Uke wawabona ama-SEO acindezelekile kamuva nje? Uma kunjalo, kungenxa yokuthi umsebenzi wabo usuphelile kulo nyaka.
Phakathi kokuzulazula ngezibuyekezo ze-algorithm ezingapheli ze-Google, ukulwa nezimbangi, nokuthola ithuba lokuthenga amaphrojekthi, kunezinselelo eziningi ezibalulekile ze-SEO okufanele zicatshangelwe.
Ngakho, yiziphi okufanele ugxile kuzo? Nazi ezinkulu eziyisithupha engicabanga ukuthi kufanele uzinakisise.
Okuqukethwe
1. Usongo oluqhubekayo lwezibuyekezo ze-Google
2. Izimbangi ze-SEO zilungele ukweba amazinga akho
3. Uhlolojikelele lwe-AI nemiphumela yokuchofoza iqanda (cishe) intshontsha ithrafikhi yakho
4. Ukulinganisa amawebhusayithi amancane azimele ku-Google kuyimpi ekhuphukayo
5. Ukugcina okuqukethwe kukusha, kuhambisana, kuwusizo, futhi kwangempela akulula
6. Ukuthola ukuthenga kumaphrojekthi we-SEO kusenzima
1. Usongo oluqhubekayo lwezibuyekezo ze-Google
Ungalenzi iphutha—izibuyekezo ze-algorithm ye-Google zingenza noma ziphule isayithi lakho.
Izibuyekezo eziyinhloko, izibuyekezo zogaxekile, izibuyekezo zokuqukethwe eziwusizo—uma usho lokho, zingaba nomthelela ekusebenzeni kwesayithi lakho.
Njengoba sibona ngezansi, imvamisa yezibuyekezo ze-Google yenyukile eminyakeni yamuva, okusho ukuthi amathuba okuthintwa isibuyekezo se-Google nawo ande.
Indlela yokubhekana nayo:
Ukuthola kabusha kusukela kusibuyekezo se-Google akulula—futhi ngezinye izikhathi, amawebhusayithi athola izibuyekezo angase angaphinde alulame ngokugcwele.
Ngenxa yezizathu ezishiwo ngenhla, amabhizinisi amaningi azama ukuhlala ngakwesokudla kwe-Google futhi agweme ukuzitholela ulaka lwe-Google.
Ama-SEO enza lokhu ngokulandela Okubalulekile Kosesho lwe-Google, imikhuba ehamba phambili ye-SEO nokugwema amaqhinga e-SEO yesigqoko esimnyama ayingozi. Kodwa ngokudabukisayo, ngisho noma ucabanga ukuthi ukwenzile lokhu, asikho isiqinisekiso sokuthi ngeke ushaywe.
Uma usola ukuthi iwebhusayithi ithintwe isibuyekezo se-Google, indlela eshesha kakhulu yokuhlola ukuxhuma isizinda ku-Site Explorer ye-Ahrefs.
Nasi isibonelo sewebhusayithi okungenzeka ukuthi ithintwe yi-Google's August 2023 Core Update. Ukwehla kwethrafikhi kuqale ngedethi yokuqala yokubuyekeza.
Kusukela kulesi sikrini, ungabona uma ukwehla kwethrafikhi kuhlobana nesibuyekezo se-Google. Uma kukhona ukuhlobana okuqinile, leso sibuyekezo kungenzeka sishaye isayithi. Ukuze ukulungise, uzodinga ukuqonda isibuyekezo futhi uthathe isinyathelo ngokufanele.
Landela imikhuba ehamba phambili ye-SEO
Kubalulekile ukuthi iwebhusayithi yakho ilandele izinqubo ezihamba phambili ze-SEO ukuze uqonde ukuthi kungani ithikamezekile futhi unqume ukuthi yini okudingeka uyenze ukuze ulungise izinto.
Isibonelo, kungenzeka ukuthi uphuthelwe yizinkinga ezibalulekile zobuchwepheshe ze-SEO ezithinta ithrafikhi yewebhusayithi yakho. Ukukhipha lokhu, kufanelekile ukusebenzisa i-Site Audit ukuze uqalise ukucaca kwezobuchwepheshe kuwebhusayithi yakho.
