Njengoba amazinga okushisa embulunga yonke ekhuphuka kanye nesimo sezulu esibi kakhulu sivame kakhulu, imboni yobuhle isabela ngezimonyo ezintsha ezivikela isimo sezulu. Le mikhiqizo ayiklanyelwe nje kuphela ukumelana nokushisa kodwa futhi nokuvikela ezintweni ezizungezile, ihlinzekela kokubili impilo yezemidlalo neyobusuku yabathengi banamuhla. Ikakhulukazi eNyakatho Melika, Isidingo sezimonyo ezivikela ilanga siqinile futhi siyakhula, siqhutshwa ukuqwashisa okwengeziwe ngemiphumela eyingozi yemisebe ye-UV kanye nokuthandwa okukhulayo kwemikhiqizo yezimonyo esebenzayo ehlinzeka ngokuvikela ilanga.Imakethe yemikhiqizo yokunakekelwa kwelanga, ehlanganisa izimonyo ezivikela ilanga, yalinganiselwa cishe ku-USD 11.1 bhiliyoni ngo-2021 futhi kulindeleke ukuthi ifinyelele inani elikhulayo lezigidigidi ezingu-14.7 (CAGR) ka-2028% kusukela ngo-4.0 kuya ku-2021. Lokhu kukhula kugqugquzelwa ukwanda kokuqwashisa ngomdlavuza wesikhumba nezinye izifo zesikhumba ezibangelwa ilanga, okukhulise isidingo semikhiqizo enikeza ukuvikelwa kwe-UV (Ukubukwa Okubukwa Okukhulu).
Okuqukethwe
● Okubalulekile okuvikela ukujuluka kubasubathi nezimo zezulu ezifudumele
● Ukuvikelwa kwe-UV kanye nemisebe ekwenziweni kwansuku zonke
● Ukupholisa nokunethezeka: izimonyo ezehlisa izinga lokushisa lesikhumba
● Ukwandiswa kwamaqhinga kobuchwepheshe bezimonyo bokuvikela isimo sezulu
Okubalulekile okuvikela ukujuluka kubasubathi nezimo zezulu ezifudumele
Ngokukhula kwamazinga okushisa nezindlela zokuphila ezisebenzayo, abathengi bafuna izimonyo ezingabekezelela kokubili ukujuluka nokushisa. Ucwaningo luveze ukuthi u-60% wabavocavoca base-UK bancamela ukugqoka izimonyo ngesikhathi sokujima, okugqamisa imakethe ebalulekile yezimonyo ezivikela umjuluko. I-Wyn Beauty yase-US, eyasungulwa ngu-Serena Williams, inakekela lesi sidingo ngomugqa wayo othi “makeup you can move in”. Lobu bubanzi buhlanganisa i-lipstick ehlala isikhathi eside, i-mascara, ama-eyeliner, ama-cheek tint, kanye ne-tint yesikhumba eqinisayo eklanyelwe ukumelana nomsebenzi onzima womzimba.
Ukwengeza, i-TIRTIR, uhlobo lwaseNingizimu Korea, inikeza iRed Cushion Foundation. Lo mkhiqizo uklanyelwe ngokukhethekile ukuthi ungajuluki futhi umelane namanzi ngenkathi ulawula uwoyela futhi unikeza ukukhanya, ukumboza okukhanyayo, okuwenza uphelele ekubukekeni kwezimonyo zobuso obugcwele ngisho nasezimweni ezishisayo nezinomswakama. Lo mkhuba obheke emikhiqizweni yobuhle bezokusubatha ukhombisa ukusabela kwemboni ekuguqukeni kwempilo yabathengi ehlanganisa ukufaneleka nemisebenzi yomphakathi, edinga izimonyo ezisebenza ngaphansi kokucindezeleka okuhlukahlukene kwemvelo.
