Umchazi: Ingabe Imfashini Kufanele Ikhethe Phakathi Kwenzuzo Nokusimama?

Ochwepheshe ababili bemboni bakala izinselelo zamanje ezibhekene nemboni yezemfashini njengoba lo mkhakha uzama ukubhekana nokusimama kanye nesabelomali sabathengi esiqinile.

Ingabe imboni yezemfashini idinga ukukhetha phakathi kokwenza inzuzo nokusimama? Embukisweni wokuhwebelana ngengqephu onesibophezelo ku-Source Fashion eLondon, e-UK, lo mbuzo ubuphindaphindeka lapho ochwepheshe begibela esiteji bedingida izitayela zamanje nezinkinga ezibhekene nemboni yezemfashini.

Inhloko yokusimama kanye nomthwalo wemfanelo webhizinisi eqenjini lezitolo laseBrithani i-Next, u-Jo Mourant, utshele izihambeli ukuthi i-Next iguquke eminyakeni yamuva nje yaba inkundla yemikhiqizo eminingi kanye neqembu elinwetshiwe lokudayisa. Ubuye wachaza ukuthi ezinye izinhlobo zigcine awabo amaqembu okusimama kanye nokuhlomula, kanti ezinye, njengezimpahla zokugqoka zase-UK, iJoules, ziye zaba ngaphansi kokuqondisa kuka-Next.

“Sizibekele imigomo esekelwe kwisayensi ku-Scope 1, 2 kanye no-3,” kusho uMourant. "Sekuyiminyaka silinganisa lokho futhi empeleni senze inqubekelaphambili enkulu - ikakhulukazi ku-Scope 1 no-2." Ku-Scope 3, uMourant uthe i-Next "isebenza ngokuqhubekayo ukuthuthukisa lokho", ngokugcizelela ekutholeni okunesibopho kwezinto zayo zokusetshenziswa.

Umthengisi naye wenza intuthuko enkulu uma kuziwa enzuzweni. NgoJanuwari 2024 ngokwesibonelo, i-Next ikhulise umbono wayo wonyaka wenzuzo okwesihlanu ezinyangeni eziyisishiyagalombili kulandela lokho umhlaziyi we-GlobalData akuchaze njengokukhuphuka “okuhlaba umxhwele” okungu-5.7% ekuthengisweni kwayo kwenani eliphelele phakathi nesikhathi sikaKhisimusi.

Ingabe ukusimama kufanele kuze ngezindleko zenzuzo?

U-Nick Beighton, owake waba yi-CEO kwa-ASOS, uthe ngesikhathi esesitolo esiku-inthanethi ubuholi bakhe bashintsha ngemuva kokubona ukuthi “wayengafuni ukuthi lo mkhiqizo udume ngokudayisa izingubo eziningi ezigcina zilahliwe ukwedlula noma ubani.

Naphezu kokubuzwa kuphela ngezinqubomgomo ze-ESG "izikhathi ezimbalwa" eminyakeni engu-14 ayichitha njenge-CEO e-Asos, wanquma ukuthi ufuna u-Asos "enze imfashini enhle, kodwa ngobuqotho".

U-Beighton wengeze ngokuthi “wayengonxiwankulu ongenawo amahloni” kodwa wengeza ngokuthi uhlelo lungashiya abantu ngemuva uma lungakhawulelwe. "Inzuzo akufanele iqhube inhloso yethu," kusho uBeighton, kodwa wengeza ngokuthi ibalulekile ebhizinisini. "Inhloso ngaphandle kwenzuzo iwukusiza umphakathi - siyibhizinisi."  

U-Mourant waveza iphuzu lokuthi okuhloswe ukusimama kwe-Next bekusiza amaqembu ayo athengayo ukuthi enze izinqumo ezingcono zebhizinisi.

Uyanezela: “Sinenhlanhla ngempela yokuba nenani elikhulu lokusebenzelana namathimba ethu okuthenga,” wengeza ngokuthi ozakwethu bavame ukugqamisa izinto ezintsha namaphrojekthi ukuze iqembu lezitolo libuye.

