Nakuba ikusasa lingaqinisekile, abantu baphila enkathini ethuthuke kakhulu kwezobuchwepheshe emlandweni woMhlaba. Njengoba amarobhothi kanye ne-AI kuya ngokuya kuhlakanipha futhi kwanda, amabhizinisi adinga ukubhala ama-imeyili awomuntu siqu nayiqiniso, afake ukuthinta komuntu ekubhaleni kwawo amakhophi. Kodwa ukwenza ukubhala kuzwakale komuntu akufanele kube nzima, akunjalo?
Ukube bekulula kanjalo, besingeke sibe khona isidingo salesi sihloko. Ngeshwa, kuyinselele kakhulu kunalokho kubonakala. Nokho, amabhizinisi akufanele adikibale. Kungakhathaliseki ukuthi babhala imilayezo yabo yokuphromotha nama-imeyili ngokwabo noma baqashe uchwepheshe, lesi sihloko sizohlinzeka ngamathiphu amahlanu okusiza abathengisi ukuthi bafake umbhalo wabo ngokuthintwa komuntu kwangempela.
Okuqukethwe
Kuyini ukukopisha, futhi kungani kubalulekile?
Izinzuzo zokwengeza ukuthinta komuntu ekubhaleni kokukopisha
Izinyathelo ezi-5 okufanele uzilandele uma ubhala ukuze ugweme ukuzwakala njengerobhothi
Isiphetho sendaba
Kuyini ukukopisha, futhi kungani kubalulekile?
Ukubhala amakhophi kusho ukubhala umbhalo oheha abantu futhi ubakhuthaze ukuthi bathenge umkhiqizo, bahambele umcimbi, noma babhalisele incwadi yezindaba. Umgomo uwukunxenxa abafundi ukuthi bathathe izinyathelo ezithile. Lolu hlobo lokubhala lubalulekile ekukhangiseni nasekukhangiseni, njengoba lubandakanya ukudala imiyalezo ehehayo, eyaziwa ngokuthi ikhophi, ukuze kugqugquzelwe abantu ukuthi benze okuthile.
Qaphela ukuthi ukukopisha akufani nokubhala okuqukethwe. Ababhali bokuqukethwe benza izingcezu ezinde, ezifana nokuthunyelwe kwebhulogi noma izindatshana zamamagazini namabhulogi. Ngokuvamile, abakopishi benza amakhophi amaningi abantu abawabona namuhla. Lezi zingcweti ziyakwazi ukusebenzisa amagama ukuze zixhumane nezithameli futhi zibancenge ukuthi zenze okuthile.
Abanye futhi basebenzisa amathuluzi e-AI ukuze bathole imibono emisha noma bacwenge umsebenzi wabo. Nokho, kuthiwani uma amabhizinisi efuna ukubhala awawo amakhophi? Nakuba izinkampani eziningi ziqasha ababhali ukuze babasize, abanye bangase bafune ukonga izindleko futhi bazenzele amakhophi abo. Yilapho ukuzwakala njengomuntu kuba okubaluleke kakhulu—futhi amabhizinisi angakudonsa futhi athole imiphumela efanayo kochwepheshe uma bezazi izintambo.
Izinzuzo zokwengeza ukuthinta komuntu ekubhaleni kokukopisha
Ukuba umnikazi webhizinisi akusho ukuba umkopishi ophambili. Ukwenza ikhophi ephumelelayo kudinga amakhono athile kanye nengqondo efanele ukuze kuzuzwe imiphumela oyifunayo. Amabhizinisi kufanele athengise imikhiqizo noma amasevisi ukuze aphumelele—ikhophi ebhalwe kahle iwukhiye kule mpumelelo. Noma ngabe ngeyezikhangiso, okuthunyelwe ezinkundleni zokuxhumana, amakhasi okufika, noma ama-imeyili, inhloso ukwenza abantu bathathe isinyathelo.
Ngakho-ke, ukukopisha okusebenzayo kuguqula amakhasimende angaba ngamakhasimende akhokhayo. Nakhu ukuthi ikhophi enhle ngokuthinta komuntu izuzisa kanjani amabhizinisi:
- Okokuqala, kudala ukuxhumana okungokomzwelo namakhasimende angaba khona ngokusebenzisa amagama.
