Umkhuba "wokukhishwa kwezinwele" -ukuphatha izinwele ngezinga elifanayo lokunakekelwa nokwenziwa ngokwezifiso njengokunakekelwa kwesikhumba - kuzoqhubeka ngokugcwele njengoba abathengi "abahlakaniphile" befuna ukwakheka komuntu siqu, okuqhutshwa ukukhathazeka. Ezigabeni ezimbili zokugcina, i-TikTok isiphenduke isizinda esinamandla sokwethula nokukhulisa amasiko amasha okunakekelwa kwezinwele. Phakathi kwalokhu, i-#PreWashHairRoutine iye yavela njengomdlali obalulekile, edonsa ukunaka kwabathandi bobuhle kanye nezingcweti zemboni ngokufanayo. Lo mkhuba awusona nje isikhathi esidlulayo ezinkundleni zokuxhumana; imele ushintsho endleleni abathengi ababheka ngayo impilo nokunakekelwa kwezinwele.

Okuqukethwe
● Ukunyuka kwe-#PreWashHairRoutine ku-TikTok
● Ukuqonda Isiko Lokugeza Izinwele Ngaphambi Kokugeza
● Imikhiqizo Ebalulekile Namasu Emigudwini Yokugeza Ngaphambi Kokugeza
● Amathuba Emakethe Yemikhiqizo Yobuhle
● Ukucatshangelwa Kwamasiko kanye Nemininingwane Yabathengi
● Ikusasa Lokunakekelwa Kwezinwele: I-Bridging Salon kanye Nokuhlangenwe nakho Kwasekhaya

Ukunyuka kwe-#PreWashHairRoutine ku-TikTok

I-#PreWashHairRoutine ibone ukwanda okumangazayo kokuduma ku-TikTok, nezibalo zokubuka zishintshashintsha kodwa zilondoloze ukuba khona okuqinile phakathi no-2023 kuya ku-2024. Ngokusho kwedatha evela ku-Exolyt, lo mkhuba uhlangabezane nezinga eliphezulu ngoJanuwari nango-April 2024, nokubukwa okufinyelele ezigidini ezingu-1.4.

Idatha yakamuva evela ku-TikTok's 2024 What's Next Trend Report ikhombisa ukuthi okuqukethwe okuhlobene nobuhle, okuhlanganisa nezinqubo zokunakekelwa kwezinwele, kubone ukwenyuka ngo-65% ekuzibandakanyeni unyaka nonyaka. Lokhu kuhambisana nokuthandwa okukhulayo kwe-#PreWashHairRoutine nama-hashtag ahlobene afana ne-#PreWashHairTreatment, #PreWashDay, #PreWashHairOil, kanye ne-#PreWashOilTreatment.

Yize lo mkhuba ungagqami kakhulu, unamandla okuhlala embonini yobuhle. Umthelela womphakathi wale threndi uphawuleka ngokukhethekile, njengoba kuboniswa inkomba ye-STEPIC*, ebonisa ukuncika okuqinile ethonyeni lomphakathi, egqamisa umthelela obalulekile wethrendi ekuziphatheni kwabathengi. Ukuzinza namandla okukhula e-#PreWashHairRoutine akwenza kube ithrendi okufanele ibukwe ochwepheshe bemboni yobuhle, abathengisi nabakhiqizi.

STEPIC*: I-STEPIC imodeli yokuhlaziya edalwe i-WGSN.com, ehlanganisa izizinda zeNhlangano, Ubuchwepheshe, Imvelo, Ipolitiki, Imboni, Nokudala. Futhi inkomba ye-SEPIC iyinkomba edalwe ngocwaningo lwe-qual and quant kulezi zihloko.

Ngokombono wokutshalwa kwezimali, ukuqagela kwethrendi kwe-#PreWashHairRoutine kuhle kakhulu. I-WGSN iyikhombe “njengethrendi yokukhula eqinile,” incoma ukuthi amabhizinisi kufanele abeke phambili ukutshalwa kwezimali emikhiqizweni nakumasevisi ahlobene nale ndawo. Lokhu kuhambisana nentshisekelo ekhulayo yabathengi kuzinqubo zezempilo zezinwele ezinezinyathelo eziningi kanye nezixazululo ezihlosiwe. Akuyona nje inkambiso yenkundla yezokuxhumana—kuwushintsho olukhulu ekuziphatheni kwabathengi ukuya ezindleleni zokunakekela izinwele ezibanzi.

