Amathonya Amageyimu: Ozakwethu Abangcono Kakhulu Bamabhizinisi Ezobuchwepheshe ngo-2024

Kusukela ngo-2023, kukhona okungaphezu kwalokho 3 billion abadlali bamageyimu emhlabeni jikelele kanye nabadlali be-esports abangaphezu kuka-3,000 e-US kuphela. Ngakho-ke, uma uyibhizinisi lezobuchwepheshe futhi ungakangeni kubambisene nabagqugquzeli bemidlalo, uyaphuthelwa.

Abagqugquzeli bemidlalo bangaphezu nje kwabantu abadlala imidlalo yevidiyo ku-inthanethi. Bobabili bangabaculi nabafundisi ku-niche yabo yemidlalo ethile, abanezithameli ezizibandakanye kakhulu nezizinikele.

Ukubambisana nabagqugquzeli bemidlalo kungaba isu elishintsha umdlalo lamabhizinisi ezobuchwepheshe. Nakhu ukubheka abanye abagqugquzeli bemidlalo abaphambili nokuthi inkampani yakho ingakusebenzisa kanjani ukufinyelela nokwethembeka kwabo ngo-2024.

Okuqukethwe
Kungani usebenzisana nabagqugquzeli bemidlalo?
Imaphi amabhizinisi okufanele ahlanganyele nomgqugquzeli wegeyimu?
Abagqugquzeli bemidlalo abaphezulu ongasebenzisana nabo
Amasu abalulekile okubambisene ngempumelelo
Imicabango yokugcina

Kungani usebenzisana nabagqugquzeli bemidlalo?

1. Umthelela wegeyimu ekuthengeni kobuchwepheshe

Imboni yemidlalo ayikona nje ukuzijabulisa; kuyimakethe eqhutshwa ubuchwepheshe lapho abadlali begeyimu ngokuvamile beba ngabamukeli bokuqala bobuchwepheshe obusha. Imakethe yemidlalo yomhlaba ikhiqize ngaphezulu kwe-USD 282 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele ku-USD 363 billion ngo-2027.

Ngakho-ke, abagqugquzeli bemidlalo baye bashintsha ngokuphathelene nezinhlobo zobuchwepheshe ezithengwa yizithameli zabo ngokunikeza izincomo nokubuyekezwa okuqotho.

2. Ukuthembela nobuqiniso

Abagqugquzeli bemidlalo bakhe ubuhlobo nababukeli babo, banikeza izincomo eziyiqiniso nezithembekile. A Inhlolovo ye-Nielsen ithole ukuthi u-92% wabathengi bathemba izincomo zabathonya ngaphezu kwezikhangiso ezivamile. Lokhu kuthembana kuhumushela ekubandakanyekeni okuphezulu namazinga okuguqulwa, okwenza abathonya babe yimpahla ebalulekile yemikhiqizo yobuchwepheshe.

Imaphi amabhizinisi okufanele ahlanganyele nomgqugquzeli wegeyimu?

Ngenxa yokuthi abagqugquzeli bemidlalo banezithunjwa, izithameli ezibandakanyeka kakhulu akusho ukuthi wonke amabhizinisi ezobuchwepheshe azozuza ekusebenzisaneni nabo.

Nazi izinhlobo zamabhizinisi ezobuchwepheshe ezingalungela kangcono ubambiswano nomgqugquzeli wegeyimu:

1. Izingxenyekazi zekhompuyutha zokudlala kanye nabathengisi bangaphandle

Imikhiqizo esemqoka: Ama-PC wokudlala, laptops, amakhadi ehluzo, izinqubo, izikhibhodi, Amagundane, earphone, Futhi izihlalo zokudlala.

Impela, amabhizinisi asebenza ngezingxenyekazi zekhompuyutha zemidlalo kanye nama-peripherals afaneleka ngokwemvelo ubudlelwano nabagqugquzeli bemidlalo. Abagqugquzeli banganikeza izibuyekezo ezinemininingwane, ama-unboxing, namaseshini okudlala umdlalo agqamisa ukusebenza nezici zemikhiqizo yakamuva. Lokhu kudala injabulo phakathi kwabalandeli babo futhi kunikeza amakhasimende angaba khona imininingwane ebalulekile ngemikhiqizo.

