Bonke abathengisi banokuthile abafana ngakho: bonke banamafoni aphathwayo, njengamakhasimende abo angaba khona kanye nakhona. Umhlaba unokuningi 6.71 billion abasebenzisi bomakhalekhukhwini, okusho ukuthi ziyindlela enhle kakhulu yokuthuthukisa noma yiliphi ibhizinisi. Yilapho ukumaketha kwe-SMS kungena khona.
Ukuthengisa nge-SMS kungenye yezindlela ezinethonya nezihlala njalo amabhizinisi angaxhumana namakhasimende. Naphezu kokunye okungalungile okuphathelene nokuthumela imibhalo engagunyaziwe, abathengisi bangayenza isebenze ngemininingwane ethile ebalulekile futhi bathuthukise amasu abo okumaketha kwedijithali. Lesi sihloko sihlola yonke into mayelana nokumaketha kwe-SMS, ihlanganisa izinzuzo zako, imikhuba emihle kakhulu, nezibonelo zokusiza abathengisi ukuthi bahlale ngaphambi komncintiswano.
Okuqukethwe
Izisekelo zokumaketha kwe-SMS
6 Amasu okuthengisa ama-SMS amabhizinisi angawasebenzisela amakhasimende awo
Izindlela ezihamba phambili zokumaketha nge-SMS: Amathiphu ayi-7 abathengisi kufanele bawalandele ngaphambi kokusebenzisa la masu
4 Isoftware yokuthengisa ye-SMS okufanele izame ngo-2024
Amazwi wokugcina
Izisekelo zokumaketha kwe-SMS
I-SMS (isevisi yomlayezo omfushane) ukumaketha, okwaziwa nangokuthi ukumaketha kombhalo, kuvumela amabhizinisi ukuthi athumele imilayezo yombhalo kumakhasimende kanye namakhasimende angaba khona. Inikeza izinzuzo ezibalulekile ngaphezu kwamanye amasu (njengokumaketha nge-imeyili), ikakhulukazi lapho amabhrendi ewasebenzisa ukuletha izaziso zokuthumela, imititilizo yokuphromotha, izikhumbuzi ze-aphoyintimenti, nezaphulelo. Enye inzuzo eyinhloko yi- izinga elivulekile eliphezulu nge-SMS (isilinganiso esingu-98%)—ingcono izikhathi ezinhlanu kunesilinganiso sokuvula esingu-20%.
Lesi sibalo sisho ukuthi amakhasimende maningi amathuba okuba abone umlayezo wombhalo kune-imeyili. Ukwengeza, ukumaketha nge-SMS kunezinga lokuchofoza elimangalisayo (9.18%), eliphakeme kakhulu kuno-2.5% we-imeyili. Izibalo zifakazela ukuthi ukumaketha nge-SMS kusebenza ngempumelelo ukuze imikhiqizo ifinyelele izethameli eziqondiswe kubo ngemiyalezo ecacile, emfushane. Nazi ezinye izinzuzo eziphawulekayo:
1. Finyelela amakhasimende ngokushesha
I-SMS iyindlela enhle kakhulu yokwabelana ngolwazi oluphuthumayo kusukela ngaleso sikhathi 95% wemibhalo avulwa phakathi nemizuzu emithathu. Amabhizinisi angasebenzisa i-SMS ukwazisa amakhasimende mayelana neminikelo yesikhathi esikhawulelwe noma izindali ezintsha.
2. Khulisa amazinga okuphendula
Uma abathengisi befuna ukuxhumana kwamakhasimende okuqondile, ukumaketha nge-SMS kuyindlela okufanele uhambe ngayo. Amakhasimende anjalo I-134% cishe ngaphezulu ukuphendula imilayezo yombhalo nge-imeyili—futhi leli zinga eliphakeme lokuphendula ligcina amakhasimende ematasa futhi lishiya umnyango uvulekele eminye imititilizo.
