Ingabe amabhizinisi awakhiqizi ukuguqulwa okwanele emakhasini awo okuthengisa? Noma mhlawumbe, njengabakhangisi abaningi abasha, abathengi bebhizinisi bayacabanga, "Liyini ngempela ikhasi lokuthengisa?" Uma abathengisi behlose ukukhulisa ukuthengisa kwabo nemali engenayo, kufanele baqonde ukuthi bangakha kanjani futhi bathuthukise amakhasi abo okuthengisa.
Kungakho lesi sihloko sinikezelwe ekuqondiseni amabhizinisi ngenqubo! Ekugcineni, bazobe behlonyiswe ngolwazi lokubhala ikhasi lokuthengisa eliguqula kakhulu, baqinisekise ukuthi ibhizinisi labo lihlala linenzuzo futhi liyaqhubeka nokukhula. Kuwo wonke, abathengi bebhizinisi bazothola amasu afakazelwe futhi babone izibonelo zamakhasi okuthengisa asebenzayo ukuze bakhuthaze iwebhusayithi yakho.
Okuqukethwe
Ayini amakhasi okuthengisa, futhi uwalungiselela kanjani?
Izinyathelo eziyi-11 zendlela yokudala ikhasi lokuthengisa elizoguqula amakhasimende
Amazwi wokugcina
Ayini amakhasi okuthengisa, futhi uwalungiselela kanjani?
Amakhasi okuthengisa abaluleke kakhulu ekukhohliseni abantu ukuthi bathenge izinto. Yinto yokuqala abathengi abayibonayo lapho behlola umkhiqizo ku-inthanethi. Lawa makhasi okubikezela anikeza amakhasimende angaba khona lonke ulwazi aludingayo ukuze anqume ukuthi ukuthenga kuyakufanele yini noma cha.
Okubaluleke nakakhulu, uma amabhizinisi engawahleli kahle amakhasi awo okuthengisa, angagcina emoshe imali ngokumaketha ngaphandle kokuthengisa. Ngokujabulisayo, abathengisi bangakwazi ukuthuthukisa amakhasi abo okuthengisa ngezinkinobho ezicacile ezisho izinto ezinjengokuthi “Thenga Manje” noma “Funda Kabanzi.” Abathengi bayo bayazi ukuthi benzeni ngemuva kokuvakashela ikhasi lokuthengisa.
Amabhizinisi kufanele futhi abelane ngezixhumanisi emakhasini awo okuthengisa ezinkundleni zokuxhumana kanye nakuma-imeyili ukusiza ukuqondisa abangaba amakhasimende kuwo. Amakhasi okuthengisa afana nesikhali esiyimfihlo sebhizinisi kwezokumaketha. Babanika indlela elula yokubukisa ngemikhiqizo nokwenza kube lula ukuthi abantu bayithenge. Ikhasi elihle lokuthengisa lingasiza abathengisi bathengise okuningi futhi benze imali eyengeziwe.
Izinyathelo eziyi-11 zendlela yokudala ikhasi lokuthengisa elizoguqula amakhasimende
Ikhasi elihle lokuthengisa linezici ezimbalwa ezibalulekile ezilenza liphelele. Kufanele ibe nesihloko esidonsa ukunaka, umbhalo oyisihlokwana/ochazayo, inkinobho ye-CTA, nezinto ezibonakalayo ezihlanganiswe kahle ukuze zenze amakhasimende acabange ukuthi, “Kufanele ngikuthenge lokho.” Kodwa-ke, ukulungisa lezi zakhi kuyindawo edinga ukunakwa okwengeziwe. Nazi izinyathelo ezingu-19 zokusiza ukudala ikhasi lokuthengisa eliwina amakhasimende.
Isinyathelo 1: Yazi izethameli eziqondiwe
Ngaphambi kokuthi amabhizinisi aqale ukwenza ikhasi eliphelele lokuthengisa, kufanele azi imininingwane eyisisekelo yababukeli abaqondiswe kubo. Lolu lwazi luhlanganisa lokho abakubukayo lapho bethenga imikhiqizo noma amasevisi afanayo. Enye yezindlela ezinhle kakhulu zokuthola lokhu kuqonda ukudala isithombe sekhasimende noma umuntu othengayo.