Isibonelo: Ukusebenzisana kwe-Newegg nabagqugquzeli abaphezulu ukuze ubonise ihadiwe yakamuva yokudlala. Abagqugquzeli babonisa amandla ale mikhiqizo ekudlalweni kwegeyimu kwesikhathi sangempela, enikeza izibukeli ukuzibonela mathupha ukusebenza komkhiqizo nokushayela ithrafikhi esitolo se-inthanethi saseNewegg.

2. Abathengisi bedivayisi yeselula

Imikhiqizo esemqoka: Smartphones futhi amaphilisi.

Ngokukhula okusheshayo kwamageyimu eselula, amabhizinisi athengisa amadivayisi eselula nawo angazuza ekubambisaneni kwabathonya. Abagqugquzeli bangabonisa amakhono okudlala ama-smartphones akamuva namathebulethi, bagqamisa izithombe zabo ezithuthukisiwe, impilo yebhethri, namandla okucubungula.

Ngokwesibonelo, Igajethi 10 ikhiphe ividiyo ngo-2023 kuhlu ama-smartphones amageyimu aphezulu azothengwa ngalowo nyaka. Ngo-Ephreli 2024, U-Armando Ferreira ukhiphe ividiyo ku- ifoni engcono kakhulu yokudlala ye-Android, ethole ukubukwa okungaphezu kuka-6,000 ngenyanga yokuqala.

3. Izimakethe zegajethi ye-Tech

Imikhiqizo esemqoka: Uhlu olubanzi lwamagajethi obuchwepheshe, okuhlanganisa ukududuza kwezemidlalo kanye nezinsiza, njenge abalawuli, earphone, izihlalo zokudlala, Futhi Okuningi.

Izimakethe zegajethi yobuchwepheshe zingasebenzisana nabagqugquzeli ukukhuthaza imikhiqizo eyahlukene, njengaleyo esohlwini olungenhla. Njengezingxenyekazi zekhompuyutha zemidlalo, abagqugquzeli bangakunikeza ama-unboxing, ukukhishwa kwemikhiqizo, nemihlahlandlela yokuthenga, ukushayela ithrafikhi esitolo sakho se-inthanethi futhi kukhuphule ukuthengisa ezigabeni ezihlukene zomkhiqizo.

4. Abathengisi bemishini yokuxhumana

Imikhiqizo esemqoka: Ama-Routers, modems, nezinye imishini yokuxhumana nabantu.

I-inthanethi esheshayo nethembekile ibalulekile kubadlali bamageyimu, ikakhulukazi labo abasakaza okuqukethwe kwemidlalo. Amabhizinisi athengisa okokusebenza kwenethiwekhi angasebenzisana nabagqugquzeli ukuze agcizelele ukubaluleka kokuxhumana okuqinile kwe-inthanethi kanye nezinzuzo zemikhiqizo yawo.

5. Izinkampani zobuchwepheshe be-VR/AR

Imikhiqizo esemqoka: Ama-headsets e-VR, Izibuko ze-AR, isofthiwe ye-VR/AR.

Njengoba ubuchwepheshe be-VR ne-AR buqhubeka nokuba namandla, abantu abaningi babheke kubagqugquzeli ukuze banqume ukuthi lobu buchwepheshe bukufanele yini ukutshalwa imali. Ubambiswano nabagqugquzeli abangochwepheshe kulezi zindawo kungaba nomthelela ikakhulukazi njengoba bengabonisa ukuzizwisa okujulile futhi banikeze izibuyekezo ezithembekile nezijulile.

Abagqugquzeli bemidlalo abaphezulu ongasebenzisana nabo

1. I-PewDiePie

PewDiePie, owaziwa nangokuthi u-Felix Arvid Ulf Kjellberg, ungumdlali we-YouTube wegeyimu waseSweden odume ngamavidiyo akhe Asidlale, ama-vlog, nezikhindi zamahlaya. Ngesinye seziteshi ezindala kakhulu ku-YouTube, i-PewDiePie inikeza ukufinyelela okubanzi nezithameli ezithintekayo. Ukuphawula kwakhe okuhlekisayo nesitayela esiyingqayizivele simenza uzakwethu oncomekayo wamabhizinisi ezobuchwepheshe abheke ukumaketha i-Hardware nezinsiza zemidlalo.

