Imakethe yezinwele ezisontekile kanye ne-conditioner ibhekene nokuhlinzwa okubalulekile, okuqhutshwa ukuguquka kwezintandokazi zabathengi kanye nokwakhiwa kwemikhiqizo emisha. Njengoba isidingo semikhiqizo ekhethekile yokunakekelwa kwezinwele siqhubeka sikhula, ukuqonda amandla emakethe kanye nezitayela zesikhathi esizayo kuba semqoka kubathengi bebhizinisi, okuhlanganisa abathengisi nabathengisi bezitolo.
Okuqukethwe:
- Uhlolojikelele lweMakethe ye-Curly Hair Shampoo ne-Conditioner
- Isidingo Esikhulayo Semikhiqizo Ekhethekile Yezinwele Ezigobile
- Ukuthuthukiswa Kwezobuchwepheshe ku-Curly Hair Shampoo kanye ne-Conditioner
- Imikhiqizo Esafufusa kanye Namathuba Emakethe Ye-Niche
- I-Outlook Yesikhathi esizayo kanye ne-Strategic Insights
- Isiphetho
Uhlolojikelele lwemakethe ye-Curly Hair Shampoo kanye ne-Conditioner
Izibalo Ezibalulekile Zemakethe kanye Nezilinganiso Zokukhula
Imakethe yomhlaba wonke yama-shampoos nama-conditioner ikhombise ukukhula okuqinile eminyakeni yamuva nje. Ngokombiko wochwepheshe, usayizi wemakethe ukhule usuka ku- $36.29 billion ngo-2023 wafinyelela ku- $39.21 billion ngo-2024, okhombisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-8%. Lo mkhondo okhuphukayo kulindeleke ukuthi uqhubeke, nokuqagela okukhombisa ukuthi imakethe izofinyelela ku- $ 54.27 billion ngo-2028, ikhule ku-CAGR ka-8.4%. Lokhu kukhula kugqugquzelwa ukwanda kwesidingo sabathengi semikhiqizo yemvelo nesimeme, intuthuko yezobuchwepheshe ekwakhiweni kwemikhiqizo, kanye nokugxila okukhulayo ezisombululweni zokunakekelwa kwezinwele eziqondene nomuntu.
Izibalo zabantu zabathengi kanye nezintandokazi
Okuthandwa ngabathengi kushintshela emikhiqizweni ebhekelela izinhlobo ezithile zezinwele nezinto ezikhathazayo. Izinwele ezigobile, ikakhulukazi, zidinga ukunakekelwa okukhethekile ukuze zigcine impilo yazo kanye nokulawuleka kwazo. Isidingo se-shampoo yezinwele ezigoqekile kanye ne-conditioner siqhutshwa isifiso sabathengi semikhiqizo ehlinzeka nge-hydration, enciphisa ukufiphala, futhi ethuthukisa ukuchazwa kwama-curl. Ukwanda kokuqwashisa ngemiphumela emibi yamakhemikhali anokhahlo kuye kwaholela ekuthandeni imikhiqizo eyenziwe ngezithako zemvelo kanye nemvelo. Ukwengeza, ukwenyuka kwemali etholwayo kanye nokufudukela kwabantu emadolobheni kube nomthelela ekwenyukeni kwemali esetshenziswa emikhiqizweni yokunakekelwa kwezinwele eziphambili.
I-Competitive Landscape kanye Nabadlali Abakhulu
Isimo sokuncintisana se-shampoo yezinwele ezisontekile kanye nemakethe ye-conditioner ibonakala ngokuba khona kwabadlali abambalwa ababalulekile abaqhubeka nokuqamba izinto ezintsha ukuze bathole umkhawulo wokuncintisana. Izinkampani ezinkulu ezifana ne-L'Oréal SA, The Procter & Gamble Company, Johnson & Johnson, kanye ne-Unilever PLC ziphethe imakethe. Lezi zinkampani zigxile ekwethuleni imikhiqizo emisha enezakhiwo zobunikazi ukuze zihlangabezane nezidingo ezahlukahlukene zabathengi. Isibonelo, ngoJanuwari 2023, uMarc Anthony wethula iqoqo le-Repair Bond + Rescuplex, elihlanganisa imikhiqizo eyakhiwe ngohlobo olukhethekile lokutakula ibhondi ukuze isebenze kahle. Leli qoqo lihlanganisa i-shampoo, i-conditioner, ukwelashwa kwekhefu, kanye nemaski e-hydrating, ehlanganiswe nezithako ezifana ne-rice bran, i-rosemary, i-quinoa e-hydrolyzed, ne-vitamin C ukuze kuthuthukiswe umswakama, ukunwebeka, nokukhanya.
