Ukumaketha okuhlangene kuyindlela enhle yokwandisa iholo lakho, ikakhulukazi uma uthuthukisa amasu alungile okubhekana nesikhala. Kodwa-ke, noma ngabe ucabanga ukuba ngummakethi oyinxusa, noma uma usuvele unolwazi futhi ufuna ukukhulisa umholo wakho, uzodinga izibonelo zempilo yangempela ukuze uqinisekise ukuthi wenza izinto ngendlela efanele.
Ngokujabulisayo, ukumaketha okuhlangene akuyona indawo engaziwa, futhi amasayithi amaningi aphumelele akhiqize izigidi zemali engenayo futhi aqasha amaqembu amakhulu. Le ndatshana izogqamisa eziyisithupha zalezi zingosi zokumaketha ezisebenzisanayo, ibuyekeze ukuthi benzani kahle, futhi ikhombise abazoba ngabakhangisi abangabambisene nabo lokho abangakufunda kubo.
Okuqukethwe
Izingosi ezi-6 eziphumelelayo zokumaketha kanye nokuthi yiziphi amabhizinisi angazifunda kuzo
Isiphetho sendaba
Izingosi ezi-6 eziphumelelayo zokumaketha kanye nokuthi yiziphi amabhizinisi angazifunda kuzo
1. I-Wirecutter (izigidi ezingu-13.4 ukuvakasha kwanyanga zonke okulinganiselwe)
I-Wirecutter igqama emhlabeni wezibuyekezo zomkhiqizo ngokuzinikela kwayo ekuhloleni okungenaphutha nokwekhwalithi ephezulu. Ababuyekezi babo banolwazi olunzulu ngemikhiqizo abayibuyekezayo, batshala isikhathi esibalulekile nezisetshenziswa ocwaningweni nasekuhloleni. Kodwa okubenza bahluke ukuhlolwa kwabo okuphelele.
Isibonelo, badale izifundo eziyizithiyo zokungena kwamarobhothi nokudla okugcotshwe ezitsheni ezingamakhulu ukuze babuyekeze imishini yokugeza izitsha. Ngenxa yale ndlela, i-Wirecutter inokwethenjwa nokwethenjwa okukhulu okuvela kubafundi, okuholela emazingeni aphezulu okuguqulwa uma kuqhathaniswa nezingosi ezisebenzisanayo ezisebenzisa izindlela ezimbalwa zokusebenzisa izandla.
Ukuhlola ngokucophelela kwe-Wirecutter kungase kubonakale kudlulele, kodwa kwakha ukwethembeka kwabathengi ngempumelelo. Abantu abaningi basesha ngokuqondile “i-vacuum Wirecutter” inyanga ngayinye, okubonisa ukuthembela okuqinile kuzibuyekezo zabo. Ezinye zezinhlelo zabo eziphezulu ezihambisana nazo zifaka Wayfair, Amazon, Home Depot, Futhi i-walmart.
Yini amabhizinisi angayifunda ku-Wirecutter?
- Dala umkhiqizo abantu abawethembayo nabawufunayo. Nakuba lesi sifundo singabonakala sidlulele ekuqaleni, sikhokha kakhulu ngokuhamba kwesikhathi.
- Uma amathemba ezongena ohlangothini lokubuyekezwa komkhiqizo lokumaketha okuhlobene, hlola yonke imikhiqizo ngaphambi kokubhala isibuyekezo.
- Nikeza izinketho eziningi zokuthenga ngokunikeza izixhumanisi ezimakethe ezimbili ezihlukene. Ngisho noma umuntu enikeza ikhomishini ehlobene ephakeme, ukunikeza kokubili kushintsha umbuzo kokuthi “Ingabe kufanele ngithenge?” kuya “kusiphi isitolo okufanele ngithenge kuso?”
2. I-Diamond Pro (251,000 ukuvakasha okulinganiselwe kwenyanga)
I-Diamond Pro igqama ngokusebenzisa izexwayiso zedili, amafomu “abuze uchwepheshe”, nezindlela zobuciko zokufaka izixhumanisi ezihambisanayo kokuqukethwe kwezemfundo, okuthuthukisa ukuguqulwa nokuqoqwa kwe-imeyili. Izinhlelo eziphezulu ezihambisana neDiamond Pro zifaka uRitani, Blue Nile, Leibish, noJames Allen. Nakhu ukuthi bakwenza kanjani.
Izexwayiso zedili
Lawa amabhokisi anemibala agqamisa izaphulelo kubathengisi bedayimane abadumile. Ukuze bathole ikhodi yesaphulelo, abafundi kufanele bafake amakheli abo e-imeyili—indlela enhle yokuqoqa ama-imeyili futhi bashayele ithrafikhi yezinkampani ezisebenzisana nazo.
