Kusukela ngo-2020, ukunethezeka kuye kwahlala kuwumkhuba obalulekile embonini yezemfashini. Amahembe ejimu amakhulu angena kule threndi ngokulinganisa kahle isitayela nokunethezeka, anikeze ukunyakaza okungakhawulelwe kanye nomuzwa okhululekile, ophefumulayo wokujima okuqinile nokuzilibazisa okuvamile.
Amahembe ejimu amakhulu aphinde avela ezinhlotsheni ezahlukahlukene eziheha amehlo abathengisi abangazisebenzisa ukuhlukanisa izinto zabo. Zitholele izinketho ezinhlanu ezinhle ezizoheha amakhasimende ngo-2024. Lesi sihloko sizogqamisa amathrendi amane okufanele abathengi bebhizinisi bakwazi ngaphambi kokugxumela emakethe.
Okuqukethwe
Ingakanani usayizi wemakethe yezokusubatha ngo-2024?
Amahembe ejimu angu-4 akhanga kakhulu kulo nyaka
Amathrendi amahembe ejimu amakhulu angu-4 okufanele uwaqaphele
Ukuvala
Ingakanani usayizi wemakethe yezokusubatha ngo-2024?
Ngo 2023, the imakethe yomhlaba wonke ngokunethezeka, izingubo zezemidlalo zafinyelela inani lama-US $358.08 billion. Kulindeleke ukuthi iqhubeke nokukhula ngesilinganiso sokukhula sonyaka esingu-9.3% (CAGR) kusukela ngo-2024 kuya ku-2030 ngoba intsha eningi ibamba iqhaza kwezemidlalo nangaphandle emhlabeni jikelele. Ukuqina kanye nokuqaphela impilo nakho kuqhuba ukukhula kwale makethe.
Amahembe ezokusubatha abeyinto edume kakhulu ngo-2023, ebalwa ngaphezu kwama-31% akho konke ukuthengiswa. Ezokusubatha zabesifazane nazo zidayiswe kakhulu, zibalwa ngaphezu kwama-40% ezimakethe zomhlaba. INyakatho Melika yayiyimakethe yesifunda ebaluleke kakhulu ngo-2023, inenani elingaphezu kwama-30% lokuthengiswa okuphelele.
Amahembe ejimu angu-4 akhanga kakhulu kulo nyaka
1. Amahembe ombhoxo amakhulu
Lamahembe thola ugqozi kusukela kumiklamo yendabuko yombhoxo, enemigqa egqamile, ikhola ewugqinsi, nokulingana okuxekethile, okulingana kwebhokisi. Aphelele kunoma ubani ofuna ukwengeza i-sporty, i-preppy vibe engutsheni yakhe yokujima. Ukugqoka ihembe lombhoxo elikhulu kakhulu kunganikeza amakhasimende "okubolekiwe kokunye okubalulekile" ukubukeka kwakho, okwengeza ukuthinta okudlalayo kusitayela sawo.
Ngezinyanga ezibandayo, amahembe ombhoxo amakhulu zinhle ngokubeka izingqimba. Amakhasimende angagqoka kalula ihembe elishisayo elifakelwe noma esinye isendlalelo esingaphansi ukuze afudumale okwengeziwe ngaphandle kokuzizwa enqwabelene kakhulu. Futhi uma amakhasimende esebenzela ngaphandle, indwangu eyengeziwe ingabanikeza ukukhanya kwelanga okwengeziwe uma kuqhathaniswa namateyizi avamile abambayo.
Ukumatanisa lezi amahembe ebhola lombhoxo ngama-leggings aqinile kudala umehluko omangalisayo abathengi abanganyakazisa noma yikuphi. Bangaphinde bakhethe ama-biker shorts ukuze babukeke bezemidlalo okuvumela ukunyakaza okuhle kakhulu. Futhi uma kukhulunywa ngokunethezeka kokugcina, akukho okudlula ukugqoka lawa mashethi namabhulukwe okujuluka.
2. Amahembe anezikhala amakhulu
Amahembe anezikhala amakhulu kumayelana nokuzola nokubukisa okungaphansi, njengethangi elithokomele noma ubhodisi wezemidlalo. Ahamba phambili ngoba lawa mahembe abuyisa i-vibe ye-athletic kusukela kuma-90s nasekuqaleni kwawo-2000, okwenza amakhasimende azizwe engathandeki ngenkathi ehlala esesitayeleni.
