Buza noma yimuphi umthuthukisi wewebhu noma umklami we-UX, futhi bazokutshela ukuthi impendulo yangaphakathi nohlelo iyiphekhi yokuqala yokwakha ulwazi oluhle lomsebenzisi. Imicabango yangempela, engahlungiwe abasebenzisi abanayo ngenkathi bengene emadolweni kuhlelo lwakho lokusebenza. Yonke into kusukela ezilinganisweni ezisheshayo zenkanyezi kuya kuzibuyekezo ezinemininingwane, kanye nalezo “bekungeke kube kuhle uma…” izicelo zesici, ziyimithombo eqinile yempendulo yangaphakathi nohlelo.
Impendulo yangaphakathi nohlelo idlula nje ukulungisa lokho okuphukile futhi inwebeke ekuthuthukiseni uhlelo lokusebenza noma iwebhusayithi ukuze ifane ncamashi nalokho abasebenzisi abakudingayo nabakufunayo.
Okuqukethwe
Kungani usebenzise impendulo yangaphakathi nohlelo?
Ukuklama izindlela ezisebenzayo zempendulo yangaphakathi nohlelo
Uyiqoqa kanjani impendulo yangaphakathi nohlelo
Amathuluzi empendulo yangaphakathi nohlelo ukuze aqoqe idatha yekhasimende
Isifinyezo
Kungani usebenzise impendulo yangaphakathi nohlelo?
Impendulo yangaphakathi nohlelo isikhanyisela ngezidingo zomsebenzisi kanye nezindawo zobuhlungu ezingase ziphuthelwe ngisho namathuluzi okuhlaziya amahle kakhulu. Konke ukubuyekezwa kanye ne-tweak iba isinyathelo esiya kubasebenzisi bohlelo lokusebenza abaluthanda ngempela.
Uma usebenzisa iwebhusayithi noma uhlelo lokusebenza lweselula futhi ufuna ukugcina izivakashi, nazi izizathu ezengeziwe zokuthi kungani udinga ithuluzi lempendulo yangaphakathi nohlelo:
1. Ukwenza uhambo lokuthenga olubushelelezi
Uma uke uzibuze ukuthi amakhasimende akho acabangani ngempela mayelana nesitolo sakho esiku-inthanethi, impendulo yangaphakathi nohlelo izokunikeza umugqa oqondile oqondiswe ebuchosheni bawo. Iveza lawo ma-snags amancane, kusukela ezinqubweni zokuphuma ezididayo ukuya ekuzulazuleni okuzwakala njenge-maze.
Ngokulungisa la maphuzu ezinhlungu, konke ukuzizwisa kokuthenga kuba lula. Okuhle kunakho konke, awugcini nje ngokuhlanganisa izinkinga kodwa futhi wakha isitolo abantu abakujabulela ngempela ukuphequlula.
2. Ukuthuthukisa imikhiqizo engcono
Impendulo yangaphakathi nohlelo izwakala njengeseshini yokucebisana namakhasimende akho. Ipakisha imibono ehlakaniphile okungenzeka awukaze uyicabange uwedwa. Mhlawumbe ingeza izinketho ezintsha zokukhokha, ithuthukisa izincazelo zemikhiqizo, noma ithuthukisa umsebenzi wakho wokusesha.
Ufuna ukwenza iwebhusayithi yakho ihambisane nezidingo eziqondile zezivakashi. Impendulo yangaphakathi nohlelo ingcono kakhulu ekongeni isikhathi nezisetshenziswa kuyilapho ithuthukisa ngokuphawulekayo ukwaneliseka kwamakhasimende.
3. Ukugqama esixukwini se-e-commerce
Ukulalela ngempela amakhasimende akho yikho kuphela onakho kulesi sikhala esiminyene se-e-commerce. Uma izivakashi zesayithi zibona impendulo yazo ishintsha ibe isici esisha, zizizwa zizwakala futhi zaziswa.
Ayikho indlela elula yokuguqula abathengi abavamile babe abalandeli abaqotho. Udinga ukusebenzelana kwesigaba esiphezulu okukwenza uhluke kulabo oqhudelana nabo okungenzeka bangakwazi ukuxhumana nezidingo zamakhasimende abo.
