Izinkampani ezinkulu emhlabeni wonke zisebenzisa izikibha zangokwezifiso njengesu lokumaketha langemva kwehora. Uma kuqhathaniswa namabhodi ezikhangiso noma ithelevishini, ukuphrinta kwesikibha sangokwezifiso kuyindlela edume kakhulu yokukhangisa.
Le ndlela yokukhangisa isetshenziswa kakhulu amabhrendi ngoba iyonga futhi ikhuphula ukwethembeka kwamakhasimende nokuchayeka komkhiqizo.
Ukwengeza, ukuthengiswa kokuphrinta izikibha zangokwezifiso kunyukile ngenxa yokunwetshwa kwebhizinisi lezingubo kanye nokuthambekela okukhulayo kwezikibha eziqondene nawe phakathi kwe-Gen Z. Ngakho, abathengisi kufanele bacabange ukugxumela kulo mkhuba ohamba ngokushesha. Kodwa okokuqala, nansi indlela imakethe ebukeka ngayo.
Okuqukethwe
Ukubuya okukhulu kwemakethe yabesilisa yokuphrinta nemidwebo
5 izitayela zezingubo zokuphrinta nezithombe ze-A/W 22-23
Isiphetho sendaba
Ukubuya okukhulu kwemakethe yabesilisa yokuphrinta nemidwebo
The usayizi yemakethe yokunyathelisa yezikibha zangokwezifiso emhlabeni wonke ilinganiselwa ku-$3.9 billion ngo-2021, futhi kulindeleke ukuthi ithuthuke ku-CAGR yesibikezelo esingu-9.9% kusukela ngo-2022 kuya ku-2030.
Amabhizinisi, ikakhulukazi aqalayo, asebenzisa leli qhinga ukuze akhulise ukuqwashisa ngomkhiqizo futhi ahehe abangase babe amaklayenti. Ngakho-ke, kulindeleke ukuthi ingxenye enkulu yokukhula kwemakethe esikhathini sokuqagela izovela ekusetshenzisweni okubanzi kwezikibha eziqondene nawe njengesu lomkhiqizo.
Imboni yezokuzijabulisa nayo ibhebhethekisa le makethe njengoba abathengi bethanda amahembe aqondene nawe anama-movie, iziqubulo, noma amalogo ahambisana nobunjalo bawo.
5 izitayela zezingubo zokuphrinta nezithombe ze-A/W 22-23
I-camo ye-Abstract
I-boom yangaphandle isenomthelela omkhulu kumaphrinti anetimu yemvelo ye-A/W 22/23. Lokhu abstract camo isitayela ukuthenga okuphephile ukuthuthukisa imikhiqizo ebalulekile, ikakhulukazi izitayela zangaphandle namasethi afanayo.
Lezi i-camouflage igqoka woza ngenqwaba yemiklamo eyinkimbinkimbi eyangempela ngokuphelele futhi ejabulisa ngobuhle. Baphinde bafake izingubo ezahlukene njengama-sweaters, amahembe anenkinobho, ama-turtlenecks, kanye ama-shorts.
Iningi labo amahembe kulesi sigaba faka amaphethini ezindawo, ukunyakaza kwamanzi, njll., ukuze kuthuthukiswe ukufihla okungabonakali-okuhlinzeka ngenye indlela ku-tie-dayi nokuthungwa kwemvelo engenasizini. Okuguquguqukayo i-liquid ripple ithathe izinkathi eziningi zonyaka futhi isasebenza nanamuhla njengoba ifaka ukubukeka okuhlukile okuthinta amadoda amancane.
Imibhalo yezilwane
Izibuyekezo zesimanje ze imikhondo yezilwane ziya zithandwa kakhulu. Isitembu esiyingcaca esenziwa ubuhle obuvezwayo sihloselwe ukubuyekeza futhi sandise ukukhanga kwamaphethini esikhumba wangempela. Izikhumba zikagesi zithola ukunakwa ngenxa yemibala yazo egqamile kanye neyokwenziwa ehlangana ngaphandle komthungo emicimbini eyahlukene.
