Ibhizinisi alihlali liphathelene nokungathí sina nokuba semthethweni; abathengisi kufanele ngandlela thize bacabange ngabalaleli babo njengabangane babo. Ngakho-ke, kufanele bahlose ukukhuluma nabo kaningi ukuze balondoloze ukuxhumana. Isibonelo, uma ikhasimende libonisa intshisekelo emkhiqizweni noma ebhizinisini kodwa abathengisi/abanikazi bangaphenduli ngokushesha ngokwanele, kungenzeka ukuthi bazolahlekelwa inzalo futhi baqhubeke.
Yilapho izincwadi zezindaba ze-imeyili zikhanya khona ngempela. Lapho amakhasimende noma abafundi bebhalisela ama-imeyili, basho ngokusobala ukuthi bafuna ukuzwa ebhizinisini noma kubuntu ngakolunye uhlangothi. Bangase bafune inkitha yolwazi oluhlukile, okuhlanganisa izibuyekezo ezimayelana nebhizinisi, amathiphu mayelana namathrendi amasha, izindaba ngobuchwepheshe bamuva, ukwenzeka kwakamuva, njll.
Lapha, sizobheka ukuthi amabhizinisi angazuza kanjani kulobu budlelwano ngokubhala nokuphromotha izincwadi zezindaba ezidonsa ukunaka.
Okuqukethwe
Ziyini izincwadi zezindaba ze-imeyili futhi kungani zibalulekile?
Ibhalwa kanjani incwadi yezindaba edonsa ukunaka
Imibono emi-5 yamasu okuthengisa nge-imeyili
Amabhizinisi angawathuthukisa kanjani amaphephandaba awo
Amazwi wokugcina
Ziyini izincwadi zezindaba ze-imeyili futhi kungani zibalulekile?
Ukubhala incwadi yezindaba kufana nokudala okuthunyelwe kwebhulogi: kufanele badonse futhi babandakanye izethameli zakho ezihlosiwe. Izincwadi zezindaba, ezithunyelwa kulabo abangase babe amakhasimende kanye nalabo asebevele besohlwini lwama-imeyili ebhizinisi, kufanele bahlose ukuba nomuzwa womuntu siqu futhi benzelwe umamukeli ngamunye ngangokunokwenzeka. Izincwadi zezindaba zingaba umbhalo kuphela, noma izixhumanisi, umsindo, amavidiyo, izithombe, nama-GIFs anganezelwa ukuze ahehe kakhudlwana.
Abantu bavame ukusho ukuthi uhlu lwama-imeyili omthengisi luyimali yangempela, futhi baqinisile. Ucwaningo olwenziwe ngu Thumela i-imeyili ngoMsombuluko ithole ukuthi amabhrendi angathola imbuyiselo efika ku-380% ekutshalweni kwezimali ngokugcina uhlu lwazo lokubhaliselwe luhlelekile futhi lusetshenziswa kahle. Ngokombono-ke, kuwo wonke ama-$1,000 ibhizinisi eliwusebenzisayo ekwakheni nasekuqhubeni umkhankaso we-imeyili omuhle, lingase libuyiselwe u-$3,800.
Kodwa ukuze kuzuzwe ama-ROI abaluleke kangaka, abathengisi kufanele benze umzamo omkhulu, bakhe uhlu lwabo lwe-imeyili ngendlela ephilayo, banakekele abantu abakulolo hlu, futhi babaguqule babe amakhasimende athembekile.
Ibhalwa kanjani incwadi yezindaba edonsa ukunaka
Izincwadi zezindaba zitholwe zinesilinganiso esivulekile esiphakathi kuka-21.73%, okubonisa ukuthi kude nawo wonke umuntu osohlwini lwebhizinisi kungenzeka afunde lokho abakutholayo. Ngakho-ke, amabhrendi angathola kanjani abantu abaningi ukuthi bavule futhi bafunde ama-imeyili abo? Ngezansi, sizobheka amathiphu amane abalulekile:
1. Vula ngomugqa wesihloko obulalayo
Iyiphi into yokuqala eyenza umuntu afune ukufunda incwadi noma okuthunyelwe kwebhulogi? Mhlawumbe isihloko noma isihloko. Izihloko zezindaba zibaluleke kakhulu kangangokuba umkopishi odumile uDavid Ogilvy uthe zibiza amasenti angu-80 edola. Uma isihloko sezindaba singakuthathi ukunaka komfundi, imikhiqizo iphuthelwe yithuba elingcono kakhulu lokuzibandakanya.
