Umthelela we-AI uzothinta wonke amagumbi omkhakha wezindaba zezitolo, uguqule ukusebenza kahle kokudala, ukwenza kube ngokwakho, kanye nedatha yokumaketha.
Intuthuko esiyibonile ku-Artificial Intelligence (AI) ezinyangeni eziyi-18 kuphela kuphela isivele yenze ubuchwepheshe buhlanganiswe nokukhula kwesikhathi esifushane, esimaphakathi, kanye nesikhathi eside sokudayisa.
Uma sibheka i-crystal ball, singabeka engcupheni ukuqagela ukuthi ulwazi lokuthenga lwabathengi luzohluka kakhulu maduzane ngenxa yalokho. Kukhona okungenzeka ukuthi, njengomthengi, ngaphambi kokuthi ucabange ngemikhiqizo oyidingayo, ibe kubhasikidi wakho ilungele ukuhamba. Lokhu kunikeza ukunambitheka kwezinga le-intuition ezonikezwa ubuchwepheshe.
Kuphi futhi kungani i-AI inomthelela omkhulu kangaka
Kunezindawo ezine lapho i-AI ishayela khona ngempela ukukhula, ukuqamba izinto ezintsha, nokusebenza kahle uma kukhulunywa ngemidiya yokudayisa.
Ukusebenza kahle kobuciko - Kube khona uguquko lwangempela lokuthi abathengisi nemikhiqizo bangasebenzisa kanjani i-AI ukuze bathuthukise izinsiza zokudala, ngenhloso yokusebenza kahle kakhulu mayelana nokuthi isikhathi sitshalwa kuphi lapho kudonswa izikhangiso ndawonye. Isibonelo, amathuluzi afana neMidjourney aseqalile ukudlala indima ebalulekile enqubweni yokudala.
Ukulungiselela ukwenza kube ngokwakho kanye nokufaneleka - Ezimweni eziningi, abathengisi manje sebebheke ukungeza imigqa yomaka eyenziwe ngokwezifiso, ikhophi, amanani, nezakhiwo, kuye ngokuthi bazama ukufinyelela bani. Lokhu kubulala manje konke kungenziwa ngokuphumelelayo nangempumelelo ngesivinini nemininingwane ye-AI enika amandla.
Ijubane lobuchwepheshe alinakuqhathaniswa nabantu. Ikakhulukazi uma kuziwa emithonjeni yezokuthengisa, ivumela ama-brand ukuthi aqhubekele phambili ngokuhlela izethameli zabo futhi angasebenzisi nje idatha yabo yeqembu lokuqala, kodwa futhi adale izethameli ezibikezelayo ezinokuthambekela okukhulu kokuthenga imikhiqizo yazo.
I-Walmart iyisibonelo esihle. Ezinyangeni ezimbalwa ezedlule, bamemezele ukusebenza kwabo okusha kwe-AI yokukhiqiza. Ngokuvamile kumsebenzi wokusesha, uzongena bese uthayipha amagama ngamanye afana namaqanda, isinkwa, ukudla kwenja, njll. I-Walmart manje yethule inketho yokukwazi ukuthayipha okuthile okufana nokuthi, "iphathi yosuku lokuzalwa enetimu ye-cowboy," futhi yonke into oyidingayo kulowo mcimbi ngqo izovela kulokho kusesha. Kuyathakazelisa ngempela ukuthi isebenzisa i-AI ukuze ikwazi ukuhlanganisa ndawonye futhi yakhe ikhasi lokusesha eligcwele, eliqondaniswe komongo lamakhasimende ahlukene, kuye ngezidingo zawo ezibanzi. Ngaphambilini, kuzofanela uhlukanise konke lokhu.
Idatha - Yebo, sesivele sazi ukuthi i-AI iguqula idatha ngokuya ngendlela esetshenziswa ngayo ngemuva. Kepha namuhla, amabhrendi manje asebenzisa i-AI ukuze anqume ukuthi angaqondisa kanjani ngempumelelo izethameli ezithile afuna ukuzifinyelela nokuthi imikhankaso ikalwa kanjani. I-AI inhle kuphela njengedatha efakwa kuyo, ngakho-ke idatha yenkampani yokuqala yezokuthengisa iyihambisa ngempela inaliti.