4. Ukugcina abathengi bebuya ukuze bathole okwengeziwe
Ukugcina amakhasimende kuvame ukuxaka kunokuthola amasha, futhi kulapho impendulo yangaphakathi nohlelo ikusiza khona ukuthi ubone futhi ulungise izinkinga ngaphambi kokuthi ixoshe amakhasimende.
Awufuni ekugcineni uzabalaza nezinqola ezilahliwe ngenxa yezindleko zokuthumela ezingalindelekile noma izinketho ezilinganiselwe zokulethwa. Ukugcinwa komsebenzisi kumayelana nokudala umjikelezo wokuthuthukisa ogcina amakhasimende akho ebuya ukuze athole okwengeziwe.
Ukuklama izindlela ezisebenzayo zempendulo yangaphakathi nohlelo
Isikhathi kanye nemvamisa yezicelo zempendulo
Ukuthola isikhathi esifanelekile sempendulo kuwubuciko. Imayelana nokubamba abasebenzisi uma besesimweni esihle futhi belungele ukwabelana. Ngemva nje kokuthola amaphuzu amaningi noma ukuqeda okokufundisa okupholile—leyo yiyona ndawo emnandi. Ngandlela-thile kufana nokwazi ukuthi kufanele uthole nini umngane ophezulu; isikhathi siyikho konke.
Uzodinga ukufafaza lezi zikhathi zempendulo kulo lonke uhambo lwabo, hhayi ukuminzisa izivakashi zakho emibuzweni. Sekukonke, ufuna ukuveza izimpendulo zekhwalithi ngaphandle kokucasula abasebenzisi bakho.
Idizayini yesixhumi esibonakalayo esisebenziseka kalula
Ukunikeza impendulo akufanele neze kuzwakale njengokuhlanganisa ifenisha eyinkimbinkimbi. Kwenze kube lula kakhulu kubasebenzisi ukwabelana ngemicabango yabo ngokuthepha okusheshayo, izikali ezilula, noma amabhokisi ombhalo alula. Phonsa izithonjana ezithile ezijabulisayo noma ibha yenqubekela-phambili ukuze ugcine izinto ezithakazelisayo.
Lapho okusetshenziswa kubonwa kulula ukuzulazula futhi mhlawumbe nokujabulisa kancane, izivakashi zingase zikunikeze ulwazi lwangempela, ngakho uzogcina unempendulo ethembekile nenemininingwane.
Ukuqinisekisa ukungaziwa kanye nobumfihlo
Ukwethemba kuwumongo wempendulo enhle—kufana nokuba nengxoxo eyimfihlo, futhi abasebenzisi badinga ukwazi ukuthi amagama abo aphephile uma benawe. Nikeza izinketho ezingaziwa, qinisa izilinganiso zakho zobumfihlo, futhi ucace ngendlela oyisebenzisa ngayo imibono yakho.
Gxila ngokusebenzisa izinqubo zokuphatha idatha ezivikelekile futhi ube obala mayelana nokusetshenziswa kwedatha ukuze uthuthukise ukuzimisela kwabo ukubamba iqhaza ezinhlelweni zempendulo.
Uyiqoqa kanjani impendulo yangaphakathi nohlelo
Ungasebenzisa izindlela ezilandelayo ukuze uqoqe impendulo yangaphakathi nohlelo kalula:
Izigelekeqe nezinhlolovo
Cabanga ngama-pop-up nezinhlolovo njengokungena kohlelo lwakho lokusebenza. Bafana nalowo uweta osondela etafuleni lakho ngesikhathi esifanele ukuze akubuze ukuthi konke kuhamba kahle yini. Futhi, isikhathi sibalulekile—mhlawumbe ngemva nje kokuthenga noma lapho othile echobozekile ileveli entsha kugeyimu yakho.
