12 Amaqhinga Okumaketha Okuqukethwe Okuhloliwe

Kulo mhlahlandlela, singena kumaqhinga ayishumi nambili okuthengisa okuqukethwe esiwahlolile futhi sisaqhubeka nokuwasebenzisa ngemiphumela ehloniphekile. Siyazi ukuthi bayasebenza, futhi siyajabula ukukubonisa ubufakazi.

Okuqukethwe
1. Khomba amagama angukhiye okuncintisana okuphansi ukuze ukale ngokushesha
2. Xhumana nezithameli zakho ngenethiwekhi eyakhiwe kahle
3. Shicilela izifundo zangempela ukuze uthuthukise i-SEO kanye negunya lezihloko
4. Uzakwethu nabagqugquzeli ukufinyelela izimakethe ze-niche
5. Sebenzisa izifanekiso kanye ne-SEO yohlelo ukuze wenze lula ukudalwa kokuqukethwe
6. Dala iphephandaba eliyingqayizivele ukuze ujabulise abafundi bakho
7. Nikeza izinto zamahhala ukuze uphromothe izinto zakho "ezikhokhelwayo".
8. Dala ihabhu lokuqukethwe lokuthuthukisa i-SEO
9. Lungiselela okuqukethwe okukhona ukuze uthole izinzuzo ezisheshayo zethrafikhi
10. Phinda wenze inhloso yokuqukethwe ukuze ufinyelele izethameli eziningi
11. Humusha okuqukethwe kwakho okuhle kakhulu ukuze ufinyelele izimakethe ezintsha
12. Linga ngezihloko namafomethi amasha

1. Khomba amagama angukhiye okuncintisana okuphansi ukuze ukale ngokushesha

Ngokuvamile, amagama angukhiye ancintisanayo aphansi angamagama okusesha lapho cishe awudingi ama-backlink amaningi ukuze uhlele ekhasini lokuqala le-Google (ama-backlinks angenye yezinto ezibaluleke kakhulu zokulinganisa).

Ngokugxila kulawa magama ancintisana kancane, ungafinyelela amazinga aphezulu enjini yokusesha ngokushesha nangomzamo omncane; futhi ukuphakama kwamazinga, ngokuvamile kuba nokugcwala kwethrafikhi kusayithi lakho. Lokhu kwenza amagama angukhiye ancintisanayo abe yisu eliphelele le-SEO lamasayithi amasha namasayithi angenayo iphrofayili eqinile ye-backlink.

Ukukhombisa imiphumela yethu, nali imephu yokushisa ebonisa ubudlelwano phakathi kobunzima begama elingukhiye kanye nezinga le-Google cishe amakhasi angama-200 asuka kuphrojekthi yethu yokuqukethwe kwamagama angu-SEO.

Sikwazile ukuklelisa kwabayishumi abahamba phambili ngezixhumanisi ezimbalwa kanye nendlela yokuqukethwe eyisifanekiso. Kodwa lokho kwakunganele phakathi namagama angukhiye e-KD aphezulu; lokhu kuzodinga okuqukethwe okubanzi kanye nama-backlink engeziwe.

Indlela uqalise

Sebenzisa ithuluzi elifana ne-Ahrefs' Keyword Explorer ukuze uthole ngokushesha amagama angukhiye adinga ama-backlink ambalwa ukuze ukale.

1. Faka igama elingukhiye lembewu (noma amagama angukhiye embewu amaningi).
2. Yiya ku Imigomo yokufanisa umbiko.
3. Sebenzisa le KD (Ubunzima begama elingukhiye) imethrikhi yokubonisa amagama angukhiye angafika kokungu-20 KD. Lokhu kuzokubonisa amagama angukhiye alula asekelwe kuphrofayela ye-backlink.
4. Khetha igama elingukhiye elifanele bese uvula ifayela serp iphaneli ukubona ukuthi hlobo luni lwamakhasi alinganisa. Uma ubona amabhrendi adumile ebusa, lawo magama angukhiye angase abe nzima ukuwabeka naphezu kwe-KD ephansi (nasi isizathu). Ama-SERP angenawo amabhrendi anjalo kufanele kube lula ukuwaqondisa.
5. Phinda isinyathelo #3 kuwo wonke amagama angukhiye abalulekile ohlwini.

Futhi nasi isibonelo segama elingukhiye eline-KD ephansi kanye namasayithi ambalwa aqinile (ngokusekelwe kumethrikhi Yesilinganiso Sesizinda).

ISU

Ukuze uthole iphuzu elingeziwe lokuqiniseka ukuthi igama elingukhiye ungakwazi ukufinyelela kulo, sebenzisa isihlungi esiphansi kakhulu Sesilinganiso Sesizinda (DR). Uma usetha isihlungi ku-DR yesayithi lakho (hlola lapha) noma ngaphezulu kancane, sizobonisa kuphela lawo magama angukhiye lapho isayithi eline-DR yakho noma amazinga aphansi asevele ekhona.

