ISIFINYEZO
Ukuqonda Abagqugquzeli be-Instagram
Yini I-Instagram Influencer?
Umthelela Wabagqugquzeli be-Instagram
I-Rise Of Influencer Marketing
Ukulinganisa Ithonya Ku-Instagram
Amamethrikhi Abalulekile Ongacatshangelwa
Amathuluzi Okuhlola Umthelela We-Influencer
Izinhlobo zabagqugquzeli be-Instagram
I-Nano Influencers (1K-10K Abalandeli)
Ama-Micro Influencer (Abalandeli abangu-10K-100K)
Ama-Macro Influencers (100K-1M Followers)
Ama-Mega Influencers (1M+ Abalandeli)
Ukuhlonza Nokubambisana Nabagqugquzeli Abalungile
Ukuqondanisa Namanani Omkhiqizo Nobuhle
Icabangela Ukuqondanisa Izithameli
Ukusungula Ubambiswano Lwe-Influencer
Ukwandisa Impumelelo Yomkhankaso Wokuthonya
Ukuqamba amafuphi omkhankaso ophoqayo
Ukuqapha Nokulinganisa Ukusebenza Komkhankaso
Ukuthuthukisa Ngokusekelwe Kumininingwane Nemiphumela
imibuzo ejwayelekile ukubuzwa
Isiphetho
Abagqugquzeli be-Instagram: Bayenza Kanjani Imali nokuthi Bangabambisana Kanjani Nabo
Abagqugquzeli be-Instagram baguqule indlela amabhrendi axhuma ngayo nababukeli abaqondiswe kubo ezinkundleni zokuxhumana. Laba bantu abanethonya basebenzisa ukulandela kwabo okukhulu ukuze balolonge imibono, basethe izitayela, futhi babe nomthelela ezinqumweni zokuthenga ngokuqukethwe okuyiqiniso nokubandakanyayo.
Njengoba i-influencer marketing idlondlobala, amabhizinisi kumele aqonde indima nomthelela wabagqugquzeli be-Instagram ukusebenzisa ngempumelelo leli su elinamandla. Ukusuka kuma-nano nama-micro influencers kuye kuma-macro and mega influencers, isigaba ngasinye siveza izinzuzo ezihlukile nokucatshangelwa kobudlelwano bomkhiqizo.
Ukuze uzulazule ngempumelelo kubagqugquzeli be-Instagram, kubalulekile ukubamba izici ezibalulekile ezifana nomthelela wokulinganisa, ukuhlonza ozakwethu abalungile, nokwenza ngcono ukusebenza komkhankaso.
Kungakhathaliseki ukuthi ungumnikazi webhizinisi ohlose ukwandisa ukufinyelela kwakho noma umgqugquzeli ofuna ukwakha umkhiqizo wakho siqu, ukwazi lezi zici kubalulekile.
Lo mhlahlandlela uhlola imininingwane yabagqugquzeli be-Instagram, unikeza izeluleko nezindlela zokuphumelela emhlabeni wokumaketha kwabanamandla. Ngokuqonda izinhlobo ezahlukene zabagqugquzeli, ukukhetha ngokucophelela ozakwethu abahambisana nomkhiqizo wakho, futhi ngokuqhubekayo ugade futhi ucwenge imikhankaso yakho, ungavula amandla aphelele aleli su.
Lungela ukuhlola umhlaba wabagqugquzeli be-Instagram futhi uthole ukuthi ungawasebenzisa kanjani amandla abo ukuze uthuthukise ubukhona bomkhiqizo wakho futhi ufeze izinjongo zakho zokumaketha. Ngendlela efanele kanye nokuqonda okuqinile kwe-influencer ecosystem, ungakha ubambiswano olunamandla oluxhumana nezithameli zakho eziqondiwe futhi uthuthukise imiphumela ephusile.
Ukuqonda Abagqugquzeli be-Instagram
Wake wazibuza ukuthi abasebenzisi abathile be-Instagram babonakala benomthelela omkhulu kanjani emibonweni yabalandeli babo nasezinqumweni zokuthenga? Laba bantu abanethonya, abaziwa ngokuthi ama-Instagram influencers, sebeyingxenye ebalulekile yenkundla yezokuxhumana, bakha ukuziphatha kwabathengi kanye nombono womkhiqizo ngezindlela ukukhangisa kwendabuko okuvamise ukufana ngayo.
Yini I-Instagram Influencer?
