Amasethi ezingubo zangaphansi ashintshile esuka ezimpahleni zangaphansi nje aya kuzitatimende zemfashini ezibalulekile ezihlanganisa ukunethezeka, ukusebenza, kanye nokukhanga kobuhle. Njengoba imakethe yomhlaba wonke yezingubo zangaphansi iqhubeka nokukhula, ukuqonda ukuguquguquka kwesidingo, abadlali ababalulekile, nokuziphatha kwabathengi kubalulekile kumabhizinisi nakubathengi ngokufanayo.
Okuqukethwe:
Market Sibutsetelo
Imiklamo Ethrendayo Nokusikwa Kumasethi Wezingubo Zangaphansi
Izindwangu kanye Nezinto Zokusebenza Ukubumba Imakethe
Amathrendi ombala namaphethini kumasethi wezingubo zangaphansi
Ukusebenza kanye nezici ku-Modern Lingerie
Market Sibutsetelo
Izidingo Zomhlaba Wonke zamasethi wezingubo zangaphansi
Imakethe yezingubo zangaphansi emhlabeni ibone ukukhula okuphawulekayo eminyakeni embalwa edlule. Ngokusho kocwaningo nezimakethe, imakethe yezingubo zangaphansi zabesifazane ikhule isuka ku-USD 59.07 billion ngo-2023 yaya ku-USD 62.52 billion ngo-2024. Ukushintshela kuzingubo zangaphansi ezihlanganisa ukukhanga kobuhle nokunethezeka nokusebenza kube semqoka ekuthuthukisweni komkhiqizo.
Imakethe yezingubo zangaphansi eku-inthanethi nayo ikhula ngokushesha. Njengoba kubikiwe Ucwaningo Nezimakethe, imakethe yangaphansi kwe-inthanethi kulindeleke ukuthi ikhule ngama-dollar ayizigidi eziyizinkulungwane eziyi-10.15 ngo-2023-2028, ishesha ku-CAGR ka-10.87% ngesikhathi sokubikezela. Ukunethezeka nokuhlukahluka okunikezwa yizinkundla zokuthengisa eziku-inthanethi kube negalelo elikhulu kulokhu kukhula.
Abadlali Ababalulekile Nokuncintisana Kwezwe
Imakethe yezingubo zangaphansi inokuncintisana kakhulu, nabadlali abambalwa ababalulekile abaphethe indawo. Izinkampani ezifana neVictoria's Secret, Triumph International, kanye noCalvin Klein zisungule ukuqashelwa okuqinile komkhiqizo nokwethembeka. Ngokwesibonelo, iVictoria's Secret, iye yandisa ubukhona bayo bemakethe ngokwethula uhla lwezingubo zangaphansi ezizinikele kuwebhusayithi yayo yaseNdiya, ibhekelela isidingo esikhulayo sekhwalithi kanye nokugqokwa okusondelene okunophawu phakathi kwabathengi baseNdiya.
I-Triumph International nayo yenze amagxathu abalulekile ekwandiseni umlando wayo e-India, ngokuvulwa kwesitolo esisha sama-franchise e-Hyderabad. Lesi sinyathelo siyingxenye yesu lomkhiqizo lokuqinisa ubukhona balo emakethe yase-India, ebonakala ngokukhula kwesigaba esiphakathi kanye nokukhulisa imali engenayo etholakalayo.
Ngokungeziwe kule mikhiqizo esunguliwe, abangenele abasha abafana ne-Bold & Bae Fashion benza amagagasi emakethe. Lesi siqalo esizinze eMumbai sethule iqoqo eliphambili elihlanganisa izingubo zangaphansi, izingubo zokuphumula, izingubo zasolwandle, izingubo zesikhashana, nezokugijima, okuqondiswe kwabesifazane besimanjemanje, abanesibindi abaneminyaka engu-14 kuya phezulu kuka-44. Ngokusebenzisa izinkundla zedijithali zesimanje, i-Bold & Bae Fashion iqinisekisa okuhlangenwe nakho kokuthenga okungenazihibe nokuvikelekile kumakhasimende ayo.
