Ucwaningo olwenziwe ngu I-S & P Global kubonise ukuthi izinkampani ezingaphezu kuka-90% ziyavuma ukuthi idatha ibaluleke kakhulu ekuthatheni izinqumo. Olunye ucwaningo lwaveza lokho 78% abantu ngabanye khombisa ukuthi ukuhlaziya idatha ukuze kuthathwe izinqumo kungashintsha kakhulu indlela inkampani yabo eqhuba ngayo ibhizinisi. 71% kwabaphenduli abafanayo baphinde bavuma ukuthi umkhuba uzokhiqiza imithombo yemali engenayo eyengeziwe kanye namathuba ebhizinisi labo phakathi neminyaka embalwa.
Izibalo ezinjengalezi zibonisa ukuthi amabhizinisi ahlose ukuphumelela esimweni sanamuhla esincintisanayo aseqala ukubona ukubaluleka kwedatha kanye nomthelela wawo enqubweni yawo yokuthatha izinqumo. Yingakho futhi izinhlangano eziqhutshwa idatha zinjalo izikhathi 19 kungenzeka ukuthi uhlale unenzuzo futhi Izikhathi ezingama-23 ngaphezulu ukushaya izimbangi zabo ekutholeni amakhasimende.
Ngakho-ke, uma ufuna ukusebenzisa imininingwane evela kudatha ukuze uthuthukise ibhizinisi lakho, le ndatshana inakho konke okudingeka ukwazi ukuze uqhubeke nokwenza izinqumo eziqhutshwa idatha ngo-2024!
Okuqukethwe
Kuyini ukwenza izinqumo okuqhutshwa yidatha?
Izinzuzo zokwenza izinqumo eziqhutshwa yidatha
Isetshenziswa kanjani indlela eqhutshwa idatha
Isiphetho
Kuyini ukwenza izinqumo okuqhutshwa yidatha?
Ukuthathwa kwezinqumo okuqhutshwa yidatha, okuvame ukufushaniswa ngokuthi i-DDDM, kubhekisela enqubweni yokuqoqa nokuhlaziya idatha yomlando ngenjongo eyodwa yokusebenzisa imininingwane ukuze ibe nomthelela ezinqumweni ezibalulekile zebhizinisi.
I-DDDM ayikona nje ukubuka izibalo zewebhusayithi noma ukuthengisa kanye nedatha yabathengi ukuze kube lula ukuthi yiziphi izinyathelo okufanele uzithathe ngokulandelayo. Kuhilela ukuthuthukisa indlela ehlelwe kahle yokuqoqa nokuhlaziya idatha edingekayo, nokusebenzisa izinqumo ezisekelwe emininingwaneni ngaphandle kokuchema, ukuqondisisa, noma imizwa yamathumbu. Nokho, kunesidingo sokutshala imali kumathuluzi ekhwalithi namakhono ukuze kube lula le ndlela.
Izinzuzo zokwenza izinqumo eziqhutshwa yidatha
Izinzuzo zokwenza izinqumo eziqhutshwa yidatha azikwazi ukugcizelelwa ngokweqile. Amabhizinisi asebenzisa kakhulu amandla edatha ukwenza izinqumo ezibalulekile zebhizinisi ayakwazi ukuzuza umkhawulo kunalawo angawasebenzisi. Bheka ezinye zezinzuzo zayo.
1. Ukwenyuka kwekhono
Lapho idatha iqondisa ukwenza izinqumo, amabhizinisi ashesha kakhulu. Kuba lula ukuhlonza amathuba ebhizinisi ngokushesha, ukuhlonza izinkinga kusenesikhathi, nokujwayela ngokushesha amashifu ezimakethe. Isibonelo esihle yi-Starbucks's isu, lapho, ngemva kokuvala izitolo eziningi ngo-2008, u-CEO u-Howard Schultz wathembisa ukusebenzisa idatha ukuze enze ukukhetha kwendawo okuhlakaniphile.
Namuhla, inkampani isebenza ngokubambisana nefemu yokuhlaziya indawo futhi ithintana namalungu eqembu lesifunda ukuze ihlaziye izibalo zabantu kanye nethrafikhi ukuze ikhethe izindawo eziphambili. Le ndlela eqhutshwa idatha isiza i-Starbucks ibikezele impumelelo yendawo ngaphambi kokunikela ngezinsiza.
2. Yenza izinqumo ezinolwazi olungcono
Ngaphambilini, amabhizinisi ayethembele ekwazisweni ukwenza izinqumo, okwakuvame ukuba namaphutha. Manje, abenzi bezinqumo basebenzisa ukuhlaziya idatha ukuze babasize benze izinqumo ezingcono ngaphandle kokuchema.
Amasu ebhizinisi aqhutshwa yidatha abonise ukuthi aphumelela kakhulu; izinkampani ezisebenzisa lelisu zine izikhathi 23 izinga eliphezulu lokutholwa kwamakhasimende, izinga lokugcinwa kwamakhasimende eliphindwe izikhathi ezingu-6, kanye nezinga lenzuzo eliphindwe izikhathi ezingu-19.