Ukuchaza Igama elithi “Influencer”
Enhliziyweni yakhe, umgqugquzeli ngumuntu onekhono lokuncenga ukukhetha kwabanye ngenxa yegunya labo, ulwazi, ukuma, noma ukuxhumana nezilaleli zabo.
Ku-Instagram, laba bagqugquzeli bakhe abalandeli abaningi ngokuhlala bedala okuqukethwe okubandakanyayo, okukhethekile okuhambisana nezithameli zabo.
Iqhaza Labathonya Ku-Instagram
Abagqugquzeli be-Instagram bagqoka izigqoko eziningi, basebenza njengamanxusa omkhiqizo, abadali bokuqukethwe, nabaholi bemibono. Ngokubonisa imikhiqizo, ukwabelana ngolwazi, nokuhlinzeka ngemininingwane ebalulekile, bangaba nomthelela omkhulu emibonweni nezenzo zabalandeli babo, okubenze babe izimpahla ezibalulekile zemikhiqizo efuna ukuxhumana nemakethe abayiqondisayo.
Umthelela Wabagqugquzeli be-Instagram
Ukubumba Imibono Nokuthrendayo
Esinye sezici eziphawuleka kakhulu zabagqugquzeli be-Instagram yikhono labo lokubumba imibono nokusetha izitayela ngaphakathi kwe-niches yabo. Uma umgqugquzeli esekela umkhiqizo noma abelana ngemibono yakhe ngesihloko, abalandeli babo bavame ukukubheka njengesincomo esithenjwayo, okwenza ubudlelwano bethonya bubaluleke kakhulu kumabhrendi afuna ukuxhumana nezithameli eziqondiswe kubo.
Ithonya Izinqumo Zokuthenga
Mhlawumbe umthelela obaluleke kakhulu wabagqugquzeli be-Instagram amandla abo okuba nomthelela ngqo ezinqumweni zokuthenga zabalandeli babo. Uma umgqugquzeli ephromotha umkhiqizo noma isevisi, izethameli zabo kungenzeka zithembe isincomo futhi zicabange ukuthenga, njengoba zibheka umgqugquzeli njengomthombo othembekile wolwazi.
I-Rise Of Influencer Marketing
Indlela Amabhrendi Asebenzisa Ngayo Amathonya
Njengoba izindlela zokukhangisa zendabuko zingasebenzi kahle, amabhrendi aphendukela ekukhangiseni okunamandla ukuze afinyelele izethameli eziqondiswe kubo. Ngokubambisana nabagqugquzeli be-Instagram, amabhrendi angakwazi ukungena kokulandelayo okubandakanyekayo, akhulise ukuqwashisa ngomkhiqizo, futhi aqhubekisele phambili ukuthengisa ngokuqukethwe okuyiqiniso, okukhiqizwa ngabasebenzisi okuhambisana nemakethe abakuhlosile.
Ukusebenza Kwe-Influencer Marketing
Ubufakazi buku-pudding: ukumaketha kwe-influencer kufakazele ukuthi kuyisu elisebenza ngempumelelo lemikhiqizo efuna ukuxhumana nezithameli eziqondiswe kubo ku-Instagram.
Ucwaningo lubonise ukuthi imikhankaso yokumaketha yabathonya ingakwazi ukukhiqiza izikhathi ezifika kweziyi-11 i-ROI yokukhangisa kwendabuko, ikwenze kube inketho ekhangayo kumabhizinisi abo bonke osayizi.
Ngokusebenzisa isevisi yokumaketha yabagqugquzeli, amabhrendi angakwazi ukwenza lula inqubo yokuhlonza, ukusebenzisana nabo, kanye nokuphatha abagqugquzeli ukuze bakhulise umthelela wemikhankaso yabo futhi bafeze izinjongo zabo zokumaketha.
Njengoba abathengi abaningi bephendukela ezinkundleni zokuxhumana ukuze bathole izincomo zemikhiqizo nokusebenzisana komkhiqizo, ukubaluleka kokumaketha kwedijithali endaweni yebhizinisi yanamuhla ngeke kugcizelelwe.
Ukumaketha kwe-Influencer sekuyingxenye ebalulekile yokumaketha kwedijithali, okuvumela amabhrendi ukuthi axhumane nezithameli eziqondiswe kubo ngendlela ezwakala iyiqiniso, ehehayo, futhi ekugcineni, esebenza kangcono kunokukhangisa okuvamile.