- Lokhu kuxhumana okungokomzwelo kubasiza bazizwe benesibopho nomkhiqizo.
- Baqala ukukholelwa ukuthi umkhiqizo ungaxazulula izinkinga zabo lapho bezwa lokhu kuxhumana.
- Ukubizelwa esenzweni okunamandla bese kubakhuthaza ukuthi bathenge.
- Ekugcineni, lokhu kuthuthukisa ukuthengisa nokuguqulwa.
Izinyathelo ezi-5 okufanele uzilandele uma ubhala ukuze ugweme ukuzwakala njengerobhothi
Isinyathelo 1: Bhala njengoba ukhuluma
Ithiphu ebaluleke kakhulu yokubhala okuphumelelayo ukulingisa inkulumo yempilo yangempela. Le ndlela iqeda ulimi olusemthethweni noma olungacacile, evala igebe phakathi kwebhizinisi nomfundi walo. Iphinde ingene kwelinye lamandla amakhulu ombhali: ubuqiniso.
Kodwa amabhizinisi angaqinisekisa kanjani ukuthi abhala njengoba akhuluma? Zama le ndlela elula: Funda ama-imeyili ngokuzwakalayo ngaphambi kokuwathumela. Lesi sitayela sisiza ukukhomba ulimi olungezona ezemvelo, futhi, okuhle kunakho konke, kumahhala! Kodwa nakuba kuzwakala kuqondile, akulula ngaso sonke isikhathi. Cabangela lezi zibonelo ezimbili ze-imeyili ezivela kusevisi yekhadi lezokuthutha kanye newebhusayithi yokuthenga evamile.
Isibonelo se-imeyili #1:
"Ikhadi lakho lezokuthutha lishajwe kabusha ngokuzenzakalelayo ngesikhathi esingezansi, futhi uzokhokhiswa ngokuvumelana nesivumelwano sakho sokukhokha."
Isibonelo se-imeyili #2:
“Khasimende elithandekayo, i-oda lakho lakamuva licutshungulwe ngempumelelo futhi lizothunyelwa phakathi nezinsuku zebhizinisi ezintathu kuya kweziyisihlanu. Sicela uqaphele ukuthi inombolo yakho yokulandelela izonikezwa uma iphakheji lakho selithunyelwe. "
Uma uthi nhlá, akukho lutho olungalungile ngalezi zibonelo. Bazizwa behlelekile futhi badlulisa umlayezo. Kodwa-ke, ayisicefe futhi awanawo amathuba okuxhumana okungokomzwelo nababukeli. Kalula nje, zikhipha amathoni erobhothi. Nansi indlela yokubenza bazwakale njengomuntu.
Isibonelo esibuyekeziwe #1:
"Ikhadi lakho lezokuthutha selingeziwe."
Isibonelo esibuyekeziwe #2:
"Sawubona lapho! I-oda lakho selilungile futhi lizothunyelwa ezinsukwini zebhizinisi ezingu-3–5. Sizokuthumelela inombolo yomkhondo uma nje isendleleni.”
Manje lokho kungcono kakhulu. Izibonelo ezibuyekeziwe azihlelekile kakhulu, kodwa futhi azizizwa zingahlelekile kakhulu. Futhi, zingezabantu kakhulu kunezibonelo zangempela, okusho ukuthi abathengi bazozizwa bexhumene kangcono nekhophi.
Isinyathelo sesi-2: Sebenzisa izabizwana zomuntu siqu (mina nawe)
Abantu bayizimpokophelo zokukopisha, ngakho-ke kungani ungakhulumi nabo ngendlela efanayo namabhizinisi angabhekana ngayo ubuso nobuso? Abantu bayakujabulela ukukhulunywa naye ngokuqondile. Ngakho-ke, ukusebenzisa u-“wena” kanye no-“Mina” kwenza i-imeyili ibe ngeyakho futhi ibe lula ukuyiqonda. Kodwa bangaki elithi “wena” no-“Is” eliningi kakhulu noma elincane kakhulu?
