Ukusebenzisa izithombe zekhwalithi ephezulu ukuphromotha kwakho ku-inthanethi akunangqondo. Eqinisweni, amawebhusayithi aku-inthanethi anezithombe zomkhiqizo athola 94% ukubuka okuningi kunalawo angenawo, kuyilapho amabhulogi (avame ukuba nezithombe) enjalo 63% maningi amathuba okuba nomthelela ezinqumweni zokuthenga kunomagazini. Lolu hlobo lwedatha lunengqondo uma lubhangqwe nokukhula okusekelwe esithombeni izikhondlakhondla zenkundla yezokuxhumana, njenge-Instagram ne-Pinterest.
Ochwepheshe batusa ukuthi isabelomali esiphelele sokumaketha senkampani, 15% kuya 25% zisetshenziswe ekukhangiseni kwenkundla yezokuxhumana, njengoba bekholelwa ukuthi izithombe zenkundla yezokuxhumana zinethonya elikhulu ekuthengweni kwabathengi. Ukuze uzuze kulawa mathrendi, kufanele ukuthi uthatha izithombe ezinhle zomkhiqizo ukuze wakhe umkhiqizo wakho futhi usebenzise isu lakho lokumaketha (okuhlanganisa nokukhangisa ezinkundleni zokuxhumana) ukuze uthole ukuthengisa okuphezulu ku-inthanethi.
Namuhla, ukuthatha isithombe somkhiqizo esizophindaphinda ukuthengiswa kwezitolo eziku-inthanethi akudingeki ukuba kubize uma wazi ukuthi wenzani (ungasebenzisa ngisho nefoni yakho!), Ngakho-ke ungethuki. Kulesi sihloko, uzofunda ngezinhlobo ezahlukene zezithombe zomkhiqizo we-e-commerce nokuthi ziyini ukusetshenziswa kwazo, yimaphi amathuluzi owadingayo ukuze uthathe izithombe ezinhle zomkhiqizo, nokuthi ungayenza kanjani.
Okuqukethwe
Izinhlobo ezahlukene zezithombe zomkhiqizo we-e-commerce
Amathuluzi owadingayo ukuze udale izithombe zomkhiqizo ezihehayo
Ungathatha kanjani izithombe ezinhle zomkhiqizo ngezinyathelo eziyi-7
Izibani, ikhamera, isenzo!
Izinhlobo ezahlukene zezithombe zomkhiqizo we-e-commerce
Imikhiqizo ingaboniswa ngezindlela eziningi ezahlukene - ukugqamisa izinto noma izingxenye, ukuvusa imizwa kumthengi, noma ukukhulisa isithombe somkhiqizo. Ukuba nohlobo olulungile, noma inhlanganisela, yezithombe zomkhiqizo wakho nomkhiqizo kungakhuphula ukwethenjwa kwekhasimende nokwethembeka futhi kusize ekuguquleni ukuthengisa.
Izithombe ezihambisanayo
Lezi zithombe ziyizithombe ezicacile zomkhiqizo futhi ngenxa yalokho kufanele zithathwe ngokulungiswa okuphezulu, kungemuva elimhlophe, nokukhanya okuhle. Izithombe ezihambisanayo ziwukhiye wokwakha ukuzethemba kwekhasimende, njengoba zibonisa izingxenye ezihlukene nezinto zokwakha zomkhiqizo, nendlela ebukeka ngayo iyonke.
Izithombe zendlela yokuphila
Lezi zithombe zivumela umthengi ukuthi acabange ukuthi umkhiqizo ungasebenza kanjani empilweni yakhe. Izithombe zendlela yokuphila zingcono kakhulu uma umkhiqizo usethwe ngengemuva lemvelo kodwa elihle futhi lizungezwe ezinye izinto noma abantu abangase bahlanganyele nalo - njengamamodeli, ukuma kwezwe, ukudla, iwayini, noma ezinye izinto kuye ngomkhiqizo okukhulunywa ngawo.
Naphezu kwezinye izingxenye, umkhiqizo kufanele uhlale ugxile kakhulu esithombeni, futhi ukukhanya nokulungiswa kufanele kulungiswe kahle. Izithombe zendlela yokuphila zinhle kakhulu ekuvuseni imizwa kumthengi, okuholela ekutheni azizwe exhumene nomkhiqizo.
Izithombe zombhalo
Lezi zithombe zinikeza umbono wezinto ezibonakalayo, izingxenye, kanye nekhwalithi yomkhiqizo, futhi zithandwa kakhulu yimikhiqizo yezingubo nezicathulo. Izithombe zombhalo kufanele zithathwe eduze ukuze kubonakale kuphela ukuthungwa nokokusebenza.