2. Ingqikithi Yamageyimu

Amageyimu Aphelele, ephethwe ngu-Ajay (Ajju Bhai), iyisiteshi se-YouTube semidlalo yase-India esihamba phambili esaziwa ngokusakaza bukhoma i-Garena Free Fire neminye imidlalo edumile. Ukukhuphuka kuka-Ajay kusukela kumageyimu eselula ukuya ku-PC nokubuyela kumakhalekhukhwini kwenza isiteshi sakhe sisebenziseke ngezindlela eziningi futhi sikhange kubantu abaningi.

Amabhizinisi ezobuchwepheshe athengisa izesekeli zokudlala zamaselula, ama-smartphone, namakhompyutha aphathekayo okudlala azozuza ethonyeni lakhe.

3. Umakiplier

I-Markiplier, noma u-Mark Edward Fischbach, ungumdlali we-YouTube waseMelika odunyiswa ngokudlala kwamavidiyo akhe kanye namahlaya adwetshiwe. Ukubuka kwakhe okubalulekile kanye nesisekelo sabalandeli abazinikele simenza afaneleke ukukhangisa imikhiqizo eminingi yezobuchwepheshe, kusukela kuma-PC amageyimu asezingeni eliphezulu kuye kuma-peripheral amageyimu athuthukile. Okuqukethwe kwakhe kuvame ukuhlanganisa ukusebenzelana okusuka enhliziyweni nezilaleli zakhe, okungakha ukuthembela emikhiqizweni ayincomayo.

4. SSSniperWolf

U-Alia Marie “Lia” Shelesh, noma SSSniperWolf, i-YouTuber yesiNgisi yaseMelika edume ngamavidiyo akhe okusabela nokuqukethwe kwemidlalo. Okuqukethwe kwakhe okuhlukahlukene kufaka phakathi i-DIY, i-vlogging, nokuphawula, okukhanga izethameli eziningi. Ngenxa yokufinyelela kwakhe okubanzi nobuntu obuhehayo, amabhrendi athengisa izesekeli zemidlalo, amagajethi obuchwepheshe obuphezulu, nemikhiqizo yobuchwepheshe bendlela yokuphila ingathola ubudlelwano ne-SSSniperWolf buzuzisa.

5. I-Jacksepticeye

Seán William McLoughlin, noma IJacksepticeye, uyiciko le-YouTube lase-Ireland elaziwa ngokuba nomdlandla wokuthi masidlale futhi sibuyekeze amavidiyo amageyimu. Ukubambisana kwakhe nobunikazi bomkhiqizo wezingubo I-Cloak futhi Phezulu kwe-The Mornin' Coffee inkampani igqamisa umoya wakhe wosomabhizinisi. Umthelela we-Jacksepticeye unamandla phakathi kwezethameli ezincane, okumenza afaneleke kakhulu ekuphromotheni ama-peripheral amageyimu, izihlalo zemidlalo, nezinye izisetshenziswa ezihlobene.

6. I-DanTDM

UDaniel Robert Middleton, noma I-DanTDM, i-YouTuber yaseBrithani eyaziwa ngokuphawula kwegeyimu yevidiyo, ikakhulukazi i-Minecraft. Ukusakaza kwakhe bukhoma ku-Twitch naku-YouTube kumenza umgqugquzeli obalulekile emphakathini wamageyimu. Uma kubhekwa ithonya lakhe elikhulu nokuzibandakanya kwabalandeli, amabhizinisi athengisa izinto zokudlala, imidlalo, nezinye izinto ezihlobene nazo azozuza ekwesekeni kwakhe.