Gada izindaba zakamuva ze-SEO
Ngokungeziwe ekulandeleni imikhuba ehamba phambili, kuwumqondo omuhle ukuqapha izindaba zakamuva ze-SEO. Ungakwenza lokhu ngokusebenzisa iziteshi ezihlukahlukene zokuxhumana ezifana ne-X noma i-LinkedIn, kodwa ngithola amawebhusayithi amabili angezansi abe eminye yemithombo ethembekile yezindaba ze-SEO.
- I-Search Engine Roundtable - Iqhutshwa ngu-Barry Schwartz, enye yezintatheli ezikhiqiza kakhulu ku-SEO
- I-Search Engine Land - Enye iwebhusayithi yezindaba ye-SEO ebuyekezwa njalo
UKUFUNDA OKUFANELE
- Izinga le-Google Lehle Kakhulu? (Nakhu okumele ukuhlole)
2. Izimbangi ze-SEO zilungele ukweba amazinga akho
Ngisho noma ubalekela izibuyekezo ze-Google ungenamyocu, kusafanele ubhekane nezimbangi zakho ezilwela ukuntshontsha amagama akho angukhiye asezingeni eliphezulu. kwesokudla ngaphansi kwekhala lakho.
Lokhu kungase kuzwakale kukubi, kodwa kuyiphutha ukuwathatha kancane. Isikhathi esiningi, bazobe bezama ukuthuthukisa i-SEO yewebhusayithi yabo njengoba nje ukhona.
Futhi kulezi zinsuku, izimbangi zakho zizo:
- Mhlawumbe sebenzisa umeluleki we-SEO, babe neqembu labo le-SEO, noma basebenze ne-SEO ejensi ukuze bandise ubukhona babo ku-inthanethi
- Mhlawumbe bakwazi ukufinyelela kumathuluzi wakamuva we-SEO nawe-AI. Njengoba u-75.7% wabakhangisi manje sebesebenzisa amathuluzi e-AI emsebenzini, kuqinisekile ukuthi izimbangi zakho zizosebenzisa i-AI ukusiza ukwakha isu labo.
- Mhlawumbe wazi kahle i-SEO njengoba unjalo - ulwazi lwe-SEO lufinyeleleka kakhulu kunangaphambili, ngenxa yamabhulogi okumaketha afana no-Ahrefs 😉.
Indlela yokubhekana nayo:
Uma ufuna ukuhlala ngaphambi kwabancintisana nabo, udinga ukwenza lezi zinto ezimbili:
- Hlola izimbangi zakho ngokufunda amasu abo nokuqapha ukusebenza kwazo
- Thola ama-backlink ekhwalithi ephezulu futhi ukhiqize okuqukethwe izimbangi zakho ayikwazi dala kabusha kalula
Hlola izimbangi zakho futhi uqaphe isu labo
Kulungile, ukuze ungabi nguJames Bond, kodwa ngokusebenzisa ithuluzi elifana ne-Ahrefs Site Explorer kanye ne-Google Looker Studio Integration yethu (GLS), ungakwazi ukukhipha ulwazi olubalulekile futhi uhlale ubheka izimbangi zakho, okukunikeza inzuzo yokuncintisana kuma-SERPs.
Usebenzisa ithuluzi elifana ne-Site Explorer, ungasebenzisa i- Izimbangi Organic bika ukuze uqonde isimo sezwe esiqhudelana naye:
Ungahlola yabo Ithrafikhi ye-Organic ukusebenza kuyo yonke iminyaka:
Ungasebenzisa Ikhalenda ukuze ubone ukuthi iziphi izinsuku eziguqukayo Ezikhundleni, Emakhasini, Ezizindeni Ezibhekiselayo Kuvele izixhumanisi ezingemuva:
Ungababona Amakhasi aphezulu' traffic organic kanye Amagama angukhiye we-Organic:
Futhi okuningi, okuningi kakhulu.