Ukuqonda Isiko Lokugeza Izinwele Ngaphambi Kokugeza

I-#PreWashHairRoutine ingaphezu nje kwe-hashtag ethrendayo; kuyindlela ebanzi yokunakekelwa kwezinwele egxile ekulungiseni izinwele nasekhanda ngaphambi kwenqubo yendabuko yokugezwa izinwele. Lesi siko sisekelwe ekuhlakanipheni kokhokho, imikhuba, kanye nezithako, ukuthola ugqozi emasikweni okugcoba izinwele kumasiko aseNingizimu-mpumalanga ye-Asia, imikhuba ye-Ayurvedic, kanye nezinqubo "zosuku lokugeza" ezivamile emphakathini wabaNsundu.

Emgomeni wayo, inqubo yokugeza izinwele zangaphambi kokugeza ihlanganisa izinyathelo ezimbalwa ezibalulekile:

1. Ukugcoba izinwele: Ukugcoba amafutha anomsoco esikhumbeni nasezinweleni ukuze umswakama futhi uvikeleke.
2. Ukwelashwa kwesikhumba: Ukusebenzisa ama-serum noma ukwelashwa okuhlosiwe ukubhekana nokukhathazeka okuthile kwesikhumba sekhanda.
3. Ukufihla izinwele: Ukusebenzisa imaski eqinisa isimo ukuze uthuthukise ukuthungwa kwezinwele nempilo.

Umgomo oyinhloko walesi simiso ukulungiselela izinwele zokuhlanza ngokunikeza ukudla okujulile nokuvikelwa. Ngokwelapha izinwele ngaphambi kokugeza, abasebenzisi bahlose ukunciphisa umonakalo ovela ohlelweni lokugeza ngokwayo futhi bathuthukise impilo yonke kanye nokubukeka kwezinwele zabo.

Lo mkhuba usuzuze amandla ngenxa yezinzuzo zawo ezibonwayo, ezihlanganisa:

• Ukugcina umswakama wezinwele okuthuthukisiwe
• Impilo ye-scalp ethuthukisiwe
• Ukunciphisa ukuphuka nokulimala kwezinwele
• Ukuphathwa okungcono kwezinhlobo zezinwele ezihlukahlukene
• Ukudlidliza kombala okude kwezinwele ezidayiwe

Ukunyuka kwe-#PreWashHairRoutine kuhambisana nokuthambekela okubanzi “kwesikhumba” ekunakekelweni kwezinwele, lapho abathengi besebenzisa izimiso zokunakekelwa kwesikhumba ezenzweni zabo zokunakekela izinwele nesikhumba. Le ndlela igcizelela ukuphatha isikhumba njengesandiso sesikhumba kanye nokubhekana nokukhathazeka kwezinwele ezingeni lempande.

Njengoba lo mkhuba uqhubeka ukhula, abasebenzisi be-TikTok babelana ngezinyathelo zabo zokulungiselela ngaphambi kokushawa komuntu siqu kanye nenhlanganisela yomkhiqizo eyenzelwe izinhlobo ezithile zezinwele. Lokhu okuqukethwe okukhiqizwa umsebenzisi akuhambisani nje kuphela kodwa futhi kufundisa abathengi ngokubaluleka kwezinqubo zokunakekela izinwele ezenziwe ngokwezifiso.

Imikhiqizo Ebalulekile Namasu Emigudwini Yokugeza Ngaphambi Kokugeza

Ithrendi ye-#PreWashHairRoutine ibangele ukwanda kwesidingo semikhiqizo ethile namathuluzi adizayinelwe ukuthuthukisa umuzwa wokugeza ngaphambilini. Nazi izingxenye ezibalulekile ezivele njengezibalulekile kulo mkhuba wokunakekelwa kwezinwele othandwayo:

Amafutha Ezinwele

Amafutha ezinwele ayisisekelo sendlela yokugeza ngaphambi kwesikhathi. Izinketho ezidumile zihlanganisa:

• Amafutha kakhukhunathi wokuthambisa okujulile
• Amafutha e-Argan okulawula i-frizz futhi akhanye
• Amafutha eJojoba empilweni ye-scalp
• Amafutha e-Castor okukhuthaza ukukhula kwezinwele

Lawa mafutha ngokuvamile asetshenziswa ezinweleni ezomile futhi ashiywe amahora ambalwa noma ubusuku bonke ngaphambi kokugeza.

