Ukuthatha okhiye
Ukulalela amakhasimende ngokucophelela futhi uqonde izidingo zabo, amaphuzu ubuhlungu kanye nezifiso kufanele ukushayela zonke izinqumo zebhizinisi.
Ukuhlanganisa imininingwane yamakhasimende nocwaningo olunzulu lwemboni kudala umbono ophelele owazisa izinqumo zamasu ezifanele nezisebenza ngempumelelo.
Ukushumeka imininingwane yamakhasimende esu lebhizinisi kanye nokukhuthaza isiko elibeka phambili izidingo zamakhasimende kuyo yonke iminyango kuqhuba ukwethembeka nokukhula kwesikhathi eside.
Ngesikhathi ngiqala indima yokubhekana namakhasimende, ngathola iseluleko ebesilokhu hlala kimi kusukela ngaleso sikhathi: “Lalela ngaphezu kokukhuluma.”
Nakuba kubalulekile ukungena ezingxoxweni zamaklayenti ngohlelo olucacile lokwengeza inani, kufanele futhi ulethe ukuzimisela ukulalela ngokweqiniso. Ngokubeka eceleni i-ajenda yami ngezikhathi ezithile, ngithole kulula ukuqonda izidingo zangempela zekhasimende. Nakuba ngingasekho ocingweni namakhasimende nsuku zonke, ngisakholelwa ukuthi ukulalela amakhasimende akho kubalulekile kunoma yimuphi umsebenzi webhizinisi, ikakhulukazi ukuhlela amasu.
Ukuba yinhlangano eqala amakhasimende akusona nje isiqubulo esihehayo, kuyisinyathelo esibalulekile. Emqondweni wakho, ukuhlela kwamasu okugxile kumakhasimende kusho ukuqondisa izinjongo zebhizinisi lakho, imikhiqizo namasevisi kanye nezidingo nokulindelwe kwamakhasimende akho okuthuthukayo. Nokho ukugxila kwekhasimende kudlulela ngale kokwenza impendulo yawo - kumayelana nokuqonda ngokujulile amaphuzu awo abuhlungu, izintandokazi nezifiso, nokusebenzisa lolo lwazi ukuze uqondise zonke izinqumo ozenzayo.
Ngokuhamba kweminyaka, ukugxila kwekhasimende kuye kwavela kusuka ku-buzzword kuya engxenyeni ebalulekile yokuhlela amasu. Ekuqaleni, kwakumayelana nokubhekana nezikhalazo zamakhasimende nokuhlinzeka ngesevisi enhle. Kulezi zinsuku, iguquke yaba yindlela ebanzi ebumba amamodeli webhizinisi futhi iqhubekisela phambili ukuqamba okusha. Nokho, lolu shintsho aluzange lube ngaphandle kwezinselelo zalo. Ezinye izinkampani zisazabalaza ukuhlanganisa impendulo yekhasimende langempela kumasu azo, ngokuvamile zigxile kakhulu ezinqubweni zangaphakathi noma izinzuzo zesikhashana.
Isihluthulelo sokuhlela amasu ngempumelelo silele ekuzuzeni ukusebenzisana phakathi kocwaningo lwemboni kanye nemininingwane yamakhasimende. Ngokuhlanganisa le mithombo yolwazi emibili, amabhizinisi angathuthukisa umbono ophelele wemboni yawo namakhasimende, okuholela ezinqumweni ezinolwazi kakhulu kanye nemiphumela engcono.
Kuyini ukumaphakathi kwekhasimende?
Indlela yebhizinisi eligxile kumakhasimende ibeka phambili izidingo zamakhasimende nezinto azithandayo kuzo zonke izigaba zokusebenzisana nenkampani kanye nasezinqubweni zangaphakathi zebhizinisi. Kusho ukuklama imikhiqizo kanye nolwazi olungahloselwe ukuhlangabezana kuphela kodwa futhi ludlule okulindelwe ngamakhasimende.