Uma ufuna ukuqapha izimbangi zakho ezibaluleke kakhulu eduze, ungakha ideshibhodi usebenzisa ukuhlanganiswa kwe-Ahrefs' GLS.
Thola izixhumanisi futhi udale okuqukethwe izimbangi zakho ezingakwazi ukukudala kabusha kalula
Uma usuwenze ngokwanele ukuhlola, sekuyisikhathi sokuthatha isinyathelo.
Izixhumanisi nokuqukethwe yisinkwa nebhotela kuma-SEO amaningi. Kodwa isikhathi esiningi izixhumanisi ezitholwayo kanye nokuqukethwe okudaliwe akuzona ukuthi kuhle.
Ngakho-ke, ukuze ube sethubeni elingcono kakhulu lokugcina amazinga akho, udinga ukusebenzela ukuthola ama-backlink ekhwalithi ephezulu futhi ukhiqize okuqukethwe kwekhwalithi ephezulu izimbangi zakho ezingakwazi ukuphinda zikwenze kalula.
Kulula ukukusho lokhu, kodwa kusho ukuthini ekusebenzeni?
Indlela engcono kakhulu yokudala lolu hlobo lokuqukethwe ukudala okuqukethwe okujulile.
Kwa-Ahrefs, sikwenza lokhu ngokwenza izinhlolovo, ngokuthola izingcaphuno ezivela kochwepheshe bemboni, ngokuqhuba izifundo zedatha, ngokudala imifanekiso eyingqayizivele noma imidwebo, futhi ngokuvamile silungise okuqukethwe kwethu kuze kube yilapho kungcono kakhulu.
UKUFUNDA OKUFANELE
- Indlela Yokwenza Ukuhlaziywa Kwesiqhudelana Se-SEO
3. Uhlolojikelele lwe-AI nemiphumela yokuchofoza iqanda (cishe) intshontsha ithrafikhi yakho
Njengokungathi ukuncintisana nezimbangi zakho bekungenele, kufanele futhi uqhudelane nabo -Google ngokuchofoza.
Njengoba i-Google ingaguquki ngendlela ecashile isuka enjinini yokusesha iye enjinini yokuphendula, kuya ngokuya kuvama it ukunikeza impendulo emibuzweni yosesho-kunemiphumela yosesho ngokwayo.
Umphumela uba ukuthi ngisho namawebhusayithi okusesha asebenza kahle kakhulu anezinga eliphansi lokuchofoza (CTR) ngoba aphansi kakhulu ekhasini—noma awekho ekhasini lokuqala.
Kungakhathaliseki ukuthi uyathanda noma awuthandi, i-Google yehlisa ukugcwala kwewebhusayithi yakho ngezindlela ezimbili:
- Uhlolojikelele lwe-AI - Lapho i-Google ikhiqiza khona impendulo esekelwe emithonjeni eku-inthanethi
- Ukusesha ngokuchofoza iqanda - Lapho i-Google ikhombisa impendulo emiphumeleni yosesho
Ngokubuka konke kwe-AI, singabona ukuthi imiphumela yosesho lwendabuko ayibonakali.
Futhi ngokusesha ngokuchofoza iqanda, i-Google inikeza impendulo ngqo ku-SERP, ngakho-ke umsebenzisi akudingeki ukuthi achofoze noma yini ngaphandle uma efuna ukwazi okwengeziwe.
Lezi zici zinento eyodwa efanayo: Ziphusha imiphumela yemvelo iye phansi ekhasini.
Ngokubuka konke kwe-AI, noma ngabe izixhumanisi zifakiwe, ucwaningo lwe-AI lukaKevin Indig lubheka umthelela wethrafikhi luphakamisa ukuthi ukubuka konke kwe-AI kuzonciphisa ukuchofoza kwezinto eziphilayo.
Kulesi sibonelo esingezansi, esabelwe u-Aleyda, singabona ukuthi ngisho noma ulinganisa ngokuphilayo endaweni yokuqala, akusho okuningi uma kunezikhangiso kanye nohlolojikelele lwe-AI nge-UX ngaphandle kwezixhumanisi kumpendulo yokubuka konke ye-AI; imane iqhubekisele phambili imodeli yokuchofoza iziro ngefomethi yokubuka konke ye-AI.