Kufana nokwenza umlingiswa omele ikhasimende elifanelekile. Yize i-buer persona ingeyena umuntu wangempela, amabhizinisi angawadala esebenzisa ulwazi lwangempela aluqoqa emithonjeni efana nale:
- Inhlolovo evela kumakhasimende akho
- Idatha itholakala kuwebhusayithi yomthengisi
- Izibalo ezivela ezinkundleni zokuxhumana
- Olunye ucwaningo lwe-inthanethi
Uma amabhizinisi esenobuntu bawo bomthengi, azokwazi ukuthi yini enomthelela, ekhathazayo, enenselelo, futhi egqugquzela amakhasimende awo angaba khona. Lolu lwazi lubasiza ukuthi babhale ikhophi ekhuluma nabo ngqo. Ngemuva kwalokho, abathengisi bangasebenzisa lonke lolu lwazi ekubhaleni kwabo ukuze baqinisekise ukuthi izethameli zabo ziyimpokophelo efanele.
Nasi isibonelo esihle somuntu womthengi wohlelo lokusebenza lokufaneleka:
Qaphela: Amabhizinisi angangeza imibandela eminingi ngendlela afuna ngayo kumuntu wawo womthengi. Kufanele ithwebule yonke into abayithwebulayo ezithamelini zabo eziqondiswe kubo.
Isinyathelo sesi-2: Dala isiphakamiso senani
Uma amabhizinisi azi amakhasimende awo aqondiwe, kuyawasiza ukuthi achaze ukuthi kungani umkhiqizo noma isevisi yawo iwalungele. Le ncazelo yilokho ochwepheshe abakubiza ngokuthi “isiphakamiso senani.” Yazisa abantu ukuthi yiziphi izinzuzo abazozithola nokuthi yiziphi izinkinga amabhizinisi azozixazululela.
Isiphakamiso senani kufanele futhi sibonise ukuthi izinzuzo ezinikeziwe zibaluleke kakhulu kunalokho abazokhokha futhi kugcizelele ukuthi zingcono kangakanani uma ziqhathaniswa nalezo ezinikezwa umncintiswano. Noma kunjalo, isiphakamiso senani kufanele sibe sifushane futhi sibe mnandi—umusho owodwa noma umusho omfushane wanele ukudlulisa umlayezo. Lesi sinyathelo sisetha ithoni kukho konke ukubhala kwekhasi lokuthengisa.
Nasi isibonelo sesiphakamiso senani esihle sesibonelo sohlelo lokusebenza lokufaneleka ngenhla:
"Indlela Yakho Eyenziwe Ngokwakho Eya Kumuntu Onempilo Kakhudlwana, Ujabule Kakhudlwana, Ngaphandle Kokwephula Ibhange noma Isheduli Yakho."
Enye isayithi edumile, i-Optinmonster, isebenzisa okulandelayo njengesiphakamiso senani layo:
“Isoftware Enamandla Yokutholwa Kwekhasimende Nesizukulwane Esiholayo… Ngaphandle Kwezindleko Eziphezulu”
Isinyathelo sesi-3: Thola inani ngendlela efanele
Ngaphambi kokuthi amabhizinisi aqale ukubhala, kunento eyodwa okumele uyithole: intengo yomkhiqizo noma isevisi yawo. Intengo ivamise ukukhathaza kakhulu abathengi. Ukuze unqobe lokhu, abahlinzeki besevisi badinga ukwenza izindleko zibonakale zinengqondo uma ziqhathaniswa nenani abalitholayo.
Nawa amasu asebenzayo:
- Nikeza izinketho eziningi zentengo
- Sebenzisa amagama achazayo kuleveli ngayinye yentengo ukuze usize amakhasimende akhethe
- Setha izintengo ezigcina ngo-9, njengoba ucwaningo lubonisa ukuthi lokhu kuheha abathengi abaningi
Nazi izibonelo zamabhizinisi asebenzisa lawa maqhinga entengo:
Isinyathelo sesi-4: Khetha ubude obufanele
Uma amabhizinisi eqonda izinyathelo ezintathu zokuqala (okungukuthi, izethameli eziqondiwe kanye nalokho akunikezayo), yisikhathi sokubhala ikhasi eliphelele lokuthengisa. Kodwa umbuzo olandelayo ovelayo uthi, "Kufanele kube isikhathi esingakanani?" Impendulo yinde ngangokunokwenzeka ukuze umsebenzi wenziwe.