Ngokungeziwe ekusungulweni kwemikhiqizo emisha, ukutholwa kwamasu kubumba amandla emakethe. NgoMeyi 2023, i-Yellow Wood Partners LLC yathola i-Suave, yasungula i-Suave Brands Company (SBC) njengebhizinisi elizimele eligxile ekuqiniseni uhlobo lwe-Suave. Lokhu kutholwa kuhlose ukuthuthukisa i-SBC ibe inkundla yobuhle ehamba phambili eNyakatho Melika, ehlinzeka ngemikhiqizo yekhwalithi ephezulu ngamanani athengekayo.
Imakethe futhi ibona ushintsho lwesifunda, kanti iNyakatho Melika iyimakethe enkulu kunazo zonke yama-shampoo nama-conditioner ngo-2023. Kodwa-ke, isifunda sase-Asia-Pacific kulindeleke ukuthi sibe imakethe ekhula ngokushesha kakhulu ngesikhathi sokubikezela. Lokhu kukhula kubangelwe ukwanda kwezindawo zasemadolobheni, ukwanda kwesibalo sabantu abasezingeni eliphakathi, nokwanda kokuqwashisa mayelana nokunakekelwa komuntu siqu kanye nenhlanzeko emazweni afana neChina, India, kanye neJapan.
Sengiphetha, imakethe yezinwele ezisontekile kanye ne-conditioner ilungele ukukhula okubalulekile, iqhutshwa ukuvela kokuthandwa ngabathengi, ukwakhiwa kwemikhiqizo emisha, kanye nezinhlelo zamasu zabadlali ababalulekile. Njengoba imakethe iqhubeka nokukhula, ukuhlala unolwazi ngamathrendi akamuva kanye nemininingwane kuzobaluleka kubathengi bebhizinisi abafuna ukwenza imali kulo mkhakha othuthukayo.
Isidingo Esikhulayo Semikhiqizo Ekhethekile Yezinwele Ezigobile
Ukwandisa Ukuqwashisa Ngezidingo Zokunakekelwa Kwezinwele Ezigobile
Isidingo semikhiqizo yezinwele ezikhethekile ezisontekile sibone ukukhuphuka okuphawulekayo eminyakeni yamuva nje, siqhutshwa ukuqwashisa okwandayo kwezidingo eziyingqayizivele zezinwele ezigobile. Izinwele ezigobile zidinga ukunakekelwa okukhethekile kanye nemikhiqizo ukuze kugcinwe impilo nokubukeka kwazo. Lokhu kuqwashisa kuye kwandiswa inani elikhulayo labathengi abamukela ukuthungwa kwezinwele zabo zemvelo. Ngokombiko wochwepheshe, u-46% wabaphenduli babonise isithakazelo emikhiqizweni ekhuthaza ukuthungwa kwemvelo nama-curls. Lokhu kushintshela ezinweleni zemvelo kuholele ekwenyukeni kwesidingo semikhiqizo ebhekelela ikakhulukazi izinwele ezigoqene, njengama-shampoos achaza ama-curl nama-conditioner.
