Amathrendi asebenzayo e-derma skincare avela ngenxa yokuqanjwa kabusha kwemikhiqizo emisha kanye nokushintsha kwezidingo zabathengi. Lokhu kusho ukuthi abathengisi bangathuthukisa ukukhanga kwabo ngokuqinisekisa ukuthi i-inventory yabo inikeza izixazululo eziphumelelayo ezihlangabezana nezidingo zokunakekelwa kwesikhumba eziyinhloko zamakhasimende.
Ukuze usize amabhrendi ahlale phambili kule makethe eguquguqukayo, lesi sihloko sizoxoxa ngamathrendi amahlanu okunakekela isikhumba se-derma asebenzayo futhi amasha azothuthukisa ukuthengiswa kulo nyaka nangale kwalokho.
Okuqukethwe
Ukubuka konke kwemakethe yemboni ye-derma skincare
Izindlela ezi-5 ezisebenzayo ze-derma skincare zokuthuthukisa ukuthengisa
Qhubekela phambili
Ukubuka konke kwemakethe yemboni ye-derma skincare
Ukusebenza komkhiqizo kubalulekile kulezi zinsuku njengoba abantu benolwazi oluningi futhi beqhutshwa imiphumela. Lesi sidingo esikhulu nesikhulayo sidala ukukhula okuphawulekayo embonini ye-derma-cosmetics yomhlaba wonke ngoba kunokwanda kokuqwashisa ngokunakekelwa kwesikhumba phakathi kwabathengi abajwayelekile.
Imakethe ye-derma-cosmetics yomhlaba wonke kulindeleke ukuthi ikhule kakhulu, ishaya kancane US $ 76,839.5 million ngo-2027, ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-5.8% kusukela ngo-2019 kuya ku-2027. Futhi ihlukaniswe yisifunda, imakethe yase-Asia-Pacific izofakaza ukukhula okukhulu kakhulu, ekubeni phambili kulo mkhuba.
Lokhu kusho ukuthi kunethuba lemikhiqizo ye-derma skincare esebenzayo enemikhiqizo emisha namasevisi ukuze azuze kule makethe ekhulayo.
Izindlela ezi-5 ezisebenzayo ze-derma skincare zokuthuthukisa ukuthengisa
Izixazululo ezilandelayo zokunakekelwa kwesikhumba zizonikeza ibhizinisi lakho ithuba lokuhlala lifanelekile futhi likhulise ukukhanga kwalo kule makethe echumayo:
1. Ukunakekelwa komuntu siqu okulwa nokuguga okusekelwe kufuzo
Ukuqwashisa nge-Skincare kuqhuba ukwanda kwemikhiqizo yomuntu siqu emakethe. Ngenxa yalokho, imboni isikulungele ukufinyelela US $38.9 billion ngo-2030 ku-CAGR ka-9.7%.
Imikhiqizo ye-derma skincare esebenzayo ingathuthukisa ukuthengiswa ngokuhlinzeka ngezinhlobo zesikhumba ezibucayi. Ngocwaningo lwe-bio-genetic, izinhlobo ze-skincare zingakha izithako ezisebenzayo ze-skincare kanye nemikhiqizo ezenza zivelele.
Ngezikhumba ezithambile, cabanga ngemikhiqizo eyenziwe ngezithako zemvelo ezisebenzayo njenge asiyokuhle.
Imikhiqizo ye-Asiaticoside isusa ama-radicals mahhala futhi ikhulise ukukhiqizwa kwe-collagen, iqinisa isikhumba. Baphinde basule izibazi ze-acne nama-stretchmarks, phakathi kwezinye izinzuzo eziningi.
Zithambile esikhumbeni futhi zisebenza kahle nazo i-salicylic acid futhi vitamin C serum. Kanye nezibalo zabantu abadala ezifunwayo imikhiqizo elwa nokuguga, ukunikela ngemikhiqizo ye-skincare eyenziwe ngokwezifiso kungase futhi kuhehe abantu abasha.
