Esikhathini samanje sedijithali, i-B2B eCommerce iya ngokuya idlanga njengoba amabhizinisi efuna imithombo emisha yemali engenayo. Abathengisi abaningi be-software baye baqaphela amandla angasetshenzisiwe e-B2B eCommerce futhi bangena emakethe ye-B2B ngokwethula izixazululo ezintsha ze-B2B eCommerce.
Uma umusha kuleli bhizinisi, ungase ucabange ukuthi abasabalalisi be-B2B babonakala benenqwaba yabahlinzeki ongakhetha kubo, nokho, akuwona wonke ama-software e-B2B eCommerce adalwe alingana.
Kubalulekile ukuthi abathengisi bezitolo bangagcini nje ngokuhlonza izici ezibalulekile ezizobasiza bavule indlela yokwanda kwamathuba okuthengisa kodwa futhi bahlukanise phakathi kwezixazululo ezakhelwe inhloso nezingekho eshalofini ze-B2B eCommerce.
Ukuqonda i-B2B eCommerce Software
Isoftware ye-B2B eCommerce iyinkundla ekhethekile eyenzelwe ukusiza ukuthengiselana okuku-inthanethi phakathi kwamabhizinisi, ngokuphambene nokuthengiselana phakathi kwamabhizinisi nabathengi (B2C). Ngokungafani nezinkundla ze-eCommerce ezidayiswayo, ezigxile ekunikezeni abathengi ngokuqondile, isoftware ye-B2B eCommerce ibhekelela izidingo ezihlukile kanye nokugeleza komsebenzi kwamabhizinisi abamba iqhaza ekuthengisweni, ekusakazeni, ekukhiqizeni, neminye imisebenzi ye-B2B.
Ukukhetha Isoftware Elungile ye-B2B ye-eCommerce
Ngaphambi kokuthi sihlole izici ezibalulekile zenkundla ye-B2B eCommerce, kubalulekile ukuhlola ulwazi lomthengisi nolwazi esizindeni se-B2B eCommerce.
Isici esisodwa esibalulekile okufanele sicatshangelwe isizinda somthengisi emakethe ye-eCommerce ye-B2B. Ingabe bakhonze ngokuyinhloko amabhizinisi e-B2C (Ibhizinisi-kuya-Kumthengi) noma i-D2C (I-Direct-to-Consumer) ngaphambi kokungena endaweni ye-B2B? Uma kunjalo, ingabe umthengisi ungene emakethe ye-B2B ngokuthenga, ubudlelwano noma bathuthukise iminikelo yabo ye-B2B endlini?
Ngaphezu kwalokho, kubalulekile ukuhlola ukuthi ingabe inkundla ye-eCommerce ye-B2B yayakhelwe inhloso yokwenza izinto ze-B2B, noma ingabe imane yengeza izici ezengeziwe ukuze ivumelane nezimo ze-B2B?
Inkundla eyakhelwe inhloso idizayinelwe ukusuka phansi ukuya phezulu ukuze ibhekane nezidingo ezithile nobunzima bokwenziwe kwe-B2B, kuyilapho izinkundla ezithinta izici ze-B2B ngokuvamile zinganela ukujula nokusebenza okudingekayo ekusebenzeni kwe-B2B okungenazihibe futhi zithembele kakhulu kuzinhlelo zokusebenza zezinkampani zangaphandle.
Abadlali bendabuko be-B2C eCommerce abafana no-Shopify, BigCommerce kanye ne-WooCommerce bawabonile amandla emakethe ye-B2B futhi banwebe iminikelo yabo ngokufanele. I-BigCommerce, ngokwesibonelo, yangena endaweni ye-B2B ngo-2019 ngochungechunge lokutholwa. Kodwa-ke, kusobala ukuthi izixazululo ze-BigCommerce's B2B zivame ukwehluleka ukuhlangabezana ngokugcwele nezidingo zamabhizinisi ahlanzekile e-B2B, ikakhulukazi izinkampani ezimaphakathi namabhizinisi amakhulu anezidingo eziyinkimbinkimbi ze-B2B.
Ngokufanayo, u-Shopify uthathe izinyathelo zokubhekana nemakethe ye-B2B ngokwethula i-Shopify Plus. Yize lesi sinyathelo simelela umnyakazo omuhle, izici ze-B2B ezihlinzekwa ngabakwaShopify zisabonakala zisesigabeni sokuqala sokuthuthuka futhi zibhekelela kakhulu amabhizinisi e-Direct-to-Consumer (DTC) abheke ukunwebeka emkhakheni we-B2B.
Amabhizinisi ahlanzekile e-B2B, ikakhulukazi izinkampani namabhizinisi aphakathi nendawo, anezidingo ezijwayelekile neziyinkimbinkimbi ze-B2B kungenzeka athole i-BigCommerce, Shopify kanye ne-WooCommerce's B2B iminikelo enganele futhi engavuthiwe ngezidingo zabo.