3. Thuthukisa imigudu ehlukene yokumaketha
Nakuba ukumaketha nge-SMS kusebenza kahle, abathengisi bangakusebenzisa ukuhambisana nezinye iziteshi. Isibonelo, i-SMS iyindlela enhle yokukhuthaza imiqhudelwano yenkundla yezokuxhumana, ukukhulisa ababhalisile bezincwadi ze-imeyili, noma ukukhumbuza amakhasimende ngemicimbi ezayo noma ama-webinars.
4. Gcina amakhasimende amaningi athembekile
Ingabe amabhizinisi afuna ukwakha ukwethembeka kwamakhasimende? Bangathumela imilayezo yomuntu siqu kanye neminikelo nge-SMS. Imibhalo yomuntu siqu yenza amakhasimende azizwe ekhetheke kakhulu futhi andise namathuba okuphinda ukuthenga.
5. Khulisa imali engenayo
Ukuthengisa nge-SMS kungashayela abantu abaningi ezitolo noma kumawebhusayithi, kukhuphule imali engenayo ngamanani amakhulu. Ngokusebenzisa imilayezo yombhalo ukukhuthaza ukuthengisa okukhethekile nemicimbi noma ukukhumbuza amakhasimende ukuthi aqedele ukuthenga kwawo, abathengisi bangajabulela ukukhangisa nge-SMS. Futhi, futhi ihlanganisa ngokushelelayo nanoma yiliphi isu lokumaketha lilonke.
6 Amasu okuthengisa ama-SMS amabhizinisi angawasebenzisela amakhasimende awo
Ngayo yonke into enikezwa ngokumaketha nge-SMS, akunangqondo kumabhizinisi anethemba lokuthuthukisa okunikezwayo. Kodwa ngaphambi kokuthi bangene shi kule nqubo yokumaketha, nanka amasu ayisithupha okubasiza babe phezulu emdlalweni wabo we-SMS.
1. Sebenzisa imilayezo yokwamukela ababhalisile abasha
Amakhasimende awakwazi ukuthola imibhalo evela kumabhizinisi uma engabhalisi. Ngakho-ke, uma benza, abathengisi kufanele babathumele imilayezo yokwamukela ukuze bahlanganyele nabo ngokushesha kuyilapho bevuma ukubhalisa kwabo. Okungcono nakakhulu, imilayezo yokwamukela ilungele ukusetha inkundla yokusebenzelana okuzayo.
Nokho, asikho isidingo sokwenza okuningi kakhulu ngemilayezo yokwamukela. Angaba lula futhi abe mafushane, njengokuthi “Siyabonga ngokubhalisa!” Amabhizinisi angenza izinto zibe mnandi kakhulu ngokungeza amakhodi ekhuphoni noma izipesheli.
2. Thumela ukukhishwa komkhiqizo omusha
Ubani othe izimemezelo zokukhishwa komkhiqizo omusha zinengqondo kuma-imeyili nakuma-social media? Amabhizinisi angabelana ngalezi zindaba nge-SMS, esebenza kahle kakhulu. Ukumaketha nge-SMS kungasiza ukwabelana ngezindaba ezijabulisayo nababhalisile futhi kubandakanye amakhasimende angakathengi kamuva.
Hlola lesi sibonelo: “Hlola abafikayo bethu abasha!” Kuyindlela enhle (futhi emfushane) yokukhuthaza abantu ukuthi bavakashele isayithi futhi bahlole imikhiqizo yakamuva—ungakhohlwa ukungeza isixhumanisi esiqondile.
3. Landela amakalishi alahliwe
Izinqola ezilahliwe ziyinkinga evamile futhi ecasulayo kubathengisi abaningi. Amabhizinisi amaningi abona izinga lokulahlwa kwezinqola elingu-70.19%, okusho ukuthi ngokuvamile alahlekelwa yimali engenayo ebalulekile. Kodwa-ke, amabhizinisi angamisa okunye ukulahlekelwa ngokumaketha kwe-SMS. Kanjani? Khomba amakhasimende anezinto ezilenga ezinqoleni zawo ze-inthanethi ngemilayezo eklanywe kahle—ukuze nje usebenze njengesikhumbuzo esincane.