AmaSerum e-scalp

Ukwelashwa kwe-scalp okuhlosiwe kubhekana nokukhathazeka okuthile okufana nalokhu:

• Ukulawula inkwethu
• Ukukhishwa kwesikhumba esikhunjeni
• Ukugqugquzela i-follicle yezinwele
• Ukulinganisa i-pH yesikhumba sekhanda

Lawa ma-serum avame ukuqukatha izithako ezifana ne-salicylic acid, amafutha esihlahla setiye, noma i-niacinamide.

Amamaski Ezinwele

Amamaski wokulungisa abalulekile:

• I-hydration ejulile
• Ukwelashwa ngamaprotheni
• Ukuvikelwa kombala
• Ukulungisa izinwele ezilimele

Abasebenzisi abaningi benza imaski ye-DIY besebenzisa izithako ezifana nekotapheya, uju, neyogathi, eceleni kwemikhiqizo yokuthengisa.

Amathuluzi ohlelo lokusebenza kanye namasu

Ukuze kuthuthukiswe ukusatshalaliswa komkhiqizo nokusebenza ngempumelelo, amathuluzi amaningana asethole ukuduma:

• Ama-massager ekhanda lokujikeleza okuthuthukisiwe kanye nokungena komkhiqizo
• Amakamu anamazinyo abanzi okusabalalisa ngokulinganayo amafutha namamaski
• Amathawula we-Microfiber noma ukugoqa kwezinwele zokuvikela izinwele ezilashiwe

I-#PreWashHairRoutine ivamise ukufaka amasu athile ohlelo nawo:

• Isicelo sesigaba ngesigaba sokufakwa okuphelele
• Ukubhucungwa kwesikhumba ukuze kushukumise ukugeleza kwegazi
• "I-Baggying" (ukumboza izinwele ezigcotshwe ngamafutha ngesivalo sokugeza) ukuze ungene ngokujulile

Ngokusho kwe-Beauty Independent, u-65% wabathengi manje sebehlanganisa okungenani ukwelashwa okukodwa kwangaphambi kokugeza ohlelweni lwabo lokunakekela izinwele, kanti u-30% usebenzisa imikhiqizo eminingi. Ukuze kuzuze lo mkhuba, amabhrendi enza amakhithi okugeza ngaphambili anezinyathelo eziningi ahlanganisa uwoyela ohlukahlukene, ama-serum, namamaski. Eminye imikhiqizo emisha ifaka izifakeli zokusebenza ezakhelwe ngaphakathi noma amathuluzi abhanqiwe njengama-nozzle namabhulashi esikhunjeni ukuze enze inqubo ibe lula.

Amathuba Emakethe Yemikhiqizo Yobuhle

Ithrendi ye-#PreWashHairRoutine iveza amathuba emakethe abalulekile emikhiqizo yobuhle, abathengisi, nabakhiqizi. Intshisekelo engaguquki ekhonjiswe ekubukweni kwe-TikTok phakathi no-2023 kuya ku-2024, ngezikhonkwane eziphawulekayo ezifinyelela ukubukwa okulinganiselwa ezigidini ezingu-1.4, kukhombisa isisekelo esiqinile sabathengi semikhiqizo yezinwele eziwashwa ngaphambilini kanye nokwelashwa.

Lo mkhuba uhambisana nokukhula okubanzi emakethe yokunakekelwa kwezinwele yomhlaba wonke, okulinganiselwa ukuthi izofinyelela ku- $96.43 billion ngo-2025, nge-CAGR ka-2.8% phakathi kuka-2024 no-2028.

Ucwaningo lwemakethe lwakamuva luveza:

• U-28% wabathengi base-US manje basebenzisa imithi yokwelapha yangaphambi kwe-shampoo, isuka ku-23% ngo-2022, ngokusho kweMitel.
• Ngokusho kwe-NPD Group, ukuthengiswa kokunakekelwa kwezinwele okuhlonishwayo e-US kukhule ngo-32% ngo-2022, kudlula ukunakekelwa kwesikhumba kanye nezimonyo.
• Imakethe yaseMelika ihola imali yomhlaba wonke, okulindeleke ukuthi ifinyelele ku- $ 13.6 billion ngo-2024.