Thatha i-ecommerce giant Amazon, isibonelo, esebenzisa izibalo zokubikezela ukubikezela ukufunwa kwamakhasimende, okubasiza bazi ukuthi yini abantu abangase bayithenge nokuthi nini. Ngale mininingwane, bangaqinisekisa ukuthi izikhungo zabo zokusabalalisa zinempahla ngokwanele ukuhlangabezana nesidingo esilindelekile.
3. Ukonga izindleko
Ukuthatha izinqumo okuqhutshwa yidatha kwenza amabhizinisi akwazi ukukhomba izindawo zokonga izindleko kanye nezinzuzo ezisebenza kahle. Bayakwazi ukuhlaziya izindleko, ukuthengisa, kanye nedatha yokuziphatha kwekhasimende, okubasiza ukuba bathuthukise izinqubo futhi banciphise izindleko ezingadingekile.
Coca-Cola, ngokwesibonelo, naphezu kokuchitha imali enkulu ekukhangiseni nasezikhangisweni, isebenzisa izibalo zedatha, ukubonwa kwesithombe, nobuhlakani bokwenziwa ukuze ikhombe izethameli zayo ngempumelelo kakhulu.
Inkampani idala izikhangiso eziqondene nawe, eziqondiswe kakhulu ngokuhlaziya okuthunyelwe kwezokuxhumana ezikhuluma ngemikhiqizo yazo kanye nomuzwa wamakhasimende oqaphelayo. Lokhu kuphumele ekwenyukeni okukhulu okungu-4x kumazinga okuchofoza.
4. Ukuhlelwa kwamasu okuthuthukisiwe
Ukwenziwa kwezinqumo okuqhutshwa yidatha kuthuthukisa ukuhlela kwamasu ngokunikeza izinkampani ulwazi olunokuqonda lokubeka imigomo engokoqobo, ukuhlola ukuthi kungenzeka yini isu, nokuqondanisa izinsiza ngempumelelo.
Ngokwesibonelo, i-walmart ihlaziya idatha yokuthengisa ukuze ihlele amaleveli ezimpahla zamasizini amaholide azayo. Ukuze benze izinqumo ezinolwazi mayelana nokuthi yiziphi izinto okufanele zigcinwe esitokweni, ukuthi zingakanani izinto okufanele ziphathwe, nokuthi zingatshalwa kuphi izinsiza zokumaketha nokuphromotha, babheka amathrendi omlando wokuthengisa, okuthandwa ngabathengi, kanye nesidingo semakethe.
Le ndlela eqhutshwa idatha iqinisekisa ukuthi bathuthukisa ukusebenza kwabo, banciphise ubungozi, futhi bakhulise inzuzo ngesikhathi esimatasa kakhulu sonyaka.
5. Isipiliyoni esingcono samakhasimende
Izinkampani zikhiqiza idatha emele izethameli eziqondiswe kubo, zinikeze imininingwane ebalulekile kulokho abakuthandayo, ukuziphatha, kanye nezidingo zabo. Ukusebenzisa le datha ngokwenza izinqumo okuqhutshwa idatha kuyisihluthulelo sokuthuthukisa ulwazi lomsebenzisi.
I-Netflix yinkampani eyodwa esebenzisa izibalo ezinkulu zedatha ukuthuthukisa ukuzizwisa kokuzijabulisa kwamakhasimende abo. Ngokuhlaziya inani elikhulu ledatha evela kwababhalisile babo, njengokuncanyelwayo kokuqukethwe, umlando wosesho, amaphethini wokubuka, nendawo, i-algorithm ye-Netflix inikeza izincomo eziqondene nomuntu ngamunye eziholela ekuzizweleni okungcono.
Ngaphezu kwalokhu indlela yomuntu siqu ethuthukisa ukuzizwisa, kuholela ekwanelisekeni kwamakhasimende kwesikhathi eside, ukuvuselela ubudlelwano obuqinile nobunenjongo phakathi kwebhizinisi lakho namakhasimende akho.
Isetshenziswa kanjani indlela eqhutshwa idatha
Ukuze uzijwayeze ukwenza izinqumo ezisekelwe kudatha, kufanele uqoqe futhi uhlaziye ulwazi lomlando futhi wenze izinqumo ngokusekelwe kulokho okusebenze esikhathini esidlule. Uma uzibuza ukuthi lokhu kwenziwa kanjani, nazi izinyathelo ezibalulekile okufanele uzilandele lapho usebenzisa idatha ukuze ube nomthelela ekukhethweni kwebhizinisi lakho.
1. Beka izinjongo ezicacile
Ngaphambi kokuthatha uhambo oluqhutshwa yidatha, kubalulekile ukuthi ubeke izinjongo ezicacile. Lokhu kuhilela ukuchaza ngokucacile lokho ofuna ukukufeza kanye nemibuzo ethile ofuna ukuyiphendula ngokuhlaziywa kwedatha.