Ukulinganisa Ithonya Ku-Instagram
Ukusebenzisa abagqugquzeli be-Instagram emikhankasweni yakho yokumaketha kubalulekile ekulinganiseni umthelela wabo. Ukulandelela amamethrikhi afana namazinga okuzibandakanya, ukukhula kwabalandeli, nedatha yokuguqulwa kunganikeza imininingwane ebalulekile ekusebenzeni ngempumelelo kobambiswano lwakho lwethonya.
Ngokubhekisisa lezi zinkomba zokusebenza, ungenza izinqumo ezinolwazi mayelana nokuthi yibaphi abagqugquzeli abashayela imiphumela ezuzisa kakhulu yomkhiqizo wakho. Ake sihlole amamethrikhi abalulekile namathuluzi ozowadinga ukuze uhlole umthelela womgqugquzeli ngempumelelo.
Amamethrikhi Abalulekile Ongacatshangelwa
Ukuze uthole ukuqonda okuphelele kwevelu yomgqugquzeli kumkhiqizo wakho, uzofuna ukubheka amamethrikhi angukhiye ambalwa.
Bala Nokukhula Kwabalandeli
Isibalo sabalandeli bomgqugquzeli sikunikeza isifinyezo esisheshayo sokufinyelela kwabo, kodwa ungagcini lapho. Bhekisisa izinga lokukhula kwabalandeli babo - ukukhula okuqhubekayo, okuphilayo kuwuphawu olunamandla lwethonya langempela nokuzibandakanya.
Isilinganiso sokuzibandakanya
Izinga lokuzibandakanya liyimethrikhi eyinhloko ebonisa ukuthi okuqukethwe komgqugquzeli kuhlangana kangakanani nezithameli zabo. Naka ukuthandwa, ukuphawula, ukwabelana, nokonga - izinga eliphezulu lokuzibandakanya lisho ukuthi abalandeli babo banentshisekelo futhi bayabandakanyeka.
Izibalo zabantu
Ukuqinisekisa ukuthi abalandeli bomgqugquzeli bahambisana nemakethe yakho oyihlosile, hlola izibalo zabantu bezethameli zabo. Cabangela izici ezifana neminyaka, ubulili, indawo, nezintshisekelo zakho ukuze unqume ukuhambisana nomthelela ongaba khona wemikhankaso yakho yokumaketha yabagqugquzeli.
I-Niche Nokuhambisana Nokuqukethwe
Ubuqiniso bubalulekile ebudlelwaneni bethonya. Bheka abagqugquzeli abane-niche nokuqukethwe okuhambisana namagugu omkhiqizo wakho, ubuhle, nezithameli eziqondiwe kumikhankaso yangempela nenomthelela.
Amathuluzi Okuhlola Umthelela We-Influencer
Ukuze wenze izinqumo eziqhutshwa yidatha futhi ulinganise ngokunembile umthelela womgqugquzeli, uzofuna ukusebenzisa amathuluzi aklanyelwe ukuhlaziya ukusebenza kwe-Instagram influencer.
I-Instagram Analytics
Ithuluzi le-Instagram lezibalo elakhelwe ngaphakathi, i-Instagram Insights, iwumthombo wegolide wedatha ebalulekile ezithamelini zomgqugquzeli. Ungafinyelela izibalo zabantu, izilinganiso zokubandakanya, nokusebenza kokuqukethwe ukuze uhlonze abagqugquzeli abaqondana nezithameli zakho eziqondiwe futhi bakhiqize ukubandakanyeka okuphezulu ngokungaguquki.
I-Third-Party Influencer Marketing Platforms
Ukuze uthole uhlu oluqinile lwamathuluzi, cabangela izinkundla zokumaketha zabathonya abavela eceleni. Lokhu kunikeza ama-analytics athuthukile, ukutholwa kwabathonya, nezici zokuphatha umkhankaso ukuze kuqondiswe inqubo yokuhlonza, ukuhlola, nokusebenzisana nabagqugquzeli ukuze kusebenze ukusebenza kahle okukhulu nokusebenza kahle.
Ukubambisana ne-ejensi yokumaketha yenkundla yezokuxhumana egxile ekukhangiseni okunamandla kungakunikeza ukufinyelela kulwazi nezinsiza ozidingayo ukuze ulinganise futhi uthuthukise imikhankaso yakho yabathonya ukuze uthole umthelela omkhulu kanye ne-ROI.
Izinhlobo zabagqugquzeli be-Instagram
Lapho ngiqala ukuhlola ukumaketha kwe-influencer ebhizinisini lami, ngakhungathekiswa izinhlobo ezahlukahlukene zabagqugquzeli be-Instagram laphaya. Njengoba ngijula ngijula, ngathola ukuthi isigaba ngasinye se-influencer, kusukela ku-nano kuya ku-mega, sinikeza izinzuzo ezihlukile kanye nokucatshangelwa kwemikhiqizo efuna ukusebenzisana nayo.