Inhloso yokugxila kwamakhasimende wukwakha ubudlelwano besikhathi eside obukhuthaza ukwethembeka nokumela. Uma amakhasimende ezizwa ehlonishwa futhi eqondwa, maningi amathuba okuthi ahlale ekhona, ancome imikhiqizo noma amasevisi akho futhi abambe iqhaza ekukhuleni kwebhizinisi lakho.
Amanye amabhizinisi aphumelele kakhulu eminyakeni yamuva nje aziwa ngokuthatha indlela yokugxila kumakhasimende, okuholela ekusekelweni kwamakhasimende athembekile, ukwaneliseka kwamakhasimende okuphezulu, umkhawulo wokuncintisana futhi, ekugcineni, ukukhula kwemali engenayo. Nokho, isici esibalulekile sokugxila kwekhasimende ukulalela okuqhubekayo. Okulindelekile kwekhasimende kungashintsha ngokushesha, okwenza kube semqoka ukuqapha njalo amamethrikhi wokwaneliseka futhi ulungele ukuzungeza lapho kudingeka.
Ungalibeka kanjani ikhasimende endaweni isu lebhizinisi
Ukudala isu eligxile kumakhasimende kuhlanganisa ukuqonda kokubili amathrendi amakhulu kuyo yonke imboni yebhizinisi lakho kanye nempendulo eqondile yamakhasimende. Ngokuhlanganisa le datha, amabhizinisi angathuthukisa imikhiqizo, amasevisi kanye nolwazi oluthinta ngempela amakhasimende awo. Nansi indlela yokusebenzisa ngempumelelo ucwaningo lwemboni kanye nempendulo yekhasimende ukuze udale isu eligxile kumakhasimende:
Qoqa idatha yemboni
Qala ngokuhlaziya imboni kanye nesimo semakethe. Ukuqala kuleli zinga elikhulu kusiza ukuqonda ukuthambekela okubanzi namandla okuncintisana embonini yakho kanye nezimboni eziseduze phezulu naphansi kwe-supply chain. Ingabe ukhona umkhiqizo noma isevisi enosayizi wemakethe okhulayo noma owehlayo? Ingabe lokho kukhula noma ukwehla kuletha ithuba noma ingcuphe ebhizinisini lakho? Yiziphi izinkampani eziphumelele kakhulu endaweni yakho ezenzayo? Lolu cwaningo lwezinga lemboni luzohlinzeka ngomongo odingekayo ukuze wenze uhlaka lwamasu akho agxile kumakhasimende akho ngempumelelo.
Qala ukulandelela amamethrikhi amaphakathi nekhasimende
Wonke umholi webhizinisi unesethi yakhe yamamethrikhi okusebenza phambili ezingqondweni zabo lapho becabangela izinhlelo zamasu zesikhathi eside. Kodwa-ke, kukhona ama-metrics ayisisekelo wokwaneliseka kwamakhasimende okufanele ibhizinisi ngalinye liwaqaphe ukuze lilinganise ngempumelelo imizwa yamakhasimende abo.
Lokhu kufaka Izikolo Zomphromotha Wensanga (ama-NPS), Izikolo Zokwaneliseka Kwekhasimende futhi, uma zikhona, ukugcinwa kwamakhasimende noma izinga lokuvuselela. Ukufunda amamethrikhi afana ne-NPS nokwengamela ukuguquguquka kulawa maphuzu kunganikeza izinkomba zangaphambi kwesikhathi zanoma yiziphi izinkinga ezikhona kuwo wonke amakhasimende akho agunyaza uphenyo olwengeziwe.