2. Xhumana nezithameli zakho ngenethiwekhi eyakhiwe kahle

Ukwakha inethiwekhi kubandakanya ukudala nokukhulisa ubudlelwano lokho can khulisa umlayezo wakho futhi wandise ukufinyelela kwakho. Lokhu kuxhumana kungenziwa ngezinkundla zokuxhumana, imiphakathi eku-inthanethi, izinkundla, imihlangano, nezinkomfa.

Uma abanye abantu babelana futhi bezibandakanya nokuqukethwe kwakho, unethuba eliphezulu lokunqamula umsindo womhlaba wanamuhla ogcwele ulwazi okwenza okuqukethwe kwakho kuqashelwe futhi kwandiswe.

Nali isampula elincane. Kwa-Ahrefs, sivame ukufuna ukuphawula kochwepheshe ukuze sithuthukise okuqukethwe kwethu. Ngafinyelela ku-Ashley Faus ngombuzo owodwa olula mayelana nesihloko sakhe futhi wayenomusa ngokwanele ukwabelana ngesihloko sami nezilaleli zakhe zabantu abangu-13K (angizange ngikucele).

Akuwona wonke umuntu oyoba ophanayo njengo-Ashley, kodwa kufanele ucabange ukuthi bazokwenza.

Indlela uqalise

Kunezindlela ezimbili kulokhu: okubanzi futhi okuhlosiwe.

Kowokuqala, usebenzisa izinto ezivame ukubandakanya abantu ezinkundleni zokuxhumana futhi uzifake kokuqukethwe kwakho. U-Rand Fishkin, esihlokweni sakhe sokukhulisa okuqukethwe, ubiza le mizwelo eheha ukwabelana, isibonelo:

1. Novelty: Isihloko esithi “Ikati elifunde ukusebenzisa ulimi lwezandla” sizodonsela ukunaka okwengeziwe kunokuthi “Amakati angakwazi ukumeow.”
2. Ukuqiniswa kwenkolelo: Umbiko oxhumanisa ukudla okuphilayo nempilo engcono uzokwabiwa yilabo asebevele besekela ukulima kwemvelo.
3. Fear: Isihloko esithi “Isifo esisha esisakazeka ngokushesha” sizothola amasheya amaningi kunesithi “Intuthuko Yezempilo ngo-2024.”
4. Ukungqubuzana: Izingxabano mayelana "Nezinqubomgomo zokuguquguquka kwesimo sezulu" ziheha ukuzibandakanya okuningi kunama-athikili okuvumelana.

Kukhona nendlela eqondisiwe, futhi iyisilwane esihluke ngokuphelele - sidinga ukwenziwa ngokwezifiso, ucwaningo oluhle, kanye nemikhuba emihle. Udinga ukuthola ukunaka kwalowo muntu ngokuthile okungenzeka ukuthi banendaba nakho (njengomsebenzi wabo), kodwa awukwazi ukucela lutho ngokubuyisela.

Futhi yilokho kanye okwenzekile esibonelweni engisihlanganyele ngenhla. Azikho izintambo ezinamathiselwe, isicelo nje esilula kusuka kochwepheshe oyedwa kuya kwesinye.

3. Shicilela izifundo zangempela ukuze uthuthukise i-SEO kanye negunya lezihloko

Ukushicilela ucwaningo lwangempela kuyindlela efakazelwe yokuthuthukisa i-SEO yakho ngokusebenzisa ama-backlink (izixhumanisi ezivela kwamanye amasayithi) futhi ube umholi womcabango ku-niche yakho ngokusebenzisa izinkomba zomsebenzi wakho.

Uma udala izifundo zangempela, ezifana nokuhlaziywa kwedatha, izifundo zezehlakalo, noma izinhlolovo zemboni, abanye ababhali bazovame ukuzisebenzisa njengemithombo, okusho ukuthi izixhumanisi ezingemuva ezengeziwe zakho. Lawa ma-backlink akhuphula igunya lewebhusayithi yesayithi lakho, elingasiza namanye amakhasi abalulekile kuzinga lesayithi lakho kangcono.

Isibonelo, senze ucwaningo lokuthi kungani okuqukethwe kwewebhu okuningi kungatholi ithrafikhi yezinto eziphilayo futhi kwathola ama-backlink angu-6K avela kumasayithi ahlukene angu-2.9K, futhi lezo zinombolo zilokhu zikhula ngaphandle kokuthi siphakamise umunwe.

Ngaphandle kokuthuthukisa i-SEO yakho, ucwaningo lwangempela lukwenza umholi womcabango emkhakheni wakho. Uma amanye amasayithi ekhuluma ngocwaningo lwakho, kukhulisa isithunzi sakho, kukwenze umkhiqizo othenjwayo nohlonishwayo.

Indlela uqalise

Ukuqhamuka nemibono yocwaningo akumele kube nzima.