I-Nano Influencers (1K-10K Abalandeli)
Abagqugquzeli be-Nano bangase babe nokulandelayo okuncane kakhulu, kodwa ungawubukeli phansi umthelela wabo. Laba bagqugquzeli ngokuvamile banezithameli ezibambe iqhaza kakhulu futhi ezithembekile ngaphakathi kwe-niche ethile.
Izimpawu Nezinzuzo
Ubuqiniso bazo kanye nokuhlobana ngokuvamile kuholela emazingeni aphezulu okuzibandakanya uma kuqhathaniswa nabathonya abakhulu. Abalandeli babheka abagqugquzeli be-nano njengontanga abathembekile, okwenza izincomo zabo zibe namandla kakhulu.
Isikhathi Sokusebenza Nano Influencers
Uma uqondise izethameli ezithize kakhulu noma ufuna ukukhiqiza okuqukethwe okuyiqiniso, okukhiqizwa umsebenzisi, ama-nano influencers ayinketho enhle. Futhi ziyinketho engabizi kakhulu kumabhizinisi anesabelomali esilinganiselwe sokumaketha.
Ama-Micro Influencer (Abalandeli abangu-10K-100K)
Amathonya amancane afinyelela ibhalansi phakathi kokufinyelela nokuzibandakanya, ngokulandelayo phakathi kwabasebenzisi abayi-10,000 nabangu-100,000. Bavame ukuba nabalandeli abazinikezele ngaphakathi kwe-niche ethile noma imboni.
Izimpawu Nezinzuzo
Baziwa ngokudala okuqukethwe kwekhwalithi ephezulu, okubandakanyayo okuhambisana nezethameli zabo, ama-micro influencers angashayela amanani okuzibandakanya aqinile futhi abe nomthelela ezinqumweni zokuthenga. Ubuchwepheshe babo be-niche nokulandela okuthembekile kubenza babe ozakwethu ababalulekile bemikhiqizo.
Isikhathi Sokusebenza Nama-Micro Influencers
Cabangela ukusebenzelana nama-micro influencers uma ufuna ukukhomba indawo ethile, ukukhiqiza okuqukethwe kwekhwalithi ephezulu, noma ukushayela ukuthengiswa komkhiqizo. Banikeza indawo emnandi phakathi kokufinyelela nokuzibandakanya, okubenza babe ukukhetha okudumile emikhankasweni eminingi yokumaketha yabagqugquzeli.
Ama-Macro Influencers (100K-1M Followers)
Abagqugquzeli beMacro baziqhayisa ngokulandela okukhulu kwabasebenzisi abaphakathi kwe-100,000 ne-1 million, bahlinzeka ngemikhiqizo ngokufinyelela okubalulekile nomthelela. Bavame ukuba nababukeli abahlukahlukene futhi badale okuqukethwe kuzo zonke izindawo eziningi noma izimboni.
Izimpawu Nezinzuzo
Baziwa ngokuqukethwe kwabo kwekhwalithi yobuchwepheshe, abagqugquzeli be-macro bangashayela ukuqwashisa okubalulekile komkhiqizo nokuzibandakanya. Ukufinyelela kwabo okukhulu kubenza balungele imikhiqizo efuna ukwandisa izethameli zabo.
Nini Ukusebenza Nama-Macro Influencers
Uma umgomo wakho uwukufinyelela ababukeli abaningi, abahlukahlukene, ukukhiqiza ukuqwashisa ngomkhiqizo okubalulekile, noma ukushayela imikhankaso emikhulu yokumaketha, amathonya amakhulu kuyisinqumo esiqinile. Kodwa-ke, khumbula ukuthi ngokuvamile beza nethegi yentengo ephezulu uma kuqhathaniswa nama-nano nama-micro influencers.
Ama-Mega Influencers (1M+ Abalandeli)
Ama-Mega influencers, aziwa nangokuthi ama-celebrity influencers, anabalandeli abaningi abangaphezu kwesigidi esi-1, abanikeza ukufinyelela nomthelela ongenakuqhathaniswa. Imvamisa kuba osaziwayo, abantu abavelele emphakathini, noma izihlabani zenkundla yezokuxhumana ezinenqwaba yezithameli ezihlukene.