Ochwepheshe baphakamisa ukubala ukuthi izabizwana zivela kangaki embhalweni. Uma amabhizinisi ephelelwa iminwe ngenkathi ebala, enza kahle kakhulu. Ngamanye amazwi, akukaze kube kuningi kakhulu. Hlola isibonelo somugqa wesihloko ngezansi ukuze ubone ukuthi lesi sinyathelo sisebenza kanjani:
Isibonelo somugqa wesihloko:
“Isikhumbuzi sokuvuselelwa kokubhaliselwe okuzayo”
Ubani oqala umusho ngokuthi “Isikhumbuzi se”? Lokho kungamarobhothi nje. Ukuntuleka kwezabizwana zomuntu siqu kwenza lesi sibonelo sizizwe singavamile futhi singakhuthazi. Kunalokho, isibonelo somugqa wesihloko singabukeka kanje:
Isibonelo sesihloko esibuyekeziwe:
“Ukubhalisa kwakho kuvuselelwa maduze”
Okufanayo kusebenza kokuqukethwe kwe-imeyili. Akufanele neze intule izabizwana zomuntu siqu, noma izozwakala (futhi izwakale) ingaphili. Nasi isibonelo:
Isibonelo se-imeyili:
“Khasimende elithandekayo, siyajabula ukukwazisa ukuthi ukubhalisa kwakho kuvuselelwe ngempumelelo. Sicela uthole imininingwane yesikhathi esisha sokubhalisa ngezansi. Siyabonga ngokungeseka okuqhubekayo.”
Nakuba abanye bengase bathi le imeyili inezabizwana zomuntu siqu, ayinakho okwanele ukuyenza izizwe ingumuntu. Intula ukuphila futhi izwa sengathi kukhona umuntu ongavele ayibuke. Nasi isibuyekezo esingcono:
Isibonelo se-imeyili esibuyekeziwe:
"Sawubona lapho,
Izindaba ezimnandi! Ukubhalisa kwakho kuvuselelwe. Nansi imininingwane yesikhathi sakho esisha sokubhalisa.
Ngiyabonga ngokuxhaswa kwakho okuqhubekayo.
Ozithobayo"
Lesi sibonelo esibuyekeziwe sishaya ngokushesha wonke amanothi ngaphandle kokuzizwa njengokuhudula. Kufushane, kuyaxaka, futhi kungokomuntu siqu—zonke izici zekhophi enhle, efana nomuntu.
Isinyathelo sesi-3: Khuluma ngokuqondile
“Ungasebenzisi amagama amakhulu lapho amancane esebenza kangcono”—lowo omunye wemithetho eyisithupha kaGeorge Orwell yokubhala. Iphuzu lika-Orwell lilula: ukusebenzisa amagama amade ngokungadingekile futhi ayinkimbinkimbi kungenza amabhizinisi abonakale ehlakaniphe kancane. Futhi, ukunamathela emagameni amafushane kusiza ukufika ephuzwini ngokushesha.
Amagama amafushane nawo enza okubhaliwe kucace futhi kube lula ukukuqonda. Kodwa okuxakayo ukuthi ukuba mfushane kudinga umzamo owengeziwe kunokukhuluma nje ngamazwi. Kodwa kuyafaneleka. Ngokwesibonelo, esikhundleni sokuthi:
“Siyajabula ukukwazisa ukuthi i-akhawunti yakho ye-E-mart ithole ibhonasi yama-dollar angu-20.”
Ibhizinisi lingase lithi:
“Uthole ibhonasi ka-$20.”
Ifinyelela iphuzu ngokushesha futhi yonga abathengi isikhathi esiningi. Phela, banamanye ama-imeyili amaningi ebhokisini labo lokungenayo, ngakho-ke amabhizinisi amafushane enza awabo, akhulisa amathuba okuguqulwa noma ukuqhubeka nokusekela. Kodwa abathengisi baba kanjani ngamafuphi?
Zama le ndlela:
Bhala ngamagama ambalwa ngangokunokwenzeka. Ngemva kokuqeda umcabango, yima—ungangezi lutho olungeziwe. Ngokujabulisayo, isiNgisi sinamagama amaningi. Ngakho, ngokuvamile kukhona inketho emfushane. Kungenjalo, vele ugweme lawa maphutha ayi-12 ajwayelekile okuthengisa:
Isinyathelo sesi-4: Bonisa ubuntu obuthile
Yonke imilayezo iyithuba lokuveza umuntu osemuva kwelogo. Ubuntu bomkhiqizo bugqama kulokho abakushoyo nendlela abakusho ngayo. Amabhizinisi kufanele abe nemibono namathoni ahlukile, ngakho kungani ungawavumeli akhanye?