• Bheka izihloko ezidumile emkhakheni wakho futhi ubone ukuthi ungakwazi yini ukwengeza okuthile okusha. Isibonelo, muva nje, sifunde ukuhlobana phakathi kwamazinga nezikolo zokuqukethwe ezivela kumathuluzi amane adumile okuthuthukisa okuqukethwe.
• Inselele ukucabanga okuvamile ngedatha entsha. Isibonelo, nalu ucwaningo lwethu oluphonsela inselelo umbono wendabuko wokudliwa kwamagama angukhiye.
• Thola izikhala ocwaningweni olukhona ongazigcwalisa. Isibonelo, ukuvuza kwakamuva okuvela ku-Google bekwenza amagagasi embonini ye-SEO, ngakho-ke sengeze amasenti ethu ama-2.

Isibonelo, ukuze sithole ucwaningo olufanele mayelana ne-SEO, sisebenzisa i-Ahrefs' Content Explorer ukuze sibheke okuqukethwe “okunesifundo” esihlokweni kanye nezizinda ezibhekisela okungenani ezingu-200 (ukuze sisuse ezinye ezidume kancane).

4. Uzakwethu nabagqugquzeli ukufinyelela izimakethe ze-niche

Ukubambisana nabagqugquzeli kuhlanganisa ukubambisana okukhokhelwayo nabadali bokuqukethwe abanabalandeli ababalulekile (isb., ezinkundleni zokuxhumana noma ngohlu lwama-imeyili) emakethe yakho oyiqondisayo.

Ubambiswano lwabagqugquzeli lusebenza kahle ngoba lukhulisa ukwethembana nokwethembeka abagqugquzeli abakhele izethameli zabo. Lokhu kugunyazwa kwangempela kungethula umkhiqizo wakho ezimakethe ze-niche, kwesinye isikhathi ngempumelelo kakhulu kunokukhangisa okuvamile.

Okokugcina, njengomxhasi uthola ukufaka umkhiqizo wakho kokunye okuhlukile, okuqukethwe okuyikhwalithi.

Sekuyiminyaka emithathu sisebenzisa leli qhinga njalo. Nazi izibonelo ezimbalwa zokuqukethwe okumangalisayo okuvela kozakwethu.

Eyokuqala ishabhu yehora lonke yokuhlaziya ukuncintisana kokumaketha okuqukethwe kanye nomphakathi we-SEO. Le vidiyo iphromotha kokubili mahhala kanye nesethi yethu yamathuluzi eyinhloko, ikhiqiza ukubukwa okungu-1.8k.

Futhi nansi ividiyo exhaswe ngomunye wabagqugquzeli abaphambili embonini ye-SEO. Le vidiyo iphromotha isikole sethu samahhala kanye nethuluzi lethu lamahhala le-SEO, elikhiqiza ukubukwa okungu-50k.

Futhi nasi isikhangiso somongo esiteshini esinababhalisile abangaphezu kuka-500K. Lokhu kuthuthukisa isethi yethu yamathuluzi eyinhloko, okukhiqiza ukubukwa okungu-19K.

Njengoba ubona, sikhethe ukusebenza nabo bobabili abathonya abancane nabakhulu, futhi esikukhuthazayo kuncike kuzithameli nesihloko. Kodwa kunoma yikuphi, kuyakhokha ukuba nohlobo oluthile lomnikelo wamahhala ukuze uxhume ababukeli enanini olinikezayo njengebhizinisi elinokungqubuzana okuncane.

Indlela uqalise

Ukuze uthole umgqugquzeli olungile, kunezinyathelo ezimbalwa okudingeka uzithathe.

1. Chaza imigomo yakho. Cacisa ngokucacile lokho ohlose ukukuzuza ngokumaketha kwabanamandla, njengokwandisa ukuqwashisa ngomkhiqizo, ukushayela ukuzibandakanya, noma ukukhulisa ukubhalisa.
2. Thola ibhajethi yakho. Ungasebenzisa i-avareji yezinzuzo ze-influencer ezifana nalena ukuze ulinganise isabelomali.
3. Khomba abangaba abathonya. Nansi imibono embalwa:
   1. Qala ngokucabangela abasebenzi bakho kanye namakhasimende okungenzeka asevele engabalandeli bomkhiqizo wakho futhi anabalandelayo .
   2. Sebenzisa izinkundla zokuxhumana namathuluzi akhethekile afana ne-Ahrefs' Content Explorer, Sparktoro, Social Blade, kanye ne-Followerwonk ukuze uthole abathonya abafanelekile ngokusekelwe ku-niche yakho namagama angukhiye.
   3. Funa izincomo ezithamelini zakho.
4. Linganisa abathonya. Qinisekisa ukuthi abagqugquzeli bahambisana namanani omkhiqizo wakho futhi banokuzibandakanya kwangempela. Bheka ngale kwezibalo zabalandeli ukuze uhlole ithonya labo nokusebenzelana kwezithameli.
5. Gada futhi ulinganise. Cela umdali ukuthi abelane nawe ngemibiko (okuhlanganisa okuphumayo kokuqukethwe namamethrikhi okuzibandakanya).

Thola okwengeziwe mayelana nokuthola abagqugquzeli ozosebenzisana nabo kumhlahlandlela wethu, Thola Abathonya: Izinyathelo Ezi-6 Ezilula Zokukhetha Abalungile.