Buza amafomu ochwepheshe
Phansi kwesihloko ngasinye, I-Diamond Pro inikeza ifomu lapho abafundi bengabuza khona imibuzo mayelana namadayimane, igolide, noma ubucwebe. Bese, uchwepheshe wedayimane uphendula ngezeluleko, izincomo, kanye nesixhumanisi esihlobene nedili elingcono kakhulu, ukuqoqa ama-imeyili namakhomishana okuzuza.
Izixhumanisi ezihambelanayo kokuqukethwe kwezemfundo
I-Diamond Pro iphinde ishumeke amathuluzi kanye nemibuzo ngaphakathi kokuqukethwe kwayo. Isibonelo, isibali sentengo yegolide kuma-athikili ahlobene negolide sikhuthaza abafundi ukuthi basigcwalise, bese sinikeza ikhotheshini yamahhala evela kumthengi wegolide. Baphinde basebenzise imibuzo ebonisa amadayimane amabili futhi bacele abafundi ukuthi bakhethe inketho efanelana nencazelo, ibaqondise kabusha kusayithi lapho abangayithenga khona.
Yini abangayifunda abakhangisi ku-The Diamond Pro?
- Izaziso zedili ziyindlela enhle yokuheha ithrafikhi nokuqoqa ama-imeyili. Ngokuxoxisana ngezaphulelo ezikhethekile nozakwethu ababambisene nabo, abakhangisi banganikela ngala madili mahhala ukuze bathuthukise amakhomishini kusengaphambili noma badinge ukubhaliswa kwe-imeyili ukuze bakhulise uhlu lwabo.
- Ungalali ngeseluleko esiqondisiwe ngamafomu. Ukubeka leli fomu ekupheleni kwezihloko noma amakhasi omkhiqizo kuvumela amabhizinisi ukuthi anikeze iseluleko esibalulekile futhi ancome imikhiqizo efanelekile, okwandisa amathuba okuguqulwa.
- Okuqukethwe kwezemfundo kuyisifanekiso esihle sokuheha abathengi. Sebenzisa imibuzo, izibali, nezinye izinto ezisebenzisanayo kokuthunyelwe kolwazi ukuze ukhiqize amakhomishana abambisene.
3. PCPartPicker (29.05 million ukuvakasha kwanyanga zonke okulinganiselwe)
I-PCPartPicker ihamba phambili ekunikezeni abakhi be-PC uchungechunge lwamathuluzi awusizo kakhulu, okuyenza ibe isayithi lokuya kuzo lezi zithameli. Isici sabo esivelele ngamathuluzi omakhi we-PC, avumela abasebenzisi ukuthi bakhethe izingxenye abazifisayo, bahlole izinkinga ezihambisanayo, futhi bathole amadili angcono kakhulu. Lapho abasebenzisi bethenga imikhiqizo enconyiwe, i-PCPartPicker izuza ikhomishini.
Ngaphandle komakhi we-PC, i-PCPartPicker inikeza izakhiwo eziklanywe kusengaphambili, indawo yemakethe yomsebenzisi yokwakha okuqediwe, kanye nesizindalwazi esinemininingwane esinolwazi ngazo zonke izingxenye ezinconyiwe. Izixazululo zabo ezintsha zokubhekana nezinkinga zokuhambisana nokuhlinzeka ngamathuluzi abalulekile zibasizile ukuthi balawule imakethe yengxenye ye-PC. Izinhlelo eziphezulu ezihambisana ne-PCPartPicker zifaka i-GameStop, i-Amazon Affiliate, i-Best Buy, ne-NewEgg.
Enye into ngesu le-PCPartPicker. Yize bezuza u-100% wemali engenayo kumakhomishini asebenzisana nabo, baphinde bavumele abasebenzisi babo ukuthi babambe iqhaza, bazuze, futhi bonge imali ngamasu abo. Abasebenzisi bangathola imali ngendawo yemakethe ye-PCPartPicker, babelane ngokwakha nabanye abasebenzisi, futhi bathole amakhuphoni ngezinketho ezishibhe kakhulu. Umphumela wala maqhinga izethameli ezizinikele ezithembekile ku-PCPartPicker.
Yini ongayifunda esu le-PCPartPicker?
- Zama ukwenza imisebenzi eyinkimbinkimbi ibe lula. Ngaphambi kwe-PCPartPicker, ukwakha ikhompuyutha kwakunzima. Uma kunenkinga enzima kuthagethi noma ku-niche yamanje, cabanga ngokwenza ithuluzi elenza inqubo ibe lula.
- Sebenzisa isici se-Amazon esithi "Engeza konke enqoleni", ikakhulukazi uma uphromotha izinto eziningi ezihambisanayo. Kwenza kube lula kubasebenzisi ukuthi bathenge yonke into ngokuchofoza okukodwa.