Okuthandwayo Kwabathengi kanye Nokuziphatha Kokuthenga
Okuthandwa ngabathengi emakethe yezingubo zangaphansi kuyavela, ngokugcizelela okukhulayo kokunethezeka, ukusebenza, kanye nokusimama. Ngokusho kwe-Research and Markets, abathengi baseNyakatho Melika babeka phambili ukwethembeka komkhiqizo, ngokugcizelela okubalulekile ekuzinzeni nasekukhiqizeni izinqubo zokuziphatha. Kunesidingo esikhulu sokubandakanywa kosayizi kanye nokufaneleka komzimba, namabhrendi abhekana nezinhlobonhlobo zemizimba ezuza isabelo semakethe.
EYurophu, abathengi bazi kahle futhi babeka iprimiyamu ekusimameni. Isidingo sezinto eziphilayo nezigaywe kabusha sinamandla, izingubo zangaphansi eziqaphela imvelo zizuza ukuduma. Imakethe yaseMpumalanga Ephakathi, ngakolunye uhlangothi, ibonakala ngokuchithwa kwemali okunethezeka, abathengi bathanda izingubo zangaphansi ezisezingeni eliphezulu, eziklamayo. Kukhona nentshisekelo ekhulayo yezinketho zezingubo zangaphansi ezinesizotha kodwa ezisemfashinini.
Esifundeni sase-Asia Pacific, esihlanganisa iChina, iJapan, neNdiya, imakethe yezingubo zangaphansi zabesifazane ikhula kakhulu. Lokhu kubhebhezelwa ukwanda kweholo elilahlwayo, isigaba esiphakathi esikhulayo, kanye nokugcizelelwa okukhulayo kwenhlalakahle yomuntu siqu. Umkhakha wezokudayisa ku-inthanethi usuphenduke isiteshi esibalulekile sokuthenga izingubo zangaphansi, eziqhutshwa lula kanye nokutholakala kwemikhiqizo eminingi.
Imiklamo Ethrendayo Nokusikwa Kumasethi Wezingubo Zangaphansi
Izitayela Ezidumile namaSilhouette
Imboni yezingubo zangaphansi ihlezi ishintsha, ngezitayela ezintsha namasilhouette avelayo isizini ngayinye. OkweNtwasahlobo/Ihlobo lango-2025, amathrendi ambalwa abalulekile akhonjiwe. Okunye okuphawuleka kakhulu ukukhuphuka kwamaphalethi ombala ogqamile, ahlelelwe ukuthi alawule imakethe. Ngokombiko weCurve New York S/S 25, imibala efana ne-Sunset Coral, Aquatic Awe, kanye neRadiant Raspberry izoduma kakhulu. Lawa ma-hues aqhakazile angasetshenziswa yonke indawo ukuze adale izingcezu ezinomthelela noma ezethulwe nge-embroidery ehlukile enemininingwane yokuthatha okungaphansi kwethrendi.
Omunye umkhuba obalulekile ukufakwa kwemidwebo yenhliziyo, izinto ezibonakalayo, iminsalo yesitatimende, nezinto ezithokozisayo zabesifazane. Lezi zakhi zilungele ukwehla koSuku Lwezithandani futhi zihambisana netimu yesibikezelo se-super-kitsch, i-Girl-itude, kanye nethrendi ethi #PrettyExtravaganza. Lesi sitayela simnandi futhi simnandi, sikhanga uhla olubanzi lwabathengi.
Umthelela Wosaziwayo Namasiko E-Pop
Osaziwayo nesiko le-pop bayaqhubeka nokuba nomthelela omkhulu kumathrendi ezingubo zangaphansi. Umbukiso weNetflix uBridgerton, ngokwesibonelo, ugqugquzele izinkomba zengadi yezwe lamaNgisi, okuholele ekubuyeni kwezimbali zasengadini emiklamo yezingubo zangaphansi. Ibhrendi yesiDashi i-Noblesse Oblige ihlanganisa lobu buhle ngemibala ethambile, yesifazane kanye nokuphrinta, kusetshenziswa ukufekethiswa kwe-trim okuthambile ukuze kugcizelelwe amabhande noma ukudala ama-pop ezimbali ayinkimbinkimbi kuma-sheer.
Ukwengeza, inkambiso ye-Everyday Bridal iyadlondlobala, ngobuhle bomakoti bungena emaqoqweni asemqoka. Ukusesha kwenkundla yezokuxhumana i-#BridalLingerie kuyakhula, kubonisa amasiko omshado ashintshayo. Imibala eyinhloko yale threndi ihlanganisa amathoni amhlophe, amhlophe, naluhlaza, anezicucu eziqedwe ngeparele elinemininingwane, ileyisi ethambile, ama-frill wesifazane, ne-broderie anglaise.
