Nakuba ukuqonda izinto eziyisisekelo zokuqala ibhulogi nokubhala okuthunyelwe kuza kalula kwabaningi, ukuthola izethameli ezifanele kungaba inselele, futhi ukusebenzisa ibhulogi ukuze umakethe ngempumelelo umkhiqizo noma umkhiqizo kuyikhono bonke abadali bokuqukethwe abachitha isikhathi belwazi kahle. Uma ibhizinisi linokuqukethwe okuhle kodwa abafundi abambalwa, libonisa ukuthi isu labo lidinga ukusetshenzwa kabusha.
Kulesi sihloko, sizohlanganisa okwenziwa nokungafaneleki kokumaketha okusekelwe kubhulogi ngo-2024, ukuze sikusize umakethe kangcono ibhulogi yakho ngempumelelo futhi uthuthukise izinombolo zabafundi.
Okuqukethwe
Kungani amabhizinisi kufanele agxumele ekubhaleni amabhulogi njengesu lokumaketha
Imithetho yokusebenzisa ukubhuloga njengesu lokumaketha
Okungenziwa ngokubhuloga njengesu lokumaketha
Isifinyezo
Kungani amabhizinisi kufanele agxumele ekubhaleni amabhulogi njengesu lokumaketha
Nasi izibalo ezithandekayo: 55% Abadayisi bathi ukubhuloga yinto abagxile kuyo ekutholeni amakhasimende. Kungani? Ngoba babonisiwe izikhathi 13 maningi amathuba okuthi uthole imbuyiselo enhle kunalabo abangakusebenzisi ukubhuloga.
Kule minyaka eyishumi edlule, amabhizinisi amaningi akhulise inzuzo yawo, andisa ukuqwashisa ngomkhiqizo, futhi azuza amakhasimende engeziwe ngokudala okuthunyelwe kwamabhulogi okuwusizo kwenzelwa izethameli zabo. Okubalulekile lapha ukuthi bakha okuqukethwe okubalulekile - ukuba nebhulogi akwanele; kufanele kube nenjongo ecacile. Ngalesi sizathu, ukubhuloga kungenye yezindlela eziphumelela kakhulu izinkampani ezingaheha amakhasimende ebhizinisini noma emkhiqizweni wazo.
Imithetho yokusebenzisa ukubhuloga njengesu lokumaketha
Amabhulogi awukhiye wanoma yiluphi uhlelo lwebhizinisi lokumaketha futhi ahlose ukukhuthaza imikhiqizo namasevisi. Kodwa imikhiqizo kufanele imakethe ibhulogi ngokwayo ukuze ujabulele izinzuzo. Uhlelo lokumaketha ibhulogi luzohlanganisa amasu okuthi ibhizinisi lingabelana kanjani futhi likhuthaze okuthunyelwe kwebhulogi - njengoba sishilo ngaphambili, ukudala ibhulogi akwanele ukuheha abafundi.
Ukuze ibhulogi ihehe ithrafikhi ngempumelelo, iguqule izivakashi, ikhulise imali engenayo, futhi isungule inkampani esebenzisana nayo njengochwepheshe emikhakheni yabo, idinga uhlelo lokumaketha olusebenzayo. Amabhizinisi angasebenzisa lezi zinqubo ezingcono kakhulu ukuze athuthukise amabhulogi awo kuzithameli eziqondiwe.
Yazi ukuthi ibhulogi iqondise bani
Ngaphambi kokuthi amabhizinisi amakethe amabhulogi awo, kufanele azi ukuthi akhangisa kubani. Ukuthola izethameli ezihlosiwe kuyadingeka ukuze kube nohlelo oluphumelelayo lokumaketha kwebhulogi. Nazi izindawo ezine abathengisi abangazisebenzisa ukuze baseshe abafundi abaqondiwe kubo.
ezokuxhum
Akuyona imfihlo ukuthi abantu bachitha isikhathi esiningi ezinkundleni zokuxhumana, okwenza kube insiza enkulu emabhizinisini. Bangasebenzisa amaqembu e-Facebook futhi balandele ama-hashtag ku-X (owayekade eyi-Twitter) naku-Instagram ukuze babone ukuthi yini ethrendayo ku-niche yabo. Ngemininingwane enjalo, amabhizinisi angaqonda ukuthi abafundi bawo abangahle bafune ukukufunda ini.