Izimpawu Nezinzuzo
Ngokufinyelela kwabo okukhulu, abagqugquzeli be-mega bangashayela ukuqwashisa okubalulekile komkhiqizo nokuzibandakanya ngokuqukethwe kwabo nokuvumela. Ukubambisana nomuntu onethonya elikhulu kungabeka uphawu lwakho phambi kwezithameli ezinkulu ezihlukene.
Nini Ukusebenza Nama-Mega Influencers
Uma ubheke ukuqwashisa ngomkhiqizo omkhulu, ufinyelele izethameli eziningi, noma udale imikhankaso yokumaketha enethonya elikhulu, ukusebenzisana nabagqugquzeli abakhulu kungashintsha umdlalo.
Kodwa-ke, zilungiselele ukwaba isabelomali esikhulu, futhi khumbula ukuthi abagqugquzeli abakhulu bangase banganikezi njalo izinga elifanayo lokubandakanya izethameli noma ubuqiniso njengabathonya abancane.
Ukuhlonza Nokubambisana Nabagqugquzeli Abalungile
Ukubambisana nabagqugquzeli abafanelekile be-Instagram kubaluleke kakhulu ekuphumeleleni kwezinhlelo zakho zokumaketha zabathonya. Ake sihlole ukuthi singavumelanisa kanjani nabagqugquzeli abalingisa izimiso zomkhiqizo wakho nobuhle, isici ekuqondaneni kwezithameli, kanye nokwakha ubambiswano olukhiqizayo.
Ukuqondanisa Namanani Omkhiqizo Nobuhle
Ukuqinisekisa ukuthi abagqugquzeli osebenzisana nabo bahambisana nezimiso zomkhiqizo wakho kanye nokukhanga okubonakalayo kubalulekile ekwenzeni imikhankaso yangempela nenomthelela.
Ukuvumelana nabagqugquzeli abenanela injongo yomkhiqizo wakho, ubuntu, namagugu kusiza ekulolongeni umlayezo ohlangene noyiqiniso othinta inhliziyo nezithameli ozihlosile.
Ukubaluleka Kwe-Brand Fit
Ukubambisana nabagqugquzeli abahambisana nobunikazi bomkhiqizo wakho kusiza ukudala indaba yangempela ehambisana nezethameli ozihlosile. Ubudlelwano obungafani bungatshala ukudideka futhi buqede ukwethembeka phakathi kwabalandeli.
Ukuhlola Okuqukethwe Nesitayela Somgqugquzeli
Hlola ngokucophelela okuqukethwe komgqugquzeli, ubuhle, kanye ne-vibe iyonke ukuze uhlole ukuthi ayahambisana yini nomkhiqizo wakho. Funa abagqugquzeli okuqukethwe kwabo okuhambisana nobuwena obubonakalayo bomkhiqizo wakho, ithoni, kanye nemiyalezo ukuze uqinisekise umfelandawonye ongenazihibe noyiqiniso.
Icabangela Ukuqondanisa Izithameli
Ukukhomba abagqugquzeli okulandela kwabo okuqondana nezethameli zakho okuhlosiwe kubalulekile ekwandiseni umthelela wemizamo yakho yokumaketha yabagqugquzeli. Ukucubungula izibalo zezibalo zezethameli zomgqugquzeli, njengeminyaka, ubulili, indawo, kanye nezinto ozithakaselayo, kuqinisekisa ukuthi zifana nephrofayela yakho yekhasimende oyifunayo.
Ukukhomba Izibalo zabantu ezifanele
Ukubambisana nabagqugquzeli abalandeli babo abaqondana nomuntu wakho ofanele womthengi kuthuthukisa amathuba okuxhumana nabantu abangaba amakhasimende kanye nokuguqulwa kokushayela. Ukuzibandakanya kwangempela, njengamazwana, okuthandwayo, kanye nokwabelana, kubonisa abalandeli abazinikele nabatshaliwe okuthambekele kakhudlwana ekwethembeni ukuvumela komgqugquzeli.
Ukuqinisekisa Ukuzibandakanya Kwababukeli Nobuqiniso
Hlola izilinganiso zokuzibandakanya zabagqugquzeli kanye nezinga lokusebenzelana kwabalandeli babo ukuze ulinganise ubuqiniso namandla ethonya labo. Ukuhlanganyela okuyiqiniso, okufana namazwana, okuthandwayo, nokwabelana, kukhomba izethameli ezithembekile nezitshaliwe okungenzeka zithembe izincomo zomgqugquzeli.