Qoqa impendulo yekhasimende
Kuya ngokuthi ibhizinisi lakho likusiphi isigaba, lesi sinyathelo sizodinga umzamo omkhulu. Qala ngokwenza izingxoxiswano namakhasimende amasha, akhona kanye nangaphambili bese uqhuba izinhlolovo zobuningi ukuze ulinganise ulwazi abanalo ngenhlangano yakho, inethiwekhi yosekelo yenhlangano yakho kanye, vele, umkhiqizo wakho noma isevisi ngokwayo.
Ukuhlela ukuthi izingxoxo zamakhasimende zakho zibe ezivuleleke kakhudlwana ngokuvamile kubuyisela imiphumela engcono kakhulu, ngakho lalela ngenkuthalo futhi ubhale phansi izidingo zawo, amaphuzu ezinhlungu neziphakamiso. Ungakwazi ukuhlanganisa lezi zingxoxo zekhwalithi nezinhlolovo ezihlelekile ukuze uqoqe impendulo kumakhasimende amaningi.
Hlaziya idatha
Qoqa yonke idatha etholakalayo onayo kumakhasimende akho, okuhlanganisa amamethrikhi wokwaneliseka, impendulo yekhwalithi nenani kanye nanoma iyiphi enye idatha yekhasimende ongase ube nayo. Kuye ngebhizinisi lakho, lokhu kungase kuhlanganise amathikithi edeski losekelo, amathrendi okusetshenziswa, izitayela zokuziphatha komsebenzisi namamethrikhi okusebenza kwemali engenayo afana namazinga okuvuselela kanye ne-churn.
Uma usuhlanganise yonke idatha yakho, uzokwazi ukusebenzisa ukuhlaziya idatha ukuze uthole imininingwane ejulile ngokuziphatha kwamakhasimende nokuncamelayo. Sebenzisa le datha ukuze uhlonze amaphethini, izitayela nokuhlobana okungazisa isu lakho.
Shadi ulwazi lwekhasimende
Qala ngokwenza imephu ngezigaba zohambo lwekhasimende lebhizinisi lakho kanye nezindawo zokuthintwa ezibalulekile ngaphakathi kwalo. Ngokukhomba indlela amakhasimende asebenzisana ngayo nenhlangano yakho, kusukela ekutholakaleni kwawo kokuqala kuya ekuthengeni, ukusebenzisa nokugcina umkhiqizo noma isevisi yakho, ungakwazi ukuqeda uhambo futhi ukhanyisele ukuthi amakhasimende azibandakanya kanjani ngempela nebhizinisi lakho ukuze anqume amaphuzu ezinhlungu angaba khona.
Ukuqonda lapho amakhasimende ahlangabezana khona nokungqubuzana okukhulu kukuvumela ukuthi ubhekane nalezi zinkinga ngempumelelo. Isibonelo, uma uhlonze ukuthi labo abazoba amakhasimende bakuthola kunzima ukuthola nokufunda mayelana neminikelo yakho, yisikhathi sokubandakanya ukuthengisa nokumaketha. Ngakolunye uhlangothi, uma amakhasimende esebenzisa umkhiqizo wakho kanye kodwa angabi abasebenzisi abaphindaphindayo, kungase kubonise igebe ekulinganeni kwemakethe yomkhiqizo noma ukusekelwa abakuthola emaqenjini aphumelelayo amakhasimende. Njengomholi onamasu, ukwabela ubunikazi kulezi zinkinga kuqinisekisa ukuthi zixazululwa ngqo, okuvula indlela yendlela yokubheka amakhasimende ngempela.
Dala abantu bamakhasimende
Thuthukisa abantu bamakhasimende abanemininingwane ukuze bamele izingxenye ezihlukile zesisekelo samakhasimende akho. Ukudala laba bantu kuzokuvumela ukuthi ukhombe izidingo ezithile nezintandokazi zeqembu ngalinye ukuze ukwazi ukuhlanganisa amasu akho ngempumelelo. Laba bantu kufanele bafake idatha ye-firmographic, imigomo yabo lapho usebenzisa umkhiqizo noma isevisi yakho, ukuziphatha okuvamile, izindawo ezibuhlungu nezinselele ababhekana nazo.