5. Sebenzisa izifanekiso kanye ne-SEO yohlelo ukuze wenze lula ukudalwa kokuqukethwe

Ukusebenzisa izifanekiso zokuqukethwe kanye ne-SEO ehlelekile imayelana nokukhiqiza okuqukethwe okwengeziwe ngesikhathi esincane, kanti lokhu kukuvumela ukuthi wenze ukukhiqizwa kokuqukethwe ngokuzenzakalela.

Ngezifanekiso, ungasetha ifomethi evamile futhi ugcwalise imininingwane. Ilungele izinto ezifana namakhasi omkhiqizo, uhlu lwamagama ezincazelo noma ukufakwa kuhlu kwasendaweni lapho udinga khona okuqukethwe okufanayo kwezinto eziningi.

Sisebenzise izifanekiso ukuze sakhe uhlu lwamagama we-SEO kanye nenkomba yemihlahlandlela ye-SEO egxile kwabaqalayo yemisebenzi ehlukene. Kusukela namuhla, baletha isamba sokuvakasha okungu-67k njalo ngenyanga.

I-SEO yohlelo ngokuyisisekelo izifanekiso zokuqukethwe kuma-steroids. Amakhasi ohlelo avamise ukudalwa ngokuzenzakalela kusuka kudatha, njengezintengo zomkhiqizo, isimo sezulu, noma ulwazi lwendawo. Lokhu kukuvumela ukuthi uhlanganise amagama angukhiye amaningi nezihloko ngaphandle kokubhala yonke into ngesandla.

Sisebenzise i-SEO ehleliwe ukusizakala ngesidingo esikhulu sosesho samathuluzi okubhala we-AI wamahhala. Sishayela ngaphezu kuka-600K ukuvakasha kosesho kwanyanga zonke ngale ndlela, futhi ungabona kugrafu engezansi ukuthi le ndlela isivumele kanjani ukuthi sishicilele inqwaba yamakhasi ngosuku (ama-spikes abukhali kulayini ophuzi).

Indlela uqalise

Okokuqala, udinga isethi yamagama angukhiye angase aqondiswe nezinhlobo ezifanayo zokuqukethwe. Enye yezindlela ezinhle kakhulu zokwenza lokhu ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye ukuze uhlukanise amagama akho angukhiye ngokwezigaba. Amagama afana nokuthi “incazelo”, “yini”, noma “izindleko zokuphila” abonisa ukuthi abantu bafuna uhlobo olufanayo lokuqukethwe ezihlokweni ezahlukene.

1. Vula I-Ahrefs' Amagama angukhiye Explorer bese ufaka igama elingukhiye lembewu ebanzi, isibonelo “ukumaketha”.
2. Yiya ku Imigomo yokufanisa umbiko.
3. Vula Imigomo ithebhu bese upheqa ezigabeni zamagama angukhiye.

Nasi isibonelo - amagama angukhiye wosesho angaphezu kuka-4.6K adinga izincazelo ezingase ziqondiswe ngesifanekiso sekhasi elifanayo.

UKUFUNDA OKUFANELE

• I-SEO Ehlelekile, Ichazwe Kwabaqalayo
• Izinhlobo Eziyi-10 Zokuthunyelwe Kwebhulogi & Indlela Yokukusebenzisa Ngokuphumelelayo

6. Dala iphephandaba eliyingqayizivele ukuze ujabulise abafundi bakho

Incwadi yethu yezindaba yakudala yayiyizixhumanisi ezimbalwa zokuposa kwamabhulogi ethu akamuva, kodwa-ke senza izinguquko ezithile:

• Siqale ukwabelana ngezinto eziwusizo ezivela kwamanye amabhrendi nabadali.
• Siyekile ukwabelana “ngako konke” okuthunyelwe kwebhulogi; kuphela lawo anenani langempela le-FOMO.
• Siqoqa izindaba ngesihloko futhi sibhale amazwibela asheshayo ukuze songe abantu isikhathi.
• Sikwenze kwaba mnandi. Yonke i-Ahrefs' Digest iqala nge-meme:

Futhi kwasebenza. Abantu babonakala bezazisa ngempela izinguquko:

Abanye abantu abasoze bazihlupha ngokufunda incwadi yezindaba. Kodwa kukhona abantu abaphendukela ezincwadini zezindaba ngoba zibagcinela isikhathi sokufuna ulwazi olubalulekile - yilapho ungena khona.

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Ngobuchwepheshe, ukuqala incwadi yezindaba kuqondile - bhalisela ithuluzi elifana ne-Mailchimp futhi uthole wonke amathuluzi owadingayo ukuze uqale ukuqoqa ama-imeyili nokuthumela izincwadi zezindaba.

