Ukumaketha izinkulungwane zeminyaka akufani nokumaketha ku-Gen Z. Njengoba u-Gen Z engena kubasebenzi, amabhizinisi azobona umehluko omkhulu endleleni abhajetha ngayo, asebenzisa ngayo, futhi alondoloza kanjani uma kuqhathaniswa nezinkulungwane zeminyaka. Okuhlangenwe nakho okuyingqayizivele kwesizukulwane ngasinye, okulotshwe izehlakalo ezihlukahlukene, kuthonya imibono yaso ngemikhiqizo.
Lo mehluko ubonakala kakhulu ngokukhuphuka kwe-inthanethi. Maduze, izinkulungwane zeminyaka kanye no-Gen Z bazobusa abasebenzi futhi babe namandla amakhulu okuchitha. Ngakho-ke, amabhizinisi kufanele aqonde ukuhlukana kwawo ukuze akhe amasu okuthengisa asebenzayo. Lesi sihloko sizosiza amabhrendi aqonde lo mehluko.
Okuqukethwe
Okufanele ukwazi ngamakhasimende we-Millennial kanye ne-Gen Z
Ungawusebenzisa kanjani lo mehluko lapho ukhangisa kwaMillennials nakuGen Z
Ekuphetheni
Okufanele ukwazi ngamakhasimende we-Millennial kanye ne-Gen Z
Umbiko ovela kuwo Glassdoor ikhombisa wonke umehluko obalulekile phakathi kwabathengi beMillennials kanye neGen Z. Lo mehluko unquma ukuthi amabhrendi namabhizinisi bangamaketha kanjani emakethe ngayinye. Nali ithebula eliwabonisa ngefomethi efundeka kalula yamabhizinisi.
| Izinkulungwane zeminyaka | Gen Z | |
| Iminyaka yokuzalwa | Wazalwa ngo-1981 kuya ku-1995 | Wazalwa ngo-1996 kuya ku-2012 |
| Outlook | Ukhule ngesikhathi sokukhula komnotho, okuholele ekubeni nethemba kanye nokunethezeka ngokugxuma kwemisebenzi. | Ikhuliswe ngesikhathi soKuwohloka Okukhulu Komnotho (2007 kuya ku-2009), okubenza basebenziseke kakhulu futhi bagxile ekuvikelekeni kwemisebenzi. |
| Isitayela somsebenzi | Khetha ukusebenzisana ngokubambisana nozakwenu. | Uncamela ukusebenza ngokuzimela ngesimo sengqondo "sokwenza mina ngokwami". |
| Imfundo | U-20% uneziqu ze-bachelor's kodwa uvame ukungabaza inani ngenxa yesikweletu semali mboleko yabafundi. | Ama-75% akholelwa kwezinye izindlela zemfundo ngaphandle kwekolishi lendabuko. |
| Umthelela wezobuchwepheshe | I-Tech-savvy: Bakhumbula impilo ngaphambi kokusabalala kwe-inthanethi namagajethi futhi bangabasebenzisi bezikrini eziningi. | I-Tech-native: Abakaze bayazi impilo ngaphandle kwe-inthanethi futhi bangasebenzisa umhlaba we-inthanethi ngaphandle kwezinkinga. |
Ungawusebenzisa kanjani lo mehluko lapho ukhangisa kwaMillennials nakuGen Z
I-Millennials kanye no-Gen Z: yiziphi iziteshi abazithandayo zokumaketha?
Iminyaka eyinkulungwane noGen Z bobabili bathanda inkundla yezokuxhumana kodwa bathanda amapulatifomu ahlukene. Izinkulungwane zeminyaka bavame ukusebenzisa i-Facebook, YouTube, Instagram, Twitter, kanye ne-LinkedIn, bechitha cishe amahora angu-3.8 ngosuku kulezi zinkundla. Ngakolunye uhlangothi, uGen Z ukhetha i-TikTok, i-Snapchat, i-Instagram, ne-YouTube, echitha amahora angaphezu kwama-4.5 nsuku zonke ku-inthanethi, ingabali imidlalo. Womabili amaqembu alandela abantu abanezintshisekelo ezifanayo, abadali, nabanamandla.
Ungakusebenzisa kanjani lokhu kumasu okuthengisa
Zombili izizukulwane zithanda izinkundla ezihlukene zokuxhumana, okusho ukuthi amabhizinisi kumele athande izitayela ezisekela amaqembu womabili ukuze ziwahehe ngokumaketha kwezokuxhumana. Nawa amathiphu ambalwa angasiza:
- Zombili izizukulwane zithemba abadali be-inthanethi nabanamandla. Ngakho-ke, amabhizinisi angasebenzisa amapulatifomu akhuphukayo afana ne-TikTok futhi abambisane nabathonya ukuze kufinyelelwe okwengeziwe.
- Izinkundla zevidiyo yefomu elifushane zidumile kuwo womabili amaqembu. Ngakho-ke, amabhizinisi angakha okuqukethwe okubandakanyayo kulezi zinkundla ukuze abambe ukunaka kwawo.