Uma usuthuthukise laba bantu, ungaqala ukuhlukanisa idatha yekhasimende lakho kanye namamethrikhi wokwaneliseka ukuze usize amaqembu akho abeke kuqala lapho kufanele agxile khona. Ingabe i-NPS yakho idonsela umuntu oyedwa ngokuqondile? Ingabe weqa noma awumhloniphi umuntu oyedwa endaweni ethile yokuthinta ohambweni lwamakhasimende? Ukukleliswa kwalaba bantu kuzokunikeza ukuqonda okuphelele kwamakhasimende akho ongakwazi ukubhekisela kukho njalo lapho wakha imikhiqizo noma izithuthukisi futhi ubeka phambili amasu esikhathi eside.
Hlakulela isiko lokugxila kwekhasimende
Lesi sigaba simayelana nokukhuthaza isiko lokugxilwa kwamakhasimende enhlanganweni yakho, futhi isinyathelo sokuqala salokho ukukhuluma ngokuthi amakhasimende akho azizwa kanjani nokuthi kungani nababambe iqhaza kulo lonke ibhizinisi lakho ukuze ubasize bahlale bexhumene nezidingo zamakhasimende. Ikhasimende kufanele licatshangelwe kuzo zonke izindawo zebhizinisi lakho nakuwo wonke amazinga ukuze kuzuzwe ukugxila kwamakhasimende ngempela, hhayi nje ngaphakathi kwamasevisi amaklayenti akho kanye namathimba esipiliyoni samakhasimende! Umkhiqizo, ukumaketha, imisebenzi kanye namathimba kanjiniyela kufanele axhunywe ezinkingeni zamakhasimende futhi aqonde ukuthi yini ebalulekile kubasebenzisi bakho ukuze wenze izinqumo ezigxile kukhasimende.
Izinkampani eziphumelele kakhulu zenza lokhu ngokusungula isithembiso somkhiqizo noma isethi yezimiso ezisebenza njengokuzibophezela kulokho amakhasimende azo angakulindela lapho esebenzisana nenkampani, futhi, ekugcineni, nolwazi azoluthola. Isithembiso sakho somkhiqizo kufanele sisekelwe kulokho okubaluleke kakhulu kumakhasimende akho futhi singasebenza njengenkanyezi yasenyakatho amaqembu angaphakathi nababambiqhaza ababheke kuyo lapho benza izinqumo.
Shumeka ikhasimende njengensika yesu lakho
Ukuze ugcine ikhasimende ngempela enhliziyweni yesu lakho lebhizinisi, kubalulekile ukwenza imininingwane yekhasimende ibe yisisekelo sokuhlela kwakho nenqubo yokubeka kuqala izinto ezibalulekile. Lokhu kusho ukubuyekeza njalo impendulo nokwenza izinqumo zamasu mayelana nokuthuthukiswa komkhiqizo, ukumaketha, ukuthengisa kanye nokubalulekile kokusekelwa kwamakhasimende kunalokhu okutholakele engqondweni.
Isici esibalulekile salokhu ukuqinisekisa ukuthi kuyinqubo eqhubekayo, eguquguqukayo. Sungula imijikelezo yokubuyekeza evamile lapho amaqembu akho ehlola impendulo yakamuva yamakhasimende namathrendi embonini ukuze ulungise amasu akho ngokufanele. Ukusungula inqubo eqhubekayo kuqinisekisa ukuthi amasu akho ahlala ehambisana nezidingo nezintandokazi zamakhasimende ezivelayo. Le ndlela yokwenza ibhizinisi ayigcini nje ngokugcina ibhizinisi lakho ligxile kumakhasimende alo, kodwa futhi ikubeka endaweni yokuba ulindele futhi uhlangabezane nezidingo zamakhasimende ngokuqhubekayo, okuholela impumelelo yesikhathi eside.
