Ezweni lobuhle, ukugqama kuye kwabuswa abesifazane. Kodwa-ke, umkhuba okhulayo ubumba kabusha imboni: ukukhuphuka kwabathonya bobuhle besilisa. Ngemibono yabo ehlukile, izitayela ezihlukene, nokuqukethwe okukhangayo, abagqugquzeli bobuhle besilisa benza umthelela obalulekile endaweni yobuhle. Ukubambisana nabagqugquzeli bobuhle besilisa kungase kushintshe umdlalo kumabhizinisi wobuhle abheke ukungena ezimakethe ezintsha futhi afinyelele izethameli ezibanzi.
Lapha, sizohlola abagqugquzeli bobuhle besilisa abaphambili nokuthi ukusebenzisana nabo kungakhuphula kanjani ukuthengiswa kwemikhiqizo yobuhle.
Okuqukethwe
Ukukhuphuka kwabathonya bobuhle besilisa
Imakethe yemikhiqizo yobuhle yamadoda
Amandla wokubambisana
Isibonelo sokubambisana ngempumelelo
Abagqugquzeli bobuhle besilisa abahamba phambili abayi-7 ngo-2024
Imicabango yokugcina
Ukukhuphuka kwabathonya bobuhle besilisa
Ngokwesiko, ubuhle buye bamakethwa ikakhulukazi kwabesifazane. Kodwa-ke, ukwanda kwezinkundla zokuxhumana kwenze imboni yobuhle yentando yeningi, ivumela abantu bazo zonke izinhlobo zobulili ukuthi babelane ngokuthanda kwabo izimonyo, ukunakekelwa kwesikhumba, nokuziveza.
Abagqugquzeli bobuhle besilisa, ikakhulukazi, baqhamuke njengamazwi anamandla, imibono eyinselele kanye nokuchaza kabusha izindinganiso zobuhle.
Yize iningi labagqugquzeli bobuhle nababukeli babo kusengabantu besifazane, abagqugquzeli bobuhle besilisa bavame ukuba nezinga eliphezulu lokuzibandakanya. Ngokuvumelana ne Ithonya, abenzi bobuhle besifazane banesilinganiso sokuzibandakanya esimaphakathi esingu-1.8%, kuyilapho abenzi bobuhle besilisa benesilinganiso sokuzibandakanya esimaphakathi esingu-2.3%, futhi eBrazil (6.3%) naseCanada (4.2%), ungabona izinga lokuzibandakanya eliphezulu kakhulu nabagqugquzeli besilisa.
Omunye wamavulandlela esikhaleni sobuhle besilisa nguJames Charles. Ngezigidi zabalandeli ezinkundleni ezifana ne-Instagram ne-YouTube, uCharles usephenduke igama emhlabeni wobuhle. Ukubukeka kwakhe okunesibindi, okokufundisa, nokusebenzisana nemikhiqizo emikhulu yobuhle kuqinise ithonya lakhe futhi kwavulela abanye abadali besilisa indlela.
Imakethe yemikhiqizo yobuhle yamadoda
Esinye sezizathu eziyinhloko esenza sibone ukwanda kwabathonya ubuhle besilisa ukwanda kwabesilisa abasebenzisa imikhiqizo yobuhle ngokuziqhenya.
Ngo-2021, imakethe yokunakekelwa komuntu siqu yabesilisa emhlabeni wonke yaba yigugu US $ 30.8 billion futhi kulindeleke ukuthi ikhule ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-9.1% kusukela ngo-2022 kuya ku-2030. US $ 13.28 billion futhi kulindeleke ukuthi ifinyelele e-US $ 21.74 billion ngo-2030, ne-CAGR ka-6.4% ukusuka ngo-2022 kuya ku-2030.
Amandla wokubambisana
Ukubambisana nabagqugquzeli bobuhle besilisa kunikeza izinzuzo eziningi zemikhiqizo yobuhle. Okokuqala futhi okubaluleke kakhulu, ivumela brand ukuthi thola izethameli ezintsha kanye nezibalo zabantu. Ngokubambisana nabagqugquzeli besilisa, izinhlobo zobuhle zingafinyelela kubathengi okungenzeka ukuthi bake bazizwa bengabandakanywa noma bengasizwanga kahle ukumaketha kobuhle bendabuko.