Lamahembe hlanganisa ukusebenza nezingubo zokugqoka zasemgwaqweni, okuzenza zilungele ukusuka ejimini uye ku-Hangout nabangani. Ziza ngemibala eminingi nemiklamo egqamile, ukuze amakhasimende agqame ngenkathi esebenza.
Uma kuziwa ekwenzeni isitayela, izinketho cishe zingenamkhawulo. Abathengi bangawagqoka phezu kweziqongo zamathangi, obhodisi bezemidlalo, noma ama-tee afakiwe ngesitayela esengeziwe nokumbozwa. Noma, bangahamba ukuze babukeke ngesibindi futhi babonise isikhumba esithile. Futhi engxenyeni engezansi, lamahembe bukeka kahle ngama-leggings anemibala, izikhindi zebhayisikili ezijabulisayo, noma amabhulukwe adonsa amehlo.
3. Iziqongo ezinkulu ezivulekile emuva
Lawa mashethi afaka ingemuva elivulekile elinemichilo ye-criss-cross noma ukusikwa okujabulisayo. Iziqongo ezivulekile ezingemuva zilungele ukubonisa incazelo yasemuva kanye nokwengeza isici sesitayela. Ngaphezu kwalokho, idizayini yabo engemuva evulekile ayinakuhlulwa ekuphefumuleni, ivumela ukugeleza komoya njalo futhi igcine abagqokile bekhululeke kakhudlwana phakathi nokujima—akusekho nezibazi zokujuluka ezicasulayo.
Iziqongo ezivulekile ezingemuva ezinkulu engeza ukuthinta kwe-flair eyingqayizivele ezimpahleni zokuzivocavoca. Ngemiklamo ehlukahlukene yezintambo kanye nokusikeka, abathengisi bangakwazi kalula ukubeka izitayela ukuze zivumelane nokuthandwa okuhlukile. Bangakwazi futhi ukunikeza iziqongo ezinezintamo eziphakeme noma amabhande abanzi ukuze bakhange amakhasimende afuna ukumbozwa okwengeziwe.
Ama-leggings anokhalo oluphezulu enza ipheya enhle kakhulu lezi phezulu, ukudala i-silhouette ethophayo ngenkathi igcizelela umklamo ovulekile emuva. Iziketi zethenisi zilungele ukudlala, ukuthintwa komuntu wesifazane, kuyilapho amabhulukwe okujuluka axegayo akha ivayibhu yokujima elele emuva kodwa esesitayeleni. Abesifazane bangangeza ungqimba olwengeziwe ngokunyakazisa ithangi elisikiwe elifakwe phezulu ngaphansi.
4. Iziqongo zamathangi ezinkulu
Iziqongo zamathangi amakhulu zifana neziqongo ezivulekile emuva kubafana. Zivumela ukugeleza komoya okuphezulu, zigcine umuntu oyigqokile epholile futhi engajwayele ukugcwala umjuluko ngesikhathi sokujima. Lezi ziqongo ziphinde zenze amakhasimende akwazi ukunyakaza ngokukhululeka ngaphandle kokunamathela kwendwangu noma ukunqwabelana, okuwenza afaneleke kakhulu ekuzilolongeni okubandakanya ukugoba okuningi, ukwelula, noma ukufinyelela.
Abesifazane nabo bangagqoka iziqongo zamathangi amakhulu. Bangawabekela phezu kobhodisi bezemidlalo, ama-tee afakiwe, noma iziqongo zemikhono emide ukuze bathole ukumbozwa okwengeziwe noma ukujima kwesimo sezulu esipholile. Okubaluleke nakakhulu, iziqongo zamathangi ezinkulu ziguquguquka ngokwanele ekusebenzeni okuhlukahlukene, kusukela ekuphakamiseni izinsimbi kanye ne-yoga kuya kumakilasi e-cardio nokudansa.
Iziqongo zamathangi amakhulu ingasebenza ngezingubo ezihlukahlukene. Abesilisa bangazibhanqa nezikhindi ze-basketball ze-mesh, amabhulukwe ama-tapered, nezikhindi zokugijima ezinokhalo oluphezulu. Abesifazane bangabanyakazisa ngezikhindi zebhayisikili ezinokhalo oluphakeme, inhlanganisela ye-sports bra/compressed leggings, iziketi zethenisi ezi-pleated, namabhulukwe esitayela sethrekhi axegayo.