Izici ezibalulekile ze-B2B eCommerce Software
Manje njengoba sesinokuqonda okucacile kwe-software ye-B2B ye-eCommerce kanye nomsuka wabathengisi be-eCommerce be-B2B, ake sihlole izici ezibalulekile okufanele abasabalalisi abamaphakathi nabakhulu bazicabangele lapho bekhetha inkundla elungile yezidingo zabo.
Intengo ye-Matrix Hierarchy
Ukuhlelwa kwe-matrix yamanani kuwuhlelo oluhlelekile oluphatha izintengo zomkhiqizo kuzo zonke izici ezihlukahlukene ngaphakathi kwenkundla ye-B2B ye-eCommerce. Ngokuvamile, isigaba se-matrix yentengo sihlelwa ngezigaba, isigaba ngasinye simelele ileveli ehlukile yokucabanga kwentengo nokubalulekile. Isibonelo, isigaba esiphezulu singase sifake izintengo zenkontileka ezigxilile okuxoxiswene ngazo namaklayenti abalulekile, kulandelwe izigaba ezilandelayo ezicabangela izici ezifana nezaphulelo ezisekelwe kumthamo, okunikezwayo kokuphromotha, izaphulelo zesizini, imithetho yentengo ekhethekile namaphromoshini noma imiklomelo yokwethembeka. Ngokusebenzisa lokhu kuhlelwa kwe-matrix yamanani, inkundla ye-eCommerce ebanzi ye-B2B ingabala izintengo ezincintisanayo, ezinenzuzo, futhi ezihambisana nesu lebhizinisi.
Amanani Asekelwe Kwivolumu
Intengo yevolumu, eyaziwa nangokuthi intengo esuselwe kubukhulu noma intengo yesigaba, ifaka ukusetha amazinga entengo ahlukene emikhiqizo ngokusekelwe enanini eli-odwe umthengi.
Njengoba inani eli-odiwe likhuphuka, intengo yeyunithi ngokuvamile iyehla, inikeze isikhuthazo kubathengi ukuthi bathenge amanani amakhulu futhi okungenzeka kukhuphule inani lenani le-oda. Futhi, abahlinzeki abaningi be-software ye-B2B eCommerce abasha abasisekeli lesi sici.
Inani Elincane Le-oda (MOQ) kanye Nobuningi Be-oda Eliphezulu (MaxOQ)
I-MOQ ne-MaxOQ yizici ezibalulekile ku-B2B eCommerce ezilawula inani lemikhiqizo umthengi angayithenga ngaphakathi kokuthenga okukodwa. Ungacabanga ukuthi lokhu kuyisici esiyisisekelo, kepha abadlali abaningi abadumile be-B2B eCommerce abanalo lokhu kusebenza.
Umthengi Wezitolo Eziningi
Ku-B2B eCommerce, ukunika amandla umthengi oqokiwe ukuthi aphathe kalula ama-akhawunti amaningi futhi ashintshe phakathi kwawo ngokungena ngemvume okukodwa kubalulekile ukuze kwenziwe lula izinqubo zokuthenga kanye nokuthuthukisa ukusebenza kahle. Lesi sici sivumela abathengi ukuthi bafinyelele izitolo ezihlukene ezinamakhathalogi emikhiqizo ahlukile, izakhiwo zentengo, namaphromoshini, konke ngaphakathi kwenkundla eyodwa futhi kusiza ukulawula okumaphakathi kokuthenga imisebenzi ezitolo eziningi.
Ama-backorders
Ama-backorders ku-B2B eCommerce asho ikhono lokwamukela ama-oda emikhiqizo ephelelwe isitokwe okwesikhashana, futhi uwagcwalise uma izinto sezitholakala futhi. Ukukhetha inkundla esekela ama-backorder kubalulekile ekugcineni ukwaneliseka kwekhasimende nokwethembeka ngokuqinisekisa ukucutshungulwa kwe-oda okungenazihibe ngisho nangemikhiqizo engatholakali okwesikhashana.
Lesi sici senza amabhizinisi athwebule amathuba okuthengisa, agweme imali engenayo elahlekile, futhi agcine ukubonakala obala kumakhasimende mayelana nokutholakala komkhiqizo.
Umbiko Wokuguga one-Split Payment
Lapho ukhetha umthengisi we-B2B we-eCommerce, kubalulekile ukunikeza abathengi ukufinyelela okulula kumibiko yokuguga ngengosi yokuzenzela. Le mibiko ayibonisi kuphela ama-invoyisi asele namanani akweletwayo, kodwa futhi inika amandla abathengi ukuthi baphathe izinkokhelo ngempumelelo.
Ngokuvumela abathengi ukuthi bakhethe ama-invoyisi okukhokha, bakhethe isikhathi sokukhokha, futhi banqume amanani okukhokha, umthengisi usiza ukuguquguquka nokuba lula enqubweni yokukhokha. Ngaphezu kwalokho, amandla okwenza izinkokhelo ezingaphelele kuwo wonke ama-invoyisi amaningi ngokuqondile kusuka embikweni wokuguga afakazelwe ukuthi ehlisa kakhulu ama-invoyisi angakhokhelwa kanye nezinkokhelo ezidlulelwe yisikhathi.