Ubude buncike emkhiqizweni womkhiqizo kanye nendlela abavakashi bawo abasabela ngayo. Amabhizinisi ngokuvamile angasebenzisa ikhophi ende noma emfushane (noma inhlanganisela yakho kokubili) emakhasini awo okuthengisa. Ikhophi ende ibhekana nokukhathazeka okwengeziwe kwamakhasimende futhi ichaza imikhiqizo eyinkimbinkimbi noma amasevisi.
Kodwa uma amabhrendi engenza iphuzu lawo ngokushesha, ligcine lifushane. Isibonelo, i-Groupon ayichithi isikhathi ngokuchaza futhi igxumela ngqo kulokho okunikezwayo.
Ngisho namakhasi amade okuthengisa ahlanganisa izigaba ezimfushane nezinde. Ikhophi emfushane phezulu ene-call to action (CTA) iqondise labo asebevele bakholisiwe.
Bese, ukukopisha okude kuya phansi kusiza ukukholisa abangakanqunywa futhi kufaka phakathi ama-CTA engeziwe. Isibonelo, ikhasi lokufika lika-Somnifix liqala ngekhophi emfushane bese linikeza imininingwane eyengeziwe njengoba isivakashi siskrola, okuhlanganisa nobufakazi, izincomo, kanye ne-CTA yokugcina.
Amabhizinisi anquma kanjani ukuthi yiluphi uhlobo lobude bekhasi lokuthengisa olusebenza kangcono? Indlela engcono kakhulu yokuhlola i-A/B. Kuzosiza amabhrendi ukuthi athole ukuthi yimaphi amakhasi okuthengisa aguqulela kangcono, ukuwavumela ukuthi athuthuke noma asebenze kabusha lapho kudingeka.
Isinyathelo sesi-5: Dala isihloko esiphelele nezihlokwana
Manje njengoba izinyathelo ezi-4 zokuqala seziphumile, amabhizinisi asekulungele ukuqala inqubo yokubhala. Into yokuqala okufanele bayenze ukwakha isihloko. Isihloko esikhulu ngokungangabazeki siyingxenye ebaluleke kakhulu yanoma yiliphi ikhasi lokuthengisa.
Uma isihloko singesihle, amabhizinisi angakhohlwa ngamathuba awo okugcina izivakashi—azohamba ngokushesha. Izihloko zezindaba ezinhle zifushane futhi zicacile. Isibonelo, leli khasi lokuthengisa le-masterclass lezempilo nempilo lisebenzisa isihloko esilula kodwa esigqamile. Iqonda ngqo ephuzwini.
Kwesinye isikhathi, amakhasi okuthengisa adinga isihlokwana ukuze anikeze umongo owengeziwe, ikakhulukazi uma umlayezo unzima kakhulu. Isibonelo, i-Converkit isebenzisa isihloko esikhulu nesihlokwana ukuze inikeze ulwazi olwengeziwe.
Ithiphu yochwepheshe: Uma amabhizinisi efuna ukukhulisa umdlalo wawo wesihloko, angasebenzisa abahlaziyi bekhanda. Lawa mathuluzi anikeza amaphuzu, amaningi anikeza amathiphu okuthi ungathuthuka kanjani futhi uthole izihloko zezindaba ezingcono. Ezinye izinketho eziphezulu zihlanganisa Fundisa isihloko sami futhi Isihlaziyi sesihloko se-OptinMonster.
Isinyathelo sesi-6: Chaza umkhiqizo
Manje, yisikhathi sokuchaza inhloso nomsebenzi womkhiqizo. Lapha, amabhizinisi agqamisa izinkinga ezinkulu zesivakashi futhi abonise ukuthi umkhiqizo wabo uzixazulula kanjani. Incazelo ecacile neyingqayizivele, iba ngcono. Izincazelo ezinemininingwane zesici ngasinye zisiza ukukholisa abathengi ukuthi bathenge futhi zingathuthukisa izinga le-SEO lomkhiqizo.