I-Gen Zs, ngokwesibonelo, ikhetha imikhiqizo enokukhanga kwekusasa kanye ne-minimalistic. Lokho kungenxa yokuthi le mikhiqizo ye-derma ihambisana nobuhle bayo be-eclectic ezinkundleni zokuxhumana.
Ukunikeza imikhiqizo enjalo yomuntu siqu kuzoheha amakhasimende afanele futhi kuthuthukise ukwethembeka kwamakhasimende.
2. Ubungcweti emikhiqizweni emisha ye-hyaluronic elwa nokuguga
I-Skinimalism iyathrenda esifundeni sase-Asia-Pacific njengoba abathengi abaningi bekhetha imikhiqizo enemiyalezo encane, izindlela ezilula zokunakekelwa kwesikhumba, kanye nezithako.
Lo mkhuba omusha ugxile ezithakweni ezilula nezisebenzayo phezu kobuningi. Kungakho imikhiqizo yesithako seqhawe ithanda i-hyaluronic-based imikhiqizo idingeka kakhulu. Imakethe yomhlaba wonke ye-hyaluronic acid yayikhona US $ 8.5 billion ngo-2020, nezibikezelo zizokhula ngesilinganiso sokukhula sonyaka esingu-7.8% kuze kube ngu-2028.
Amabhizinisi okunakekela isikhumba seDerma kufanele abambe iqhaza kulo mkhuba ngokutshala imali emikhiqizweni ye-hyaluronic. I-hyaluronic acid yehlisa ukubonakala kwemibimbi kanye nokubabomvu kwesikhumba futhi ithambisa isikhumba ukuze sibukeke sithambile.
I-hyaluronic acid isebenza kahle retinol, okuyinto ngokusho lolu cwaningo iqhuba isidingo esikhulu emakethe ye-skincare esebenzayo yaseShayina. Lokhu kungenxa yokuthi i-hyaluronic acid ithambisa isikhumba ngenkathi i-retinol iyiqinisa.
Imikhiqizo yobuhle be-derma esebenzayo kufanele isebenzise lo mkhuba ngokuhlanganisa kokubili kukhathalogi yabo.
3. Ukufundisa abathengi ngokunakekelwa kwesikhumba
Ukuqwashisa ngesinye sezizathu zokukhula kwemakethe yezimonyo ze-derma emhlabeni jikelele. Amabhizinisi kufanele aqonde izinkinga eziqhubekayo ze-skincare zabathengi emakethe, futhi yilapho kuphela ezokwazi ukufundisa abathengi ngezixazululo ezisebenzayo ze-skincare ezinkingeni zabo.
Lapho unikeza imikhiqizo yakho njengezixazululo, gcizelela izinzuzo zezithako. Chaza izinzuzo zemikhiqizo efana ama-moisturizers futhi zokuhlanza ubuso. Uma abathengi bazi ukuthi isithako ngasinye senzani, maningi amathuba okuthi bathenge imikhiqizo yakho, ngaleyo ndlela andise ukuthengisa.
Futhi, abathengi banamuhla banolwazi futhi badinga imithombo egunyaziwe ukuze bakholise mayelana nenani lomkhiqizo. Uma isabelomali sakho sikuvumela, mema ochwepheshe be-derma skincare ukuthi bafundise abangaba abathengi ngeseshini yewebhu noma yokusakaza bukhoma.
Yenza lokhu ukuze ukhuthaze ubudlelwano obuthembekile nabathengi, futhi ubagcine benentshisekelo kumkhiqizo wakho futhi bethembekile emikhiqizweni yakho.
4. Ukusebenzisa i-AI ukwakha imikhiqizo yomuntu siqu
Emhlabeni jikelele, ingxenye ye-Artificial intelligence (AI) yemakethe yobuhle nezimonyo yaziswa kakhulu US $ 2.7 billion ngo-2021 futhi kulindeleke ukuthi ikhule ku-CAGR ka-19.7% ukusuka ngo-2022 kuya ku-2030.
Lezi zibalo ziqinisa isidingo sokuthi umuntu asebenzise i-AI ebhizinisini labo elisebenzayo lokunakekela isikhumba ukuze ahlale ngaphambi kwejika.