Kodwa okubaluleke kakhulu futhi akulula kangako lapho uqala okuqukethwe nokungaguquguquki. Nazi ezinye izici ezibalulekile okufanele zicatshangelwe:

• Nikeza ngokuqukethwe okubalulekile, okuhlobene, nokuhlukile okubhekana nezidingo nezithakazelo zababukeli bakho. Akudingekile ukuthi kube ngu-100% okuqukethwe kwakho koqobo. Ukulinganisa zonke izinto ezishicilelwa ku-inthanethi isonto ngalinye kuyivelu ngokwakho. Uma ungaqiniseki ukuthi ungaqala kuphi ngalokhu, vele wenze le ncwadi ibe yinto ongathanda ukuyibona ebhokisini lakho lokungenayo masonto onke.
• Faka izinto abantu abangeke bafune ukuphuthelwa kuzo.
• Nikeza ngemininingwane yoqobo, imibono, noma idatha engatholakali kwenye indawo.
• Funa impendulo futhi ucwenge.
• Namathela kushejuli yokushicilela engaguquki, kungakhathaliseki ukuthi eyamaviki onke, kabili ngeviki, noma nyanga zonke.

UKUFUNDA OKUFANELE

• 8 Izindlela Ezilula (Kodwa Eziphumelelayo) Zokukhulisa Uhlu Lwakho Lwe-imeyili

7. Nikeza izinto zamahhala ukuze uphromothe izinto zakho "ezikhokhelwayo".

Leli qhinga libandakanya ukunikeza amathuluzi amahhala, amasevisi, noma okuqukethwe ukuze kuhehe abangaba amakhasimende.

Ukunikeza izinto zamahhala kungase kuphikisane, kodwa kuyasebenza. Inikeza inani elisheshayo kubasebenzisi, isiza ukwakha ukwethenjwa, futhi ibonise ubuchwepheshe bakho. Uma abasebenzisi sebebone izinzuzo zeminikelo yakho yamahhala, maningi amathuba okuthi batshale emikhiqizweni noma kumasevisi akho akhokhelwayo.

Senze amathuluzi amahhala ikakhulukazi ngokuqopha izingxenye ezincane zomkhiqizo wethu futhi sizinikeze emakhasini okubikezela ngaphandle kwanoma yiziphi izindonga ze-imeyili ukuze sifeze inhloso yabaseshi. Ngakho, ngomqondo othile, ngale ndlela, umkhiqizo uyazithuthukisa.

Imiphumela? Kuhlanganiswe, amathuluzi ethu ayishumi nane ashayela ngaphezulu kwethrafikhi yezinto eziphilayo yanyanga zonke engu-1.5M evela kubantu abafuna lawa mathuluzi nama-backlink angu-38.7M.

Indlela uqalise

Uma ufuna imibono yemikhiqizo yamahhala ezokhiqiza ithrafikhi, zama ithuluzi lokucwaninga lamagama angukhiye njenge-Ahrefs' Keyword Explorer.

1. Faka amagama abanzi achaza ukusebenza komkhiqizo wakho (isb, amagama angukhiye, izixhumanisi zangemuva, ithrafikhi).
2. Yiya ku Imigomo yokufanisa umbiko.
3. Sebenzisa isihlungi esihlanganisayo esinezilungisi zegama elingukhiye ezikhomba amathuluzi, isibonelo: “ithuluzi, hlola, isihloli, isitholi, isihlaziyi, umakhi, mahhala.” Setha kokuthi “Noma iliphi igama.”

Manje, ukuze uqiniseke ukuthi inhloso yegama elingukhiye ibiza ithuluzi lokukala, bheka ama-SERPs ukuze ubone ukuthi amathuluzi asezingeni eliphezulu, noma umane usebenzise i-AI ukukuhlaziyela ama-SERP.

Ngokwemvelo, zikhona ezinye izindlela zokuthola imibono yokuqukethwe, futhi awudingi ukuthi uthuthukise izinhlelo zokusebenza. Lawa kungaba isethi yezifanekiso zamahhala zesipredishithi, isethi yemiyalo eqinisekisiwe ye-AI, noma ama-chatbots aselungele ukusetshenziswa ku-ChatGPT.

Uma unikeza amasevisi, izimiso ezifanayo ziyasebenza. Bhala umsebenzi wamahhala ukuze ubonise abantu ukuthi umuhle kangakanani. NjengoJustin Veenema, othwebula izithombe zabantu angabazi mahhala ezithola ukubukwa okuyizigidi ku-Instagram.

8. Dala ihabhu lokuqukethwe lokuthuthukisa i-SEO

Ihabhu lokuqukethwe iqoqo eliphakathi nendawo lokuqukethwe okuhlobene okuhlelwe ngezindikimba ezithile noma izihloko. Isakhiwo sawo sihlanganisa ikhasi lensika (umhlahlandlela wezinga eliphezulu mayelana nesihloko esibanzi esinezixhumanisi zamanye amakhasi), okuqukethwe kweqoqo (amakhasi ezihlokweni ezincanyana ezithile), kanye nezixhumanisi phakathi kwamakhasi.