Izingxoxo zezingxoxo
Amaforamu afana ne-Quora mahle kakhulu ekutholeni abantu abathanda izihloko ezithile. Abathengisi bangafunda ngezintshisekelo zabo nezinkinga futhi bathuthukise namabhulogi abo ngokuphendula imibuzo nokwabelana ngobuchwepheshe babo.
Izigaba zamazwana
Bheka amazwana kumabhulogi esincintisana nawo, iziteshi ze-YouTube, namaphodikasti. Lezi ziteshi zinganikeza abathengi bebhizinisi ukuqonda mayelana nokuthandwa yizithameli zabo, abangakuthandi, nemibuzo. Bangasebenzisa lolu lwazi ukuze benze okuqukethwe okuhambisana nabo.
Khuluma nezilaleli
Ungesabi ukukhuluma ngokuqondile nezithameli zakho. Amabhizinisi angahlangana namakhasimende esikhathi esizayo emihlanganweni emikhulu, izingqungquthela, amaqembu endawo, naku-inthanethi nge-Zoom. Kuyindlela enhle yokuqonda kangcono izidingo zabo nezintshisekelo zabo.
Njalo ubhekisele kubuntu bomthengi
Lapho ubhala amabhulogi, amabhizinisi kufanele acabangele ukuthi ubani ikhasimende lawo elifanelekile. Kufanele babuze, “Bangobani?” kanye nokuthi “Kungani bedinga umkhiqizo noma isevisi yethu?” Nakuba ithiphu #1 lisiza ukuphendula le mibuzo, abathengisi manje kufanele basebenzise izimpendulo ukuze bakhe abantu bomthengi.
Abathengisi bangadala kanjani umuntu othengayo? Kokunye, bangasebenzisa lokhu isifanekiso samahhala kusuka ku-HubSpot ukwakha eyodwa. Ngemuva kwalokho, bangakha incazelo enemininingwane yomuntu ngamunye odaliwe abathengisi, okungabhekiselwa kukho noma nini lapho bedinga ukubhala okuthunyelwe kwebhulogi.
Uma abantu bakho bomthengi sebeqedile, abathengi bebhizinisi bangakha kalula okuqukethwe okuhambisana nezimfuno zamakhasimende abo, izidingo, kanye nezinselelo. Ukwengeza, okuqukethwe okwenzelwe wena kusiza ukushintsha amabhulogi abe amathuluzi anamandla okuguqula umkhondo, ikakhulukazi uma ekwazi ukubonisa inani lomkhiqizo noma lesevisi. Njengoba amabhizinisi eqhubeka eqonda ukuziphatha kwezithameli zawo, angadala abantu abasha noma athuthukise abadala.
Gada umncintiswano
Ngaphandle kokubheka isigaba samazwana omncintiswano, amabhizinisi kufanele abuke ukuthi enzani ngamabhulogi awo. Umncintiswano ungabonisa amabhizinisi (ikakhulukazi amasha) ukuthi yikuphi okuqukethwe kwebhulogi okusebenzela izethameli eziqondiswe kubo nalokho okungakwenzi. Lapho abathengisi behlaziya amabhulogi ezimbangi zabo, bangakwazi futhi ukubona lokho abazama ukukunikeza futhi bathole izindlela zokunikeza okuqukethwe okuyingqayizivele okungahlinzekwa yibhizinisi labo kuphela.
Ngakho-ke, amabhizinisi angawuqapha kanjani ukuncintisana kwawo ngempumelelo? Qala ngokwenza uhlu lwabancintisana abahlanu kuya kwabayishumi futhi ufunde okuqukethwe kwabo. Qaphela izinhlobo zokuqukethwe ababelana ngakho, izindlela zabo zokubhuloga ezihlukile, nokuthi zilinganisa kahle kangakanani amagama angukhiye afanayo ozofuna ukuwakhomba.