4. Yazisa amakhasimende mayelana nemikhiqizo efakwe kabusha
Ayikho into ekhungathekisa abathengi njengokucinga into engekho esitokweni. Kodwa amabhizinisi akufanele aphuthelwe, noma! Bangasebenzisa ukumaketha nge-SMS ukuze bazise amakhasimende uma lokho abakufunayo sekubuyiselwe esitokweni. Abathengisi bangasebenzisa lesi siteshi ukuze bababonise imikhiqizo efanayo ethengiswayo.
5. Qoqa impendulo yekhasimende
Amabhizinisi angalaleli noma aqoqe impendulo yekhasimende ngokuvamile ayahluleka. Ngokujabulisayo, abathengisi bangasebenzisa izinhlolovo ze-SMS ukuze bathole le mpendulo edingekayo ngokushesha, futhi ukuyidala kulula, futhi.
Amabhizinisi angadala izinhlolovo esebenzisa i-SurveyMonkey ne-Google Amafomu futhi athumele izixhumanisi nge-SMS. Okunye, abathengisi bangacela ababhalisile ukuthi balinganisele ukusuka kokuhlanu kuye kokukodwa. Bese, bangakhomba labo abaphendula ngezilinganiso eziphansi ukuze basize ukuthuthukisa umuzwa wabo.
6. Nyusa imicimbi yomuntu siqu kanye ne-inthanethi
Ingabe abathengisi bahlela imicimbi ejabulisayo? Ukuthengisa nge-SMS kungaba yindoda yabo ephelele. Amabhizinisi angaphromotha noma yimuphi umcimbi okhethekile, ngisho nangemilayezo yombhalo, okwenza kube indlela enhle yokugcina amakhasimende ematasa ngenkathi edala injabulo. Nakhu okufanele lezi zikhumbuzo zomcimbi zibe nakho:
- Idethi yomcimbi, indawo, nesikhathi.
- Ukubizelwa esenzweni okukhuthaza ukuthengwa kwamathikithi noma ukubhalisa.
- Isizindalwazi noma isixhumanisi sekhasi lomcimbi (uma sikhona).
- Nikeza abahambele umcimbi imininingwane eyengeziwe mayelana nokuthi yini okufanele bayilindele.
- Ama-hashtag amakhasimende angawasebenzisa ukukhuthaza umcimbi ezinkundleni zokuxhumana.
- Sebenzisa kahle ama-emoji. Ziyindlela enhle yokuthuthukisa ukuzibandakanya.
Qaphela: Uma umcimbi unezindawo ezikhawulelwe, qiniseka ukuthi imibhalo inezixhumanisi zokusiza amakhasimende avikele ukuhlanganyela kwawo.
Izindlela ezihamba phambili zokumaketha nge-SMS: Amathiphu ayi-7 abathengisi kufanele bawalandele ngaphambi kokusebenzisa la masu
1. Ungathumeli imibhalo ngaphandle kwemvume
Ungalokothi ubhalele amakhasimende angabhalisi—ukuhlasela kobumfihlo. Kunalokho, abathengisi kufanele bathumele i-SMS kuphela kulabo abasohlwini lwabo lwababhalisile. Indlela enhle yokuzuza ababhalisile ngokusebenzisa amafomu okukhetha ukungena kumawebhusayithi nakwezinye iziteshi eziku-inthanethi. Kodwa akugcini lapho. Ngisho nokukhetha ukungena, amabhizinisi kusafanele athumele umbhalo wokwamukela ukubonga ababhalisile abasha futhi abacele ukuthi baqinisekise ukukhetha kwabo ngempendulo ethi “Y” noma “N:.
