Ake sithi usukulungele ukuyisa umdlalo wakho we-eCommerce ezingeni elilandelayo bese ubheka indawo yemakethe ukuze uwuqale. Kodwa njengoba kunezimakethe eziningi kangaka, ungakhetha kanjani elungile? Ukukhetha indawo yemakethe efanele kungakhuphula ukuthengisa kwakho futhi uthole imikhiqizo yakho phambi kwabantu ababalulekile. Kulo mhlahlandlela, sizochaza ukuthi kungani kubalulekile ukukhetha ngobuhlakani, sikunikeze ukwehla kwabadlali abakhulu njenge-Amazon ne-eBay, futhi sikusize uthole ukuthi iyiphi inkundla ewumdlalo wakho wokugcina. Masingene singene futhi senze i-eCommerce biz yakho idlondlobale!
Okuqukethwe
1. Kungani Kubalulekile Ukukhetha Izimakethe Ezilungile
2. Uhlolojikelele Lwezimakethe Ezinkulu
3. Ukucatshangelwa kwamasu okukhetha izimakethe
4. Ukuhlaziywa Okuningiliziwe Kwezimakethe Ezinkulu
5. Isiphetho
Kungani Kubalulekile Ukukhetha Izimakethe Ezilungile
Ukukhetha izimakethe ezifanele zebhizinisi lakho le-eCommerce kubalulekile ngezizathu ezimbalwa. Okokuqala, kuthinta kakhulu ukuthengisa kwakho nokubonakala. Izimakethe ezinabasebenzisi abakhulu nabasebenzayo zingashayela ithrafikhi enkulu emikhiqizweni yakho, okwandisa amathuba okuthengisa. Okwesibili, ukufinyelela izethameli ezifanele kubalulekile.
Izimakethe ezihlukene zibhekelela ukuhlukahluka kwabantu kanye nokuziphatha kokuthenga, ngakho ukukhetha izinkundla ezihambisana namakhasimende akho oqondisiwe kuqinisekisa ukuthi imikhiqizo yakho ibonwa yilabo okungenzeka ukuthi bayithenge. Okokugcina, ukuba nenzuzo yokuncintisana kubalulekile ku-eCommerce landscape egcwele abantu. Ngokukhetha ngobuchule izimakethe ezifanela imodeli yebhizinisi lakho, ungagqama kwabancintisana nabo futhi wandise ukusebenza kwakho ukuze uthole ukusebenza kahle kanye nenzuzo engcono.
Uhlolojikelele Lwezimakethe Ezinkulu
Ukuqonda isimo sezimakethe ezinkulu kuyisinyathelo sokuqala sokukhetha ezifanele ibhizinisi lakho le-eCommerce. Izimakethe ezifana ne-Amazon, i-eBay, i-Etsy, i-Walmart Marketplace, ne-Rakuten zibusa indawo ye-eCommerce, ngayinye ihlinzeka ngezinzuzo ezihlukile futhi ihlinzeka ngezinhlobo ezahlukene zabathengisi nabathengi. I-Amazon, ngokwesibonelo, yaziwa ngokufinyelela okubanzi kanye nenethiwekhi ye-logistics eqinile, okuyenza ibe yisinqumo esihle kumabhizinisi afuna ukukala ngokushesha. I-eBay inikeza inkundla eguquguqukayo yezinhlobo eziningi zezigaba zomkhiqizo, kuyilapho i-Etsy igxile ezintweni ezenziwe ngezandla neziyingqayizivele, ezikhangayo ezimakethe ze-niche. I-Walmart Marketplace isebenzisa ubukhona bayo obukhulu bokudayisa ukuze inikeze ulwazi lokuthenga oluthembekile, futhi i-Rakuten inikeza ukufinyelela okubalulekile kwamanye amazwe, ikakhulukazi e-Asia. Ngokuqonda izici ezibalulekile nezinzuzo zalezi zimakethe ezinkulu, ungahlola kangcono ukuthi yiziphi izinkundla ezihambisana nemigomo yebhizinisi lakho kanye nesisekelo samakhasimende.