Kugcine kufushane futhi kumnandi, nokho. Akekho ofuna ukugcwalisa inoveli ngenkathi bethenga. Ithuluzi elifana ne-SurveyMonkey kufanele likuphakamisele kanzima uma ubheke ukusebenzisa izigelekeqe nezinhlolovo ukuze uthole impendulo yangaphakathi nohlelo.
Amafomu empendulo
Amafomu empendulo ayibhokisi leziphakamiso zohlelo lwakho lokusebenza lalabo basebenzisi “bezikhathi zebulb” abanalo. Zinamathisele endaweni ethile okulula ukuyibona, njengaleyo nkinobho enkulu ebomvu “yesimo esiphuthumayo”—kodwa ayinaso ingcindezi. I-Airbnb ikutholile lokhu ngenketho yayo yempendulo ehlala ikhona.
Ngaso sonke isikhathi ufuna ukukugcina kulula futhi uvumele izivakashi zichithe imicabango yazo ngamazwi azo. Kwesinye isikhathi, impendulo ehamba phambili iza uma ungakulindele.
Izilinganiso zomsebenzisi nezibuyekezo
Cabanga ngezilinganiso nezibuyekezo njengekhadi lombiko wohlelo lwakho lokusebenza. Ziyigolide lokuthola ukuthi yini eshisayo nengashisi. Thatha ikhasi encwadini ka-Uber—okusheshayo “Senze kanjani?” ngemva kokugibela ngakunye uzigcina ezinzwaneni. Iqhinga ukubuza ngesikhathi esifanele lapho ukuzizwisa kusha.
Ingxoxo ebukhoma nokuthumela imiyalezo
Ingxoxo ebukhoma i-concierge yakho yedijithali elungele ukusiza abangaba izivakashi. Kufana nokuba nobuso obunobungane etafuleni lolwazi lehhotela likanokusho. Amathuluzi afana ne-Intercom noma i-Zendesk angenza uhlelo lwakho lokusebenza luzizwe sengathi lwakhiwe ngomsizi womuntu siqu.
Ukuhlanganiswa kwabezindaba kwezenhlalo
Ukuletha inkundla yezokuxhumana kuhlelo lwakho lokusebenza kuzwakala njengokuvula amawindi futhi ungenise umhlaba. Kunikeza abasebenzisi i-megaphone ukumemeza mayelana nabakuthandayo (noma abangakuthandi) mayelana newebhusayithi yakho.
Futhi, kuyindlela enhle yokugcina umunwe wakho uthinta lokho abantu abakushoyo. Futhi kubasebenzisi, kuyindlela elula yokufinyelela ngaphandle kokuzwa sengathi bafaka isikhalazo esisemthethweni.
Amathuluzi empendulo yangaphakathi nohlelo ukuze aqoqe idatha yekhasimende
1. I- Usersnap
Cabanga nje abasebenzisi bakho sebeba ngabaqwayizi abakhulu bomkhiqizo wakho wedijithali! I- Usersnap ibanika amandla okwenza lokho kanye. Ithuluzi lempendulo yangaphakathi nohlelo livumela abasebenzisi ukukhomba izinkinga ngokuqondile ezikrinini zabo, okwenza ukuzingela iziphazamisi kungabi nazihibe nokuthuthukisa ulwazi olunzulu ngomsebenzisi.
Kufana nokuba nenkinobho eyakhelwe ngaphakathi ethi “Bika inkinga” ethwebula izithombe-skrini, evumela izichasiselo ezicacile, futhi ihlanganise kalula namathuluzi okuphatha iphrojekthi iqembu lakho eselivele liwasebenzisa, afana noJira, Trello, kanye no-Asana. I-Usersnap iguquguquka kakhulu, futhi, inikeza amawijethi empendulo enziwa ngendlela oyifisayo futhi isekela izinhlobo ezihlukahlukene zempendulo, okuhlanganisa izinhlolovo ezikala ukwaneliseka komsebenzisi.