Ezimweni eziningi, ukubika nokwenza kahle ngokomlando bekuyimisebenzi eyenziwa ngesandla. I-AI yomibili ihlola imiphumela kanye nezibikezelo zokusebenza komkhankaso ngokusekelwe ezilinganisweni zakho zempumelelo, kuyilapho futhi yenza ezayo izinqumo zokusebenzisa ngokugcwele imiphumela emihle kakhulu.
Ukusebenza kahle - Abathengisi basebenzisa i-AI ngaphambili kumawebhusayithi abo ukuze baqinisekise ukuthi baqondise amakhasimende ngemikhiqizo efanele kanye nokuthuthukiswa kokusesha, kanye nangemuva ngokwemibandela ye-supply chain kanye ne-ecommerce.
Esikhathini esifushane, kuzoba i-AI eqagelayo nekhiqizayo eshintsha ngempela ukuziphatha kwethu kokuthenga. Njengoba ngokuhamba kwesikhathi, i-AI yasesitolo igagasi elilandelayo le-AI esizolibona. Ubuchwepheshe bungakwazi nokubona ukuthi ungubani nokuthi yini obukade uyithenge ngaphambilini ngokusekelwe ekhadini lakho lokwethembeka futhi ulandelele namarekhodi okuthenga kubathengisi abathile.
Nakuba amandla e-AI kusaphikiswana ukuthi asasebenza ngaphansi kwawo, futhi okwamanje sisesikhathini sokuzama namaphutha, ubuchwepheshe ngokungangabazeki buzosiza ukuqhubekisela phambili imboni ezingeni elilandelayo.
Phakathi neminyaka emithathu ezayo, maningi amathuba okuba kube umgqugquzeli omkhulu wokukhula kwezindaba zokuthengisa. Eqinisweni, ngicabanga ukuthi cishe siwubukela phansi umthelela lobu buchwepheshe obuzoba nawo phakathi neminyaka engu-3-5 ezayo.
Kusho ukuthini lokhu kuma-ejensi, amabhrendi, nabathengisi
Ngakho-ke, ama-ejensi, amabhrendi, nabathengisi badinga ukucabanga ngokungathi sína ukuthi i-AI ingena kanjani esu labo ukuya phambili. Kudingeka bacabangisise kahle ukuthi ihlala kanjani phakathi komgwaqo wabo, indlela yabo yonke yokuqamba izinto ezintsha, nokuthi ingabanikeza ini. Yilokho okwenziwa amabhrendi amakhulu - okungukuthi ukushayela kahle nge-AI nokusebenzisa i-AI ukuze kusekelwe ukunemba kokukhomba. Yonke imboni idinga ukukukhumbula lokho.
Yize ubuchwepheshe bungakayishintshi kakhulu indima yabasebenzi okwamanje, bazodinga ukuqonda ukuthi i-AI ingabafaka kanjani endaweni entsha, noma, impela, ibasize bafinyelele lapho bafuna ukufinyelela khona ngokushesha. Kodwa kufanele bakwenze konke lokhu ngaphandle kokuqhela kakhulu ekuthinteni komuntu, okubalulekile ekuhlangenwe nakho okuqinile kwamakhasimende nokudala okufanele. Lesi sendlalelo somuntu sizohlala sidingeka uma kwenzeka i-AI ike yaba namandla.
Uma kukhulunywa ngemidiya yokudayisa, kuyajabulisa ukucabanga ukuthi i-AI ingakwazi yini ukuqhubekisela phambili imidiya yokudayisa uma ihambisana. Ingakwazi ukushayela isikali esimangalisayo, ukwenza izinqumo ezisheshayo kuphethiloli ngedatha futhi iqhubekisele inani elikhulu lezinto ezisebenzayo.
Asikaqali nokubona imithelela engase ibe nayo ekusesheni kwabathengisi okwamanje, nama-akhawunti okusesha akhokhelwe ngenani elikhulu lesamba semali echithwe yimidiya yokuthengisa.
Umthelela wobuchwepheshe uzothinta wonke amagumbi omkhakha, futhi njengamanje, asikaze sikunwaye okungaphezulu.
Mayelana umbhali: U-Katrina Smart uyi-VP Digital Commerce, e-Europe emsebenzini wokumaketha wezohwebo ozimele, i-Mars United Commerce.
Umthombo ovela I-Retail Insight Network
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