Ukukhula Kwezakhiwo Zemvelo Neziphilayo
Ukukhula kokwakheka kwemvelo nemvelo kungenye inkambiso ebalulekile eqhuba imakethe yemikhiqizo yezinwele ezisontekile. Abathengi baqaphela kakhulu izithako emikhiqizweni yabo yokunakekelwa kwezinwele, befuna izinketho zemvelo neziphilayo ezingenawo amakhemikhali ayingozi. Imikhiqizo efana ne-Highland Style Co. iphendule kulesi sidingo ngokusebenzisa zonke izithako zemvelo ezifana nobumba obucwebezelayo kanye ne-glycerin yemifino emikhiqizweni yabo yesitayela. Lo mkhuba awuzuzi nje kuphela impilo yezinwele zabathengi kodwa futhi uhambisana nokunyakaza okubanzi okuya ekusimameni kanye nemikhiqizo eco-friendly.
Umthelela Wemithombo Yezokuxhumana kanye Nemiphakathi Yezinwele Ezigobile
Imithombo yezokuxhumana kanye nemiphakathi yezinwele ezisontekile ibambe iqhaza elibalulekile ekukhuleni kwesidingo semikhiqizo yezinwele ezigoqene ezikhethekile. Amapulatifomu afana ne-Instagram ne-TikTok asephenduke izikhungo zabagqugquzeli bezinwele ezisontekile nabashisekayo ukuze babelane ngamathiphu, izincomo zemikhiqizo, nezindlela zesitayela. I-hashtag ye-#CurlyHair izuze ukubukwa kwezigidi, igqamisa intshisekelo esabalele ekunakekelweni kwezinwele ezigoqekile. Amabhrendi enze imali kulo mkhuba ngokusebenzisana nabathonya futhi enze imikhiqizo ehlangabezana nezidingo zomphakathi wezinwele ezisontekile. Isibonelo, i-Curlsmith's In-Shower Style Fixer isizuze ukuduma ngenxa yekhono layo lokuhlinzeka ngencazelo ehlala njalo futhi icwebezele kuma-curls omiswe ngomoya noma omiswe ngokushaywa.
Ukuthuthukiswa Kwezobuchwepheshe ku-Curly Hair Shampoo kanye ne-Conditioner
Ukwakhiwa Okuthuthukile Kwencazelo Ye-Curl Ethuthukisiwe
Ukuqanjwa kabusha kwezobuchwepheshe ku-shampoo yezinwele ezisontekile kanye ne-conditioner kuholele ekuthuthukisweni kokwakheka okuthuthukile okuthuthukisa ukuchazwa kwama-curl. Lokhu kwakheka kuvame ukufaka izithako ezinikeza umswakama, ukunciphisa ukuhwamuka, nokuchaza ama-curls ngaphandle kokuwakala. Imikhiqizo efana neBread Beauty Supply yethule amagwebu ezinwele achaza futhi alungise ama-curls ngamaprotheni kasilika we-biometric, i-vegan keratin, nobuchwepheshe bokwakha ibhondi. Lokhu kuthuthuka kwenze kwaba lula kubathengi ukufeza nokugcina ama-curls achazwe kahle.
Izixazululo Zokupakisha Ezihlakaniphile Zokwenza Umsebenzisi Kalula
Izisombululo zokupakisha ezihlakaniphile nazo ziye zavela njengomkhuba obalulekile emakethe yokunakekelwa kwezinwele ezisontekile. Lezi zixazululo zenzelwe ukuthuthukisa ukusebenziseka lula komsebenzisi futhi zithuthukise ulwazi oluphelele lokusebenzisa imikhiqizo yokunakekelwa kwezinwele. Isibonelo, i-Dae Hair's Cactus Fruit 3-in-1 Styling Cream Taming Wand yakhelwe ukuthinta-thinta ekuhambeni, ukuvala ama-flyaways kanye nezinwele ezinomsoco nge-dragonfruit, amafutha embewu ye-prickly pear, namafutha embewu ye-meadowfoam. Izixazululo ezinjalo zokupakisha ezintsha zihlangabezana nezidingo zabathengi abamatasa abadinga izixazululo ezisheshayo nezisebenzayo zokunakekelwa kwezinwele.
