, ukumaketha kwe-imeyili, ukumaketha kwenkundla yezokuxhumana, nokuhlaziya okuku-inthanethi kuyisisekelo sokumaketha kwe-ecommerce, futhi amathuluzi ethulwe lapha angasiza abakhangisi be-ecommerce bahlele imizamo yabo futhi bathathe emininingwaneni eminingi eqhutshwa idatha. Lokhu kusho ukuthi amabhrendi ahlose ukufinyelela imakethe enkulu futhi andise ukuthengisa kwawo angasebenzisa amathuluzi wokumaketha we-ecommerce angenhla ukuze athuthukise imikhankaso yawo yokumaketha futhi ahlale efanele emkhakheni wezokuthengisa oncintisanayo womhlaba wonke.