Lamahembe ifaka imidwebo yezilwane ehlukene njengemigqa yedube nengwe, ingwe, namabala e-jaguar. Nakuba i- amahembe azenziwe ngesikhumba sesilwane, abukeka ekhanga futhi enjengempilo, yingakho engenye yezitayela ezihamba phambili kule sizini.
Abathengi bangabhanqa lamahembe ngebhulukwe elinombala oqinile kanye nesudi yokubukeka okuhle komhlangano webhizinisi noma i-cocktail.
Abathengi bangathatha uhambo lokuya emzileni ovamile nge lelihembe ngokuyihlanganisa ne-denim noma ibhulukwe le-corduroy kanye nejacket yebhomu. Abathengisi bangasebenzisa imali lo mkhuba onenzuzo ngokutshala imali kumiklamo yezitatimende ekhangayo.
Ukulungiselela okusha
Ukuma kwezemfundo kwale sizini kuhlanganisa izithombe zamahlaya nesitayela se-retro clubhouse, kokubili okunokubukeka kwe-vector. Abathengi abafuna i-"wow factor" bancamela preps ezintsha ngemibala egqamile. Iqhinga lapha ukubhanqa lelijazi ngengubo emnyama nekhanyayo ezongeza inani elifanele lokuthinta okudlalayo ekubukekeni okuphelele.
The okuhlukile okumnyama nokumpunga kungenye inketho enhle okufanele icatshangelwe ngamadoda afuna ucezu oluvamile nesitayela olusebenza ngokuzikhandla usuku lonke. Lokhu ijakhethi yase-varsity ihambisana kahle ne-jeans eluhlaza okwesibhakabhaka nehembe elimnyama.
Abathengi bangakwazi futhi ukwengeza okumhlophe i-hoodie ekuhlanganiseni ukuze uthole ukubukeka okuthuthukisiwe okubabayo. I i-varsity yakudala noma ye-monochrome i-pick efanelekile yamadoda afuna ucezu olulula olunokusonteka okuyinkimbinkimbi. Lelijakhethi ihambisana kahle nebhulukwe elimnyama ukuze ubukeke ngendlela ehlelekile.
The ijakhethi ye-letterman enemibala eminingi iwumdlalo ofanele kubathengi abafuna ijazi elinesibindi elingangena ezitayela ezahlukene. Amadoda angakha inhlanganisela esesitayeleni ngokumatanisa ivasi elinemibala eminingi nge-denim yesitayela somgwaqo sokuqala.
Ama-tees awashiywa ngaphandle njengoba eyindida engekho eqeda ukubukeka kwe-athletic ngayo lelijazi. Abathengi bangakwazi futhi ukuhlanganisa i-multicolored ibhantshi lencwadi namabhulukwe wezimpahla ukubukeka okukhululekile futhi okunesitayela.
Idizayini yedijithali
Imiphumela yokubukwayo ye-surreal isiba indinganiso yesizini izingubo zokugqoka zasemgwaqweni kanye nezokusubatha njengoba i-metaverse kanye nobuhle bayo bedijithali bugcwele emhlabeni wezemfashini. I izakhi ezibalulekile kulokhu kufaka phakathi isihlungi sedijithali, ukuthungwa okubonakalayo, kanye ne-Trompe L'oeil emangazayo, kanye nemibala egqamile nekhangayo. Ngakho-ke, amabhizinisi angakhetha ukuphrinta kwe-ombre ngemibala ye-pastel, njengoba kubikezelwa ukuthi azokwanda ekudumeni.
With lo mkhuba, kunezinketho ezingenamkhawulo amadoda angahlola. Ijezi le-ombre liyinketho enhle kubathengi abafuna ucezu olulula lwe-classy. Amadoda angabhanqa ijezi le-ombre namabhulukwe engubo anombala omnyama ukuze anikeze isitayela ubunkimbinkimbi. I-crew neck ombre sweater ingenye isiqephu esifanele se-ensemble esemthethweni. Abathengi bangayibhangqa ne- i-pastel suit ngesitatimende semfashini esimangalisayo.