7. VanossGaming

I-VanossGaming, ephethwe ngu-Evan Fong, ungumdali wokuqukethwe waseCanada owaziwa ngamavidiyo akhe emidlalo yesitayela se-montage kanye nemidwebo yokuqala. Okuqukethwe kwakhe kufaka imidlalo efana neGrand Theft Auto V neBlack Ops II. Imikhiqizo ethengisa ama-consoles amageyimu, imidlalo, nezinto ezisetshenziswayo ezisebenza kahle kakhulu zingathola ukubambisana neVanossGaming kuphumelela ekufinyeleleni izethameli zemidlalo ezizinikele nezinomdlandla.

8. Ninja

UTyler Blevins, owaziwa ngelika Ninja, ungumsakazi we-Twitch ovelele futhi u-YouTuber odume ngokudlala kwakhe i-Fortnite. Ukusethwa kwakhe kokusakaza okusezingeni eliphezulu kanye nesizinda sakhe sokudlala esikhokhelwayo simenza uzakwethu ofanelekile wamabhizinisi ezobuchwepheshe athengisa amagiya okudlala asezingeni eliphezulu, njengama-PC asebenza kahle kakhulu, abaqaphi bemidlalo, nemishini yokusakaza ethuthukisiwe.

9. Ijeli

Jelle van Vucht, noma jelly, waziwa ngamavidiyo akhe okudlala ahlekisayo kuGrand Theft Auto V, Minecraft, kanye neFortnite. Okuqukethwe kwakhe okubandakanyayo kanye nesisekelo sababhalisele abazibandakanya naye kumenza ikhandidethi eliqinile lobambiswano nemikhiqizo ethengisa amakhonsoli amageyimu, imidlalo, nezinto ezithokozisayo, ezisebenzisanayo.

Amasu abalulekile okubambisene ngempumelelo

1. Khomba umgqugquzeli olungile: Ukukhetha umgqugquzeli ofanele kubalulekile. Bheka abagqugquzeli abathameli babo abaqondana nezibalo zabantu ozihlosile. Hlaziya izilinganiso zabo zokuzibandakanya, uhlobo lokuqukethwe abakukhiqizayo, nokwethembeka kwabo emphakathini wezobuchwepheshe.
2. Yakha imikhankaso eyiqiniso: Ubuqiniso bubalulekile ekukhangiseni kwabathonya. Sebenza nabagqugquzeli ukuze udale imikhankaso ezwakala ingokwemvelo futhi iyiqiniso. Kungakhathaliseki ukuthi isibuyekezo somkhiqizo, isipho, noma umcimbi wokuhlanganyela, qinisekisa ukuthi okuqukethwe kuhambisana nezethameli zomgqugquzeli.
3. Sebenzisa amapulatifomu amaningi: Abagqugquzeli bemidlalo bavame ukusebenza ezisekelweni eziningi njengeTwitch, YouTube, Instagram, kanye ne-Twitter. Sebenzisa lezi zinkundla ukuze ukhulise ukufinyelela nokuzibandakanya. Imikhankaso yezingxenyekazi eziningi inganikeza ukumbozwa okuphelele kanye nezindawo zokuthintwa ezengeziwe kumakhasimende angaba khona.
4. Landelela futhi ulinganise impumelelo: Setha izinhloso ezicacile nama-KPI emikhankaso yakho. Sebenzisa amathuluzi ezibalo ukuze ulandelele ukubandakanyeka, ukuguqulwa, ne-ROI. Lungisa amasu akho ngokusekelwe kudatha yokusebenza ukuze ulungiselele imikhankaso yesikhathi esizayo.

Imicabango yokugcina

Imboni yezokudlala iyadlondlobala, futhi ukusebenzisana nabagqugquzeli bemidlalo abaphezulu kungakhuphula kakhulu ukubonakala nokuthengiswa kwebhizinisi lakho. Kodwa khumbula, akudingekile ngaso sonke isikhathi ukuba ubambisane nabagqugquzeli abaphezulu, into ebaluleke kakhulu ukwakha ubudlelwano nomuntu onethonya ofanele umkhiqizo wakho futhi onezithameli ezibandakanyeka kakhulu. Futhi ekugcineni, ungakhohlwa ukulandela I-Cooig.com Iyafunda ukuze uhlale unolwazi ngentuthuko yakamuva yokumaketha okuku-inthanethi kanye ne-ecommerce.