2. Ungakwenzi kube nzima ukuphuma
Ukuthengisa nge-SMS kudinga ukwethenjwa ukuze kuphumelele. Uma amabhizinisi esebenzisa leli qhinga ngendlela ewubuqili, azophusha abangaba amakhasimende kude. Ngokujabulisayo, kulula ukwakha lokhu kuthembana kumakhasimende, ikakhulukazi uma abathengisi benza ukungena nokuphuma kuqonde.
Ungakhathazeki ngezinketho okulula ukuzikhipha ohlwini ezinciphisa inani lababhalisile. Akufanele ukunakwa kabi uma bengakwazi ukuphuma. Kunalokho, bheka phambili kubamukeli abasele—labo abangaba amakhasimende anentshisekelo eyanele yokuthenga. Ngokuvamile, imiphumela iba amazinga angcono okuguqulwa kanye nokuzibandakanya.
3. Njalo qala ngesingeniso somkhiqizo
Ungachithi isikhathi ngaphambi kokwethula umkhiqizo. Abathengi ngeke babe nezinombolo zamabhizinisi, ngakho abathengisi basengozini yokulahlekelwa ukunaka kwabo uma bethula uhlobo lwabo ngokushesha. Ukwenza lokhu kusiza ababhalisile babone ukuthi ubani othumele umbhalo futhi baphendule ngendlela efanele. Khumbula, amabhizinisi kufanele ngaso sonke isikhathi aqale ngegama lomkhiqizo futhi alandelele ukunikezwa kwawo.
4. Sebenzisa i-SMS ukwazisa ngaphezu kokuphromotha
Njengoba ukuphuma kumilayezo ye-SMS kulula, imikhiqizo kufanele ihloniphe isineke sabathengi. Imilayezo eminingi kufanele ibe nenani—ingaba nolwazi mayelana nezibuyekezo ze-oda, imicimbi, izinsuku, nezinye izinto ezibalulekile. Yehlisa imilayezo yokuphromotha futhi uyithumele kanye kuphela ngeviki—indlela engcono kakhulu yokugwema ukubukeka uthengisa.
5. Ungakhulumi indaba
Ungalokothi weqe umkhawulo ekukhangiseni nge-SMS. Abathengisi kufanele baqinisekise ukuthi noma yini abafuna ukuyidlulisela ilingana nomkhawulo wezinhlamvu ezingu-160. Akufanele bengeze okuqukethwe okungadingekile ukuze kukhuliswe amanani avulekile nokuchofoza. Nasi isibonelo sohlaka oluhle kakhulu lomkhankaso we-SMS:
- Igama Lenkampani
- Igama lekhasimende
- Izipesheli ezihehayo noma amaphromoshini
- Imibandela yokungena
- Ukubizelwa esenzweni okunamandla
- Inketho yokuphuma
Ukufaka inketho yokuphuma kwenza abathengi bazizwe bekhululeke kakhudlwana njengoba yethulwe njengokukhetha. Uma kudingeka, sebenzisa isixhumanisi esifushanisiwe ukuze uthole ulwazi olwengeziwe.
6. Gwema ukuthumela imilayezo engahleliwe ngaphandle komongo
Ungathumeli imilayezo engahleliwe—kulimaza umkhiqizo kunalokho abaningi abakucabangayo. Lapho enza imibhalo, amabhizinisi kufanele aqinisekise ukuthi anomongo owanele. Imilayezo enjalo inethuba eliphezulu lokukhiqiza ukuchofoza ngaphandle kokulahlekelwa umusa wababhalisile. Uma amabhizinisi ethumela imilayezo engahleliwe, iningi labathengi lizoyihlaba umkhosi njengogaxekile.