Ukucatshangelwa kwamasu okukhetha izimakethe
Qonda Imboni Yakho Nemodeli Yebhizinisi
Lapho ukhetha izimakethe ezihamba phambili zebhizinisi lakho le-eCommerce, kubalulekile ukuhlaziya amathrendi embonini futhi ucacise imodeli yebhizinisi lakho ngokucacile.
Ukuqonda ukuthi imikhiqizo yakho ingena kuphi ngaphakathi kwemakethe ebanzi kuzokusiza ukhethe izinkundla ezihambisana nemigomo yakho.
Yazi Amakhasimende Akho
Ukukhomba izibalo zabantu bamakhasimende akho kanye nokuqonda ukuziphatha kwawo kubalulekile. Izimakethe ezahlukene ziheha izinhlobo ezahlukene zabathengi, ngakho ukukhetha lezo ezibhekelela izethameli ozihlosile kuzothuthukisa amathuba akho okuphumelela.
Funda Kwabaqhudelana Nakho
Ukwenza ukuhlaziya oqhudelana naye kanye nokulinganisa ngokumelene namabhizinisi afanayo kunganikeza imininingwane ebalulekile. Ukubona lapho izimbangi zakho zithengisa khona nokuthi zisebenza kanjani kungaqondisa isu lakho lokukhetha indawo yemakethe.
Ukucatshangelwa kwesabelomali
Ukwaba isabelomali sakho ngempumelelo kubalulekile. Cabangela izindleko ezihlotshaniswa nokufakwa kuhlu, ukukhangisa, kanye nempahla endaweni yemakethe ngayinye. Hlola imbuyiselo engaba khona ekutshalweni kwezimali ukuze uqinisekise ukuthi izindleko zakho ziyafaneleka.
I-Geolocation Factors
Ukukhomba izifunda ezithile kungaba nomthelela ekukhetheni kwakho indawo yemakethe. Amanye amapulatifomu anobukhona obuqinile ezindaweni ezithile zezwe, ngakho ukuqondisa isu lakho nalawa mandla kungathuthukisa ukungena kwakho emakethe.
Ukuhlolwa Kwensiza kanye Nesikhathi Sesikhathi
Ukuhlola izinsiza zakho ezitholakalayo kanye nokubeka izikhathi ezingokoqobo zokusetshenziswa kwesiteshi kubalulekile. Qinisekisa ukuthi unamandla okuphatha ukufakwa kuhlu kwakho, ugcwalise ama-oda, futhi ugcine amazinga okusebenza aphezulu kuzo zonke izimakethe eziningi.
Ukuhlaziywa Okuningiliziwe Kwezimakethe Ezinkulu
Amazon
I-Amazon ingenye yezimakethe eziku-inthanethi ezinkulu nezinamandla emhlabeni jikelele. Nakhu ukuthi kungani kungaba yisinqumo esifanele sebhizinisi lakho le-eCommerce:
Isisekelo Sekhasimende Nokufinyelela: I-Amazon inesisekelo samakhasimende esikhulu futhi esihlukahlukene, esinikeza ukufinyelela ezigidini zabathengi abangaba khona emhlabeni jikelele. Idumela layo eliqinile lomkhiqizo nokwethenjwa kwekhasimende kuyenza ibe inkundla yokuya kuyo yokuthenga ku-inthanethi.
Izinketho Zokukhangisa: I-Amazon inikeza izixazululo eziqinile zokukhangisa, okuhlanganisa Ukukhangisa kwe-Amazon, Imikhiqizo Exhasiwe, kanye Nezitolo Zase-Amazon. Lawa mathuluzi avumela abathengisi ukuthi bakhulise ukubonakala komkhiqizo futhi bafinyelele izethameli ezihlosiwe ngemikhankaso eqondene nawe.
Ukuhlelwa Nokugcwaliseka: Esinye sezici ezivelele ze-Amazon ukugcwaliseka kwayo ngenkonzo ye-Amazon (FBA). I-FBA iphatha isitoreji, ukupakisha, nokuthunyelwa, okuvumela abathengisi ukuthi basebenzise inethiwekhi ye-Amazon ebanzi yezinto. Lokhu akuqinisekisi ukulethwa okusheshayo nokuthembekile kuphela kodwa futhi kukhulula isikhathi sokuba abathengisi bagxile kwezinye izici zebhizinisi labo.