Ngaphezu kwalokho, abathonya ubuhle besilisa letha umbono omusha etafuleni. Izitayela zabo ezihlukile nezindlela zokwenza izimonyo nokunakekelwa kwesikhumba zinikeza amathuba amasha okudala emikhiqizo. Kungakhathaliseki ukuthi izama imikhiqizo engathathi hlangothi ngobulili noma ibonisa izindlela zokuzilungisa eziqanjiwe, abantu besilisa abathonyayo bangasiza amabhrendi aphushe imingcele futhi ahlale ngaphambi kwamathrendi.
Ukusebenzisana nabagqugquzeli bobuhle besilisa futhi kunikeza ithuba lemikhiqizo ukuthi ibonise imikhiqizo yabo ngezindlela eziyiqiniso nezihehayo. Abagqugquzeli bavame ukuba nezisekelo zabalandeli abazinikezele abathemba izincomo zabo futhi bazise imibono yabo. Uma umgqugquzeli ehlanganisa imikhiqizo yomkhiqizo kokuqukethwe kwabo, kungaqhuba intshisekelo yangempela kanye nesasasa phakathi kwabalandeli babo.
Yebo, igama elingukhiye lapha liyiqiniso. Uma uhlobo lwakho lobuhle lufuna ukusebenzisana nabagqugquzeli besilisa, qinisekisa ukuthi umugqa womkhiqizo wakho nemizamo yokumaketha kuyabandakanyi. Futhi, vulekele impendulo yabathonya ngemizamo yakho.
Isibonelo sokubambisana ngempumelelo
Imikhiqizo eminingi yobuhle ibone amandla okubambisana nabagqugquzeli bobuhle besilisa futhi ibone impumelelo emangalisayo. I-MAC Cosmetics ibambisene noPatrick Starrr ukuze udale uchungechunge lwamaqoqo ezimonyo agqugquzelwe ubuhle obuhle be-Starrr. Amaqoqo, ahlanganisa ama-lipstick, ama-eyeshadows, nezimpushana zobuso, athole ukubuyekezwa okujabulisayo kubalandeli futhi athengiswa ngokushesha lapho ekhululwa. Ithonya kanye nobuciko buka-Starrr busize ekuqhubeni ukuthengisa futhi kuphakamise isithombe somkhiqizo we-MAC emehlweni abathengi.
Abagqugquzeli bobuhle besilisa abahamba phambili abayi-7 ngo-2024
Laba bahlohli bobuhle besilisa abaphambili bathwebule izinhliziyo zezigidi zabalandeli ezinkundleni zokuxhumana ezihlukene, baba nomthelela futhi bachaza kabusha izindinganiso zobuhle endleleni.
1. Jake-Jamie Ward
- UJake-Jamie, odume ngokuhlanganisa imaski yobuso bekhabe, usehlanganise abalandeli abangaphezu kwezigidi ezingu-2.4. TikTok kanye nabalandeli abangu-632k Instagram.
- Ungumgqugquzeli wezwi lokubandakanywa kobulili ku-makeup ne-skincare, oholayo #MakeupIsGenderless ukunyakaza.
- Ukubambisana kuka-Jake-Jamie ne-L'Oreal UK uqinisa futhi ithonya lakhe njenge-trailblazer embonini yobuhle.
2. UManny Gutierrez
- Inabalandeli abangaphezu kwezigidi eziyi-4 Instagram kanye nezigidi ezingu-4.85 YouTube ababhalisile, uManny Gutierrez uyindlunkulu emhlabeni wabagqugquzeli bobuhle besilisa.
- Uyaziwa ngamakhono akhe okwenza izimonyo kanye nobudlelwano bomkhiqizo, njenge UMaybelline, uManny ugqugquzela izigidi ngokuqukethwe okubandakanyayo.
- Njengoba i umsunguli weLunar Beauty, uManny uye wazibonakalisa njengomuntu ovelele emphakathini wobuhle.
3. Wayne Goss
- Ngababhalisile abangaphezu kwezigidi ezingu-3.9 nokubukwa kwezigidi ezingu-561 kweyakhe YouTube isiteshi, uWayne Goss ungomunye wabagqugquzeli bobuhle besilisa abadume kakhulu ezinkundleni zokuxhumana.
- Kusukela ngo-2008, uWayne ubefundisa izigidi zabantu yonke into kusukela ekukhetheni isisekelo kuya ekukopisheni ukubukeka kosaziwayo abakhulu.
- Ubungcweti negunya lakhe embonini yobuhle kumenze walandela ngokuzinikela futhi kwamenza waba umthombo othembekile wezeluleko zobuhle.