Indlela yokubhekana nayo:
Awukwazi ukulawula ukuthi i-Google iwashintsha kanjani ama-SERP, kodwa ungenza izinto ezimbili:
Yenza iwebhusayithi yakho ibe ngcono kakhulu
Uma ugxila kulokhu kokugcina, iwebhusayithi yakho izoba negunya ngokuhamba kwesikhathi. Lesi akusona isiqinisekiso sokuthi iwebhusayithi yakho izofakwa ekubukezweni kwe-AI, kodwa kungcono kunokungenzi lutho.
Vimbela i-Google ekuboniseni iwebhusayithi yakho ku-AI Overview
Uma ufuna ukukhishwa kokuthi Uhlolojikelele lwe-Google ye-AI, i-Google ithi awukwazi ukwengeza amazwibela ukuze uvimbele okuqukethwe kwakho ukuthi kungabonakali kokuthi Uhlolojikelele lwe-AI.
UKUFUNDA OKUFANELE
- U-Kevin Indig -Umthelela Wethrafikhi Wokubuka konke kwe-AI
4. Ukulinganisa amawebhusayithi amancane azimele ku-Google kuyimpi ekhuphukayo
Esinye sezizathu ezenza abathengisi badonsele ku-Google ezinsukwini zokuqala ukuthi kwakulula ukusetha iwebhusayithi futhi uthole ithrafikhi.
Muva nje, kube nezibonelo ezimbalwa ezisezingeni eliphezulu zamawebhusayithi amancane athintwe yi-Google:
Ngaphandle kwezinguquko ze-algorithmic, ngicabanga ukuthi kunezizathu ezimbili zalokhu:
- Amawebhusayithi amakhulu anegunya anamabhajethi amakhulu kanye namaqembu e-SEO kungenzeka ukuthi akleliswe kahle ku-Google yanamuhla
- Amasayithi wokuqukethwe akhiqizwe umsebenzisi afana ne-Reddit ne-Quora anikezwe ukukhushulwa kwethrafikhi okukhulu kusuka ku-Google, esuse amasayithi amancane kuma-SERPs abejwayele ukukala lezi zinhlobo zemibuzo yamagama angukhiye.
Nakhu ukukhuphuka kwethrafikhi kwaReddit ngonyaka odlule:
Futhi nakhu ukwanda kwethrafikhi e-Quora:
Indlela yokubhekana nayo:
Kunezindlela ezintathu ezibalulekile engingabhekana nalolu daba ngo-2024:
- Gxila ekuqondiseni amagama angukhiye ancintisana kancane usebenzisa ucwaningo lwamagama angukhiye
- Yakha izixhumanisi ezengeziwe ukuze ube namandla
- Dala okuqukethwe okujulile
Gxila ekuqondiseni amagama angukhiye alungile usebenzisa ucwaningo lwamagama angukhiye
Ukwazi ukuthi yimaphi amagama angukhiye okufanele uwaqondise kubaluleke kakhulu kumawebhusayithi amancane. Ngokudabukisayo, awukwazi nje ukubhala mayelana negama elikhulu elifana ne-"SEO" futhi ulindele ukulibeka ku-Google.
Sebenzisa ithuluzi elifana ne-Keyword Explorer ukwenza ukuhlaziya kwe-SERP kwegama ngalinye elingukhiye ofuna ukuliqondisa. Sebenzisa isilinganiso somzamo wokuklomelisa ukuze uqinisekise ukuthi ukhetha izimpi zamagama angukhiye ezifanele:
Uma ukhathazekile ngeReddit, Quora, noma amanye amasayithi e-UGC antshontsha ukuchofoza kwakho, ungasebenzisa futhi Amagama angukhiye ukuze uqondise ama-SERPs lapho lawa mawebhusayithi engekho khona.