Ukuvikelwa kwe-UV kanye nemisebe ekwenziweni kwansuku zonke
Njengoba ukuqwashisa ngempilo yesikhumba kukhula, abathengi baya ngokuya befuna imikhiqizo yezimonyo ene-UV eyakhelwe ngaphakathi kanye nesivikelo semisebe. Lolu shintsho luphawuleka ikakhulukazi ezizukulwaneni ezincane kanye nalabo abasezifundeni ezizwelayo esimweni sezulu abafuna ukwenza lula izindlela zabo zokunakekelwa kwesikhumba nobuhle.
Abashayeli Ababalulekile
- Ukuqwashisa Ngezempilo: Ukukhathazeka okukhulayo mayelana nempilo yesikhumba kanye nezingozi zokuchayeka kwe-UV yizici ezibalulekile. Imikhankaso yokuqwashisa ngezinhlangano zezempilo ngokubaluleka kokuvikelwa elangeni yenze abathengi bakuqaphe kakhulu ukusebenzisa imikhiqizo engangeni elangeni nsuku zonke.
- Imikhiqizo Esebenza Kaningi: Kukhona okuthandwa kakhulu ngabathengi ngemikhiqizo yezimonyo ehlinzeka ngezinzuzo eziningi. Imikhiqizo ehlanganisa ukuvikela ilanga neminye imisebenzi yezimonyo, efana ne-hydration kanye ne-anti-aging, ithandwa kakhulu.
- Izithako Eziphilayo Nezemvelo: Kunesidingo esikhulayo semikhiqizo yezimonyo evikela ilanga esebenzisa izithako zemvelo nezemvelo. Abathengi bayawaxwaya amakhemikhali anokhahlo futhi bakhetha imikhiqizo ethathwa njengephephile futhi inenzuzo kakhulu empilweni yesikhumba yesikhathi eside (Ukubukwa Okubukwa Okukhulu) (Ucwaningo Lwemakethe Esobala).
I-Sallve, i-brand yase-Brazilian, iphendule nge-Dry Touch Tinted Sunscreen SPF50 yayo, ehlinzeka ngezinhlobonhlobo zemithunzi ukuze ikwazi ukufaka imibala ehlukene yesikhumba, egcizelela ukubandakanywa nokuvikelwa. Ngokufanayo, i-American brand Supergoop! isungule nge-SPF 30 Lipshade yayo, ihlinzeka ngokuvikela izindebe ngemibala emihlanu eguquguqukayo. Le mikhiqizo imelela ithrendi ebanzi lapho izinto zokuzilungisa zendabuko zithuthukiswa ngezici zokuzivikela ukuze zigade imisebe ye-UV, ukukhanya okuluhlaza okwesibhakabhaka, nezinye izingozi zemvelo. Lokhu kuhlanganiswa kusiza ukwenza lula izinqubo zabathengi ngokuhlanganisa imikhiqizo yobuhle yansuku zonke nesivikelo sesikhumba esibalulekile, ukuhlangabezana nezidingo zokusebenza kanye nezimonyo ezigxile ezempilo.
Ukupholisa nokunethezeka: izimonyo ezehlisa izinga lokushisa lesikhumba
Ngokukhuphuka kwamazinga okushisa omhlaba kubekela inselele ukunethezeka kokugqokwa kwezimonyo zansuku zonke, izixazululo ezintsha ezifana ne-Esprique's BB EX yase-Japan yenza amagagasi. Lo mkhiqizo uklanyelwe ukuthi ungagcini nje ngokuvala ukungapheleli kodwa futhi wehlise izinga lokushisa lesikhumba ngo-5°C, unikeze umphumela wokupholisa owaziswa kakhulu ezindaweni ezishisayo.
Lo khilimu we-BB, ofakwe i-SPF, ubhekana nokungakhululeki kokugqoka izimonyo esimweni sezulu esifudumele ngokunikeza umuzwa opholile kanye nokukhululeka okushisayo. Intuthuko enjalo ibalulekile ekugcineni izimonyo ubuqotho nokunethezeka ngesikhathi samagagasi okushisa, okwenza kukhange kubathengi ezindaweni ezishisayo nezishisayo. Lo mkhuba ugcizelela ukugxila kwemboni yobuhle ekuthuthukiseni imikhiqizo engagcini nje ngokuthuthukisa ukubukeka kodwa futhi ehlinzeka ngezinzuzo zokusebenza, ngaleyo ndlela ithuthukise ulwazi lomsebenzisi ezimweni zezulu eziyinselele.