Isibonelo, ikhasi lokuthengisa le-MonsterInsights lenza umsebenzi omuhle kakhulu wokukhombisa izici ezibalulekile ezifunwa abasebenzisi.
Olunye uhlobo, i-Easy Webinar, lenza okufanayo nezici zalo. Lesi sigaba sibonisa yonke into izivakashi ezingazuza ngokubhalisela amasevisi azo:
Ithiphu yochwepheshe: Uma amabhizinisi egqamisa ukungena nokuphuma kwezinsizakalo zawo, kunikeza amakhasimende angaba khona ukuzethemba okwengeziwe. Khumbula nje ukunikeza zonke izinsizakalo ezithenjisiwe ngaphandle kokwenza ihaba noma yini.
Isinyathelo sesi-7: Gqamisa izinzuzo
Amabhizinisi awakwazi ukubhala ikhasi lokuthengisa eliguqukayo uma engaqondi umehluko phakathi kwezici nezinzuzo. Khumbula ukuthi izivakashi zikhathalela kakhulu ukuthi umkhiqizo uzobenzelani kunemininingwane yawo yobuchwepheshe. Yingakho amakhasi okuthengisa asebenzayo egqamisa izinzuzo ngaphezu kwezici.
Amakhasi amaningi okuthengisa aveza izinzuzo njengamachashazi. Isibonelo, uRuby usebenzisa izigaba nohlu olucacile lwamaphoyinti ukuze abonise ukuthi yini ewenza ahluke.
Nokho, amabhizinisi angaqhubekela phambili ngokuchaza izinzuzo. Lezi ngokuvamile azidingi amaphoyinti ezinhlamvu, kodwa zikhanyisa ukukhanya okwengeziwe kulokho okunikezwa yimikhiqizo. Isibonelo, i-Wix isebenzisa izithombe ezidonsa amehlo ngenkathi isebenzisa leli qhinga. Bheka isibonelo esingezansi:
Ithiphu yochwepheshe: Hlala umbe ujule. Ingabe umkhiqizo uzowonga amaklayenti isikhathi, imali, noma umzamo? Khona-ke, yini abazoyifinyelela ngaleso sikhathi, imali, noma umzamo olondoloziwe?
Isinyathelo sesi-8: Sebenzisa ubufakazi bokuxhumana nabantu ukuze ukhulise ukwethembana
Ukwethemba kubalulekile ekuthengisweni. Ubukwazi lokho 90% cama-onsumers bathenge kuphela emabhizinisini abathembekile kuwo? Ngaphezu kwalokho, 81% wabathengi bancamela amabhrendi abawethembayo lapho bethenga. Nansi indlela yokwakha ukwethembana kunoma yiliphi ikhasi lokuthengisa:
- Nikeza ubufakazi banoma yiziphi izimangalo ozenzayo.
- Gqamisa ubufakazi obuvela kumakhasimende anelisekile.
- Bandakanya ubufakazi bokuxhumana nabantu, njengokushiwo yinkundla yezokuxhumana kanye nezincomo zochwepheshe.
- Nikeza isiqinisekiso sokubuyiselwa imali sokuthula kwengqondo.
I-Moz Data, isibonelo, ibonisa izibalo ezibalulekile ekhasini layo lokuthengisa ukuze kwakhiwe ukwethembana.
Ukuze ukhulise ukwethembana nakakhulu, sebenzisa i-TrustPulse. I-TrustPulse yengeza ama-pop-ups omsebenzi wakamuva kumasayithi webhizinisi, okubonisa lapho abanye bebhalisele noma bethenge nini. Lolu hlobo lobufakazi bomphakathi lungakha ukwethembana ngokushesha. Ngisho nekhasi lokuthengisa le-TrustPulse linalesi sici, njengoba sibonwa ngezansi:
Ukwengeza i-TrustPulse kungakhuphula ukuguqulwa kwewebhusayithi yebhizinisi kuze kufike ku-15%. I-OptinMonster iphinda isebenzise lezi zigelekeqe futhi ithi babone imiphumela encomekayo. Ukwengezwa okuncane kobufakazi bomphakathi, njenge-TrustPulse, kungaholela ekuthuthukisweni okukhulu kwezokuthengisa.