Ziyisu elisebenzayo lokumaketha okuqukethwe ngenxa yezizathu ezine:

• Igunya lesihloko: Ukuxhuma ikhasi lakho lehabhu namakhasi amancane anezixhumanisi zangaphakathi ezifanele kusiza ukusungula isayithi lakho njengegunya esihlokweni esithile emehlweni e-Google. Umbhalo we-ancho yangaphakathi unikeza umongo owengeziwe ku-Google mayelana nokuqukethwe kwekhasi.
• Xhumanisa igunya: Ukuxhumanisa amakhasi angaphakathi kwehabhu kuwavumela ukuthi azuze kuma-backlinks womunye nomunye. Lokhu kuthuthukisa ukugunyazwa kwesixhumanisi sehabhu, okungaba nomthelela omuhle ezingeni losesho.
• ukuzibophezela: Amahabhu akhuthaza izivakashi ukuthi zihlole amakhasi amaningi wokuqukethwe.
• Inani eliboniwe: Izinsiza ezihlelwe kahle, eziphelele esihlokweni zandisa inani elibonakalayo labavakashi, ngokuvamile okuholela ekuxhumekeni kwe-backlink njengoba abantu bekhetha ukuxhuma kuzinsiza ezihamba phambili, eziwusizo kakhulu.

Izizinda zethu zokuqukethwe zivele njengendlela yokuhlela okuqukethwe osekuvele kukhona futhi uthole ithrafikhi eyengeziwe. Isibonelo, leli hhabhu liwumhlahlandlela wabaqalayo ku-SEO, ohlanganisa izindatshana eziyisikhombisa esezishicilelwe njengezindatshana ezizimele.

Futhi nje ngokuhlela kabusha endala okuqukethwe, sikutholile new traffic kanye backlinks ezintsha.

Indlela uqalise

Ukuthola amathuba ezindawo ezintsha zokuqukethwe, inqubo ibandakanya izinyathelo ezintathu:

1. Khomba isihloko sehabhu. Khetha isihloko esibanzi esinenjongo yolwazi, amandla okusesha, nezihlokwana ezanele. Sebenzisa amathuluzi afana ne-Ahrefs' Keyword Explorer ukuze nihlanganise imibono.
2. Dala amakhasi amancane. Yakha imihlahlandlela enemininingwane ngezihloko ezingezansi ezihlobene nesihloko esikhulu. Qinisekisa izixhumanisi zekhasi elincane ngalinye elibuyela ekhasini lehabhu, elixhuma kuwo wonke amakhasi amancane.
3. Ukuxhuma kwangaphakathi. Sebenzisa izixhumanisi ukuxhuma ikhasi lehabhu namakhasi amancane, ukwakha isakhiwo esihlangene. Lokhu kuthuthukisa igunya lesihloko kanye nesixhumanisi futhi kuthuthukisa ukusebenzelana komsebenzisi.

Bona inqubo egcwele kumhlahlandlela wethu Wamahabhu Wokuqukethwe we-SEO: Ungayithola Kanjani Ithrafikhi Eyengeziwe Nezixhumanisi Ngamaqoqo Esihloko.

9. Lungiselela okuqukethwe okukhona ukuze uthole izinzuzo ezisheshayo zethrafikhi

Ukuthuthukisa okuqukethwe kuyinqubo yokuthuthukisa ikhwalithi nokuhlobana kokuqukethwe ukuze kuqinisekiswe ukuthi kuba phezulu emiphumeleni yenjini yokusesha, kuhlanganisa izethameli eziqondiwe, futhi kufezwe imigomo ethile yebhizinisi.

Leli qhinga likuvumela ukuthi usebenzise okuqukethwe kwakho okukhona ukuze ufinyelele abantu abaningi, ngokuvamile nomsebenzi omncane ohilelekile. Lokhu kungaba ukubuyekeza ulwazi oludala, okufaka phakathi isihloko esingaphansi esingekho, ukwenza umhlahlandlela ube nobungane kakhudlwana, njll.

Eqinisweni, imiphumela ingaba emangalisayo kakhulu. Isibonelo, i-athikili esisanda kuyibuyekeza ithole ithrafikhi ephindwe izikhathi ezingu-20 ngemva kwamahora ambalwa nje omsebenzi.

Indlela uqalise

Indlela elula yokubona okuqukethwe okudinga ukuthuthukiswa ukusebenzisa umbiko we-Ahrefs' Amathuba.

1. Faka isayithi lakho ku-Site Explorer ye-Ahrefs.
2. Vula Amathuba umbiko.
3. Chofoza on the Amagama angukhiye ezithelo ezilenga phansi ukuze ubone amagama angukhiye okungenzeka adinge isibuyekezo esincane uma kuqhathaniswa ukuze kubekwe phezulu.
4. Noma chofoza ku- Okuqukethwe okunethrafikhi eyehlayo ukuze ubone wonke amakhasi angasebenzisa ukuvuselela.

Uma usuwatholile amakhasi akho, yiya kumhlahlandlela wethu wokwenza okuqukethwe kube ngcono ukuthola amanye amathiphu ahloliwe we-SEO.