Ukunwetshwa kwamaqhinga kobuchwepheshe bokwenza izimonyo obufakazela isimo sezulu
Njengoba isidingo semikhiqizo yobuhle evumelana nesimo sezulu sikhula, amabhrendi ayakhuthazwa ukuthi andise iminikelo yawo ukuze afake uhla olubanzi lwezimonyo ezivikelayo nezihlala isikhathi eside. Isibonelo, i-Asteri evela e-Saudi Arabia ithuthukise umugqa ofanele izimo ezishisa kakhulu nezinomswakama kakhulu, ohlanganisa izithako ezinikeza kokubili izinzuzo ze-skincare kanye nombala oqinile, ongamelana nesimo sezulu.
E-US, uCiele wethule i-SPF 50 blush evikela ezinhlotsheni eziningi zemisebe, okuhlanganisa i-UVA, UVB, ukukhanya okuluhlaza okwesibhakabhaka, ne-infrared, ebonisa amandla okwenza izimonyo ezivikelayo eziphelele. Lokhu kuthuthukiswa akuhlangabezani nezidingo ezingokoqobo zabathengi abahlala ezindaweni ezishisayo kodwa futhi kubeka amabhrendi njengabaholi bezixazululo zobuhle ezihambisana nesimo sezulu. Ukunwetshwa kwalobu buchwepheshe emikhakheni ehlukahlukene yezimonyo kungaqinisa futhi isithunzi somkhiqizo njengengqalabutho ekuzivumelaniseni nezinguquko zomhlaba jikelele zemvelo.
Isiphetho:
Njengoba imboni yobuhle izulazula ezinseleleni ezilethwa iplanethi efudumalayo, ukuthuthukiswa nokwanda kwezimonyo ezivikela isimo sezulu kuye kwaba yinto ebalulekile. Izinto ezintsha okuxoxwe ngazo—kusuka ekwakhiweni okuvikela umjuluko okulungele imisebenzi yezokusubatha nengaphandle ukuya emikhiqizweni efakwe i-SPF evikela emisebeni ehlukahlukene—ibonisa ukugudluka okuphawulekayo kwezimonyo ezisebenza ngezindlela eziningi, ezivikelayo. Imikhiqizo efana ne-Wyn Beauty kanye ne-TIRTIR ihamba phambili, ihlinzeka ngemikhiqizo ehlangabezana nezidingo ezinamandla zokuphila okusebenzayo ezindaweni ezifudumele. Ngesikhathi esifanayo, izinkampani ezifana ne-Salve ne-Supergoop! bathuthukisa izinqubo zobuhle zansuku zonke ngokuhlanganisa ukuvikelwa kwelanga okubalulekile ngqo emigqeni yabo yokwenza izimonyo. Ukwenyuka kwemikhiqizo efana ne-BB cream yokupholisa ka-Esprique iphinde ikhombise ukuzibophezela kwemboni ekuhlinzekeni abathengi ngokunethezeka nokusebenza phakathi kwamazinga okushisa akhuphukayo. Uma sibheka phambili, ukunwetshwa kwamasu kubuchwepheshe bobuhle obuvumelana nesimo sezulu akugcini nje ngokuvula amathuba amasha ezimakethe kodwa futhi kubeka amabhrendi njengabaholi abakhuthele, abasabelayo emakethe eqaphela umhlaba wonke. Njengoba ukukhathazeka kwezemvelo kuqhubeka nokuba nomthelela kulokho okuthandwa ngabathengi, umkhakha wobuhle kufanele uphikelele ekusungulweni kwawo namasu okuzivumelanisa nezimo ukuze uhlangabezane nezidingo eziguqukayo zamakhasimende ahlukahlukene, aqaphela umhlaba wonke.