Izithiyo ezivamile nokuthi ungazinqoba kanjani
Ukusebenzisa isu eligxile kumakhasimende kungaba yinselele. Ngokuqonda nokubhekana nalezi zithiyo ezivamile, amabhizinisi angakwazi ukuzulazula kunqubo ngempumelelo kakhudlwana futhi aqinisekise ukuguquguquka okushelelayo endleleni yokugxilisa amakhasimende.
Iminyango Ehlanganisiwe
Hlukanisa ama-silo ngokusebenzisa imihlangano evamile nemigomo eyabiwe egcizelela imiphumela egxile kumakhasimende futhi ekhuthaza ukubambisana kweminyango yonke. Khuthaza ukwabelana ngolwazi futhi uqinisekise ukuthi imininingwane yamakhasimende ifinyeleleka kuyo yonke iminyango, hhayi nje abasebenzi ababhekene namakhasimende.
Ukumelana Nokushintsha
Bhekana nokuphikiswa ngokukhuluma ngokucacile ngezinzuzo zendlela yokugxilisa ikhasimende futhi unikeze ukuqeqeshwa nezinsiza zokusiza abasebenzi baqonde futhi bamukele izinqubo ezintsha. Ukugqamisa izindaba zempumelelo nokuwina okusheshayo kuzokwakha umfutho futhi kubonise inani lokugxila kwekhasimende kulabo abangakaqiniseki.
Ukugcwala Kwedatha
Sebenzisa amathuluzi okuhlaziya athuthukile ukuze uhlunge phakathi kwedatha enkulu futhi ukhiphe imininingwane enengqondo. Gxila kumamethrikhi angukhiye anomthelela ngokuqondile ekwanelisekeni kwekhasimende nokusebenza kwebhizinisi ukuze kube lula ukubika idatha futhi ayenze ifinyeleleke futhi isebenze kubo bonke ababambiqhaza.
Izinsiza Ezinomkhawulo
Beka kuqala izinhlelo ezigxile kumakhasimende ezinikeza umthelela omkhulu kakhulu ngenkathi usebenzisa ubuchwepheshe kanye ne-automation ukuze uthuthukise ukwabiwa kwezinsiza. Hlanganyela nozakwethu bangaphandle noma abaxhumanisi ukuze uthole ubungcweti futhi ukale imizamo ngempumelelo ngaphandle kokuthwala kanzima amaqembu angaphakathi.
Imicabango yokugcina
Uhambo olubheke ekugxileni kwekhasimende kwangempela luyaqhubeka. Idinga ukugadwa njalo, ukuhlolwa kanye nokuphindaphinda. Kodwa-ke, imivuzo - amakhasimende athembekile, ukukhula okusimeme kanye nomphetho wokuncintisana - kukwenza kube uhambo olufanele ukwenziwa. Ngokuhlanganisa ucwaningo lwemboni nemininingwane yamakhasimende, amabhizinisi angakha amasu angasebenzi nje kuphela kodwa futhi akwazi ukumelana noshintsho.
Ngokuzayo lapho uzithola usemhlanganweni odingida izinto ezibalulekile zesikhathi eside noma imigomo yesu lebhizinisi lakho, lwela ukuba yizwi egumbini elimelela ikhasimende lakho. Ingabe sicabangela ikhasimende lapha? Ingabe lolu hlelo luyahambisana nokulindelwe ngamakhasimende ethu? Uma sonke singazibophezela ekwenzeni ikhasimende libe inkanyezi engumqondisi wezinhlelo zethu zamasu, sizohlala sishesha, sibalulekile futhi sizinikele ekweqeni lokho elikulindele.
Ingabe ufuna ukuphinde uvakashele indlela yokusebenzisa ucwaningo lwemboni ekuhleleni amasu? Sebenzisa umhlahlandlela wethu kuzinhlaka zamasu ezibalulekile.
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