Ezincwadini zezindaba, umugqa wesihloko ufana nesihloko; kufanele kuthakazelise futhi kudonse amehlo ukwenza ababhalisile babe nelukuluku lokukwazi ukuyivula futhi bayifunde. Khumbula, emabhokisini amaningi okungenayo, ababhalisile bangabona kuphela inombolo elinganiselwe yezinhlamvu ngaphambi kokuthi umbhalo unqanyulwe, ngakho hlala ubeke ingxenye ebaluleke kakhulu ekuqaleni.
Enye indlela amabhizinisi angakha ngayo imigqa yezihloko emangalisayo ngokungeza ukuphuthuma. Lokhu kufaka izihloko ezifana nokuthi: “Setha i-alamu yakho yomcimbi wethu wokuthengisa!” noma “Ukubala wehle amahora…50% isephulelo ngeke kuhlale isikhathi eside.” Amaholide nawo ayi-engeli enhle, isibonelo: “#NationalDrinkWineDay—15% isephulelo kuzintandokazi zakho!” kanye "nobuhlanya be-Cyber Monday - Yonke into iyathengiswa!"
Okubaluleke nakakhulu, gwema amagama angase aqalise izihlungi zogaxekile, okuzoqinisekisa ukuthi abangaba abathengi kanye nababhalisile ngeke baphinde bababone.
2. Dala ikhophi ye-imeyili emangalisayo
Ithini ikhophi ye-imeyili enhle? Ukubhala lokho kulula, kucacile, futhi kwenza abantu bafune ukuthatha isinyathelo. Amabhizinisi adinga ukukopishwa okuhle ukuze athengise imikhiqizo yamakhasimende namasevisi abona ukuthi angazuzisa wona, hhayi umthengisi. Uma ufuna abangaba amakhasimende akho ukuthi bafunde i-newsletter yakho, kungcono ukuthi ukwenze mayelana nabo.
Ngakho-ke, kunokuba ukhulume ngomlando wenkampani noma ukuthi ibhizinisi lilikhulu kangakanani, gxila kulokho amakhasimende ayokuthola kubalulekile. Ingabe bazocabanga ukuthi kuwufanele isikhathi sabo esanele ukufunda noma ukuchofoza ukuze bafunde okwengeziwe? Lapho ubhala, hlala ubuza, “Ingabe lokhu kuyalisiza engingase libe ikhasimende lami?” Uma impendulo ithi cha, yishiye ngaphandle kwekhophi yakho.
Ukukopisha okumangalisayo kubeka ukugxila kumakhasimende. Isebenzisa futhi ukuxoxa indaba ukuze idale ukuxhumana okungokomzwelo wonke umuntu angakwazi ukuxhumana nakho. Indaba emnandi kufanele ngaso sonke isikhathi idonse ukunaka komuntu, kungakhathaliseki isizinda sakhe.
3. Ungazibi iselula
Iningi labantu alisawahloli ama-imeyili abo kumakhompyutha aphathekayo noma kumakhompyutha - kunalokho, abantu basebenzisa kakhulu ama-smartphones abo. Ngalesi sizathu, amabhrendi kumele adizayine izincwadi zawo zezindaba ukuze zifundeke kalula kumafoni, amathebulethi, noma kwamanye amadivaysi eselula.
4. Engeza omunye umbhalo ezithombeni
Ziningi izindlela zokwenza ama-imeyili abe lula kuwo wonke umuntu, kodwa nali iseluleko esilula: engeza umbhalo ohlukile ezithombeni. Imibhalo ehlukile iyizincazelo ezimfushane ezingezwe esithombeni ngasinye ku-newsletter (izinkundla eziningi ze-imeyili zivumela abathumeli bengeze omunye umbhalo lapho befaka izithombe). Kucabange njengemibhalo engezansi yomdlalo we-TV - omunye umbhalo yilokho umfundi wesikrini ozokusho kuzwakale kumuntu ongakwazi ukubona isithombe.