Ukusungula Ubambiswano Lwe-Influencer
Ukuhlakulela ubudlelwano obuqinile, obuzuzisayo kanye nabathonya kubalulekile empumelelweni ehlala njalo yendlela yakho yokumaketha yabagqugquzeli. Lapho ufinyelela kubagqugquzeli ukuze uthole ukusebenzelana okungahle kube khona, dweba izikhala eziqondene nawe, ezihehayo ezibonisa ukuqonda kwakho okuqukethwe kwabo nezithameli.
Ukufinyelela Nokuhlanganisa Ukubambisana
Gcizelela inani elingalethwa umkhiqizo wakho, njengemikhiqizo ekhethekile, isipiliyoni, noma isinxephezelo esiqhudelanayo, ukuze kugqugquzelwe ukubambisana. Misa izinjongo ezicacile, izinjongo, kanye nokulindelwe kubambiswano lomgqugquzeli ngamunye ukuze uqinisekise ukusebenzisana okungenazihibe nokunezithelo.
Ukubeka Imigomo Ecacile Nokulindelwe
Xhumana nezinkombandlela zomkhiqizo wakho, izidingo zokuqukethwe, izinsuku zokugcina, namamethrikhi okusebenza ukuze uqinisekise ukuthi wonke umuntu usekhasini elifanayo futhi usungula ubudlelwano bokusebenza obukhiqizayo. Thuthukisa ubudlelwano besikhathi eside nabagqugquzeli abaqhubeka beletha okuqukethwe kwekhwalithi ephezulu futhi bahlanganyele ababukeli babo ngempumelelo.
Ukuqinisa Ubudlelwano Besikhathi Eside
Ubambiswano oluqhubekayo lungaholela ekwenyukeni kokwethembeka komkhiqizo, ubuqiniso, kanye nokuqonda okujulile komkhiqizo wakho phakathi kwabalandeli babagqugquzeli, ekugcineni kudonsele imiphumela engcono yemikhankaso yakho yokumaketha yabagqugquzeli.
Ngokukhetha ngokucophelela futhi uhlakulele ubudlelwano obufanele babathonya, ungathuthukisa ukubonakala komkhiqizo wakho, ukwethembeka, nomthelela ku-Instagram.
Ukwandisa Impumelelo Yomkhankaso Wokuthonya
Ukwakha imikhankaso emifushane ephoqayo, ukuqapha ukusebenza, nokwenza kahle ngokusekelwe emininingwaneni kubalulekile ekuqinisekiseni impumelelo yemikhankaso yakho ye-Instagram influencer. Ake sihlole inqubo yokukhulisa imizamo yakho yokumaketha yabathonya futhi sithole imiphumela engcono kakhulu engakhona.
Ukuqamba amafuphi omkhankaso ophoqayo
Umfushane womkhankaso oklanywe kahle wenza isisekelo sobambiswano lwabagqugquzeli oluyimpumelelo. Ibeka ithoni nesiqondiso sokusebenzisana, iqinisekisa ukuthi wonke umuntu usekhasini elifanayo kusukela ekuqaleni.
Izinkombandlela Zomkhiqizo Wokuxhumana Nemilayezo Ebalulekile
Xhumana ngokucacile nemihlahlandlela yomkhiqizo wakho kumgqugquzeli, okuhlanganisa izwi lomkhiqizo wakho, ithoni, nobunikazi obubonakalayo. Lokhu kusiza ukuqinisekisa ukuthi okuqukethwe kwabo kuhambisana kalula nesithombe somkhiqizo wakho.
Nikeza imilayezo ebalulekile namaphuzu okukhuluma ukuze umgqugquzeli awahlanganise, agcine ukuvumelana futhi adlulisele ngempumelelo isiphakamiso senani lomkhiqizo wakho.
Ukuvumela Inkululeko Yokudala Nobuqiniso
Nakuba ukunikeza isiqondiso kubalulekile, kubalulekile ngokufanayo ukunikeza abagqugquzeli inkululeko yokudala ukuze bagcine isitayela sabo esiyingqayizivele nezwi. Okuqukethwe okuyiqiniso kuhambisana kangcono nezithameli zabo, okuholela ekubandakanyekeni okuphezulu nokwethemba umkhiqizo wakho.
Ukuqapha Nokulinganisa Ukusebenza Komkhankaso
Ukulandelela nokuhlaziya ukusebenza kwemikhankaso yakho yethonya kubalulekile ukuze uqonde umthelela wayo. Ngokugada amamethrikhi angukhiye, ungenza izinqumo eziqhutshwa yidatha ngokusebenzisana okuzayo futhi uthuthukise isu lakho ngokufanele.