Ithoni ihlukanisa uhlobo olulodwa kolunye. Ngakho-ke, amabhizinisi kufanele achithe isikhathi esithile ekuyibumbeni. Uma ubhala, fafaza ngamahlaya, udeshi wobuntu, nezibonelo zangempela ukuze ulenze lizwakale elomuntu ngaphezu kwerobhothi.
Awuqinisekile ukuthi ikhophi inobuntu obanele? Nansi indlela yokusiza ukuhlola:
Thatha i-imeyili eyodwa ebhalwe ngaphambilini bese ususa izinto ezintathu: ilogo, igama lenkampani, negama lomkhiqizo. Manje, yenza okufanayo nge-imeyili yesimbangi bese uqhathanisa. Ingabe zibukeka zifana kakhulu ukusho ukuthi ubani obhale ukuthi iyiphi? Noma ingabe isitayela sebhizinisi, ithoni, kanye nezwi kubenza bavelele kalula? Uma kungokwakamuva, khona-ke umsebenzi omuhle! 👍 Kodwa uma kungokokuqala, amabhizinisi kufanele asebenzele ukungeza ubuntu obuthile ukuze ahluke.
Isinyathelo sesi-5: Inani lomnikelo
Lonke ibhizinisi le-imeyili elithunyelwayo liyithuba lokwenza umthelela, linikeze okuthile okuwusizo, futhi likhuthaze ukuxhumana nomfundi. Kucabange njengokubhalela umngane oseduze—umuntu ohlakaniphile, ohlakaniphile futhi ongenekayo. Abantu bayayithokozela le ithoni enobungane kodwa bayithanda nakakhulu uma iqukethe isimanga esijabulisayo.
Nokho, ukunikeza okuthile okubalulekile akudingekile ukuba kube ngamakhodi esaphulelo, amakhuphoni, noma amaphromo. Kungase futhi kube ngokwabelana ngamathiphu athile awusizo asekelwe emisebenzini yakamuva yamakhasimende nomkhiqizo. Thatha inkampani yekhadi lezokuthutha, isibonelo-ingabelana nganoma yimaphi amathiphu alandelayo ukwakha ukuxhumana okwengeziwe nezithameli zayo:
- “Manje isikhathi esingcono kakhulu sokugibela i-metro e-Copenhagen!”
- “Hhawu, Roy! Olunye uhambo olulodwa nje, futhi uzokhuphuka ohlelweni lwethu Lobuqotho.”
- "Kuhlole, Roy: Izinsuku zaphakathi nesonto kusukela ngo-11 ekuseni kuya ku-1 ntambama futhi ngo-6 ntambama kuya ku-7 ekuseni zinikeza amanani ashibhile ukusuka e-Copenhagen ukuya e-Aarhus."
Ngokwenza imilayezo ibe ngeyakho kanye nokunikeza imininingwane ebalulekile, amabhizinisi angakwazi ukwenza umbono ohlala njalo kubafundi bawo—ngaphandle kosizo lomkopishi ochwepheshe.
Isiphetho sendaba
Ukubhala amakhophi kuyindlela ephumelelayo yokuqinisekisa amakhasimende ukuthi athathe isinyathelo esidingekayo. Ukuklama ngokucophelela izingcezu ezizizwa zingabantu kubalulekile ekudaleni lokho kuxhumana okungokomzwelo okwenza abantu babe amakhasimende akhokhayo. Yize kulula ukusola i-AI ngekhophi yerobhothi, ikude neqiniso.
Abanye abadali basebenzisa i-AI ukuze benze izingcezu ezinjengomuntu ezihambisana kalula namakhasimende. Kodwa noma ngabe amabhizinisi akhetha ukusebenzisa i-AI noma athembele kumakhono awo, lezi zinyathelo ezinhlanu zizosiza ukuqinisekisa ukuthi yonke i-imeyili ayithumelayo izwakala ingeyomuntu futhi iyiqiniso.