- I-PCPartPicket ayizange ime ekudaleni ithuluzi lomakhi we-PC. Balokhu bengeza izici ezintsha, beziguqula besuka ethuluzini eliwusizo baba yihabhu emaphakathi yabakhi be-PC.
4. Clever Hiker (100,000 ukuvakasha kwanyanga zonke)
Isu lokumaketha le-Clever Hiker elivelele liyizifundo zevidiyo zamahhala nemihlahlandlela yohambo enemininingwane yezindawo ezidumile zasehlane. Lezi zinsiza zihlinzeka ngomthombo oyingqayizivele wethrafikhi futhi zisiza u-Clever Hiker ukuthi athembeke kakhulu ngobuchule bababhali. Futhi, izifundo zevidiyo ziyizingeniso ezilungele abaqalayo zokuhlola ogwadule, eziheha isithakazelo kusenesikhathi ohambweni lwamakhasimende.
Ngokungafani nezindawo eziningi ezixhumene nazo eziqondise inhloso yomthengi ophezulu, i-Clever Hiker igxile kakhulu ekufundiseni abasanda kuhlanganyela ngezinto eziyisisekelo. Njengoba abasaqalayo befunda futhi bezuza ukuzethemba, maningi amathuba okuthi bathenge imikhiqizo enconyiwe. Ukwengeza, i-Clever Hiker ihlose izihloko eziwusizo esikhundleni semikhiqizo ethile ukuqinisekisa ukuthi izifundo zabo zihlala zisebenza kahle.
Isibonelo, ividiyo yabo kuma-ultralight shelters ihlanganisa izigaba zamatende ezijwayelekile esikhundleni samamodeli athile. Le ndlela igcine okuqukethwe kwabo kusebenza isikhathi esingaphezu kweminyaka eyisishiyagalombili ngaphandle kokudinga ukubuyekezwa njalo. Ngaphezu kwesifundo sevidiyo, i-Clever Hiker inikeza imihlahlandlela ephelele ezindaweni ezidumile ezingama-49.
Le mihlahlandlela ihlanganisa ulwazi olubalulekile lomkhondo, izithombe ezivela emizileni, izinsiza zokuhlela uhambo, izeluleko zamagiya, nokuningi. Lokhu okuqukethwe okwengeziwe kuthuthukisa igunya nokusebenziseka kwazo. Izinhlelo eziphezulu ezihambisana neClever Hike zifaka i-REI, i-Walmart, i-Amazon, ne-Tentsile.
Iziphi abadayisi abangazifunda ezinhlelweni zokusebenzisana zikaClever Hike?
- Dala isifundo sevidiyo samahhala, esiwusizo ukuze ufundise izisekelo ze-niche eqondiwe. Njengo-Clever Hiker, izothuthukisa ukwethembeka nokwethembeka kwebhizinisi kuyilapho ilivumela ukuba lincome imikhiqizo, lidale umzila wemali engenayo oqinile.
- Nakuba u-Clever Hiker engazange alisebenzise lelisu, ukunikeza isifundo samahhala kungaba uzibuthe oholayo wesifundo esikhokhelwayo. I-Authority Hacker, isibonelo, isebenzise le ndlela nesifundo sayo samahhala sokuqeqesha amasayithi eziphathimandla zokwakha.
5. I-headphones Addict (221,530 ukuvakasha okulinganiselwe kwenyanga)
I-Headphones Addict isebenzisa isu elithuthukisiwe lokuxhumanisa langaphakathi ukukhulisa amazinga e-SEO, ukusungula igunya lezihloko, nokukhulisa imali engenayo ngezincomo zomkhiqizo. Lelisu liphinde lithuthukise ukwakheka kwesayithi labo. Bafinyelela lokhu ngezingcezu ezingaphezu kwe-150 zokuqukethwe kolwazi, abaxhuma kukho kakhulu kusuka kokubili kokuthunyelwe kwezentengiso nolwazi.
Isibonelo, ukubuyekezwa kwama-headphone kungase kuxhumeke kuma-athikili angaphakathi angu-30—20 anikeze izincazelo ezinemininingwane futhi angu-10 anikeze izibuyekezo zomkhiqizo ezifanele. Zonke izixhumanisi zihambisana komongo futhi zengezwa kuphela lapho zizwakala khona. Ukwengeza, bahlinzeka ngokubuyekezwa ngakunye komkhiqizo ngamunye ekubuyekezweni kwe-roundup, enikeza ulwazi oluningiliziwe lwabafundi abanentshisekelo.
Qaphela: I-Headphone Addict yenza iningi lemali engenayo nge-Amazon, eBay, kanye nezinhlelo ezihlangene ze-Walmart. Kodwa abathengisi bangakwazi Chofoza lapha ukuthola ezinye izinhlelo ezihambisanayo ze-electronics niche.
