Inkampani yokuqamba izindwangu nezisombululo i-NTX Group ibambisene nesikhondlakhondla semfashini ye-e-commerce uShein ukuletha ubuhlakani bokwenziwa (AI) ekukhiqizweni kwemfashini okusheshayo nasekugcwalisekeni.
Ubambiswano luzovumela u-Shein ukuthi asebenzise ubuchwepheshe be-NTX be-AI ukuze uthole imininingwane yokuklama, umkhiqizo wokudala, imidwebo yemikhiqizo, kanye nezinqubo zokukhiqiza ezithuthukisiwe enkambweni yayo "yokukhiqiza okusheshayo" kanye "nezingubo ezisheshayo eziya emakethe."
Ngokusebenzisa i-AI, i-NTX ingenza u-Shein akwazi ukwethula imikhiqizo yemfashini emisha ngezinsuku eziyisikhombisa nje ngokugcwaliseka kokulethwa ezinsukwini ezinhlanu kuphela ngemva kwalokho - ngokushesha okukhulu kunezinqubo zendabuko.
I-NTX ifake ukusetshenziswa kwe-AI kuwo wonke umjikelezo wempilo yemfashini kusukela ekwakhiweni kuya ekuhleleni kuya ekukhiqizeni. Ingxenye ebalulekile yesixazululo seqembu ubuchwepheshe bayo bokukhiqiza i-Cooltrans denim. I-Cooltrans isebenzisa ukuphrinta kokudlulisa okubandayo okunamandla e-AI ukuze kukhiqizwe indwangu esekulungele ukuthunga ezinsukwini uma kuqhathaniswa nezinyanga uma kuqhathaniswa nezindlela zendabuko zokukhiqiza izindwangu.
Inqubo ye-eco-friendly engenamanzi iphinde inciphise indawo yemvelo, ibenze bahambe phambili ngokuthengisa imikhiqizo emikhulu yezemidlalo kanye ne-denim efuna ukusheshisa ukusebenza.
"I-AI nemfashini kubalingani abanengqondo," kusho uCharles Duan, umlingani ophethe we-NTX Group. "Sijabule kakhulu ngokufaka ulwazi lwethu lwe-AI ezinkampanini ezinkulu nezinkampani zemfashini ezisafufusa ezifuna ukulandela izitayela futhi zithengise imikhiqizo yazo endaweni yesikhulumi sikaShein."
I-NTX ibona uShein njengenkampani ye-e-commerce yemfashini esheshayo. Le nkampani isivele ifinyelela kubasebenzisi abangaphezu kwezigidi ezingama-53 emazweni angaphezu kuka-150+ futhi yabona uhlelo lwayo lokuthenga lulandwe izikhathi ezingama-261.9m ngo-2023 kuphela. Ngobukhona obukhulu be-TikTok obudlula ukubukwa kwe-hashtag engu-84bn, i-SHEIN ingomunye wabathengisi bemfashini abakhula ngokushesha ku-inthanethi, ikakhulukazi emakethe yaseMelika.
Ngo-2023, i-NTX yabonisa ubuchwepheshe bayo be-Cooltrans obunemibala engenamanzi obunemibala cishe yonke impahla ngaphandle kokushisa, ku-International Textile Machinery Association (ITMA), ngaleso sikhathi eyayiphakamisa ukuthi imboni yendwangu yaseYurophu yayisesimweni esihle sokuhola umkhakha womhlaba wonke ubheke esikhathini esizayo esimeme kakhudlwana.
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