Buyisela Ukugunyazwa
Ukukhetha inkundla esekela ukugunyazwa kwembuyiselo ku-B2B eCommerce kubalulekile ukuze kuqinisekiswe izinqubo zokubuyisela ezibushelelezi nezihlelekile. Lesi sici sivumela amabhizinisi ukuthi aphathe izicelo zokubuyisela ngendlela efanele, agcine ukuxhumana okucacile namakhasimende mayelana nesimo sokubuyisela, futhi abambe obala enqubweni yokubuyisela. Ngokunika amandla ukugunyazwa kwembuyiselo, amabhizinisi angathuthukisa ukwaneliseka kwamakhasimende, enze lula ukusebenza, futhi akhe ukwethemba ebudlelwaneni bawo be-B2B.
Amaphrofayili Womsebenzisi Nezimvume
Khetha isofthiwe ye-B2B eCommerce esebenzisa Amaphrofayela Womsebenzisi ukuze unikeze imisebenzi ehlukene, ukugeleza komsebenzi kanye nezakhiwo zefomu kumaqembu ahlukene abasebenzisi. Buza, isibonelo, ukuthi ungakwazi yini ukwabela iphrofayela "Ye-Rep" yokuthatha i-oda, iphrofayela "Yomthengisi" eyenza kuphela ukubala isitoko futhi egcwalise imibiko yokuvakashelwa, iphrofayela yoku-oda "Umthengi" yokuzenzela kumakhalekhukhwini oPhambili Isitolo, noma iphrofayela "Ye-Back-Office" yomsebenzisi obamba amakholi angenayo kuphela.
Amaphrofayela anikeza umlawuli inketho yokulawula idatha kanye nokusebenza okuvezwe kumaphrofayela omsebenzisi anezibopho ezihlukene nezimvume ezithuthukile enhlanganweni. Ngokwesibonelo:
- Iphrofayela yomphathi ingahlela izintengo kuma-oda, kuyilapho iphrofayela ye-Rep ingakwazi.
- Bonisa amagama ezinto nezincazelo ngezilimi ezahlukene kumaReps emazweni amaningi
- Iphrofayili ye-Rep ingabuka umbiko othi "Amakalishi Alahliwe" wawo wonke amakhasimende abo, kuyilapho Abathengi balawo makhasimende bengakwazi ukubuka umbiko onjalo.
Uhlelo lokusebenza lweselula lomdabu
Khetha isofthiwe ye-B2B eCommerce ehlinzeka 'ngokuphela kwebhokisi' uhlelo lokusebenza lweselula oluku-inthanethi/olungaxhunyiwe ku-inthanethi kubo bobabili abadayisi nabathengi. Lolu hlelo lokusebenza 'lwendabuko' luthuthukisa umuzwa womsebenzisi, luvumela ukusetshenziswa kwezici zedivayisi eyakhelwe ngaphakathi njengokuskena kwekhamera yamabhakhodi. Ngenkathi bengaxhunyiwe ku-inthanethi, abasebenzisi bangafaka ama-oda ngokushesha futhi bafinyelele noma yiluphi ulwazi olubalulekile ngokunganaki ikhwalithi yoxhumano lwabo lwe-inthanethi.
Uhlelo lokusebenza oluzinikele lwe-Sales Rep
Ungakuthandi ukuzenza ongeyena - abathengisi bakho bafanelwe okungaphezu nje kwekhono lokulingisa abathengi! Kunalokho, khetha umthengisi ogcina izindawo ezihlukene zabathengisi nabathengi, ugwema izingibe zokuzenza ongeyena.
Abathengisi bezokuthengisa banenkundla yabo yokusebenzelana nayo, ebavumela ukuthi banikeze umuzwa wokuthengisa owenziwe ngezifiso futhi oqondiswe kakhulu. Ngendawo yabo ehlukile, abathengisi bangadlala indima yokubonisana. Bangaqondisa abathengi ngenqubo yokuthenga, baphakamise amaphromoshini afanelekile, imikhiqizo namasevisi ahambisana nezidingo zomthengi.
Isiphetho
Sengiphetha, ukukhetha isoftware ye-eCommerce efanele ye-B2B kubaluleke kakhulu empumelelweni nasekukhuleni kwebhizinisi lakho emakethe yanamuhla encintisanayo. Ngokubeka phambili izici ezibalulekile ezifana nesigaba se-matrix yamanani entengo, amanani entengo, ubuncane kanye nenani eliphezulu le-oda, amaphrofayela abasebenzisi nezimvume, izinkokhelo ezihlukanisiwe, abathengi bezitolo eziningi, ama-backorders, ukugeleza kokusebenza kokugunyazwa kwembuyiselo, amaphothali anikezela ngokuthengisa azinikele, nezinhlelo zokusebenza zeselula, ungaqinisekisa ukuthi inkundla oyikhethile ihlangabezana nezidingo ezahlukahlukene zebhizinisi lakho namakhasimende.
Umthombo ovela pepperi.com
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