Okuqanjwe kabusha ku-Lingerie Design
Ukuqamba okusha kuhamba phambili ekwakhiweni kwezingubo zangaphansi, namabhrendi asebenzela ukuhlanganisa nokufinyeleleka okukhulu. Ngokwesibonelo, u-Anita ozinze eJalimane wenze ubhodisi onamabhande e-Velcro kanye noziphu wangaphambili ukuze kube lula ukuwuthatha noma uwuvale ngemva kokuhlinzwa. Ngokufanayo, izingubo zasebusuku ze-Magnetic Me zifaka ukuvalwa kazibuthe ukusiza abathengi abanesifo samathambo nokunye ukukhubazeka. U-Harper Wilde wethule umugqa wesikhathi oqoshiwe ku-clasp kabhodi, encoma ukuthi uboshelwe kuphi njengoba ubhodisi unwebeka futhi ugqokwa, kuyilapho i-Canadian brand Understance iklame ubhodisi ocindezelayo ozobopha ngokugeleza komoya okungemuva.
Izindwangu kanye Nezinto Zokusebenza Ukubumba Imakethe
Izindwangu Ezisimeme futhi Eco-friendly
Ukuzinza kuwukukhathazeka okukhulayo embonini yezingubo zangaphansi, nemikhiqizo eminingi ephendukela ezindwangu ezilungele imvelo. Lezi zinto azigcini nje ukunciphisa umthelela wemvelo wokukhiqiza kodwa futhi ziheha abathengi abaya ngokuya beqaphela imvelo. Imikhiqizo ihlola izinketho ezinjengokotini wemvelo, uqalo, nezinto ezigaywe kabusha ukuze zenze amaqoqo ahlala njalo ezingubo zangaphansi.
Ukwakheka Nokunethezeka Okunethezeka
Ukunethezeka kusalokhu kuyinto ehamba phambili kubathengi, futhi ukuthungwa okunethezeka kuwukhiye wokufeza lokhu. Amajezi athambile, usilika, nama-satin yizinketho zakudala eziqhubeka nokuduma. Ukufakwa kwemininingwane yeleyisi kuvame ukusetshenziselwa ukuhlanganisa ubuhle bowesilisa nowesifazane ngokwesiko, okwengeza ukuthinta kobuhle kuzingcezu ezinethezekile. Ngokombiko weCurve New York S/S 25, imikhiqizo efana ne-Cosabella ne-Noblesse Oblige ihamba phambili kulo mkhuba, ihlinzeka ngezicucu ezinethezekile neziwubukhazikhazi.
Intuthuko Yezobuchwepheshe Ekukhiqizeni Indwangu
Intuthuko yezobuchwepheshe ekukhiqizweni kwendwangu nayo ibumba imakethe yezingubo zangaphansi. Ukuqamba okusha okufana nezindwangu ezisusa umswakama, izinto ezilawula izinga lokushisa, nezindlela zokwakha ezingenamthungo zithuthukisa ukusebenza nokunethezeka kwezingubo zangaphansi. Le ntuthuko ivumela amabhrendi ukuthi enze izingcezu ezingabukeki kahle kuphela kodwa futhi zenze kahle, ezihlangabezana nezidingo zabathengi besimanje.
Amathrendi ombala namaphethini kumasethi wezingubo zangaphansi
Amaphalethi Ombala Wesizini
Amaphalethi ombala wesizini adlala indima ebalulekile ekwakhiweni kwezingubo zangaphansi. OkweNtwasahlobo/Ihlobo lika-2025, amaphalethi ombala ogqame kakhulu asethelwe ukuthi avele ehlobo lasezindaweni ezishisayo futhi agqame esitolo naku-inthanethi. Imibala efana ne-Sunset Coral, i-Aquatic Awe, kanye ne-Radiant Raspberry ithandwa yimikhiqizo, idala izingcezu ezinomthelela ezithwebula umongo wesizini.