Ngemva kwalokho, khomba noma yiziphi izikhala kokuqukethwe kwakho okudingeka zigcwaliswe. Lokhu kungafezwa kalula ngamathuluzi afana ne-QuickSprout, Open Site Explorer by Moz, kanye ne-SEMRush Competitor Research ukuze kube lula.
Yenza ucwaningo lwegama elingukhiye kanye ne-SEO
Emhlabeni okahle, iwebhusayithi yebhizinisi ngalinye noma ibhulogi izovela ekhasini lokuqala lenjini yokusesha lapho amagama ahlobene aseshwa. Kodwa-ke, ukuze kutholakale ukubonakala okuphezulu kudinga ucwaningo olubalulekile lwamagama angukhiye nemishwana okungenzeka amakhasimende ayiseshe, bese ewafaka ngendlela engokwemvelo nengaphoqelelwe kokuqukethwe okufana nokuthunyelwe kwebhulogi. I-SEO efanele kanye nocwaningo lwamagama angukhiye ngaphambi kokubhala lungasiza amabhrendi athuthukise amathuba awo okukleliswa phezulu ekhasini lemiphumela yenjini yokusesha (SERP).
Ngenhlanhla, igama elingukhiye kanye nocwaningo lwe-SEO alunzima, ikakhulukazi uma amabhizinisi esebenzisa amathuluzi awusizo. Inqubo iqala ngemikhiqizo efaka ohlwini amagama angukhiye amahlanu kuya kwayi-10 abafuna ukuwabeka ezingeni lawo, kanye namagama angukhiye anomsila omude ahlobene. Ngemuva kwalokho, amabhizinisi angawafaka ngokwecebo ukuze asize amabhulogi awo abekwe phezulu. Amathuluzi afana ne-Google Keyword Planner, i-Moz Keyword Explorer, i-Ahrefs, i-Keyword Surfer, ne-SEMrush ingasiza abathengisi bathole amagama angukhiye asezingeni eliphezulu amabhulogi abo.
Khumbula, ama-algorithms e-Google ahlala eshintsha ukuze abe enembile. Kungakho amaqhinga amadala afana nokugxusha amagama angukhiye angalimaza izinga lebhulogi. Esikhundleni salokho, amabhizinisi kufanele agxile ekubhaleni okuqukethwe okubandakanya izethameli zabo kuqala bese kuthi izinjini zokusesha kube okwesibili.
Nquma izindawo ezingcono kakhulu zokwabelana ngokuqukethwe
Amabhizinisi kufanele futhi anqume ukuthi kunengqondo kuphi ukwabelana ngokuqukethwe kwebhulogi yawo. Uma sebevele benayo iwebhusayithi, ukwabelana ngayo cishe kuyindlela elula yokuqala. Isibonelo, uma abathengisi basebenzisa i-HubSpot CRM nesofthiwe yokubhuloga, bangakwazi ukwengeza izindatshana emakhasini okufikela ewebhusayithi yabo.
Ezinye izindawo zokwabelana ngokuqukethwe zifaka izinkundla zokuxhumana ezifana ne-Facebook ne-LinkedIn, kanye nezingosi zokushicilela eziku-inthanethi ezifana ne-Medium. Imikhiqizo ingaphinde ihlanganyele nabaholi bezimboni, ochwepheshe, kanye nabagqugquzeli ukuze babelane ngokuqukethwe kumawebhusayithi abo kanye namaphrofayili enkundla yezokuxhumana.
Yenza amabhulogi athengwe kakhulu ngezakhiwo ezilula
Isakhiwo sebhulogi sibaluleke kakhulu kunalokho amabhizinisi amaningi acabanga ngakho; akukhona nje ukwenza abantu bavakashele ibhulogi kodwa futhi nokubagcina lapho. Isakhiwo esihle siyindlela enhle yokunciphisa amazinga okugxuma. Nawa amanye amathiphu amabhrendi angawasebenzisa ukuze athuthukise ulwazi lwabasebenzisi bebhulogi yabo:
Imiklamo ehlanzekile nelula
Amabhulogi kufanele abe nesikhala esanele esimhlophe ukuze agcine abafundi begxile embhalweni nasezithombeni. Izihloko nezihlokwana zizokwenza amabhulogi abe lula kubathengi ukuwaskena. Kodwa ukuze uthole okuthunyelwe okude, qiniseka ukuthi amabhulogi anethebula lokuqukethwe elichofozekayo, okuvumela abafundi ukuthi bafinyelele esigabeni abasithandayo ngaphandle kokuskrola.
