Enkundleni ye-e-commerce, ijubane lokuthuthuka lishesha kakhulu. Le mboni ihlale ishintsha, iletha njalo izitayela ezintsha kanye nobuchwepheshe obusafufusa phambili. Ngakho-ke kubalulekile ukuba ngaphambi kwejika njengomthengisi we-inthanethi futhi uhlale uncintisana emkhakheni we-e-commerce.
Ngolwazi lwalokho osekuseduze, ukuhlela isu lakho lebhizinisi ngendlela efanele kuzokunika amandla okuncintisana kulo mkhakha oshintsha njalo. Ngakho-ke ungase uzibuze, yiziphi izitayela ze-e-commerce ezibalulekile okufanele uzinake ngo-2022? Qhubeka ufunda ukuze uthole!
Okuqukethwe
Ukusebenzisa i-e-commerce esimeme
Izinketho zokukhokha eziguqukayo
Ukucubungula i-oda ngokushesha futhi kulula
Ukusetshenziswa kokumaketha okuqukethwe kwevidiyo
Ukubandakanya amakhasimende ngezohwebo zomphakathi
Ukuthuthukisa ulwazi lwekhasimende ngokwenza kube ngokwakho
Ukuthuthukisa ukuhweba kweselula
Izintengo ezizwelayo kokuqukethwe ngesikhathi sangempela
Ukuxhumana kahle nezikhathi zokulethwa namakhasimende
Ukuhlaziya okwandayo kohambo lwekhasimende
Ngezinyathelo zakamuva zokuqhela, uguquko oluphawuleka kakhulu oluthinta i- e-commerce inkundla iwushintsho oluyisisekelo ekuthengeni amaphethini nokuziphatha. Senze amathemba aphakeme ezinto ezenzeka ku-inthanethi zabantu. Ngabe lokhu kudlala kanjani ngo-2022? Ngezansi kukhona abayi-10 e-commerce izitayela okufanele uziqaphele ukuze uhlale uzinzile embonini.
Ukusebenzisa i-e-commerce esimeme
Uma ufuna ukuzuza ukuzethemba nokwethembeka kwamakhasimende akho akhona (nalawo azoba khona), kubalulekile ukuthi ucabangele ukuthi wena, njengebhizinisi le-e-commerce, uzosebenza kanjani kahle ngokuya kwamandla nemvelo. Umkhuba webhizinisi esimeme kakhudlwana kunoma yimuphi umthengisi ukusebenzisa ukupakisha okuluhlaza noma izimpahla zokuthumela. Lokhu kungenziwa ngokukhipha ipulasitiki neziqukathi ezenziwe ngezinto eziningi ezixubile, ngaleyo ndlela kwenze ukupakishwa kube lula ukuhlakazeka futhi ekugcineni kusetshenziswe kabusha, futhi kuncishiswe. Ngakho-ke kubenza kube nzima ukukuqaqa futhi ekugcineni kusetshenziswe kabusha, futhi kunciphisa umthamo wokupakisha usuwonke wempahla yokugcwalisa kanye nemvelo yayo enkulu kakhulu.
Izinketho zokukhokha eziguqukayo
Ukunikeza abathengi ngezinhlobonhlobo zezinye izindlela zokukhokha, ikakhulukazi ngaphandle kokuthintwa ukuze bathole ulwazi lokukhokha olulula futhi olushesha, kumelela intuthuko enamandla eyengeziwe ezogcinwa esikhathini esizayo esibonakalayo.
Ukuhlinzeka ngezinhlobonhlobo zezindlela zokukhokha kusayithi lakho le-e-commerce elifanelana nezidingo zomuntu ngamunye kudala ifomula ewinayo yokukhulisa amanani okuguqulwa, ikakhulukazi uma uthenga ngamadivaysi eselula.
Ukunikeza izixazululo zezimali eziningi enqubweni yokuphuma kuyadingeka, kanye nokuhlanganisa, njengoba amakhasimende engakwazi ukukhetha kungenzeka afune ilungelo lokukhetha indlela athanda ukuyikhokhela ukuthenga kwawo. Ngokwesibonelo, kuye kwaqashelwa ukuthi amabhizinisi amaningi aku-inthanethi manje anikeza izinketho zokukhokha izitolimende ngokusebenzisa izinkundla ezifana ne-Klarna. Le ndlela yokukhokha ibonakala iduma kakhulu emkhakheni we-e-cCommerce.
Ukucubungula i-oda ngokushesha futhi kulula
Ezinyangeni ezi-3 ezedlule, i-e-commerce ibone eminyakeni eyi-10 yokukhula okukhulu. Ngenxa yalokhu kushesha okusheshayo, inani lama-oda selinyukile, uchungechunge lokuhlinzeka luphazamisekile, amaphethini okuziphatha kwamakhasimende ashintshile, futhi ezinye izinto eziningi zenzekile.