- Yakha ubudlelwano bamaqhinga nabagqugquzeli nemikhiqizo eseyifinyelele izethameli zeminyaka eyinkulungwane noma zeGen Z.
Iminyaka eyinkulungwane vs. Gen Z: ukuthenga imvamisa
Njengoba amalungu amaningi e-Gen Z ejoyina abasebenzi, amabhizinisi manje abona umehluko emikhubeni yokuthenga uma kuqhathaniswa nezinkulungwane zeminyaka. Nakuba zombili izizukulwane zisebenzisa imali encane kunezindala, izindlela zazo zokusebenzisa imali ziyahlukahluka.
A umbiko by Mckinsey kukhombisa ukuthi izinkulungwane zeminyaka sezivele zinezindleko zonyaka eziyizigidi eziyizinkulungwane ezingama- $ 2.5 ngo-2022, zibikezela ukuthi zizokhula njengoba imali engenayo yesizukulwane idlula ama- $ 8.3 trillion ngo-2025. umbiko ohlukile kukhombisa ukuthi iGen Z iyala kuphela ama-dollar ayizigidi eziyizinkulungwane ezingama-450 emandleni okusebenzisa.
Lo mehluko ukhombisa imibono yabo ngemali. I-Gen Z iyasebenza kakhulu, ithenga kuphela uma kunesidingo. Kushokuyilapho, izinkulungwane zeminyaka zinethemba elikhulu ngezimali zazo futhi zihola ngaphezu kwezizukulwane ezindala ezazenza ngeminyaka yazo. Ngakho-ke, bavame ukuthenga kakhulu.
Ungakusebenzisa kanjani lokhu kumasu okuthengisa
Nakhu okufanele ukwazi uma udayisela isizukulwane ngasinye:
- I-Gen Z iyasebenza kakhulu. Ngakho-ke, amabhizinisi kufanele enze ukumaketha kwawo ngendlela efanele ukuze agqamise izinzuzo ezingokoqobo njengokuthunyelwa kwamahhala noma amakhodi esaphulelo ukuze awasize anqume.
- Kokubili izinkulungwane zeminyaka kanye no-Gen Z zisebenzisa imali encane kunezizukulwane ezindala, ngakho-ke amabhrendi kufanele agcizelele izinzuzo zomkhiqizo. Njengoba ikhwalithi ibalulekile kulawa maqembu, amabhrendi kufanele aqinisekise ukuthi umkhiqizo wabo unikeza inani elihle ngemali yawo ukuze ahehe laba bathengi abanolwazi.
Iminyaka eyinkulungwane vs. Gen Z: ukwethembeka komkhiqizo
Ukwethembeka komkhiqizo kubalulekile kuzo zombili izizukulwane. Iminyaka eyinkulungwane ihole indlela ngokubeka phambili amanani omuntu siqu kanye nemikhiqizo efunayo ilandele okufanayo. Manje, uGen Z uyaqhubeka nalo mkhuba. Zombili lezi zizukulwane ziyakwazisa ukusimama, imvelo, kanye nobulungiswa bezenhlalo. Bafuna futhi ukuthi amabhrendi asekele izizathu abakholelwa kuzo.
I-Gen Z futhi izimisele ukukhokhela okwengeziwe ngezinketho ezisimeme noma imikhiqizo enamanani aqinile okusimama. Lezi sizukulwane zenza izinkampani ziphendule ngezenzo zazo futhi azisabi ukuduba noma ukuzwakalisa ukukhathazeka kwazo ku-inthanethi zize zenze izinguquko.
Ungakusebenzisa kanjani lokhu kumasu okuthengisa
Ukwethembeka kwebhrendi kubaluleke kakhulu uma kuqondiswe ezinkulungwaneni zeminyaka kanye no-Gen Z. Nawa amathiphu amathathu amabhizinisi angawasebenzisa ukuze athuthukise imikhankaso yawo elandelayo:
- Amabhrendi kufanele akhe ubuwena bebhrendi obuqinile obubonisa amanani amakhasimende abo. Ucwaningo lubonisa lokho I-71% yaminyaka eyizinkulungwane zeminyaka khetha amabhrendi anamanani afanayo.
- Amabhizinisi nawo kufanele enze lokho akushumayelayo, avumelanise izimiso zawo nezenzo zawo. Kuwutshalomali esikhathini esizayo, njengoba lezi zizukulwane zikwazisa ubuqiniso.
- Amabhizinisi angakhombisa ukuthi aphila kanjani izindinganiso zawo. Bangakwazi ukwabelana ngemibiko ngezimbangela abazisekelayo nokuthi bazisekela kanjani, noma bangagqamisa ukuthi ukwesekwa kwabathengi kwenza umehluko kanjani.
Iminyaka eyinkulungwane vs Gen Z: ukuthi bazibona kanjani izikhangiso nokuqukethwe okunegama
Izizukulwane ezincane, njengeMillennials kanye noGen Z, themba kancane izikhangiso eziku-inthanethi. Ama-36% kuphela ezinkulungwane zeminyaka kanye nama-32% e-Gen Z athemba izikhangiso zenkundla yezokuxhumana abazibonayo. Ngalesi sizathu, ukuthembela kuphela ezikhangisweni zokumaketha kungase kungasebenzi kahle.