Incazelo kufanele ibe lula futhi ichaze isithombe ngendlela efanele. Umbhalo we-Alt nawo ulungele abafundi abakhubaza izithombe njengoba ungasiza ukwazisa abafundi ukuthi bakwazi ukubona i-imeyili egcwele.
Imibono emi-5 yamasu okuthengisa nge-imeyili
Manje njengoba usuyazi indlela engcono kakhulu yokwenza incwadi yezindaba, yisikhathi sokuhlola ukuthi yini ngempela okufanele ubhale ngayo ngale mibono emihlanu yokuqukethwe kwencwadi yezindaba:
Uchungechunge lokwamukela
Uchungechunge lokwamukela lusebenza kahle ngoba lusiza amathemba ukuthi afunde ngebhizinisi lakho nokuthi okunikezwayo okuqondile kungabasiza kanjani. Kuyindlela elula yokuthi izinkampani zigcine amabhizinisi azo engqondweni yalabo abaqondiwe. Cabangela ukuthumela uchungechunge lokwamukela esikhathini esiyizinsuku ezilandelanayo, kanye nezincwadi zezindaba kanye noma kabili ngeviki.
Amaholide nemikhosi
Kunemicimbi eminingi yomhlaba kanye namabhizinisi angamaholide ezwe angawasebenzisa njengezindikimba zezincwadi zawo zezindaba. Kufanele kugxilwe ekujabuliseni, ekufundiseni nasekukhuthazeni abafundi. Kungase kuhlanganise ukubasiza bathole isipho esihle kakhulu samaholide, ukwabelana ngezindaba ezihlekisayo noma amahlaya ahlobene nemicimbi, noma ukugqamisa isisho esikhuthazayo ukuze baxhumane namakhasimende futhi babonise amanani ebhizinisi.
Izincwadi zezindaba zamaholide zingcono nakakhulu uma amabhizinisi ezihlanganisa nephromoshini. Futhi, uma amabhizinisi asingatha umcimbi ofana nekilasi elikhethekile noma indlu evulekile, ukuthumela i-newsletter ye-imeyili enencazelo kanye nesixhumanisi sesimemo somcimbi kuyindlela esheshayo yokusabalalisa igama nokukhuthaza ukuhlanganyela.
izindaba Inkampani
Amabhizinisi angasiza ababhalisile ukuthi babazi kangcono ngokwabelana ngezibuyekezo zenkampani ezincwadini zabo zezindaba ze-imeyili. Lezi zibuyekezo zingaba mayelana nemikhiqizo emisha noma amasevisi, okungemuva kwesigcawu kubheka izinguquko zebhizinisi, noma izibuyekezo mayelana neqembu. Cabanga ngalokho okungathakazelisa nokubalulekile kubafundi.
Khumbula, izincwadi zezindaba akudingeki ziphelele. Ukusebenzisa ama-bullet points kuzibuyekezo zenkampani kungenza kube lula ngemikhiqizo ukuthi ibhale futhi nababhalisile baqonde ulwazi ngokushesha.
Imikhiqizo noma imihlahlandlela yesevisi
Imikhiqizo ingaphinda ithumele umhlahlandlela owusizo ekusebenziseni imikhiqizo noma amasevisi abo. Nokho, ifomethi ethathwa yile mihlahlandlela izoncika ebhizinisini. Isibonelo, izinkampani imikhiqizo yazo ehlobene nesofthiwe zingase zifune ukwenza umhlahlandlela wevidiyo, noma uma zinikeza imikhiqizo eyenziwe ngezandla, cishe zizofuna ukufaka izithombe. Le mihlahlandlela ingasiza amathemba axazulule izinkinga zawo futhi ikhulise ithuba lokuba amakhasimende akhokhelwayo. Enye i-engeli ukuthumela i-newsletter ye-imeyili enezindlela ezinobuciko nezingalindelekile abantu abangasebenzisa ngazo imikhiqizo noma amasevisi.