Ukulungiswa okuphezulu nokukhanya kubaluleke kakhulu kulolu hlobo lwesithombe njengoba ikhasimende lizobe libheke ukusondeza ngangokunokwenzeka. Izithombe zombhalo nazo zisetshenziselwa ukwakha ukwethenjwa nokwethembeka kwabathengi kumkhiqizo wakho.
Izithombe zekhasimende
Lezi zithombe zisiza ukwakha ukwethembana futhi zisebenze njengobufakazi bokuxhumana nabantu, njengoba amakhasimende engabona ukuthi umkhiqizo owuthengisayo ngempela umkhiqizo ofanayo nofikayo. Ziwusizo futhi ukusiza amakhasimende ukuthi ahlole ubukhulu nombala, phakathi kwezinye izimfanelo. Lezi zithombe zithathwe yikhasimende.
Amathuluzi owadingayo ukuze udale izithombe zomkhiqizo ezihehayo
Lapho kucutshungulwa amathuluzi adingekayo ukuze kuthathwe isithombe, abantu abaningi bazocabanga ngokwemvelo ngekhamera ekahle. Nokho, maningi amanye amathuluzi adingekayo ukuze uthathe isithombe esihle somkhiqizo esizoguqula ukuthengisa kwakho. Izingxenye ezibalulekile zimi kanje:
I-Tripod
Isithombe esilufifi siwumbulali womkhiqizo njengoba sizosusa ulwazi olubalulekile kukhasimende futhi singaliholela ekubhekeni kwenye indawo. Ukuze umise ukufiphala, qiniseka ukuthi uthenga okuhle, okuzinzile i-tripod. Ezithombeni zomkhiqizo wasendlini, ukuqina okukhulu i-tripod izokunikeza ububanzi obungcono, kuyilapho izithombe ezingakukhiphela ngaphandle (njengezithombe zendlela yokuphila), ezincane, eziphathwayo i-tripod yokuhamba kungaba inketho enkulu.
Enye indlela a monopod, elungele amakhamera amakhulu nasindayo lapho umthwebuli wezithombe edinga ukuhambahamba.
Imishini yokukhanyisa
Ukukhanyisa kuyisihluthulelo sokugqamisa izici zomkhiqizo ngamunye ngendlela ebonisa ikhasimende izinto zokwakha, isiphetho, nemibala ngendlela engcono kakhulu. Lokhu kungafezwa ngemithombo yokukhanya efana nemishini yokukhanyisa isitudiyo, kusuka izinto zokukhanyisa izinto ezinkulu ukuze amabhokisi okukhanyisa ngemikhiqizo emincane edinga ukusondela.
Amashidi angemuva
Ingemuva elingcolile lingonakalisa isithombe somkhiqizo, hhayi nje ngoba lisusa kulokho okugxilwe kukho okuyinhloko (umkhiqizo) kodwa ngenxa yokuthi lenza umkhiqizo wakho ubukeke njengongenamsebenzi, okuholela ekwehleni kokwethenjwa kwamakhasimende. Indlela engcono kakhulu yokuthola ingemuva elihlanzekile, ngaphandle kokusebenzisa ibhokisi lokukhanyisa, ukusebenzisa i- iphepha roll or ithebula lomkhiqizo. Lokhu kuqinisekisa isizinda esicacile okulula ukusikhanyisa noma ukusihlela ngesofthiwe yokucubungula izithombe.
Izici zangemuva
Izici ezingemuva ziyindlela enhle yokugqamisa umkhiqizo oyinhloko. Ezithombeni zendlela yokuphila, amashidi angemuva angaba indawo enhle ongasebenza ngayo ngaphambilini noma ngokuhlelwa. Isibonelo kungaba ukusebenzisa ithebula lomkhiqizo kanye izambulela zephepha ezincane ukukhuthaza umkhiqizo onetimu eshisayo.
Kungenjalo, uma usebenzisa amamodeli nezinto, cabanga ukusebenzisa ingemuva lemvelo. Ngokwesibonelo, sebenzisa izimbali ezomile futhi izinto ezenziwe ngokhuni ukukhuthaza imikhiqizo ye-eco-type.
Ukuhlela isoftware
Inqubo yokuhlela ingenye yezingxenye ezibalulekile zokuthatha isithombe sakho somkhiqizo we-e-commerce usiyise ezingeni elilandelayo ukuze uphindaphinde ukuthengisa kwakho ku-inthanethi. Ingxenye ebaluleke kakhulu yokuhlela ukuthuthukisa indlela okwethulwa ngayo umkhiqizo wakho.