Iminyaka eyinkulungwane ivuleleke kakhulu ekuthengeni ngemva kokubona izikhangiso zendabuko, okuhlanganisa imithombo yezokuxhumana kanye noxhaso lwe-podcast, kodwa i-Gen Z imelana kakhulu. Abaningi UGen Zers sebenzisa izivimbeli zezikhangiso kumadivayisi abo (okuhlanganisa neselula) futhi maningi amathuba okuba beqe izikhangiso eziku-inthanethi. Ikhombisa inselele yokufinyelela kubo ngezindlela zokukhangisa zendabuko.
Ungakusebenzisa kanjani lokhu kumasu okuthengisa
Uma izikhangiso eziku-inthanethi zilahlekelwa ukuthintana nabantu abasha, nansi indlela amabhizinisi asengathuthukisa ngayo ukumaketha nokuthengisa kwawo:
- Gxila ekwabelaneni ngolwazi oluwusizo esikhundleni sokuzama nje ukuthengisa. I-Millennials kanye no-Gen Z bayakwazisa okuqukethwe okubafundisa okuthile noma okubasiza ngandlela thize. Amabhizinisi angazama ukusebenzisa ukukhangisa okunamandla kulelisu.
- Amabhizinisi angakha i-organic buzz yomkhiqizo wawo. Imidiya ezuziwe yenzeka lapho abanye bekhuluma ngamabhrendi ku-inthanethi ngaphandle kwezinzuzo. Nokho, ukufeza lokhu kudinga ukuqhamuka nemikhiqizo nemikhankaso abantu nabezindaba abazofuna ukukhuluma ngayo.
Iminyaka eyinkulungwane vs. Gen Z: lapho bakhetha ukuthenga khona
I-Millennials ne-Gen Z zithenga ku-inthanethi ngendlela ehlukile. Yize bobabili bekhule bene-inthanethi, uGen Z ubeyisebenzisa kusukela esemncane, okubenza babe ngabahamba phambili kakhulu. UGen Z kungenzeka kakhulu ukuthenga besebenzisa amafoni abo, amathuba aphindwe kabili kunezinkulungwane zeminyaka ukubeka ama-oda ngamadivayisi eselula.
Lo mkhuba kungenzeka ukuthi kungenxa yokuthi ama-smartphones afinyeleleka kakhulu entsheni kunamakhompyutha, kodwa ukuthenga ngeselula cishe kuzohlala kudumile phakathi kwe-Gen Z uma izinto zishintsha. Izinkulungwane zeminyaka ziphinde zisebenzise amafoni wazo ukuthenga ku-inthanethi, zithokozela ukunethezeka nokukhululeka. Abathengisi abaningi badale izinhlelo zokusebenza zokuthenga, ukuphuma, nokulandela ngomkhondo, okuthuthukisa umuzwa wokuthenga weselula kuzo zombili izizukulwane.
Ungakusebenzisa kanjani lokhu kumasu okuthengisa
Nawa amanye amathiphu okusiza amabhizinisi ukuthi athuthukise imakethe yawo:
- Dala izitolo eziku-inthanethi namawebhusayithi ukuthi asebenziseke kalula.
- Cabangela ukudala izinhlelo zokusebenza zokuthenga noma ukusebenzisana nabathengisi abanezinhlelo zokusebenza zokuthenga ezidumile.
- Kuminyaka eyinkulungwane, beka phambili ulwazi lomsebenzisi olushelelayo ngenqubo elula, esheshayo yokuphuma.
- Nikeza ngezinketho zokukhokha ezihlukahlukene, okuhlanganisa izikhwama ze-inthanethi kanye nezinhlelo “zokuthenga manje, khokha kamuva”, njengoba abasebenzisi abaningi be-Gen Z abancane bengakwazi ukusebenzisa amakhadi esikweletu.
- Sebenzisa izinkundla zokuxhumana usebenzisa amathuluzi okuthenga e-Instagram ne-Facebook.
Ekuphetheni
Iminyaka eyinkulungwane yayibusa imakethe yomsebenzi, kepha amaGen Z angena kancane, ethula imikhuba emisha yokuthenga amabhizinisi okufanele aziphendulele. Ngenkathi kunokufana, uGen Z uvame ukuthatha izintandokazi zeminyaka eyinkulungwane nangaphezulu. Noma kunjalo, abathengisi bangasebenzisa lo mhlahlandlela lapho behlela imikhankaso yabo elandelayo. Ingabe imakethe enkulu iMillennials noma iGen Z? Ikhombe futhi ugxile kuzinkundla ezifanele nokuqukethwe.
Khumbula, ungangabazi ukuzama izindlela ezintsha. Iminyaka eyinkulungwane kanye ne-Gen Z ingamukela ushintsho futhi cishe izokwazisa imikhiqizo eyenza okufanayo.