10. Phinda wenze inhloso yokuqukethwe ukuze ufinyelele izethameli eziningi

Ukwenza kabusha injongo yokuqukethwe kubandakanya ukuguqula okuqukethwe okukhona kube amafomethi ahlukene. Isibonelo, iposi lebhulogi lingaba ividiyo okwabelwana ngayo ku-YouTube noma okulotshiweyo kwevidiyo kungashicilelwa njengokuthunyelwe kwebhulogi.

Leli qhinga liyasebenza ngoba likusiza ukuthi ufinyelele izethameli eziningi ezincamela amafomethi ahlukene okuqukethwe nezinkundla ezahlukene.

Nasi isibonelo. Sishicilele lokho esikuthatha kuhlu lokuhlola lwe-SEO njengevidiyo ku-YouTube sabe sesiphinda sakuhlomula njengokuthunyelwe kwebhulogi. Ividiyo ithole ukubukwa okungu-240K.

Futhi i-athikili ithola ukuvakasha okulinganiselwe okungu-9.5K njalo ngenyanga, ngaphezu kokusebenza kwevidiyo.

Indlela uqalise

Ungaphinda wenze noma yikuphi ucezu lokuqukethwe, kodwa imiphumela engcono kakhulu ongayithola ngayo:

• Okuqukethwe osekusebenze kahle ezinkundleni zokuxhumana. Isibonelo, intambo ye-tweet eyamukelwe kahle inganwetshwa ibe indatshana enemininingwane noma iskripthi sevidiyo.
• Okuqukethwe ngezihloko ezinamandla okusesha. Sebenzisa ithuluzi elifana ne-Ahrefs's Keywords Explorer ukukala amandla ethrafikhi ezihlokweni osuvele uzifundile.
• Izihloko ezihlala ziluhlaza. Isibonelo, isihloko esithi "ukwehlisa kanjani isisindo" sizonakwa kungakhathaliseki ukuthi yisiphi isikhathi, inkundla, nefomethi.

Ukuze uthole eminye imibono namathiphu, yiya ohlwini lwethu lwezindlela ezingu-13 zokuphinda wenze inhloso yokuqukethwe.

11. Humusha okuqukethwe kwakho okuhle kakhulu ukuze ufinyelele izimakethe ezintsha

Kunezizathu ezintathu ezibalulekile zokuthi kungani udinga ukuhunyushwa uma ucabanga ngokwenza ibhizinisi lakho libe ngelamazwe ngamazwe:

• Izinjini zokusesha ezifana ne-Google ne-YouTube zenza imiphumela yosesho ibe ngeyakho ngokusekelwe olimini.
• Abantu abaningi bakhetha okuqukethwe ngolimi lwabo lwendabuko, kungakhathaliseki ukuthi bakhuluma kahle kangakanani ezinye izilimi.
• Ukwenziwa kwasendaweni kokuqukethwe kusebenza njengokwenza injongo kabusha yokuqukethwe - kukunikeza ibanga elide ukusuka kokuqukethwe okufanayo.

Isibonelo, ukuhunyushwa kweSpanishi kokuthunyelwe kwethu mayelana nokumaketha okuhlobene kuletha ukuvakasha okulinganiselwe okungu-7.3K kwenyanga ngayinye. Futhi lokho kungaphezulu kwenguqulo yesiNgisi eletha ukuvakasha kwanyanga zonke okungu-28.5k.

Indlela uqalise

Ukuhumusha wonke amakhasi kusayithi lakho kungase kungabi indlela ephumelela kakhulu. Amavolumu okusesha angahluka phakathi kwamazwe, ngakho-ke kubalulekile ukusebenzisa izinsiza zakho ngobuhlakani. Gxila ekuhumusheni okuqukethwe kwakho okusezingeni eliphezulu, kodwa kuphela uma ivolumu yosesho ezweni okuqondiswe kulo ivumela umzamo.

Okokuqala, sebenzisa ithuluzi like I-Ahrefs' Site Explorer ukuze uthole uhlu lwamakhasi akho aqhuba kahle kakhulu. Ku-Ahrefs, uzosebenzisa i- Amakhasi aphezulu umbiko:

Okulandelayo, usebenzisa i-ChatGPT ukuze ukhiqize ukuhumusha kwamagama angukhiye amakhasi akho aphezulu. Sebenzisa lokhu kuhumushwa ngebha yamathuluzi ye-SEO ye-Ahrefs yamahhala ukuze ulingise ukusesha ngezilimi ezahlukene futhi ulinganise amandla ethrafikhi yesihloko.

Isibonelo, i-athikili yesiFulentshi ehamba phambili ethi "amathuluzi okucwaninga wegama elingukhiye wamahhala" ithola ukuvakasha kwemvelo okungaba ngu-714 nyanga zonke okuvela e-France, okuphakamisa inani elingaba khona ekuhumusheni okuqukethwe.

SIDENOTE. Uma usebenzisa ukuhumusha kwe-AI okuzenzakalelayo, qiniseka ukuthi kubuyekezwe ngumuntu, okungcono umuntu owazi ulimi. futhi isiko kahle. Ukuhumusha kwe-AI kuhle kakhulu kulezi zinsuku, kodwa kusengaqukatha amaphutha noma izinkulumo ezingezona ezemvelo ongase ungazibambeli ngenye indlela.