Ukuhlanganiswa kwe-AI kuzincomo zokunakekelwa kwezinwele eziqondene nawe
Ukuhlanganiswa kwe-Artificial Intelligence (AI) ezincomweni zokunakekelwa kwezinwele zomuntu siqu kuguqula imakethe yokunakekelwa kwezinwele ezisontekile. Ubuchwepheshe be-AI bungahlaziya izinhlobo nemibandela yezinwele ngayinye ukuze bunikeze izincomo zomkhiqizo ezenziwe ngokwezifiso kanye nezinqubo zokunakekela. Imikhiqizo efana ne-Function of Beauty ivumela abathengi ukuthi benze i-shampoo yabo ngendlela oyifisayo ngokusekelwe ohlotsheni lwabo oluthile lwezinwele, okuhlanganisa nezinketho zezinwele eziqondile, ezinamagagasi, ezigoqene, nezigoqene. Le ndlela yomuntu siqu iqinisekisa ukuthi abathengi bathola imikhiqizo ehambisana nezidingo zabo zezinwele ezihlukile, ithuthukisa ukusebenza kahle kwenqubo yabo yokunakekelwa kwezinwele.
Imikhiqizo Esafufusa kanye Namathuba Emakethe Ye-Niche
Kugqanyiswe Imikhiqizo ye-Indie kanye Neminikelo Yayo Eyingqayizivele
Imikhiqizo ye-indie esafufusa yenza umthelela omkhulu emakethe yokunakekelwa kwezinwele ezigoqekile ngokunikela ngemikhiqizo eyingqayizivele nentsha. Le mikhiqizo ivamise ukugxila emathubeni emakethe e-niche futhi ihlinzekele izidingo ezithile zokunakekelwa kwezinwele amabhrendi amakhulu angazinaka. Isibonelo, i-Moxie Beauty iqondise izinselelo zomswakama wesizini yeziphepho nge-Flexi Styling Serum Gel, elwa nokuswakama futhi ehlinzeka ngokuvikeleka kwe-SPF. Imikhiqizo ye-Indie ithola ukuduma ngekhono layo lokubhekana nezinkinga ezithile zokunakekelwa kwezinwele ngemikhiqizo ekhethekile.
Ukunwetshwa Kwemigqa Yomkhiqizo Ukubhekelela Izinhlobo Ezihlukene Zama-Curl
Ukunwetshwa kwemigqa yomkhiqizo ukubhekelela izinhlobo ezihlukene zama-curl kungenye inkambiso ebalulekile emakethe yokunakekelwa kwezinwele ezisontekile. Imikhiqizo iyaqaphela ukuthi izinwele ezigobile ziza ngezindlela ezihlukahlukene namaphethini, ngayinye idinga izindlela zokunakekelwa nemikhiqizo ehlukene. Ngenxa yalokho, banweba imigqa yomkhiqizo wabo ukuze bafake izinketho zezinhlobo ezihlukene zama-curl, ukusuka kumagagasi axegayo kuye kumakhoyili aqinile. Le ndlela iqinisekisa ukuthi abathengi abanazo zonke izinhlobo zezinwele ezigobile bangathola imikhiqizo ehlangabezana nezidingo zabo ezithile. Isibonelo, i-Bounce Curl inikezela ngokuqukethwe okufundisayo kokuthi ungasebenzisa kanjani ibhulashi layo lencazelo ye-EdgeLift Curl emiculweni ehlukahlukene yezinwele, ebhekelela uhla olubanzi lwezinwele ezigoqene.
Ukusebenzisana Nobambiswano Nabagqugquzeli Nama-stylists
Ukusebenzisana nokusebenzisana nabathonya kanye nabalungisa isitayela sekuyindlela yamasu emikhiqizo efuna ukungena emakethe yokunakekelwa kwezinwele ezisontekile. Lokhu kubambisana kusiza amabhrendi afinyelele izethameli eziningi futhi akhe ukwethembeka phakathi komphakathi wezinwele ezisontekile. Abathonya kanye nama-stylists bavame ukuqonda ngokujulile ukunakekelwa kwezinwele ezigobile futhi banganikeza ukuqonda okubalulekile nezincomo kubalandeli babo. Amabhrendi afana ne-Curlsmith asebenzise ngempumelelo lobu budlelwano ukuze akhuthaze imikhiqizo yawo futhi axhumane nabathengi abathembela uchwepheshe babathonya kanye nezitayela.