Izipesheli nezaphulelo
Kwesinye isikhathi, ukunikeza ababhalisile be-imeyili idili elikhethekile lokuthengisa kungasiza ukubuyisela amakhasimende angakaze avakashele ibhizinisi isikhathi eside. Imikhiqizo ingabakhuthaza ukuthi babelane ngomnikelo nomndeni nabangane. Ukunikeza amadili “akhethekile” ababhalisile kuphela kungagcina abantu bebhalisile futhi kubenze babe maningi amathuba okuthi bavule ama-imeyili esikhundleni sokuwasusa.
Amabhizinisi angawathuthukisa kanjani amaphephandaba awo
Ngemuva kokushicilela okuthunyelwe kwabo kokwethulwa, amabhrendi kufanele asabalalise izwi mayelana nephephabhuku lawo. Abafundi ngeke bavele bathole izethameli ngomlingo - kufanele basebenze ukuze bakhe uhlu lwabo lwama-imeyili.
Shicilela futhi wabelane ngamanethiwekhi omuntu siqu
Amabhizinisi angabelana ngokuthunyelwe kwawo kokuqala namanethiwekhi awo. Batshele mayelana nencwadi yabo yezindaba futhi ubacele ukuthi babelane ngokuthunyelwe nabanye, nabo. Umndeni, abangani, kanye nozakwabo bangaphambili banganikeza izincomo zomuntu siqu, futhi ukwesekwa kwabo kwasekuqaleni kungasiza abanikazi bamabhizinisi ukuthi bathole ababhalisile abengeziwe bephephabhuku labo.
Nyusa eziteshini zokuxhumana
Imikhiqizo ingaphinda izame ngezindlela ezihlukene zokwabelana ezinkundleni. Isibonelo, ku-X, zama ukusebenzisa imicu lapho abathengisi bengahlukanisa khona umlayezo wabo ube ama-tweets ambalwa futhi bafake isixhumanisi sokuthunyelwe okugcwele ekugcineni. Ku-Instagram, sebenzisa izindaba ezinesitika sesixhumanisi.
Ku-Facebook, amabhizinisi angasebenzisa amavidiyo amafushane (angabi ngaphezu kwamasekhondi angu-30) echaza ukuthi kungani amathemba kufanele abhalisele i-newsletter, futhi afake isixhumanisi encazelweni. Qhubeka uzama izinto ezahlukene kuze kube yilapho abathengi bebhizinisi bathola amafomethi enkundla yezokuxhumana aletha abantu kumasayithi abo futhi abaguqule babe abafundi.
Maka amaphrofayili ezinkundla zokuxhumana ngezixhumanisi
Abathengi bebhizinisi kufanele futhi bafake isixhumanisi sencwadi yabo yezindaba ku-bio yawo wonke amaphrofayili abo enkundla yezokuxhumana. Uma zifuna ukuqondisa abantu ezindaweni ezingaphezu kweyodwa (njengewebhusayithi yomuntu siqu noma ikhasi lokuthengisa), amabhrendi angasebenzisa amathuluzi afana ne-Linktree noma i-Pico ukuze bakhe isixhumanisi se-bio. Lezi zixhumanisi zizokhombisa incwadi yezindaba yazo kanye nalezo ezinye izixhumanisi.
Amazwi wokugcina
Izincwadi zezindaba ziyindlela enhle yokuthi amabhizinisi ahlale ethintana nabathengi. Njengendlela eyodwa yokuxhumana, amabhrendi angasebenzisa izincwadi zezindaba ukuze abuyekeze amakhasimende ngezinguquko enkampanini noma emikhiqizweni emisha. Ngokulandela amathiphu amane achazwe kulesi sihloko, ukwenza i-newsletter ephelele kanye nokukhangisa kungaholela emathubeni ajabulisayo okuxhumana nabathengi bakho ngo-2024.
Ukuze uthole eminye imihlahlandlela eminingi yokuthi ungalithuthukisa kanjani ibhizinisi lakho, qiniseka ukuthi uyabhalisa I-Cooig.com Iyafunda.