Ukuhamba okulula
Khumbula ukusebenzisa imenyu ephezulu naphansi yamabhulogi. Inikeza okuthunyelwe ukufinyelela kalula ezindaweni ezihlukahlukene zebhulogi, okusho ukuthi abathengi ngeke bakhungatheke lapho kufanele bathole okuthile abakugejile. Futhi, amabhrendi kufanele afake izixhumanisi zangaphakathi kokuthunyelwe kwawo ukuze akhuthaze ukuhlolwa okwengeziwe kokuqukethwe kwawo.
Ukuthengisa okuqinile
Njalo yiba nesitayela esibonakalayo esicacile nesiyingqayizivele. Amabhizinisi angakwenza lokhu ngelogo ebonakalayo nesikimu sombala. Kwenza ibhulogi ikhumbuleke kakhudlwana futhi ihluke.
Sebenzisa izibalo ukuze ulinganise ukuphumelela kokumaketha kwebhulogi
Enye indlela eqinisekile yokwandisa ukusebenza kwebhulogi ukungena kudatha yezibalo ye-Google. Lokhu kunikeza imininingwane ebalulekile ngokuziphatha kwezithameli zakho, njengokuthi zivelaphi nokuthi yimaphi amakhasi eziwavakashelayo. Funda amamethrikhi afana nezivakashi zesikhathi sangempela, izethameli, ukutholwa, ukuziphatha, nokuguqulwa ukuze ubone ukusebenza kwamasu akho okumaketha.
Ukwengeza, amabhrendi angasebenzisa izibalo zenkundla yezokuxhumana ukuze aqonde ukubandakanyeka kwezithameli zabo ezinkundleni ezahlukene. Isibonelo, i-Pinterest analytics ingabonisa izibalo zabantu, okuvelayo, nokusebenza ngemva kokusebenza. Khumbula ukudala ama-akhawunti webhizinisi wamahhala ku-Facebook, Instagram, naku-Pinterest ukuze ufinyelele le mininingwane.
Okungenziwa ngokubhuloga njengesu lokumaketha
Ukukhohlwa izethameli eziqondiwe
Ukuze noma yikuphi okuqukethwe kwebhulogi kuphumelele, kufanele kubandakanye izethameli eziqondiwe futhi zibashukumisele ukuba benze okuthile. Amabhizinisi akumele acabange ukuthi okuqukethwe kwawo kuyasebenza uma engazange acabangele izethameli zawo nalokho afuna bakwenze. Ukuqonda izinhlungu zezithameli, izinselele, kanye nemigomo kusiza ukuzigcina zimatasa futhi kukhulisa amathuba okuguqulwa, ngakho ukungaziba noma ukukhohlwa leli phuzu kuzobeka isu lakho lokubhuloga endaweni embi.
Isixazululo
Khetha izihloko ezibhekana ngqo nezidingo zezithameli eziqondiwe. Amabhizinisi kumele futhi achaze ubuntu bawo bomthengi ukuze aqonde imisebenzi yamakhasimende, izinjongo, nemizabalazo yansuku zonke. Lolu lwazi luzoqondisa ithoni yokuqukethwe, ifomethi, nobunkimbinkimbi, kuqinisekiswe ukuthi imikhiqizo ixhumana nabantu abalungile ngendlela efanele.
Ukubhala ngaphandle kokuhlela
Amabhizinisi amaningi akhohlwa ukuhlela ukubhala kwawo. Bacabanga ukuthi izwakala iphelele njengoba bayibhala, kodwa ngokuvamile akunjalo. Khumbula, ukubhala akukona okombhali; ngeyezethameli. Ngakho-ke, kuwukuhlakanipha ukuhlala ubheka okusalungiswa kokuqala, noma ngabe “kuzwakala kukuhle” kakade.