2. Insimbi yomnyango
Uma udinga ithuluzi lempendulo elithambile elivumelana nezidingo zakho, ungabheki kude kune-Doorbell. Leli thuluzi likhanya ekuqoqeni imininingwane yomsebenzisi ngokusebenzisa amawijethi angaphakathi nohlelo. Noma ngabe inkundla yakho—iwebhu, i-iOS, noma i-Android—I-Doorbell ifanela kokubili abathuthukisi bohlelo lokusebenza lweselula newebhu.
Futhi, i-Doorbell ihlanganisa namathuluzi owathandayo, njenge-Slack, i-Trello, ne-GitHub, iqinisekisa ukuthi impendulo igeleza kalula enqubweni yakho yokuthuthukisa. Ezinye zezici zayo ezivelele zihlanganisa izaziso ezisheshayo zokukugcina uphezu kwezinto, ukuhlaziya imizwa ukuze uqonde imizwa yomsebenzisi, namafomu empendulo aklanyelwe ukuqoqa ulwazi oluthile.
Indlela eqondile ye-Doorbell nokuhlanganisa okulula kuyenza intandokazi phakathi kwamaqembu afuna impendulo esheshayo, esebenzayo yomsebenzisi.
3. Sinda
I-Survicate iyithuluzi lakho lempendulo yangaphakathi nohlelo lokuqoqa imininingwane ejulile yekhasimende engathuthukisa imikhiqizo namasevisi akho. Iqoqa impendulo ezindaweni zokuthinta ezihlukahlukene kulo lonke uhambo lwamakhasimende.
Ukusuka kuzinhlolovo eziqhamukayo kuye emibuzweni yama-slide-in nama-imeyili aqondisiwe, i-Survicate inikeza izinketho ezahlukahlukene zokuthwebula imizwa yekhasimende. Ihlanganisa kalula ne-CRM ehamba phambili nezinkundla ezizenzakalelayo zokumaketha njenge-HubSpot, i-Salesforce, ne-Intercom, okwenza kube lula ukuphatha yonke idatha yekhasimende lakho endaweni eyodwa.
I-Survicate iphinda iziqhayise ngezici ezifana nezifanekiso zenhlolovo ezenzeka ngendlela oyifisayo, izinketho zokukhomba eziyinkimbinkimbi ukuze ufinyelele amasegimenti athile wamakhasimende, kanye nezibalo eziphelele zokwenza umqondo wempendulo yakho eqoqiwe.
4. Umshayeli wendiza
I-Userpilot eyalabo abafuna ukwedlula impendulo eyisisekelo, ukuthuthukisa ukugibela komsebenzisi nokwamukelwa komkhiqizo. Uzodala izinhlolovo zangaphakathi nohlelo, amathiphu, nokugeleza komsebenzisi ngaphandle kokuthi uthinte umugqa owodwa wekhodi.
Kungcono kakhulu ukuqoqa impendulo yomsebenzisi onomongo ngaleso sikhathi abasebenzisi abangase badinge ngaso usizo. Futhi unenketho yokuhlukanisa abasebenzisi ngokuya ngokuziphatha nezici zabo, ukuze ukwazi ukuqoqa impendulo eqondiwe kubantu abalungile. I-Userpilot inikezela ngezibalo ezijulile nokuhlola kwe-A/B ukuze ikusize uqhubeke uthuthukisa ulwazi lomsebenzisi ngokusekelwe kumpendulo oyitholayo.
Lokhu kufanelana kahle nemikhiqizo ye-SaaS efuna ukuthuthukisa ukwamukelwa komkhiqizo nokuzibandakanya komsebenzisi ngempendulo egxilile kanye nolwazi oluqondene nabasebenzisi.
Isifinyezo
Ngamathuluzi alungile wempendulo yangaphakathi nohlelo nama-hacks, ukuthuthukisa ulwazi olunzulu ngomsebenzisi kufanele kube umsebenzi ongenabuhlungu. Ufuna ukusebenza ngamathuluzi asiza ukuhlola ukubandakanyeka ukuze ukwazi ukuhlonza wonke amaphuzu obuhlungu aphawulekayo. Umgomo uwukukhulisa ukwaneliseka nokwethembeka, okuqhuba amanani okugcinwa aphezulu kanye nokusebenza okungcono kohlelo lokusebenza.