Ukwenza lokhu:
- Faka igama lakho elingukhiye kubha yokusesha bese uqonda embikweni wemigomo efanayo
- Chofoza on the Izici ze-SERP ibhokisi lokwehla
- Khetha Hhayi ku-SERP Bese ukhetha Izingxoxo nezinkundla
Le ndlela ingakusiza ukuthi uthole ama-SERP lapho lezi zinhlobo zamasayithi zingekho khona.
Yakha izixhumanisi ezengeziwe ukuze ube namandla
Enye indlela ongayithatha iwukuba kabili phansi ezisekelweni ze-SEO bese uqala ukwakha ama-backlinks asezingeni eliphezulu.
Bhala okuqukethwe okujulile
Ama-SEO amaningi awakhiqizi okuthunyelwe kwebhulogi enamagama angama-500 futhi anethemba lokungcono kakhulu; ngokulinganayo, okuqukethwe abakudalayo ngokuvamile akujulile noma kungcono kakhulu.
Lokhu kuvame ukubangelwa yimikhawulo yesikhathi, isabelomali kanye nokuthambekela. Kodwa ukuze ube nokuncintisana enkathini ye-AI, okuqukethwe okujulile yikho kanye okufanele ngabe uyakudala.
UKUFUNDA OKUFANELE
- 7 Amathiphu Alula we-SEO Wamabhizinisi Amancane
5. Ukugcina okuqukethwe kukusha, kuhambisana, kuwusizo, futhi kwangempela akulula
Njengoba iwebhusayithi yakho ikhula, inselele yokugcina ukusebenza kwephothifoliyo yakho yokuqukethwe iba nzima kakhulu.
Futhi okungenzeka kube "i-absolute banger" ye-athikili ngo-2020 kungenzeka kungabi yindatshana enhle manje—ngakho-ke uzodinga ukuyibuyekeza ukuze ugcine ukuchofoza kungene.
Ngakho ungaqinisekisa kanjani ukuthi okuqukethwe kwakho kungcono kakhulu?
Indlela yokubhekana nayo:
Nansi inqubo engiyisebenzisayo:
Yeba lolu hlaka lokubuyekeza okuqukethwe
- Khomba okuqukethwe okudinga ukubuyekezwa ngokugcwalisa ukuhlolwa kokuqukethwe kwendawo yonke noma ukusetshenziswa Hlola ikhasi emakhasini angawodwa
- Yibeke phambili ngokusekelwe enanini lebhizinisi elilinganiselwe kanye Amandla ethrafikhi
- Khomba ukuthi yini okudingeka ithuthukiswe futhi ubuyekeze okuqukethwe
- Gada izinga lokuqukethwe obuyekezayo usebenzisa Iphothifoliyo
- Hlanza futhi uphinde
Futhi nasi isibonelo esisebenzayo salokhu ekusebenzeni:
Sebenzisa i-page Inspect with Overview ukuze ubone amakhasi adinga ukubuyekezwa
Nasi isibonelo sendatshana endala uMichal Pecánek ayibhale engisanda kuyibuyekeza. Ukusebenzisa Ukuhlola Ikhasi, singakhomba usuku oluqondile lwesibuyekezo lwalungomhla ka-Meyi 10, 2024, kungekho okunye okukhulu onyakeni odlule.
Ngokuka-Ahrefs, lesi sibuyekezo sicishe saphinda kabili ithrafikhi yezinto eziphilayo zekhasi, kugcizelela ukubaluleka kokubuyekeza okuqukethwe okudala. Ngaphambi kokubuyekezwa, okuqukethwe kwase kufinyelele ukusebenza kwakho okuphansi kunakho konke.
Ngakho-ke, yini eshintshile ukuze kuphindwe kabili ithrafikhi? Ukuchofoza Ukuhlola Ikhasi usinika impendulo yethu.