Ukusetha Izinkomba Zokusebenza Ezibalulekile (KPIs)
Misa ama-KPI acacile, alinganisekayo ahambisana nemigomo yakho yomkhankaso, njengezinga lokuzibandakanya, ukufinyelela, ithrafikhi yewebhusayithi, noma ukuguqulwa. Lawa mamethrikhi azokusiza ukukala impumelelo yobambiswano lwabagqugquzeli bakho futhi ukhombe izindawo ongazithuthukisa.
Ukulandelela Ukubandakanyeka, Ukufinyelela, Nokuguqulwa
Sebenzisa amathuluzi okuhlaziya akhelwe ngaphakathi e-Instagram noma izinkundla zokumaketha zenkampani yangaphandle ukuze ulandelele amamethrikhi okuzibandakanya afana nokuthandwa, amazwana, nokwabelana. Beka iso ekufinyeleleni kanye nokuvelayo ukuze uqonde ukubonakala komkhankaso wakho.
Sebenzisa izixhumanisi zokulandelela noma amakhodi esaphulelo ahlukile ukuze ulinganise umthelela wokuqukethwe kwabathonya kuthrafikhi yewebhusayithi nokuguqulwa.
Ukuthuthukisa Ngokusekelwe Kumininingwane Nemiphumela
Qhubeka uhlaziye futhi uthuthukise isu lakho lokumaketha labathonya ngokusekelwe kumininingwane nemiphumela eqoqwe emikhankasweni yakho. Ngokwenza izinguquko eziqhutshwa yidatha, ungakwazi ukwandisa umthelela wemizamo yakho futhi uthole imiphumela engcono ngokuhamba kwesikhathi.
Ihlaziya Idatha Yomkhankaso
Buyekeza njalo idatha eqoqwe emikhankasweni yakho yabagqugquzeli ukuze uhlonze amathrendi, impumelelo, nezindawo okufanele zithuthukiswe. Qhathanisa ukusebenza kwabagqugquzeli abahlukene, izinhlobo zokuqukethwe, nezici zomkhankaso ukuze unqume ukuthi yini ehambisana kangcono nezithameli zakho ozihlosile.
Ukucwenga Ukukhethwa Kwe-Influencer Nesu
Sebenzisa imininingwane ezuzwe ekuhlaziyweni komkhankaso wakho ukuze ucwenge inqubo yakho yokukhetha umgqugquzeli kanye nesu lonke.
Gxila ekusebenzisaneni nabagqugquzeli abahlale beletha imiphumela eqinile futhi baqondanise namanani omkhiqizo wakho kanye nezethameli eziqondiwe. Ungesabi ukuzama amafomethi wokuqukethwe ahlukene, izinhlobo zokuhlanganyela, noma izinhlaka zokukhuthaza ukuze uthole ukuthi yini esebenza kangcono kumkhiqizo wakho.
imibuzo ejwayelekile ukubuzwa
- Uyini umehluko phakathi kwe-Instagram influencer kanye nomxhasi osaziwayo?
Umgqugquzeli we-Instagram ngumuntu ohlakulele abalandeli abathembekile endaweni yesikhulumi ngokuqukethwe kwabo okubandakanyayo nokuxhumana kwangempela nababukeli bakhe. Ngokuphambene, abasekeli wosaziwayo abantu abaziwayo emphakathini abakhuthaza imikhiqizo noma amasevisi eziteshini ezihlukahlukene zemidiya, besebenzisa udumo nokuqashelwa kwabo.
- Bangakanani abagqugquzeli be-Instagram abavame ukukhokhisa ngokuthunyelwe okuxhasiwe?
Izindleko zokuthunyelwe okuxhasiwe zingahluka kakhulu kuye ngenani labalandeli bomgqugquzeli, izinga lokuzibandakanya, i-niche, kanye nobubanzi bomkhankaso. Ama-Nano influencers (abalandeli be-1K-10K) angakhokhisa phakathi kuka-$10-$100 ngokuthunyelwe ngakunye, kuyilapho ama-micro influencers (abalandeli abangu-10K-100K) ngokuvamile akhokhisa u-$100-$1,000.
Ama-Macro influencers (abalandeli be-100K-1M) kanye nama-mega influencers (abalandeli abangu-1M+) bangayala izimali ezisuka ezinkulungwaneni ezimbalwa kuye emashumini ezinkulungwane zamadola ngokuthunyelwe ngakunye, uma kubhekwa ukufinyelela kwabo okubanzi nomthelela.