Amaphethini Adumile Nokuphrinta
Amaphethini namaphrinti angesinye isici esibalulekile somklamo wezingubo zangaphansi. Izimbali zasengadini, ezigqugquzelwe wuhlelo lweNetflix iBridgerton, ziyisisekelo eCurve New York. Lo mkhuba uhlanganisa imibala ethambile, eyesifazane kanye nokuphrinta, nokufekethiswa kwe-trim okuthambile okusetshenziselwa ukugcizelela amabhande noma ukudala ama-pop ezimbali ayinkimbinkimbi kuma-sheers. Ukwengeza, i-embroidery edlalwayo yokubeka isethelwe ukuthi ivuselele izingubo zangaphansi, ngamabhrendi afana no-Zhilyova no-Mey ahlanganisa amaphethini olimi-esihlathini namaphethini e-super-kits kumiklamo yawo.
Amathonya Amasiko Ekukhetheni Kombala
Amathonya amasiko nawo adlala indima ebalulekile ekukhetheni imibala yezingubo zangaphansi. Umkhuba Wansuku zonke Wokushada, isibonelo, ubonisa amasiko omshado ashintshayo kanye nokuthandwa okukhulayo kwezingubo zangaphansi zomakoti. Imibala eyinhloko yale threndi ihlanganisa amathoni amhlophe, amhlophe, naluhlaza, anezicucu eziqedwe ngeparele elinemininingwane, ileyisi ethambile, ama-frill wesifazane, ne-broderie anglaise.
Ukusebenza kanye nezici ku-Modern Lingerie
I-Comfort and Support Innovations
Ukunethezeka nokwesekwa kubaluleke kakhulu ekwakhiweni kwezingubo zangaphansi zanamuhla. Imikhiqizo iqhubeka nokusungula izinto ezintsha ukuze kuthuthukiswe lezi zici, ngentuthuko efana nezindwangu ezisusa umswakama, izinto ezilawula izinga lokushisa, nezindlela zokwakha ezingenamthungo. Lezi zindlela ezintsha ziqinisekisa ukuthi izingubo zangaphansi azibukeki zinhle kuphela kodwa futhi zinikeza ukusekelwa okudingekayo nokunethezeka kokugqoka kwansuku zonke.
I-Multifunctional Lingerie ne-Versatile Lingerie
Izingubo zangaphansi ezinemisebenzi eminingi nezihlukene zingenye indlela ekhulayo. Abathengi baya ngokuya befuna izingcezu ezingasebenzisa izinjongo eziningi, njengezingcezu zegumbi lokuphumula elinobukhazikhazi ezingashintshwa kusukela emini kuya ebusuku. Ngokombiko weCurve New York S/S 25, izinto ezikhululekile njengamahembe esoka namabhulukwe anomlenze obanzi enziwe ngemicu ye-bast ephefumulayo futhi engasindi yizinto ezithandwayo. Ukwengeza imininingwane yezingubo zangaphansi kulezi zingcezu kudala umuzwa obolile, okuzenza zifaneleke kokubili izenzakalo ezivamile nezisemthethweni.
Ukwenza ngokwezifiso kanye namathrendi okwenza kube ngokwakho
Ukwenza ngokwezifiso nokwenza kube ngokwakho nakho kuba okubaluleke kakhulu emakethe yezingubo zangaphansi. Abathengi bafuna izingcezu ezibonisa isitayela sabo ngabanye kanye nezintandokazi zabo. Amabhrendi asabela kulesi sidingo ngokunikeza izinketho ezingenziwa ngendlela oyifisayo, njengemichilo elungisekayo, ukufekethiswa komuntu siqu, kanye nebanga elibanzi losayizi nokulingana. Le threndi ivumela abathengi ukuthi bakhe izingubo zangaphansi ezingezabo ngokukhethekile, ezithuthukisa ulwazi lwabo lokuthenga.
Isiphetho
Imboni yezingubo zangaphansi ibhekene noshintsho oluguqukayo, ngamathrendi aqhutshwa imibala egqamile, imiklamo emisha, nokugxila ekuzinzeni nasekunethezekeni. Njengoba sibheke esikhathini esizayo, ukugcizelelwa kokubandakanywa, ukwenza kube ngokwakho, kanye nentuthuko yezobuchwepheshe kuzoqhubeka nokubumba imakethe. Amabhrendi amukela lezi zitayela futhi abeke phambili izidingo nokuthandwa ngabathengi besimanje ngokungangabazeki azochuma kulo mkhakha ohlale uvela.