Amathrendi amahembe ejimu amakhulu angu-4 okufanele uwaqaphele
I-Trend 1: Izitayela eziluhlaza nezisikiwe
Amahembe ejimu amakhulu manje afika nemiphetho eluhlaza, imiphetho ephukile ngamabomu, kanye nemikhono esikiwe ukuze abukeke ngendlela evukelayo, ecasulayo. Lokhu kuthambekela kuthinta isifiso somuntu ngamunye kanye nobuhle "obuhlengiwe". Amahembe ejimu amakhulu athatha amathrendi aluhlaza abhangqwa kahle nezingezansi ezihlelekile (njengabagijimi abafanelayo noma ama-legging anokhalo oluphezulu). Lawa mazansi adala umehluko omangalisayo olinganisela ubuhhadlahhadla.
I-Trend 2: I-Mixed-material mashups
Izinto ezixubile manje ziguqula ama-tee alula, amakhulu abe yizingcezu zesitatimende. Kodwa ngaphezu kokukhanga okubonakalayo, lo mkhuba uphethe imisebenzi eminingi. Isibonelo, amahembe ejimu amakhulu anamaphaneli angemuva anezikhala anikeza ukuphefumula okwengeziwe, kuyilapho ukufakwa koboya beboya kwengeza imfudumalo lapho kudingeka khona. Lo mkhuba ukhuluma nabathengi abaqhutshwa ubuchwepheshe abagxile ekusebenzeni.
Kodwa-ke, lapho ugcina lo mkhuba, abathengisi kufanele babheke ukuqhathanisa okufana ne-sheer mesh ehlanganiswe nejezi elikhanyayo noma izindwangu zobuchwepheshe ezihlanganiswe nokotini wakudala. Idizayini ehlukile isiza ukugcina isitayela esikhulukazi siheha futhi sidonsa amehlo.
I-Trend 3: Amahlombe awela phansi kakhulu
Lo mkhuba udlala ngokulingana, ugcizelela umzimba ongaphezulu ngenkathi wenza izingubo zokuzivocavoca zizwakale kakhulu. Amahlombe okudonsa okwedlulele afaneleka kulabo abakhetha izingubo ezinweba amahlombe abo. Kepha ngenkathi ibukeka kahle, abathengi bebhizinisi kufanele baqinisekise ukuthi amahembe analesi sibuyekezo sobuhle kuhlu lwawo anele uhla lokunyakaza kokuzivocavoca okuthile.
Ukuze uthole ukubheja okuphephile, nikeza amahembe ejimu amakhulu kakhulu anamahlombe aweqile kubathengi abazibandakanya nokujima okungenamthelela omncane noma labo abafuna ukubukeka kwezingubo zasemgwaqweni. Ngalé kwamahlombe aphansi, hlola imikhono yesitayela se-kimono eyihaba noma ama-batwing ama-silhouette afanayo amakhulu kodwa ahlukile.
I-Trend 4: Izitayela ze-Asymmetrical
I-Asymmetry iyisici esivamile kumfashini wendlela yezindiza, manje esihlunga ezingutsheni ezisebenzayo. Le threndi ingeza ukuthinta kwe-avant-garde ekubukekeni okuvele kuthandwa usayizi omkhulu. Ubude obuhlukahlukene kanye nama-drapes amahembe a-asymmetrical kunikeza amathuba ahlukile wokwendlaleka, njengokulunguza kumajakhethi noma ukwengeza ubukhulu phezu kwama-leggings alula.
Ukuvala
Ngemuva kweminyaka yezingubo ezisebenzayo ezifakwe kakhulu, ithrendi enkulu inikezela ngesitayela esihlukile kunesithunzi esiqaphela umzimba. Osaziwayo nabagqugquzeli benkundla yezokuxhumana bakwamukele kakhulu ukubukeka kwejimu enkulu, okwenza ithrendi ifiseleke kakhulu ngo-2024. Ingxenye engcono kakhulu ukuthi izitayela zehembe lejimu elikhulukazi ezimpahleni ezisebenzayo cishe zingaphezu kwemfashini. Idatha ye-Google ikhombisa ukuthi lo mkhuba usubone ukwanda okungama-300%, kweqa kusuka ku-450,000 ngoMashi kuya ku-673,000 ngo-Ephreli 2024.