Ngenkathi i-Amazon ihlinzeka ngezinzuzo eziningi, kubalulekile ukucabangela uhlobo lokuncintisana lwesikhulumi. Ukuncintisana okuphezulu emikhakheni edumile kungenza kube inselele kubathengisi abasha ukugqama. Ngakho-ke, kubalulekile ukwenza ucwaningo olunzulu lwemakethe futhi ubeke imikhiqizo yakho ngendlela ehlelekile.
EBay
I-eBay ingenye imakethe ye-inthanethi evelele enikeza izinzuzo ezihlukile zamabhizinisi eCommerce:
Izigaba Zomkhiqizo Nezethameli: I-eBay ihlinzekela inhlobonhlobo yezigaba zemikhiqizo, kusukela kogesi nemfashini kuya kokuqoqwayo kanye nezingxenye zezimoto. Lokhu kwehlukahlukana kuheha izethameli ezibanzi, okuyenza ibe inkundla enhle kakhulu yabathengisi abanemigqa yemikhiqizo eyahlukene.
Amathuluzi Okuthengisa Nezinyuso: I-eBay inikeza amathuluzi amaningana ukusiza abathengisi baphumelele. I-eBay Promotions Manager ikuvumela ukuthi udale amadili akhethekile nezaphulelo ukuze uhehe abathengi. Ukwengeza, uhlu lwesitayela sendali se-eBay lungasiza ekukhiqizeni injabulo nokuphuthuma phakathi kwabathengi abangaba khona.
I-Competitive Landscape: Indawo yokuncintisana ye-eBay ihlukile kweye-Amazon ngoba ivumela ukuguquguquka okwengeziwe ohlwini lwemikhiqizo namasu entengo. Abathengisi bangasebenzisa lokhu ukuze banikeze izinto ezihlukile noma izimpahla ezisetshenzisiwe, okungenzeka zingalingani nakwezinye izimakethe.
Kodwa-ke, njenge-Amazon, imvelo yokuncintisana ye-eBay idinga ukuthi abathengisi bahlale beqaphile futhi besungula izinto ezintsha ukuze babambe futhi bagcine intshisekelo yamakhasimende. Ukusetshenziswa ngempumelelo kwamaphromoshini nokuzibandakanya kwamakhasimende kuyisihluthulelo sempumelelo kule nkundla.
Etsy
I-Etsy iyindawo yemakethe eyenzelwe imikhiqizo eyenziwe ngezandla, zakudala, kanye neyingqayizivele, ekhanga ikakhulukazi izingcweti nabadwebi:
Izimakethe Ze-Niche Nezimpahla Ezenziwe Ngesandla: I-Etsy idume ngokugxila emikhiqizweni eyenziwe ngezandla, zakudala, kanye neyingqayizivele. Lokhu okukhethekile kuheha isisekelo samakhasimende esizinikele esifuna izinto ezihlukile ezingatholakali ezimakethe ezinkulu.
Amathuba Omphakathi Namabhrendi: Inkundla ye-Etsy ikhuthaza umuzwa oqinile womphakathi phakathi kwabathengi nabathengisi. Lokhu kunikeza amathuba amahle kakhulu okufaka uphawu kanye nokwakha isisekelo samakhasimende athembekile. Abathengisi bangakwazi ukwenza izinto ezingaphambili zesitolo zabo zibe ngokwakho futhi bahlanganyele ngokuqondile namakhasimende, bathuthukise umuzwa wokuthenga.
Ukukhangisa Ngaphakathi Kwenkundla: I-Etsy inikeza izinketho zokukhangisa ezisiza ukukhulisa ukubonakala kohlu lwakho. Izikhangiso ze-Etsy nokufakwa kuhlu okuphromothiwe kungashayela ithrafikhi esitolo sakho, kwenze kube lula kubathengi abangaba khona ukuthola imikhiqizo yakho.
Nakuba ukugxila kwe-Etsy kuyinzuzo enkulu, kuphinde kusho ukuthi kungase kungafaneleki kubathengisi bezimpahla ezikhiqizwe ngobuningi. Abathengisi kufanele baqinisekise ukuthi imikhiqizo yabo ihambisana ne-Etsy's marketplace ethos ukuheha izethameli ezifanele.