Ukuze usebenzise leli threndi, amabhrendi wobuhle angacabangela:

Development Product

• Dala ukwelashwa okukhethekile ngaphambi kokuwashwa okuqondise izinhlobo ezahlukene zezinwele nokukhathazeka
• Yakha amakhithi okugeza ngaphambilini anezinyathelo eziningi ahlanganisa amafutha, amaserum, namamaski
• Qamba ngemikhiqizo enemisebenzi eminingi ehlanganisa izinzuzo eziningi zangaphambi kokugeza

Amasu Okumaketha

• Sebenzisa i-TikTok nezinye izinkundla zokuxhumana ukuze ubonise imikhiqizo
• Hlanganyela nabagqugquzeli asebevele baphromotha izinqubo zokugeza ngaphambilini
• Fundisa abathengi ngezinzuzo zokwelashwa ngaphambi kokuwashwa ngamafomethi ahlukahlukene wokuqukethwe

Ukupakishwa Nezesekeli

• Dizayina amaphakheji anezisetshenziswa ezakhelwe ngaphakathi ukuze zisetshenziswe kalula
• Faka amathuluzi ahambisanayo afana namabhulashi ekhanda noma amabhulashi anemikhiqizo
• Dala osayizi abalungele ukuhamba bezokwelapha lapho usendleleni

Ukwenza ngokwezifiso kanye nokwenza kube ngokwakho

• Nikeza ngezinqubo zokugeza ngaphambilini ezenziwe zaba ngezakho ezisuselwe ezinhlotsheni zezinwele ngazinye nokukhathazeka
• Thuthukisa amathuluzi okuxilonga aku-inthanethi ukuze usize abathengi bakhethe imikhiqizo efanele yokugeza ngaphambilini

Ukugxila Kokusimama

• Faka izithako ezilungele imvelo kanye nokupakishwa ukuze uhehe abathengi abaqaphela imvelo
• Dala izinketho ezigcwalisekayo zemikhiqizo ewashwa ngaphambilini ukunciphisa udoti

Ngokugxila kulezi zindawo, izinhlobo zobuhle zingazibeka ekubambeni iqhaza elikhulu kule makethe ekhulayo, zihlangabezane nezidingo zabathengi zezixazululo ezibanzi nezisebenzayo zokunakekelwa kwezinwele.

Ukucatshangelwa Kwamasiko kanye Nemininingwane Yabathengi

Umkhuba we-#PreWashHairRoutine ugxile kakhulu emikhubeni yamasiko eyahlukene futhi uyadlondlobala phakathi kwamaqembu ahlukahlukene abathengi. Ukuqonda lawa manuances amasiko kanye nokuziphatha kwabathengi kubalulekile kumabhrendi afuna ukwenza imali ngalo mkhuba.

Imvelaphi Yamasiko kanye Namathonya

Inqubo yezinwele ezigezwa ngaphambili idonsa ugqozi emasikweni amaningana amasiko, okuhlanganisa imikhuba yokugcoba izinwele ze-Southeast Asia, imikhuba yokunakekelwa kwezinwele ze-Ayurvedic evela eNdiya, kanye nezinqubo "zosuku lokugeza" ezivamile ekunakekelweni kwezinwele eziMnyama. Lokhu kuhlakanipha kokhokho kanye nemikhuba ishintshiwe futhi yaduma ngezinkundla zokuxhumana, ikakhulukazi i-TikTok, ifinyelela izithameli zomhlaba.

Izibalo zabantu zabathengi

Ucwaningo lwakamuva lwemakethe lukhombisa ukuthi abathengi be-Millennial kanye ne-Gen-Z bashayela ukushintshela ezindleleni zezempilo zezinwele ezinezinyathelo eziningi. Ngokombiko wobuhle be-Kyra's Gen Z 2022, ama-60% abathengi bakwa-Gen-Z babeka phambili ukwazi uhlobo lwezinwele zabo lapho bethenga imikhiqizo yokunakekelwa kwezinwele. Lo mkhuba uheha abathengi kuzo zonke izinhlobo zezinwele ezihlukene kanye nokuthungwa, kusukela ezinweleni eziqondile kuye kweziyizimbotshana.

Izisusa zabathengi

Intshisekelo ekhulayo yezinqubo zokugeza ngaphambilini iqhutshwa izici ezimbalwa. Abathengi bafuna izindlela zokuthuthukisa impilo yezinwele kusuka empandeni, futhi ukuthambekela kuvumela izindlela zomuntu siqu ezisekelwe ezidingweni zezinwele zomuntu ngamunye. Ukwengeza, izinqubo zangaphambi kokugeza zinikeza isikhashana sokuphumula nokutotoswa, ukuhambisana nokugcizelela okukhulayo kokuzinakekela. Ukwelashwa okuningi kwangaphambi kokugeza kubuye kuhambisane nokunyakaza kobuhle obuhlanzekile, kukhanga abathengi abafuna izinketho zemvelo neziqhubekayo.