4. Alexander Rivera (Alex Faction)
- Isekelwe e-Los Angeles, u-Alexander Rivera, owaziwa nangokuthi u-Alex Faction, uqhosha ngaphezu kwe-221k Instagram abalandeli.
- Njengomculi wezimonyo okhokhelwayo, udonsa izethameli zakhe ngokubukeka okukhangayo kanye nezifundo zokufundisa zezimonyo ezinemiphumela ekhethekile.
- Ubuchule bokudala buka-Alex Faction nokuqukethwe okuhehayo kumenze walandela ngokwethembeka futhi kwamenza waba umgqugquzeli wobuhle wesilisa ophambili.
5. UGabriel Zamora
- Njengomunye wabagqugquzeli bobuhle besilisa abaphambili, uGabriel Zamora ukhombisa ukubukeka kwakhe kubalandeli abangaphezu kuka-691k Instagram futhi 736k YouTube ababhalisile.
- Umculi wezimonyo ozifundisele yena, okuqukethwe kuka-Gabriel kuthinta izethameli ezibanzi, nokuthunyelwe ngeSpanishi nesiNgisi.
- Akhe ukusebenzisana ne-Ipsy kanye nolayini wakhe wezimonyo ukhombisa umthelela nomthelela wakhe embonini yobuhle.
6. URuben De Maid
- UReuben De Maid uthole ukuvelela njengomunye wabashicileli bobuhle besilisa abancane ngemuva kokuvela ku- “I-Ellen DeGeneres Show"Ku-2017.
- Ngaphezu kwama-210k YouTube ababhalisile, u-Reuben wabelana ngama-makeup tutorials futhi ubonisa amakhono akhe amangalisayo okwenza izimonyo.
- Nakuba esemncane, ithalenta likaRuben nobuqiniso kwenze ukuba aqashelwe kabanzi emphakathini wobuhle.
7. UPatrick Starr
- Ngokulandela okukhulu kwezigidi ezingu-4.39 YouTube ababhalisile, uPatrick Starr ngokungangabazeki ungomunye we abagqugquzeli bobuhle besilisa abaphezulu.
- Waziwa ngobungcweti bakhe bokuhlanganisa nokugqamisa, izifundo zikaPatrick zezimonyo zibhekelela izethameli ezihlukahlukene.
- Ukubambisana komkhiqizo wakhe, ukusebenzisana kwemikhiqizo, nokuqukethwe okubandakanyayo kuqinise isikhundla sakhe njengomholi embonini yobuhle.
Laba bakhuthali bobuhle besilisa bamele ingxenye nje yabadali abahlukahlukene nabanekhono abakha isimo sobuhle ngo-2024. Kusukela ekukhuthazeni ukubandakanywa nokwehlukahlukana ukuya ekwabelaneni ngobuchule babo ngezifundo ezihehayo, laba bagqugquzeli bayaqhubeka nokukhuthaza kanye nokunika amandla izigidi zabathandi bobuhle emhlabeni jikelele.
Njengoba imboni yobuhle ithuthuka, laba bagqugquzeli ngokungangabazeki bazodlala indima ebalulekile ekubumbeni ikusasa layo.
Imicabango yokugcina
Ukubambisana nabagqugquzeli bobuhle besilisa kungaba isu elisebenza kahle kakhulu lemikhiqizo yobuhle efuna ukukhulisa ukuthengisa nokwandisa ukufinyelela kwabo. Abagqugquzeli besilisa baletha umbono omusha, izethameli ezihlukahlukene, kanye nezwi langempela, okubenza babe abahlanganyeli ababalulekile bamabhizinisi wobuhle.
Ngokusebenzisa amandla okuqamba kanye nomthelela wabagqugquzeli bobuhle besilisa, amabhrendi angaxhumana nezithameli ezintsha, aqhubekisele phambili ukuthengiswa kwemikhiqizo, futhi ahlale ngaphambi kwamathrendi embonini yobuhle ehlala ishintsha.
Isinyathelo esilandelayo ukukhetha umgqugquzeli ongcono kakhulu womkhiqizo wakho. Akudingekile ukuba kube enye yalezi; amathonya amaningi e-niche asebenza ngendlela efanayo lapho usebenzisana nemikhiqizo. Funda kabanzi mayelana ukukhetha umgqugquzeli ongcono kakhulu womkhiqizo wakho.
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