Ama-ombre tee anemikhono emide nazo ziyingxenye yokuzijabulisa, futhi abathengi bangakwazi ukuwahlanganisa namabhulukwe e-jeans amnyama aklebhukile ukuze abukeke ekhululekile. Kungenjalo, abathengi bangaletha umlingo ngokumatanisa ama tee ngamabhulukwe e-monochrome.
Abathengi abafuna ukuphuma konke ngalo mkhuba bangancamela isethi yokufanisa ye-ombre. Amadoda angakwazi ukwengeza isikibha se-pastel ekuxubeni kwesitatimende semfashini esigqamile.
Ingubo yendoda yesimanje iqukethe i i-ombre blazer ngehembe elinombala we-pastel kanye nebhulukwe elingenalutho lomcimbi osemthethweni noma ongekho emthethweni.
Ukufaka izimbali
Ukufaka izimbali zingakudala zemfashini zale sizini. Izimbali ziyimibhalo ethambile futhi egqamile enikeza inani elifanele lokuhluka kwesitatimende semfashini. I-Hibiscus, amaqabunga esundu adumile, i-paisley, i-Chinoiserie, ama-ferns, nemibala ethulisiwe eminye yemibalabala. amaphethini ambalwa ukuthi amadoda angawathatha kule sizini.
Abathengisi bangathengisa Umkhono omfushane waseCuba amahembe ezimbali njengoba enza ukubuya okukhulu. Abathengi abafuna ukubukeka kalula bangabhanqa ihembe lezimbali ngehembe langaphansi elingathathi hlangothi, ama-blazer, nama-chinos ukunikeza ucezu ithuba lokucwebezela.
Amadoda anento ukuphrinta okugqamile angakhetha amahembe ane-hibiscus noma i-paisley kuma-pastels ngobuhle obuhle bokugqoka. Izitayela zesundu noma ze-fern kuyindlela yokuya kubathengi abafuna ukuphrinta okucashile okungangena kalula ejazini lebhomu ukuze babukeke kahle futhi banambitha.
Isilungiselelo esijwayelekile sizothokozela a ihembe lokugqoka enemibala emikhulu yezimbali. Kodwa ukuhlelwa kwebhizinisi okungajwayelekile kungadinga okuthambile ihembe lokuphrinta elimibalabala namabhulukwe okugqoka. I-chinoiserie kasilika ukuphrinta okucebile okuza nobumnandi obunzima kwabesilisa abanesibindi. Abathengi bangabhanqa i-chinoiserie blazer kasilika namabhulukwe angathathi hlangothi namahembe anekhola ukuze kubonakale kuhlanzekile.
Amadoda afuna ukuthatha izinto kancane ngokuphrinta kwezimbali angathanda a i-discreet motif njengamaphethini amancane ezimbali. Amahembe analawa maphethini angama-combo amahle anama-chinos okubukeka okuthambile okuncane. Amadoda angaphinda adale ukubukeka kochwepheshe okucashile nge amahembe ezimbali ngokwengeza i-blazer enesakhiwo esithambile kanye nebhulukwe elinombala oqinile.
Ukugqoka amahembe ezimbali njengokuzimela namabhulukwe angenalutho kungenye indlela yokunyakazisa lesi siqeshana ngokushelela ngaphandle kokuzenzakalela.
Isiphetho sendaba
Yonke into edingwa indoda ukuze ibukeke futhi izizwe inemfashini phakathi nesizini elandelayo ye-A/W ilele kumathrendi agqanyiswe kulesi sihloko. Izinketho zisuka ekwakhiweni kwezimbali nemiklamo yedijithali yemibuthano engahlelekile nengahlelekile kakhulu iye kumahembe amasha okulungiselela & aphrintiwe ezilwane okuzulazula ngawo, kanye nokufihlakala okunemihlobiso eminingi yemicimbi esemthethweni. Abathengisi bangaqala ngabambalwa noma ngawo wonke amathrendi asuselwe kuzithameli abazihlosile ukuze bathuthukise ukuthengisa.