Isixazululo
Ababhali kufanele bathathe ikhefu ngemva kokuqeda uhlaka lwabo lokuqala ngaphambi kokuchitha isikhathi sokuluhlela nokulucwenga. Ngisho nababhali abanolwazi badinga ukuhlela. Kumelwe balungise ama-typos, imisho eqhubekayo, namaphutha okungenzeka angabonakali ekuqaleni. Okokugcina, qinisekisa ukuthi indaba ihamba ngendlela egcina abafundi bebambekile.
Ihlanganisa kuphela izindaba ezithrendayo
Amabhrendi kufanele agweme ukusekela lonke isu lawo lebhulogi ezihlokweni zemfashini eziphelelwa isikhathi ngokushesha. Kunalokho, kufanele bagxile kokuqukethwe okuhlala kuluhlaza okunama-engeli asemfashinini. Isibonelo, bangayeka ukumboza izindaba ezingase zingabi namsebenzi ngokuxoxa ngezihloko ezibanzi ezihlobene nebhizinisi labo nemikhiqizo. Ukubuyekeza lawa mabhulogi ngokuqukethwe okusha kuyilapho ugcina umlayezo oyinhloko kungase futhi kube indlela elula yokuqinisekisa ukuthi ahlala efanelekile.
Ukusebenzisa isitayela sokubhala sokugeleza kokuqaphela
Imikhiqizo kumele igweme ukuphatha ukubhala kwayo njengendawo yokulahla ubuchopho. Yize kulinga ukuvumela imibono igeleze ngokukhululeka, kuvame ukuphumela ekubhalweni kwebhulogi okungahambelani kahle. Amabhulogi adinga ukuhleleka okucacile ukuze askene kalula – isitayela sokusakaza-bukhoma ngeke sisize.
Isixazululo
Khetha uhlobo lokuthunyelwe ofuna ukulibhala (indlela yokuthunyelwe, okusekelwe ohlwini, noma okuthunyelwe okuqoqwe okukhethiwe) ngaphambi kokudala uhlaka oluzololonga izigaba nokuqukethwe kwebhulogi. Ukuveza kuthuthukisa ukucaca, ukuhlela, nokugeleza, ikakhulukazi ezihlokweni eziyinkimbinkimbi.
Amabhizinisi asanda kuqala angazama okuqukethwe okulula njenge-listles noma imihlahlandlela yesinyathelo nesinyathelo. Faka izihloko ukuze wenze okuthunyelwe kufundeke kalula. Hlukanisa izigaba, engeza izithombe ezifanele, futhi usebenzise ukufometha okuqondisa abafundi olwazini abalufunayo.
Ikopisha okuqukethwe
Ukukopisha okuqukethwe akundizi esikoleni, futhi kuwukungayeki okuqinisekile kumabhulogi ochwepheshe. Futhi, i-Google ingajezisa amasayithi akopishiwe, kulimaze ukukhula kwebhulogi.
Isixazululo
Uma uzowafaka, hlala usho imibono yabanye ngendlela efanele. Kuzokusiza ukuthi ugweme izinhlawulo eziza nokukopa.
Isifinyezo
Lapho amabhizinisi akha ibhulogi ethandwayo ku-niche yawo, adala insiza ezoheha amakhasimende angaba khona eminyakeni ezayo. Leli su liyathuthukiswa uma behlala bethumela okuqukethwe okuwusizo okubhekana nezinkinga nezintshisekelo zabafundi babo, okusiza ukuzuza ukwethenjwa nokusekelwa kwamakhasimende abo futhi kuholele ekukhuleni kwebhizinisi okuthuthukisiwe.
Kodwa njenganoma yiliphi isu, kunezinto amabhizinisi okufanele futhi angafanele azenze. Abathengisi kufanele bachaze umgomo wabo oyinhloko ngaphambi kokuzama kancane kancane amaqhinga ahlukene ukuze bathuthukise ukusebenza kwebhulogi yabo besebenzisa izinyathelo izinkomba ezixoxwe ngazo kulesi sihloko.
Ukuze uthole amathiphu amaningi okuthi ungalithuthukisa kanjani isu lebhizinisi lakho, qiniseka ukuthi uyabhalisa I-Cooig.com Iyafunda.