I-Walmart Marketplace
I-Walmart Marketplace isebenzisa ingqalasizinda ebanzi ye-retail giant kanye nesisekelo samakhasimende, enikeza amathuba ayingqayizivele amabhizinisi e-eCommerce:
Isikali Nokwethenjwa Kwekhasimende: Isithunzi esisunguliwe se-Walmart kanye nesisekelo samakhasimende esibanzi sinikeza inzuzo enkulu. Ngokufaka kuhlu imikhiqizo yakho ku-Walmart Marketplace, uthola ukufinyelela ezigidini zamakhasimende athemba uhlobo lwe-Walmart.
Izixazululo Zokukhangisa: I-Walmart inikeza izinketho ezahlukene zokukhangisa ukusiza abathengisi bakhulise ukubonakala kwemikhiqizo yabo. Lokhu kufaka Imikhiqizo Exhasiwe Nezikhangiso Eziboniswayo, ezingashayela ithrafikhi ohlwini lwakho futhi kwandise ukuthengisa.
Ukuhlanganiswa ne-Walmart's Ecosystem: Abathengisi ku-Walmart Marketplace bangazuza ekuhlanganisweni ne-Walmart's comprehensive retail ecosystem. Lokhu kufaka phakathi izinketho zokulandwa kwesitolo, ukusebenzisa inethiwekhi ye-Walmart's logistics, nokubamba iqhaza ezinhlelweni zokumaketha ezihlangene ze-Walmart.
Kodwa-ke, ukuthengisa ku-Walmart Marketplace kungafika nezidingo namazinga aqinile. Ukuqinisekisa ukuthobelana nezinqubomgomo ze-Walmart nokugcina amamethrikhi okusebenza okuphezulu kubalulekile ukuze uphumelele.
Rakuten
I-Rakuten, evame ukubizwa ngokuthi "i-Amazon yase-Japan," inikeza ukufinyelela okubalulekile kwamazwe ngamazwe kanye nezinsizakalo ezihlukahlukene zokukhangisa:
Ukufinyelela Kwamazwe Ngamazwe: I-Rakuten iyindawo yemakethe yomhlaba wonke enobukhona obuqinile e-Japan nakwezinye izimakethe zase-Asia. Kumabhizinisi afuna ukukhulisa umlando wawo wamazwe ngamazwe, i-Rakuten inikeza ukufinyelela kusizinda samakhasimende esikhulu nesisebenzisanayo.
Amasevisi Okukhangisa: I-Rakuten inikeza izixazululo ezihlukahlukene zokukhangisa, okuhlanganisa izikhangiso zokubonisa, ukumaketha okuhlangene, nokuningi. Lawa mathuluzi angasiza ukukhulisa ukubonakala kwemikhiqizo yakho futhi aqhubekisele ukuthengisa ezifundeni ezahlukene.
Izinzuzo Ezithize Ezimakethe: Ukugxila kwe-Rakuten ezimakethe zendawo kuvumela abathengisi ukuthi bahlele amasu abo ezifundeni ezithile. Lokhu kungaba yinzuzo ikakhulukazi kumabhizinisi afuna ukungena kumathrendi aqondene nemakethe kanye nokuthandwa ngamakhasimende.
Yize i-Rakuten inikezela ngamathuba abanzi okwanda kwamazwe ngamazwe, kubalulekile ukuqonda izinto ezicashile ezimakethe zasendaweni oziqondise. Ukwenziwa kwasendaweni okusebenzayo kwemikhiqizo yakho namasu okumaketha kuzoba ukhiye wempumelelo ku-Rakuten.
Isiphetho
Ukukhetha izimakethe ezifanele zebhizinisi lakho le-eCommerce kuyisinqumo samasu esingaba nomthelela omkhulu empumelelweni yakho. Ngokuqonda ukubaluleka kwalokhu kukhetha, ukuhlaziya izimakethe ezinkulu, kanye nokucabangela izici zamasu ahlukahlukene, ungenza izinqumo ezinolwazi ezithuthukisa ubukhona bemakethe yakho futhi zigqugquzele ukuthengisa.