Ezinye izinjongo ongase ufune ukuzimisa zihlanganisa ukuthuthukisa uchungechunge lwakho lokuhlinzeka, ukuthuthukisa ulwazi lwamakhasimende, noma ukuthola amathuba amasha emakethe. Uma usuchaze ngokucacile eyakho imigomo, ivula indlela yokuqoqwa kwedatha, iqinisekise ukuthi okutholakele kuyasebenza futhi kuyasetshenzwa.
2. Qoqa idatha efanele
Uma usuzichaze ngokucacile izinjongo zakho, isinyathelo esilandelayo ukuthola nokuqoqa idatha efanele. Lapha, udinga ukunquma izinhlobo ezahlukene zedatha oyidingayo ezosiza ukuphendula imibuzo yakho ezinhlosweni zakho ngempumelelo.
Ungakwazi ukuqoqa idatha kusuka kumpendulo yekhasimende, imibiko yocwaningo lwemakethe, izinkundla zokuxhumana, noma imininingwane yangaphakathi. Le mithombo yedatha inolwazi olubalulekile lwezinto ofuna ukuzithola, njengedatha yezezimali, izitayela zemakethe, ukuziphatha kwamakhasimende, noma ukusebenza komkhiqizo.
Lapho uqoqa le datha, kubalulekile ukuqinisekisa ukuthi inembile, iphelele, futhi ithembekile. Izinhlolovo, izingxoxo, namathuluzi okuqoqa idatha azenzakalelayo angamanye amasu ozofuna ukuwasebenzisa lapho uqoqa idatha.
3. Hlaziya futhi uhumushe idatha
Ngemva kokuqoqa idatha, isinyathelo esilandelayo ukuhlaziya nokuhumusha. Kulesi sigaba, kunesidingo sokusebenzisa izindlela ezifanele zokuhlaziya idatha, okuhlanganisa ukuhlaziywa kwezibalo, ukumbiwa kwedatha, noma ama-algorithms okufunda komshini.
Ukusebenzisa lezi zindlela kusiza ekwembuleni amaphethini, amathrendi, kanye nemininingwane ezokuqondisa ekwenzeni isinqumo. Amathuluzi okubona idatha azokwanela lapho usebenza namasethi edatha ayinkimbinkimbi njengoba angasiza ukwethula ngokuqondakalayo, akwenze kube lula ukutolikwa.
4. Thatha izinqumo unolwazi
Imininingwane etholwe ekuhlaziyweni kwedatha kufanele ikusize wenze isinqumo unolwazi.
Cabanga ngezinzuzo nezihibe zenketho ngayinye, kanye nezingozi ezingaba khona, bese wenza izinqumo ezisekelwe emininingwaneni eqhutshwa idatha kunokuba nje umuzwa wakho wamathumbu noma okuhlangenwe nakho kwangaphambilini.
Lapho wenza izinqumo, cabangela idatha yekhwalithi nenani ukuze uqinisekise ukuthi ukukhetha kwakho kuhambisana nemigomo yenkampani yakho.
5. Hlola futhi nokwandisa ngokuqhubekayo
Inqubo yokuthuthukisa ibhizinisi eliqhutshwa idatha iyaqhubeka futhi idinga ukulungiswa njalo ukuze iphumelele. Ukuhlola izindlela ezehlukene nokuqapha imiphumela eyahlukene kuyisinyathelo sokugcina esinconywayo sokuthuthukisa ukusebenza nokwenza izinguquko lapho kudingeka khona.
Enye yezindlela zokuhlola yile A / B ukuhlolwa, lapho uqhathanisa amakhasi ewebhu amabili noma izici ukuze unqume inguqulo esebenza kahle kakhulu, engakusiza wenze izinqumo zebhizinisi zamasu. Qhubeka nokucwenga indlela yakho uma kuvela idatha entsha noma uma kukhona ushintsho kumathrendi emakethe.
Lokhu kuholela ekuthuthukisweni okuqhubekayo, okukuvumela ukuthi ujwayelane ngokushesha nesimo sebhizinisi esishintsha njalo ngaphambi kokuba izimbangi zenze.
Isiphetho
Izinqumo ezisekelwe ebufakazini zibalulekile kunoma yiliphi ibhizinisi, kusukela ekuthuthukiseni ukusebenza kahle kanye nolwazi lwamakhasimende kuya ekongeni izindleko.
Esikhundleni sokuthembela kokuhlangenwe nakho kwangaphambilini, i-DDDM isekelwa idatha eyiqiniso evela ocwaningweni olubanzi; ngakho-ke, kufanelekile ekuthonyeni izinqumo zenkampani, ukuthi ziqondise ukuthengisa noma ukuthola ulwazi mayelana nokusebenza kwayo, ukukhiqiza emsebenzini, noma ukuphumelela kwezinqumo.
Idatha iyithuluzi lekhulu lama-21 eliqinisekisa ukuthi uhlala usebenza kuphela uma uyifaka ekuthatheni izinqumo kwebhizinisi. Futhi ekugcineni, khumbula ukulandela I-Cooig.com Iyafunda ukuze uhlale unolwazi ngezitayela ezibalulekile emhlabeni we-ecommerce.