Eminyakeni embalwa edlule, i-Next ibisebenza “ngedeshibhodi ebukhoma”, esiza abathengi ukuthi benze izinketho zokuthenga ezisimeme ngokubanikeza idatha yesikhathi sangempela yokotini, i-polyester, uvolo nezinye izinto zokwakha, nendlela abaqhuba ngayo ngokuphikisana nokuhloswe okuwumthwalo wemfanelo wenkampani.

U-Mourant uchaze ukuthi leli thuluzi livumela abathengi ukuthi babone ukuthi isinqumo ngasinye sokuthenga sibathinta kanjani abakuhlosile.

Umthetho wokusimama uzozishintsha kanjani izinkambiso zamanje?

Eminyakeni embalwa ezayo, umthetho osalindile - ikakhulukazi e-EU - uzoba nomthelela omkhulu ekusimameni nasekutholeni izinto ezinomthwalo wemfanelo ezinhlotsheni zemfashini.

UMourant uthe imithetho emisha iletha “inselelo yangempela” kulo mkhakha kodwa wengeza ngokuthi imithetho eminingi yeseka amathimba okusimamisa umsebenzi asevele ewenza.

Esebenzisa isibonelo seDigital Product Passports (DPPs), lapho yonke imikhiqizo yemfashini nendwangu ethengiswa e-EU kuzodingeka ibe nayo ngo-2030, uMourant waphawula ukuthi umthetho ungasiza ezinye izinhlobo.

"Ngama-DPP, kunesidingo sokuba nedatha enembile ngayo yonke imikhiqizo yakho - ngicabanga ukuthi lelo yithuba elikhulu lokuhweba lawo wonke amabhizinisi."

Ngokusobala okukhulu okuzolethwa i-CSDDD kanye ne-DPPs, abathengi bemfashini bangase baqale ukwenza ukukhetha okungcono njengoba befunda kabanzi mayelana nokuthi izingubo zabo zenziwa kanjani.

“Cabanga nje uma imboni eyenza ingubo yayinezindonga zengilazi futhi umthengi abone ngaphakathi […] Kubuza uBeighton.

Ingabe izinhlobo zemfashini ekugcineni zidinga ukwenza izingubo ezimbalwa?

“Angicabangi ukuthi kufanele wenze umkhiqizo omncane,” kusho uBeighton. "Kufanele ubenze babe ngcono."

Uphakamise ukuthi izindwangu ezingcono kanye namaketanga anikezela ngezinto asobala angasiza. Kodwa-ke, wengeze ngokuthi amanye amaphuzu amanani aphansi abathengi asebewajwayele azonyamalala ngaphansi kwemodeli enjalo.

Naphezu kokugxila okukhulayo ekuzinzeni nasekuzibophezeleni komphakathi eminyakeni yamuva nje, kuzwakala ukungaziba impumelelo yemikhiqizo yemfashini esheshayo efana noShein noTemu.

U-Beighton uchaze ukukhuphuka kukaShein “njengento okufanele imangale ngayo, into ethusayo ngayo”. Ubheke ezinye izici zemodeli yebhizinisi lenkampani “njengezihlakaniphile” kodwa waphawula ngokulinganayo ukuthi ukungafihli ochungechungeni lokuhlinzekwa kwempahla kumenza “athuke kakhulu”.

Njengoba uShein enamahemuhemu okuthi uzosondela ku-IPO eLondon Stock Exchange, u-Beighton wathola "okwethusayo" ukuthi kokubili uhulumeni omusha nowangaphambilini ubonakala esekela lesi sinyathelo. "Ngicabanga ukuthi iLondon Stock Exchange kufanele ibe yindawo ephambili yemikhiqizo ehamba phambili, izimboni ezihamba phambili kanye namazinga aphezulu," wengeza.

Umthombo ovela Isitayela Nje

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