Isinyathelo sesi-9: Engeza okubonwayo
Ingabe inqubo yokubhala isiphelile? Awu, ungaqoqi okwamanje. Ikhasi lokuthengisa alilokothi liphele ngaphandle kokubuka okuthile. Ngisho nezithombe ezimile zingadonsa ukunaka futhi ziqondise ukugxila kwabafundi ezingxenyeni ezibaluleke kakhulu zekhasi.
Kodwa-ke, amabhrendi angayiyisa phambili ngevidiyo. Ucwaningo lukhombisa ukuthi u-90% Abadayisi bathi amavidiyo abanikeze i-ROI ekhangayo. Iqhinga elihlakaniphile ukwenza ividiyo ivele ngesikhathi esifanele. Bona ukuthi i-Cult isebenzisa kanjani okubukwayo ukuze kuzuze:
Isinyathelo 10: Yenza ikhophi iskeneke
Uma okuqukethwe sekulungile, amabhizinisi kufanele aqinisekise ukuthi kulula ukufunda. Ithiphu elilodwa elibalulekile lokuklama ikhophi eku-inthanethi ukulenza liskeneke. Kanjani? Hlukanisa umbhalo ukuze abafundi bakwazi ukufunda ikhasi kalula ngaphandle kokuzizwa bekhungathekile.
Noma kunjalo, gwema njalo amabhlogo amakhulu ombhalo. Amabhizinisi angaphinda ahlukanise ikhasi lokuthengisa libe yizigaba ezilawulekayo ukuze alenze liskeneke kakhudlwana. Ngokuvamile, amakhasi okuthengisa ahamba phambili ahlanganisa:
- Ingxube yemigqa emifushane nemide
- Izigaba eziningi ezimfushane
- Uhlu lwamaphoyinti
- Izihlokwana
- Quotes
Amabhrendi angaphinda asebenzise izici zedizayini ezifana namabhokisi nezinhlaka ukuze agqamise amaphuzu abalulekile. Ukwengeza, qiniseka ukuthi ifonti ifundeka kalula, ikakhulukazi ezikrinini ezincane. I-Google iphakamisa ubuncane bosayizi wefonti ongu-16px. Ukuze uthole imibono yefonti, hlola lolu hlu lwamafonti afundekayo navikelekile kuwebhu ukuze uqinisekise ukuthi ikhasi lakho lokuthengisa liyaskena.
Isinyathelo 11: Ungakhohlwa ukubizelwa esenzweni (CTA)
Lonke ikhasi lokuthengisa lidinga ukubizelwa esenzweni okucacile (CTA) ukuze lisebenze. Izivakashi zifuna ukwazi, “Yini ekhona kimi?” I-CTA inikeza ithuba elihle lokubakhumbuza ngalokho abangazuza kukho. Phela, umusho wokugcina uvala isivumelwano. Isibonelo, ikhasi lokuthengisa le-Envira Gallery likwenza kahle lokhu. Ukubizelwa kwayo esenzweni kugqamisa ukuthi ukushicilela kushesha kanjani nokuthi umkhiqizo wabo ubonisa kanjani izithombe, konke ngomusho owodwa omfushane eduze kwenkinobho ye-CTA.
Amazwi wokugcina
Yilokho kuphela! Lawa macebiso aveza ukuthi amasayithi aphumelela kakhulu enza kanjani futhi aklame amakhasi azo okuthengisa. Wonke amabhizinisi okufanele akwenze ukusebenzisa lokho akufundile futhi akhe amakhasi okuthengisa akholisa kakhulu aguqulayo. Kodwa ngaphambi kwalokho, nazi izinto ezimbalwa ezengeziwe okufanele uziqaphele.
Amabhrendi kufanele aqinisekise ukuthi asebenzisa ulimi olulungile kumakhophi awo (okungukuthi, ikheli labathengi ngamagama omuntu siqu), asuse izici eziphazamisayo, ukuphuthuma okunamandla (isb., izikhathi zokubala ukwehla noma isitoko esikhawulelwe), shayela izingcingo eziningi esenzweni, futhi abeke kuqala imiklamo esabelayo enezakhiwo eziguqukayo. Lawa macebiso engeziwe, ahlanganiswe nalawa angu-11 okukhulunywe ngawo ngenhla, azosiza ukwenza ikhasi lokuthengisa elingenakunqotshwa!