Imikhiqizo ye-derma skincare esebenzayo kufanele isebenzise i-AI ukuhlaziya amaphethini esikhumba ukuze kutholwe izimo zesikhumba ezingase zibe khona. Lokhu kungenziwa ngobuchwepheshe bemephu yobuso ukuze kuhlolwe amamethrikhi afana nemibuthano emnyama, ukusatshalaliswa kwezinduna, nezinye izisihla.
I-AI ivumela abathengi ukuthi basebenzise amadivaysi abo eselula ukuze bathole ukuxilonga esikhundleni sokuzitholela mathupha kuma-aestheticians. Ubuchwepheshe busebenzisa idatha ekhiqiziwe ukuze uqonde kangcono uhlobo lwesikhumba sase-East Asia, bukusiza ukuthi uthunge imikhiqizo ehambisana nezinhlobo zesikhumba sabathengi.
I-AI iphinde ihlaziye impendulo yabathengi ukuze baqonde abakuthandayo. Lokhu kunembe kakhulu kunenhlolovo ngoba abathengi abahlale bekwazi ukuhlaziya uhlobo lwesikhumba sabo.
Futhi, uhlobo lwesikhumba somuntu lungashintsha ngokuhamba kwesikhathi ngenxa yendlela yokuphila nokudla. I-AI ilandelela lezi zinguquko futhi incoma imikhiqizo efana amaseramu or amathoni ukufanisa lezi zinguquko.
Futhi ekugcineni, ngohlelo lokusebenza lwe-AI, abathengi bangaphinda bazame imikhiqizo yobuhle be-derma ukuze babone ukuthi iyalingana yini, okuholela ekuzizwiseni okungcono komsebenzisi sekukonke.
5. Gxila ekwelapheni okunethezeka okusekelwe ekhaya
Njengoba isikhumba silahlekelwa ukuqina kwaso ngokuhamba kwesikhathi, ukwelapha okunethezeka kwe-derma beauty kungase kukwazi ukuvuselela isikhumba.
Njengebhizinisi elisebenzayo le-derma skincare, hlinzeka ngezinsiza zobuhle zasekhaya ezilingisa izinqubo zobuhle, njenge i-mesotherapy. I-mesotherapy umjovo wamavithamini namaminerali ebusweni besikhumba. Isebenzisa izithako ezisebenzayo ukwelapha izimo zesikhumba, futhi ifaka amanzi futhi yelapha izicubu ezilimele.
Amanye amathuluzi wobuhle okunethezeka afana amabhulashi okuhlanza ubuso futhi amadivaysi e-face toning kungasiza ekuhlanzeni okujulile nokubhucunga isikhumba ukuze kube nokukhanya kobusha. Amarola obuso futhi Imaski yobuso be-LED kunganciphisa nokukhukhumala futhi kukhuthaze ukukhiqizwa kwe-collagen.
Ukunikeza izinsiza zokunakekelwa kwesikhumba zikanokusho kubathengi ekhaya kunikeza lula okungathuthukisa ukukhanga kwakho ebangeni elibanzi lamakhasimende.
Qhubekela phambili
Abathengi bathutheleka emikhiqizweni ehlinzeka ngemikhiqizo ephumelelayo yohlobo lwesikhumba sabo futhi engakwazi ukuzivumelanisa nezidingo ezishintshayo zesikhumba sabo.
Amabhizinisi e-Skincare anganikeza izixazululo zomuntu siqu ezindabeni zokunakekelwa kwesikhumba kwamakhasimende, okuholela endleleni ehambisanayo ezothandwa ngamakhasimende esimanje.
Amabhrendi angaphinda atshale emikhiqizweni e-odolwe, agcizelele izithako ezisebenzayo ezisetshenziswayo, futhi akhulise ukuqwashisa ngomkhiqizo ngokusakaza bukhoma nezithombe ezibonakalayo ukuze enze ukuxhumana nezithameli kujabulise.
Lezi zindlela zokunakekelwa kwesikhumba nezindlela zokumaketha zingasiza amabhrendi ukuthi akhulise ukukhanga kwawo futhi ahlale phambili kule makethe eqhudelanayo nenamandla.