Ngokungangabazeki, ukufinyeza umjikelezo wempilo wokuchofoza-kuya-kukhasimende kuzoba nomthelela omkhulu ekulolongeni amaketanga okunikezwa kwama-omnichannel esikhathini esizayo. Ngokukhula, ibhentshimakhi iyaqhubeka nokusethwa phezulu kubhizinisi-kuya-ibhizinisi (B2B). Kuwo wonke unyaka ka-2021 kuya phambili, abathengi— – abathengi abazimele kanye nabathengi bezinkampani kuhlangene— - sebelindele ukusatshalaliswa okusheshayo, okungenamthungo. Ngakho-ke, umsebenzi uzoba sezinkampanini ze-B2B ukwamukela nokusungula uhlelo lwe-ecosystem olunesivinini esisheshayo. Ucwaningo oluvela McKinsey iveze ukuthi ezicini eziyisishiyagalolunye ezibalulekile ezakha inani lekhasimende ekuhwebeni kwama-omnichannel, ezinhlanu zihlobene nokusetshenziswa.
Ukuthuthukisa imephu yomgwaqo yokugcwaliseka kwe-omnichannel ngo-2022 kuhilela ukubhekana nokungqubuzana ezindaweni zenqubo ezibalulekile kumakhasimende. Zitholele ngqo izinto ezibaluleke ngempela kubathengi lapho befaka ama-oda abo.
Ukusetshenziswa kokumaketha okuqukethwe kwevidiyo
The latest I-Moz ucwaningo lubonisa ukuthi cishe u-67% wabathengi uthonywa kalula ukubuyekezwa okuku-inthanethi ubufakazi bevidiyo. Kanjalo, njengoba amavidiyo omkhiqizo achazayo kanye nobufakazi bevidiyo yokukhangisa bukhulula abathengi kundida yokufaka i-oda lempahla abangakaze bayibone ngaphambilini, lokhu kunengqondo ngokuphelele.
Ngakho-ke, ngokubonisa ukubuyekezwa kwekhasimende okuyiqiniso, ukutshalwa kwezimali ku ukukhangisa kwevidiyo kuzokuvumela ukuthi ubonise ubufakazi bomphakathi futhi ushayele ukuzibandakanya okulula nokubonakalayo. Kuphinde kunciphise ngokuphawulekayo amathuba okuba nembuyiselo ebizayo, njengoba amakhasimende engaqinisekiswa ukuthi azobe ethola ini ngempela.
Ukubandakanya amakhasimende ngezohwebo zomphakathi
Ukuhwebelana kwezenhlalo kusebenzisa amandla we amapulatifomu ezokuxhumana ihlose ukuphromotha imikhiqizo emisha, okuthengiswayo, amasevisi akhona, nokuningi ngokuqondile ngohlelo lokusebenza lwenkundla, kunokuba iqondise kabusha kwenye iwebhusayithi. Ihambisa okuhlangenwe nakho kokuthenga futhi ekugcineni ivumele amakhasimende ukuthi athole kalula noma yini afuna ukuyithenga.
Thuthukisa ulwazi lwekhasimende ngokwenza kube ngokwakho
Kwezentengiselwano ze-e-commerce, ukwenza kube ngokwakho kugxile ekuletheni ukuzizwisa komuntu siqu kubathengi ngesikhathi sokuthenga ku-inthanethi ngokusebenzisa imizamo eyahlukene yokumaketha, isibonelo, ukuthumela okuqukethwe, izincomo zemikhiqizo emisha, nokuletha okunikezwayo okuhambisanayo ukuphendula umsebenzi wangaphambilini wabasebenzisi, nokuziphatha kokuthenga, umlando wokusebenzisa imali, nedatha yangasese. Manje njengoba lolu bhubhane selusungule umkhuba omusha wokuthenga, ukwenza kube ngokwakho nge-e-commerce kuya ngokuya kubaluleke kakhulu ukuze kungagcini ngokuyenga amakhasimende aqondiwe kodwa ngasikhathi sinye kukhuphule ngokuphawulekayo isilinganiso sokuguqulwa kwekhasimende kanye nokuthenga okuphindaphindiwe.
Ukuthuthukisa i-mMobile Ccommerce
Uhwebo lweselula lubhekisela ekwenziweni kwedijithali, ukucutshungulwa kwe-invoyisi, namadivayisi aphathwayo njengama-smartphone namanye amathebhulethi. Ngo-2021, Isitatimende kwembule ukuthi abantu abangaphezu kwezigidigidi eziyisi-7 basebenzise omakhalekhukhwini, okuyisibalo okulindeleke ukuthi sikhuphuke nakakhulu ngo-2022. Ngezinga elinjalo lokusetshenziswa okusabalele, ukuthuthukiswa kwezingosi ze-e-commerce kumaselula kubalulekile ukuze kufinyelelwe izethameli ezibanzi.