- Ngabe ukhona ongaba umgqugquzeli we-Instagram, noma udinga inombolo ethile yabalandeli?
Yize inani elikhulu labalandeli lingasiza ekutholeni ukwethembeka nokuheha ubambiswano lomkhiqizo, ukuba ngumgqugquzeli we-Instagram akuncikile kuphela enanini labalandeli. Noma ubani angaba umgqugquzeli ngokuhlala edala okuqukethwe okuseqophelweni eliphezulu, okuhehayo okuhambisana nezithameli eziqondiwe.
Ama-Nano kanye nama-micro influencers anabalandeli ababambe iqhaza kakhulu endaweni ethile angaba yigugu kumabhrendi njengabagqugquzeli abanokulandelayo okukhudlwana, njengoba evame ukuba nezithameli ezizinikele futhi ezethembayo.
- Imaphi amanye amafulegi abomvu okufanele uwaqaphele lapho usebenzisana nabagqugquzeli be-Instagram?
Lapho ukhetha abagqugquzeli bemikhankaso yakho, qaphela labo abanenani eliphezulu labalandeli kodwa amazinga aphansi okuzibandakanya, njengoba lokhu kungase kubonise ukuntuleka kwethonya langempela noma ukuba khona kwabalandeli mbumbulu.
Okuqukethwe okungahambisani noma okungelona ibhrendi, umlando wokuthunyelwe okuyimpikiswano noma okuhlaselayo, kanye nokuntula obala mayelana nokuqukethwe okuxhasiwe nakho kuyizimpawu eziyisixwayiso okufanele uziqaphele. Lawa mafulegi abomvu angakusiza ugweme ukusebenzisana nabathonya okungenzeka bangahambisani namanani omkhiqizo wakho noma balethe imiphumela oyifunayo.
- Amabhizinisi angayikala kanjani i-ROI yemikhankaso yabo ye-Instagram influencer?
Ukuze ulinganise ngempumelelo i-ROI yemikhankaso yakho ye-Instagram influencer, landelela izinkomba zokusebenza eziyinhloko (ama-KPI) njengezinga lokuzibandakanya, ukufinyelela, ithrafikhi yewebhusayithi, ukuguqulwa, nokuthengiswa okukhiqizwa ngamakhodi esaphulelo akhethekile noma izixhumanisi eziphethwe. Ngokuqhathanisa izindleko zomkhankaso nevelu yokuguqulwa nokuthengisa okuwumphumela, ungakwazi ukunquma imbuyiselo iyonke ekutshalweni kwezimali.
Ukuqapha imizwa yomkhiqizo, okushiwo yinkundla yezokuxhumana, kanye nokukhula kwabalandeli kunganikeza imininingwane ebalulekile ngomthelela womkhankaso ekuqwashiseni umkhiqizo nesithunzi, kukusize uhlole impumelelo yobambiswano lwabagqugquzeli bakho.
Isiphetho
Abagqugquzeli be-Instagram sebephenduke umshintshi wegeyimu emhlabeni wokumaketha wenkundla yezokuxhumana, okunikeza amabhizinisi indlela ephumelelayo yokufinyelela amakhasimende awo afanelekile.
Ngokuqonda izinhlobo ezihlukene zabagqugquzeli, kusukela kwabancane kuye kwabakhulu, futhi usebenzisana ngokucophelela nalabo abahambisana namagugu nobuhle bomkhiqizo wakho, ungathuthukisa ukusebenza kwemizamo yakho yokumaketha yabathonya.
Ukulandelela amaphuzu edatha abalulekile njengamazinga okuzibandakanya nokuguqulwa, bese ulungisa indlela yakho ngokuqhubekayo ngokusekelwe kulokhu okutholiwe, kuyisihluthulelo sokuqinisekisa ukuthi imizamo yakho yokumaketha yabathonya iyakhokha.
Uma kwenziwa kahle, ukusebenzisana nabagqugquzeli be-Instagram kungakhuphula ukwethenjwa komkhiqizo wakho, kukhulise ukuqwashisa, futhi kuqhubekisele phambili ukuthengisa phakathi kwabantu ofuna ukubafinyelela.
Ngokufaka amasu azame kanye neqiniso kanye nemininingwane evela kulesi sihloko esenzweni, uzobe usendleleni eya ekukhuliseni amandla amangalisayo abagqugquzeli be-Instagram, ugcine ibhizinisi lakho liphambili endaweni yedijithali eguquka njalo.
Umthombo ovela I-Sociallyin
Ukuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-sociallyin.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