12. Linga ngezihloko namafomethi amasha

Umqondo waleli qhinga ulula kakhulu - uma uqhubeka nokwenza izinto ezifanayo, uzoqhubeka nokuthola imiphumela efanayo.

Ukuzama izindlela ezintsha zokuqukethwe kubalulekile kuzo zonke izigaba zokuvuthwa kwesu lakho. Ezigabeni zokuqala, ikusiza ukuthi uthole ukuthi yini esebenzela ibhizinisi lakho nezethameli zakho. Kodwa uma isu lakho selisunguliwe, ukuhlola okuqukethwe okusha kubalulekile ukuze ugweme ukushaya ithafa lokusebenza.

Ngakho-ke nazi ezinye zezinto ezintsha esisanda kuzizama kanye nemiphumela yazo.

Sikhiphe izincwadi ezimbili zendabuko. "I-SEO Book for Beginners" ingumhlahlandlela wethu we-inthanethi we-SEO ophinde wahlonzwa ngendlela yencwadi (ngendlela, esinye isibonelo esihle sokuqukethwe kabusha esixoxile ngakho ekuqaleni).

“I-SEO Enezinwele Ezimhlophe (I-Super Exciting Odyssey)” iyincwadi ye-SEO yezingane, eklanywe kucatshangwa ngabazali. Inikeza impendulo elungele izingane kumbuzo othi, "Manje wenzani emsebenzini, mama?". Ukukhuluma iqiniso, lokhu kungaphezu kokuhlola okuvamile. Kufana “nokudubula kwenyanga” kodwa sicabanga ukuthi kufanelekile ukwenza isikhathi salokho, futhi.

Umphumela: abantu bayazithanda lezo zincwadi. Uma siziletha ezingqungqutheleni, izincwadi ziphuma emashalofini. Kwabanye, yinto yomqoqi; kwabanye, ukufunda okuthandwa yingane yabo. Kunoma ikuphi, kuphenduke indlela ephumelelayo yokujabulisa izethameli zethu nokubeka okuthile okubambekayo ezindlini zabo nasemahhovisi anegama elithi “Ahrefs” kuyo.

Siphinde sazama ividiyo kamuva nje. Bekungelula ngoba besivele sitshala umzamo omkhulu efomini eyimpumelelo eyakhiwe eminyakeni edlule.

Ngakho-ke ukuze sizame okuthile okusha, sisuke ezihlokweni ezisekelwe ocwaningweni zamagama angukhiye ezethulwe kokuthi “ukwenza kanjani” amavidiyo esitayela njengalena:

Ezihlokweni ezingezona ezokusesha ezinikezwa ngendlela ejabulisa kakhulu “nelula” enezici zokuxoxa indaba:

Umphumela: le ndlela entsha iholele ekunyukeni kwesikhathi sokubuka sanyanga zonke emazweni amaningana, okuhlanganisa nemakethe yethu enkulu, i-US.

Indlela uqalise

Nawa amanye amathiphu angakusiza ukuthi uvuse imibono emisha futhi uwafake ekukhiqizeni.

1. Hlela izikhathi zokuxoxisana ezivamile nabantu abambalwa. Lezi zikhathi kufanele zikhuthaze izingxoxo ezivulekile, ezingavinjiwe lapho wonke umuntu enganikela ngemicabango neziphakamiso zakhe.
2. Zama izifundo ezimbalwa. Bhalisa ezifundweni ezigxile ekudaleni okuqukethwe, ukumaketha kwedijithali, nanoma iyiphi indawo ethile ehambisana nenkambu yakho. Lezi zifundo zingahlinzeka ngemibono emisha, amakhono amasha, namasu amasha ongawafaka esu lakho lokuqukethwe.
3. Bhukha ukubonisana nochwepheshe. Funa iseluleko kochwepheshe noma abeluleki abaye bazulazula ngempumelelo indlela ohlose ukuyithatha.
4. Sebenzisa amathuluzi amasha ukuze uthole imibono. Zama amathuluzi afana ne-Ahrefs Keyword Explorer, i-Sparktoro, i-Buzzsumo, noma i-Glimpse.
5. Yamukela umqondo wokulinga. Ukuzama amafomethi amasha wokuqukethwe nezihloko kubandakanya ukuthatha ubungozi, kodwa nemivuzo emikhulu futhi.

Imicabango yokugcina

Kwezokumaketha, akukhona ngempela ukuthi mangaki amaqhinga owasebenzisayo noma ukuthi ahlakaniphe kangakanani, anobuhlakani, noma ahlukile kangakanani. Okubalulekile ukuthi uzenza kanjani. Ungaba nebhizinisi elithuthukayo ngokusebenzisa amaqhinga ambalwa nje kodwa uwenze kahle ukuze ulethele izivakashi njalo.

Ngakho-ke zizwe ukhululekile ukuzama yonke imibono esabele ngayo kulesi sihloko, kodwa sikukhuthaza ukuthi uhlele kabili izinto ezisebenzayo.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.