Amaphethini Okutholwa Okuthrendayo

Igrafu yokubuka ye-TikTok ikhombisa amaphethini athokozisayo ekwamukelweni kwethrendi. Kube khona intshisekelo engaguquki unyaka wonke ka-2023, okubonisa ithrendi ezinzile. Ukukhula okuphawulekayo kwenzeke ngoJanuwari nango-Ephreli 2024, nokubukwa okufinyelele ezigidini ezingu-1.4. Lawa ma-spikes aphakamisa intshisekelo yesizini, okungenzeka ukuthi iboshelwe ezinqumweni zikaNcibijane kanye nokuvuselelwa kobuhle basentwasahlobo.

Imfundo Yabathengi Nokuzibandakanya

I-TikTok isiphenduke inkundla eyinhloko yokufundisa abathengi mayelana nezinqubo zokugeza ngaphambilini. Abasebenzisi babelana ngezifundo ezinemininingwane nezincomo zomkhiqizo, okusiza ukushintshisana kwamathiphu ezinhlobo ezithile zezinwele nokukhathazeka. Lokhu okuqukethwe okukhiqizwa umsebenzisi kuqhuba ukuzibandakanya kanye nokwethemba ithrendi.

Izinselele ezingaba khona

Ngenkathi umkhuba ukhula, amabhrendi kufanele aqaphele ukuzwela okungaba khona. Kunengozi yokwabiwa kwamasiko uma imvelaphi yale mikhuba ingaqashelwa. Kunesidingo futhi semfundo ngamasu afanele okugwema ukusetshenziswa kabi kwemikhiqizo. Amabhrendi kufanele alinganisele ukusebenza kahle nokusebenziseka kalula kubathengi abaqaphela isikhathi.

Ikusasa Lokunakekelwa Kwezinwele: I-Bridging Salon kanye Nokuhlangenwe nakho Kwasekhaya

Ikusasa lokunakekelwa kwezinwele lizoshintsha kakhulu, njengoba umkhuba we-#PreWashHairRoutine udlala indima ebalulekile. Lo mkhuba uhambisana 'nokwandiswa kwezinwele' okuqhubekayo, lapho abathengi befuna khona imikhiqizo enemininingwane nehlosiwe efana nezinqubo zokunakekela isikhumba. Njengoba abathengi beba nolwazi oluthe xaxa, bafuna imiphumela yekhwalithi ye-salon ekhaya, ukushayela okusha kumathuluzi okunakekela izinwele nemikhiqizo. Imakethe yokunakekelwa kwezinwele yomhlaba wonke kulindeleke ukuthi ifinyelele ku- $96.43 billion ngo-2025, kanti imakethe yaseMelika ihola kulokhu kukhula.

Intuthuko yezobuchwepheshe izofiphalisa imigqa phakathi kokwelashwa okuchwepheshile nokwasekhaya. Singalindela amadivaysi okunakekela izinwele ahlakaniphile ahlaziya izimo zezinwele nesikhumba, encoma ukwelashwa komuntu siqu ngaphambi kokugeza. Lezi zindlela ezintsha zingahle zihlanganiswe nezinhlelo zokusebenza zeselula, zivumele abasebenzisi ukuthi balandelele impilo yezinwele zabo. Lo mkhuba uzobona nokukhuphuka kwemikhiqizo eminingi ehlanganisa izinzuzo, ukugxila okwenyukayo empilweni ye-scalp, kanye nezinqubo ezintsha eziqhutshwa ukusimama emaphaketheni.

Njengoba inkambiso ye-#PreWashHairRoutine iqhubeka nokuvela, izinhlobo zobuhle zinethuba lokuthwebula isabelo semakethe esibalulekile ngokuthuthukisa izixazululo ezihlanzekile, ezihlosiwe, nezisebenziseka kalula. Lo mkhuba umele inhlanganisela yesiko, ukusungula izinto ezintsha, nokwenza kube ngokwakho, okubhekelela izidingo eziguqukayo zabathengi abaqaphela izinwele emhlabeni jikelele.