Izintengo ezizwelayo kokuqukethwe ngesikhathi sangempela
Njengoba ukwehla kwamandla emali kuphoqa amabhizinisi ukuthi abhekane nesinqumo esibucayi, ukulondoloza amasu entengo ancintisanayo akukaze kubaluleke kangaka. Indlela yokubeka intengo yomugqa wesikhathi komongo inika amandla abahlinzeki abakhuphukayo nekhono lakho kokubili amanani kanye nezintengo ezenziwe ngokwezifiso. Futhi, ngasikhathi sinye, ihlinzeka ngokujwayelana kwamanani entengo kuwo wonke amaklayenti namashaneli ngesikhathi sangempela. Ngenxa yalokho, ungakwazi ukuncintisana ukuze uthole amanani angcono futhi ukhuthaze ukwethembeka ngokwezifiso.
Onyakeni ozayo, intengo yomongo kulindeleke ukuthi ibe bucayi. Ezingeni layo eliyisisekelo, inika amandla izinkampani ze-B2B ukuthi zilethe, kanye nezintengo eziqondene nawe zamakhasimende. Ukwenza lokhu, izinkampani kufanele zithole ukuqonda ngamaphethini okusetshenziswa kwekhasimende kuyo yonke inqubo yokuthenga. Ukukhula okukhulayo kwezinkokhelo zeselula kusebenza kahle kakhulu ngokuhambisana nezibalo ze-e-commerce kanye nethrendi yokwenza kube ngokwakho kwezohwebo.
Xhumana kahle nezikhathi zokulethwa namakhasimende
Ukwazisa amakhasimende akho ngokubambezeleka kokuthunyelwa kubalulekile ekuletheni umuzwa ophelele wamakhasimende. Enye yezindlela ezingcono kakhulu ezihlanganisa ukubeka okulindelekile okucacile nokungokoqobo namakhasimende kungaba enye yezindlela ezisebenza kahle kakhulu zokufinyelela kubo, ikakhulukazi mayelana nokubambezeleka kwama-oda okuthumela. Bagcine benolwazi ngezinkinga ezingase zibe khona kanye nokubambezeleka futhi ungabagcini bezibuza.
Ukuhlaziya okwandayo kohambo lwekhasimende
Umnyombo wezibalo zohambo lwekhasimende kulele isayensi lapho ukuziphatha kwekhasimende kuhlaziywa ezindaweni ezihlukahlukene zokuthintwa, futhi umthelela walokho kuziphatha emiphumeleni yebhizinisi bese ulinganiswa ngokuhamba kwesikhathi.
Ukwazi ukuqoqa nokufunda zonke izinhlobo zedatha eku-inthanethi kuphakathi kwemivuzo emikhulu ye-B2B e-commerce. Ungasebenzisa izibalo ze-e-commerce ukuze uthuthukise ukusebenza kwesitolo sakho sewebhu.
Ake sibone ukuthi uluhlaziya kanjani uhambo lwamakhasimende.
#1. Nquma izindawo zokuthintwa ngesiteji sohambo.
- Ukuqwashisa: amakhasimende achofoza isixhumanisi sakho kusuka kuwebhusayithi ephethwe.
- Intshisekelo kanye nokucabangela: ukubuka ividiyo yedemo yomkhiqizo
- Ukuguqulwa: ukulungisa i-akhawunti ekhokhelwayo
- Isevisi: ukusebenzisana kokusekelwa kwamakhasimende neklayenti
- Ukumela: ukusebenzisa amakhodi esaphulelo kumakhasimende akhona.
#2. Izilinganiso zokusebenzisana kwamakhasimende
Bona zonke izindlela zokuxhumana osebenzisana ngazo nabaholayo kanye namakhasimende akhona (isb, ngokusebenzisa inkundla yezokuxhumana, ukumaketha nge-imeyili, noma ngewebhusayithi yakho) futhi uwahlanganise epulatifomu yezobunhloli bebhizinisi. Uma usukwenzile lokho, qalisa ngokulinganisa izilinganiso zokubandakanya phakathi kweziteshi eziningi futhi unqume ukuthi yiziphi izilinganiso ezibaluleke kakhulu kuwe ngokwemigomo yebhizinisi lakho.
#3. Sebenzisa i-dYakha imephu yohambo lwekhasimende ngedatha eqoqiwe
Ngedatha etholakala ekuhlaziyweni kohambo lwekhasimende, imephu yohambo lwekhasimende ingathuthukiswa ngokuvamile echaza ukuzizwisa kwekhasimende ekugcineni, kuyilapho abanye begqamisa ukutholwa komsebenzi omusha womkhiqizo.
Isiphetho
I-E-commerce ishintsha ngokushesha, nokho ukulungiselela lezi zinguquko kunamandla okukusiza ukuthi ulethe ulwazi oluthuthukisiwe futhi uhlakulele ubudlelwano obuqinile, obujulile, futhi obuhlala njalo namakhasimende akho. Ukuhlanganisa ulwazi lwekhasimende nokukhethwa okuhle kwemikhiqizo kubaluleke kakhulu ebhizinisini lakho. Vula iminyango yekusasa lenzuzo enkulu yebhizinisi ngokuthenga imikhiqizo yemfashini ku-Cooig.com namuhla!