Isithombe somkhiqizo singaba ubuciko uma lokho kuhambisana nomkhiqizo wakho. Kodwa-ke, kubaluleke kakhulu ukuthi ikhwalithi yesithombe somkhiqizo ngokwawo ayihlupheki - lokhu kusho ukuthi amakhasimende asakwazi ukuthola umbono ongcono kakhulu womkhiqizo.
Ungathatha kanjani izithombe ezinhle zomkhiqizo ngezinyathelo eziyi-7
- Setha ingemuva:
Khetha noma yiziphi izici ongase uzidinge ekuthwebuleni kwakho, kusukela ezintweni zokuhlobisa ukuya kuma-vistas angemuva noma ikhanvasi engenalutho. Cabangela imibala nezinto ozisebenzisayo. Lezi zinto kufanele zibonise umkhiqizo owukhangisayo.
- Hlela umkhiqizo:
Beka umkhiqizo wakho phakathi nendawo yesithombe sakho ukuze uthole ukuchayeka okungcono kakhulu. Lokhu kungabuye kugqanyiswe ngokusebenzisa ukukhanya okusebenzayo. Uma ukhetha ukusebenzisa izakhi zokuhlobisa ukuze udale ukujula okwengeziwe esithombeni sakho, qinisekisa ukuthi umkhiqizo wakho awumbozwanga kakhulu ezinye izingxenye. Umkhiqizo wakho kufanele uhlale ucacile esithombeni.
- Lungisa ukukhanya:
Lungisa ukukhanya ukuze kusebenze kahle ngomkhiqizo wakho. Cabangela ukuthi umkhiqizo wakho uzokhanyiswa kahle yini ngezibani ezikhanyayo ezibandayo noma izibani zemvelo ezifudumele. Ungase uthande ukucabangela ukusebenzisa izibani ezinemibala kuye ngokuthi yini ofuna ukuyigqamisa.
- Sebenzisa i-tripod:
Uma ingemuva, umkhiqizo, kanye nezibani sezilungile, sekuyisikhathi sokuthuthela ekuthwebuleni. Misa i-tripod ibe ubude obufanele ucabangela ukubekwa komkhiqizo (phezu kwetafula lomkhiqizo noma endaweni yemvelo isibonelo). Qinisekisa ukuthi i-tripod ivikelekile ukuze ugweme noma yikuphi ukuzamazama kwesithombe.
- Khetha ikhamera namalensi:
Thola ikhamera yakho bese ukhetha ilensi efanele. Ungase uthande ukucabanga ukusebenzisa ilensi enkulu ezithombeni zakho zombhalo njengoba lezi zingasondelana nencazelo engcono kakhulu. Uma uvala eduze, khumbula ukukhetha isivinini esikhulu sokuvala ukuze ugweme ukufiphala. Ngezithombe ezidinga ukuvuthelwa zibe usayizi omkhulu noma ezizodinga ukuhlelwa okuningi, cabanga ukuthwebula nge-RAW.
- Thatha amashothi amaningi:
Thatha izithombe eziningi ngama-engeli ahlukene kanye nokuba seduze. Ngale ndlela, lapho ufika esigabeni sokugcina sokuhlela, uzoba nethuba elingcono lokuba nesithombe esifanelana nezidingo zakho.
- Ukuhlela nokulinganisa:
Inqubo yokugcina ekwenzeni isithombe somkhiqizo ukuze siguqule ukuthengiswa yinqubo yokuhlela. Qinisekisa ukuthi ufometha kahle futhi usayizi wezithombe zakho ngezinjongo zakho ezidingekayo - akukho okubi kakhulu ekuguqulelweni kokuthengisa kunesithombe esinokucaca okuphansi. Phakathi nenqubo yokuhlela, ungakwazi futhi ukuthinta kabusha ukukhanya nombala ukuze ugqamise izici ezihamba phambili zomkhiqizo wakho.
Izibani, ikhamera, isenzo!
Ukuthatha isithombe esihle somkhiqizo kungaba yinqubo ejabulisayo, kusukela ekusetheni ingemuva nempahla yesitudiyo ukuya ekusunguleni ubuciko ngokudubula kwakho. Kodwa-ke, ukuze uthole imiphumela engcono kakhulu ezithombeni zakho zomkhiqizo we-e-commerce wokuguqulwa kwakho kokuthengisa, kubalulekile ukukhumbula ukuthi umkhiqizo wakho uyini nokuthi izethameli zakho zingobani. Setha ishothi yakho ngezinto ezincomayo nokukhanyisa, futhi khumbula ukudubula izithombe ezingavusa imizwa (ishothi yendlela yokuphila) kusibukeli noma zibanike ithemba ngomkhiqizo ukuthi balithenge (izithombe zekhasimende, ezombhalo, nezihambisanayo).