7. Yenza ngokwezifiso isu lakho lokumaketha nge-SMS
Ukuthengisa nge-SMS kungase futhi kusebenzise idatha yekhasimende ukuhlukanisa uhlu lwe-SMS futhi kwenze imilayezo ibe ngeyomuntu siqu kakhulu. Amanye amathuluzi angenza lokhu ngokusekelwe ekuziphatheni kokuphequlula, isikhathi sokuthenga, ukuthenga kwangaphambilini, nendawo. Imilayezo yomuntu siqu inamathuba aphezulu okukhiqiza amanani angcono okuguqulwa nawokubandakanya.
Isibonelo, uma isitolo sezingubo sazi amakhasimende athile aphindayo athenge izingubo zasehlobo, singathumela umbhalo ukuze sibazise mayelana nabasanda kufika. Noma, uma abathengi abathile bethanda ukuthenga ebusuku, abathengisi bangasetha imilayezo yombhalo ngamakhodi ephromo ukuze bafinyelele lawa makhasimende uma esebenza.
4 Isoftware yokuthengisa ye-SMS okufanele izame ngo-2024
1. Qaphela
Ukulalelisisa ingenye yesofthiwe ephezulu yokumaketha ye-SMS ngenxa yokusebenzelana kwayo okusebenziseka kalula. Ukuhlanganisa nohlu lwanoma yiluphi uhlobo lwababhalisile be-imeyili kulula, futhi abasebenzisi bangakha kalula imilayezo eqondiwe yamaqembu ahlukene wamakhasimende.
2. SlickText
I-SlickText inikeza ukuhlanganiswa okungenamthungo kwanoma iyiphi isofthiwe ngokusebenzisa inkundla ye-API yomhlaba wonke. Ngalesi sizathu, ithuluzi lihlinzeka ngensizakalo yokumaketha ye-SMS ehlaba umxhwele. I-SlickText futhi iza igcwele ukuhlela umlayezo wombhalo, izibalo zokusebenzisana komsebenzisi, kanye nemiyalezo yezindlela ezimbili—konke okokuzizwisa okuhle komsebenzisi.
3. U-Klaviyo
I-Klaviyo ifanelwe indawo kulolu hlu ngenxa yemvelo yayo yeziteshi zonke. Iplatifomu inezici ezithuthukile zokuzenzakalela nokuhlukanisa, okuyenza ihluke ngendlela emangalisayo. Okubaluleke nakakhulu, Klaviyo ivumela abathengisi ukuthi baqondise amakhasimende ngokusekelwe ekuziphatheni nasekukhethweni. Lesi sici ngokuvamile siholela ekwandeni kokuguqulwa, ikakhulukazi uma abathengisi besisebenzisa nezinye iziteshi zokumaketha.
4. Birdeye
Birdeye kulula ukuyisebenzisa, ngisho nalabo abangenawo amakhono ezobuchwepheshe. Nokho, ukuhlanganiswa kwayo okulula nezinkundla zokuxhumana (okuhlanganisa i-X ne-Instagram) kuyenza igqame. Ngakho-ke, abathengisi bangakwazi ukwengeza okubonakalayo emikhankasweni yabo yokuthengisa nge-SMS futhi bandise ukufinyelela kwabo kwezinye izinkundla esikhundleni seyodwa noma ezimbili.
Amazwi wokugcina
Ukumaketha nge-SMS kungenye yezindlela eziphumelela kakhulu izinkampani ezingafinyelela kuzo izithameli eziqondiswe kubo futhi zikhulise ukusebenzelana. Kudingeka imizamo yokuthengisa yomkhiqizo iqonde lapho amakhasimende esebenza khona kakhulu, okwandisa amathuba awo okubamba (nokugcina) ukunaka.
Kungakho ochwepheshe bekhuthaza amabhizinisi ukuthi azame amasu ahlukene e-SMS uma eqala—kusiza ukuzwa ukuthi yini ethinta amakhasimende awo. Bese, bangakwazi ukukhomba okusebenzayo futhi bakungeze ekukhangiseni kwabo kukonke ukuze bathuthukise imiphumela ngokugqama.