Yini amabhizinisi angayifunda Kuma-headphones Addict?
- Okuqukethwe kolwazi kuyindlela enhle yokufaka ukumaketha okuhlobene. Uma okuqukethwe kusiza futhi kubonisa ulwazi ku-niche, i-Google izoklomelisa ukwethembeka ngokubonakala kokusesha, okubeka amehlo engeziwe kuzixhumanisi eziphethwe.
- Ngezinye izikhathi, abafundi bangase badinge ulwazi olwengeziwe kweminye imigomo nemiqondo. Lokhu kuvumela amabhizinisi ukuthi engeze izixhumanisi ezingaphezulu kokunye okuqukethwe ohlangothini lwawo, ukushayela ithrafikhi kwezinye izixhumanisi ezihambisanayo.
6. Lokhu Ingakho Ngiphuke (izigidi ezingu-5.86 ukuvakasha kwanyanga zonke okulinganiselwe)
Lokhu Ingakho I'm Broke kukhombisa imikhiqizo ethokozisayo nethokozisayo, noma ngabe inobambiswano noma cha. Isayithi yakhelwe ukuthi abasebenzisi baskrole ngokungapheli kokutholwayo okuhlukile, okuholela ekuchofozweni kwezixhumanisi eziningi zenxusa. Bathola eminingi yale mikhiqizo ngekhasi le-pitch lapho abadali bengahambisa khona iminikelo yabo, ngokuvamile bathola izinto amanye amasayithi angenazo.
Baphinde badale imihlahlandlela yezipho ngezikhathi ezahlukahlukene, esiza ukuheha ithrafikhi eningi yemvelo evela kwa-Google. Imali engenayo yesiza ivela ngokuphelele kumakhomishini asebenzisana nawo, ikakhulukazi e-Amazon. Uma abasebenzisi bachofoza isixhumanisi se-Amazon, ikhukhi lokulandelela lirekhoda noma yikuphi ukuthenga abakwenzayo ngesikhathi esithile, okuvumela isayithi ukuthi lizuze amakhomishini kuleyo mikhiqizo.
Empeleni, baguqula ukuthenga ngefasitela kube umzila wemali engenayo ngokuqondisa ithrafikhi ephezulu e-Amazon futhi basebenzise uhlelo lwayo lokuguqula olunamandla. Naphezu kokwenza inzuzo engu-66% evela e-Amazon, Lokhu Isizathu Sokuthi I'm Broke iphinde isebenzisa uhlelo lokubambisana luka-Etsy.
Yini ongayifunda ku-This Is Why I'm Broke's strategy?
- I-Affiliate niches akumele ibe sína ngaso sonke isikhathi. Uma abakhangisi benza kahle kakhulu ekutholeni imikhiqizo emisha ejabulisayo, bangakha isiza sokumaketha esisebenzisana nabo ngempumelelo ngaphandle kokudinga ukubuyekezwa okujulile noma ukuhlolwa okuqinile.
- Amawebhusayithi agxile emkhiqizweni asengangenisa imali ngokumaketha okuhambisanayo. Naphezu kwezincomo eziningi-ezisindayo amasayithi athintwa izibuyekezo ze-Google, Lokhu Isizathu Sokuthi I'm Broke kukhombisa ukuthi le modeli isebenza uma amabhizinisi ewenza ngendlela efanele.
- Ungacishi amawebhusayithi ahlobene ne-Amazon. Yize amakhomishana e-Amazon ehlile, abathengisi basengakwazi ukwenza imali enhle ngokushayela ithrafikhi ephezulu.
Isiphetho sendaba
I-Affiliate marketing iyimboni enkulu enenani elingaphezu kuka-USD 17 billion naphezu kokuthi kuwumqondo oyisisekelo. Ochwepheshe babikezela ukuthi leli nani lizofinyelela ku-USD 28.8 bhiliyoni ngo-2027. Lokhu kunikeza amabhizinisi indlela enhle yokwenza imali ngamawebhusayithi awo, futhi indawo engcono kakhulu ongaqala ngayo iwukuhlola ukuthi yimaphi amasu asevele enze amasayithi aphezulu wokumaketha aphumelele.
Kusukela ezibonelweni eziyisithupha ezingenhla, amabhizinisi angabona izinto ezimbalwa isayithi ngalinye eliphumelelayo elinazo ezifanayo. Isibonelo ngasinye sinomklamo omuhle kakhulu wewebhusayithi, okuqukethwe okubalulekile nokufundisayo kwezethameli ezithize/ezithile, ukuphusha kwethrafikhi yezinto eziphilayo/ezikhokhelwayo, kanye nenjongo yokuba umthombo othembekile phakathi kwababukeli babo. Amabhizinisi angasebenzisa le mininingwane ukuze enze isu lawo eliyingqayizivele futhi akhulise imali engenayo ngo-2024.