I-Outlook Yesikhathi esizayo kanye Nemibono Yamasu
Amathrendi Emakethe Alindelwe kanye Nokushintsha Kokuziphatha Kwabathengi
Ikusasa lemakethe yokunakekelwa kwezinwele ezisontekile kulindeleke ukuthi lakheke izitayela ezimbalwa ezibalulekile kanye namashifu okuziphatha kwabathengi. Enye yezinto ezihamba phambili ezibaluleke kakhulu ukufunwa okuqhubekayo kwemikhiqizo yemvelo kanye ne-organic. Abathengi baya ngokuya befuna imikhiqizo yokunakekelwa kwezinwele engenawo amakhemikhali ayingozi futhi eyenziwe ngezithako zemvelo. Ukwengeza, umthelela wemithombo yezokuxhumana kanye nemiphakathi yezinwele ezisontekile kungenzeka ihlale iqinile, ishayela isidingo semikhiqizo ehlangabezana nezidingo ezihlukile zezinwele ezigobile.
Izincomo Zesu Zabadayisi Nabadayisi Bezitolo
Abathengisi nabathengisi bezitolo ezithengisa izinto ezithengisa ngezitolo abafuna ukwenza inzuzo ngesidingo esikhulayo semikhiqizo yokunakekelwa kwezinwele ezisontekile kufanele bagxile ekunikezeni izinhlobonhlobo zemikhiqizo ebhekelela izinhlobo ezahlukene zama-curl nezidingo zokunakekelwa kwezinwele. Ukuhlanganyela nabagqugquzeli nababhali bezitayela kungasiza ukwakha ukwethembeka futhi kufinyelele izethameli eziningi. Ukwengeza, ukutshala imali kuzixazululo zokupakisha ezintsha kanye nezincomo zokunakekelwa kwezinwele eziqondene nawe kungathuthukisa ulwazi lwabathengi futhi kuqhubekisele phambili ukwethembeka komkhiqizo.
Izinselelo Ezingaba Khona kanye Namasu Okunciphisa
Naphezu kombono omuhle, imakethe yokunakekelwa kwezinwele ezisontekile ingase ibhekane nezinselele ezingaba khona, njengokuncintisana okukhulayo kanye nesidingo sokuhambisana nokuthandwa kwabathengi okuvela ngokushesha. Ukuze kuncishiswe lezi zinselele, amabhrendi kufanele abeke phambili ukuqamba okusha okuqhubekayo futhi ahlale ehambisana namathrendi akamuva nezidingo zabathengi. Ukutshala imali ocwaningweni nasekuthuthukisweni, kanye nasekusebenziseni ubuchwepheshe ukuze kunikeze izixazululo eziqondene nawe, kungasiza amabhrendi ahlale ngaphambi komncintiswano futhi agcine isikhundla sawo semakethe.
Isiphetho
Sengiphetha, imakethe yokunakekelwa kwezinwele ezisontekile ibhekene nokukhula okubalulekile okuqhutshwa ukwanda kokuqwashisa ngezidingo zokunakekelwa kwezinwele ezisontekile, intuthuko ekwakhiweni kwemikhiqizo, kanye nomthelela wemithombo yezokuxhumana. Izinhlobo ezisafufusa kanye nezinto ezintsha zobuchwepheshe zidlala indima ebalulekile ekubumbeni imakethe, zihlinzeka ngemikhiqizo eyingqayizivele nekhethekile ebhekelela izinhlobo ezihlukene zama-curl. Njengoba imakethe iqhubeka nokuvela, abathengisi nabathengisi bezitolo kumele bahlale behambisana nokuthandwa ngabathengi futhi batshale imali ezisombululweni ezintsha zokuhlangabezana nesidingo esikhulayo semikhiqizo yokunakekelwa kwezinwele ezisontekile.