Bengigxile ekufezeni izinhloso ezintathu ngalesi sibuyekezo:
- Ukugcina uhlaka lwangempela lukaMikhal lokuthunyelwe lunjalo
- Ukwenza okuqukethwe kube mfushane futhi kufundeke ngangokunokwenzeka
- Ukuvuselela isifanekiso (umdwebo oyinhloko wokuthunyelwe) nokuchaza indlela yokusebenzisa inguqulo ebuyekeziwe ngendlela elungele abaqalayo ukuze ifane nenjongo yosesho
UKUFUNDA OKUFANELE
- Okuqukethwe Okuqabulayo: Isu Lesinyathelo Ngesinyathelo
6. Ukuthola ukuthenga nge-SEO Projects namanje Kanzima
Ukuthola ukuthenga kumaphrojekthi we-SEO akukaze kube lula uma kuqhathaniswa nezinye iziteshi. Ngeshwa, le meme ichaza kahle izinsuku zami zokuqala zokuphila kwe-ejensi.
I-SEO ayiyona into edayiswa kalula—ngaphakathi noma ngaphandle kumakhasimende.
Njengoba izinkampani eziqasha izindima ze-SEO ezimbalwa kulo nyaka, isifiso sobungozi sibonakala siphansi kunaseminyakeni edlule.
I-SEO ingase futhi yephuze ukuba nomthelela, okusho ukuthi ukuthola ukuthengwa kwamaphrojekthi kunzima kunezinye iziteshi.
Indlela yokubhekana nayo:
Uzakwethu u-Despina Gavoyannis ubhale indatshana emnandi mayelana nendlela yokuthola ukuthengwa kwe-SEO, nasi isifinyezo samathiphu akhe aphezulu:
- Thola abagqugquzeli abakhulu nabathatha izinqumo ngaphakathi kwenhlangano, uqale ngamathimba ahlukahlukene ngaphambi kokuya kubaphathi. (Futhi ungakhohlwa abantu abazosebenzisa izinguquko zakho—onjiniyela.)
- Hlela ulimi lwakho futhi ukhulume ngezinzuzo zezinhlelo ze-SEO ngokwemibandela ehambisana nezinto eziza kuqala zababambe iqhaza.
- Gqamisa izindleko zethuba lokungatshali imali ku-SEO ngokubonisa ithrafikhi engaba khona kanye nemali engenayo ephuthelwa ngokusebenzisa amamethrikhi afana nenani lethrafikhi lika-Ahrefs.
- Hlanganyela ngendlela ehlukahlukene ngokubonisa ukuthi i-SEO ingazisekela kanjani izinjongo zamanye amaqembu, isb ukusiza ithimba labahleli lidale okuqukethwe okumazinga emibuzo yezentengiso.
Futhi mhlawumbe okubaluleke kakhulu kukho konke: yakha amacala angcono webhizinisi kanye nezibikezelo zamathuba we-SEO.
Uma ufuna nje ukukhombisa inkambiso yesikhathi esifushane yegama elingukhiye, ungasebenzisa i-Keyword Explorer:
Uma ufuna ukukhombisa i- Amandla ethrafikhi yegama elingukhiye elithile, ungasebenzisa yethu Amandla ethrafikhi metric ku Uhlolojikelele lwe-SERP ukukala lokhu:
Futhi uma ufuna ukuhamba yonke ingulube, ungakha isibikezelo se-SEO. Ungasebenzisa ithuluzi lenkampani yangaphandle ukuze udale isibikezelo, kodwa ngincoma ukuthi usebenzise umhlahlandlela wokubikezela we-SEO kaPatrick Stox.
UKUFUNDA OKUFANELE
- Ungakuthola kanjani ukuthengwa kwe-SEO: Amathiphu ayi-7 Asebenzayo
Imicabango yokugcina
Kuzo zonke izinselelo ze-SEO ezishiwo ngenhla, lowo ogcina ama-SEO ephapheme ebusuku i-AI.
Ishanele embonini yethu njengesiphepho, yethula ama-SEO anezinselelo eziningi ezintsha. Ama-SERPs ayashintsha, izimbangi zisebenzisa amathuluzi e-AI, futhi ibha yokudala okuqukethwe okuyisisekelo yehlisiwe, konke ngenxa ye-AI.
Uma ufuna ukuhlala uncintisana, udinga ukuzihlomisa ngamathuluzi e-SEO angcono kakhulu futhi useshe idatha emakethe—futhi kimina, lokho kuhlala kuqala ngama-Ahrefs.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
