Emakethe egcwele izinto ezintsha, idizayini yokupakishwa komkhiqizo ngokuvamile iba yisici esichazayo ekuthengisweni kwezinto zikagesi zabathengi.
Emkhakheni wokuncintisana wama-electronics abathengi, abakhiqizi balwela ukunakwa abathengi. Phakathi kwentuthuko kubuchwepheshe namasu okumaketha, isici esisodwa esibalulekile sivame ukusikisela izikali - ukwakheka kokupakisha.
Ukuheha komkhiqizo we-elekthronikhi kuqala kudala ngaphambi kokuba uvulwe; iqala ngesikhathi ukubuka komthengi kuhlangana nephakheji eshalofini.
Umbono wokuqala: ukupakisha njengomthengisi othule
Lapho lihambahamba phakathi kwamaphasishi esitolo, yini ephoqa ikhasimende ukuthi lifinyelele umkhiqizo owodwa phezu komunye phakathi kolwandle lwezinye izindlela? Impendulo ivame ukutholakala emaphaketheni.
Lo mthengisi othule kufanele amemeze kakhulu ngezindlela ezicashile, adonse ukunaka futhi adlulisele umlayezo womkhiqizo ngempumelelo.
Kusukela kuma-smartphone kuya kumadivayisi ahlakaniphile asekhaya, idizayini yephakheji ingaba nomthelela omkhulu kunani elicatshangelwayo lomkhiqizo ngaphakathi. I-Apple, i-titan embonini, inikeza isibonelo esibalulekile.
Idizayini ehlanzekile, emincane yokupakishwa kwemikhiqizo yabo ikhombisa ubulula nobuhle bobuchwepheshe babo, ngaleyo ndlela ithintana ngokujulile nezethameli zabo ezihlosiwe.
Ucwaningo olwenziwa uMkhandlu Wokuklama luthole ukuthi ngo-£100 ngamunye ibhizinisi eliwusebenzisayo ekwakhiweni, inzuzo yalo ikhuphuka ngo-£225, okubonisa ukuthi ukuklama okuphumelelayo akukhona nje ukukhetha kobuhle kodwa isu lezezimali.
Ngaphezu kwalokho, umuzwa we-unboxing usuphenduke into ebalulekile ekwakhiweni kokupakisha kuma-electronics abathengi.
Imikhiqizo ilwela ukudala ukuzizwisa okubandakanyayo nokukhumbulekayo kokuvula, okungase kuthuthukise ukwaneliseka kwamakhasimende futhi kukhuthaze ukwethembeka komkhiqizo.
Ukusimama: ingxenye eyinhloko yokupakishwa kwesimanje
Abathengi banamuhla abakhangwa nje amaphakheji abukekayo kodwa futhi bayayiqaphela imvelo. Izinkampani zama-elekthronikhi ziya ngokuya zihlanganisa izinqubo ezisimeme emiklamo yazo yokupakisha, ziqaphela ukuthi lokhu kungathonya kakhulu ukukhetha kwabathengi.
Isibonelo, abakwaSamsung bamemezele ukuzibophezela kwabo ekusebenziseni izinto ezisimeme kwimvelo kuwo wonke umkhiqizo wabo ngo-2025. Lokhu kuhlanganisa ukufaka izinto zokupakisha zepulasitiki esikhundleni sezimpahla ezibolayo noma ezigaywe kabusha.
Izinyathelo ezinjalo azigcini nje ngokubhekelela umthengi oqaphela imvelo kodwa futhi zibeka uphawu njengomholi onomthwalo wemfanelo emakethe ezwela kakhulu ezindabeni zemvelo.
Ucwaningo oluvela kwaMcKinsey & Company lugqamisa ukuthi u-70% wabathengi e-UK bacabangela ukusimama lapho bethenga izinto zikagesi. Ngakho-ke, ukuhlanganisa lezi zakhi ekwakhiweni kokupakisha akusona nje isinqumo sokuziphatha kodwa kuyisu lezohwebo.
Ukuhlanganiswa kwedijithali: ikusasa lokupakisha
Inguquko yedijithali ayishiyanga idizayini yokupakisha ingakathintwa. Amakhodi e-QR, ukuxhumana kwe-augmented reality (AR), kanye nomaka be-NFC (Near Field Communication) sebeyingxenye yekhithi yamathuluzi okupakisha ye-electronics yabathengi.
Lobu buchwepheshe buthuthukisa ukusebenzelana komsebenzisi ngokuhlanganisa ukupakishwa ngokomzimba nolwazi lwedijithali. Isibonelo, ikhodi ye-QR esebhokisini ingaqondisa abathengi kuwebhusayithi enemininingwane yomkhiqizo enemininingwane, ukubuyekezwa komsebenzisi, noma ngisho nezinto ezingokoqobo ezibonakalayo zomkhiqizo osebenzayo.
Ngaphezu kwalokho, i-AR ingashintsha indlela abathengi abaxhumana ngayo nomkhiqizo ngaphambi kokuthenga. Cabanga nje ukhomba i-smartphone yakho ebhokisini le-TV futhi ubona ukuthi i-TV izobukeka kanjani egumbini lakho lokuphumula ngohlelo lokusebenza olunikwe amandla i-AR.
Leli zinga lokusebenzelana lingacebisa kakhulu uhambo lokuthenga lomthengi, libanikeze ulwazi olubalulekile nolwazi olukhumbulekayo olungathonya isinqumo sabo sokuthenga.
Umthelela obanzi nonezendlalelo eziningi
Umthelela womklamo wokupakisha ekuthengisweni kwezinto zikagesi zabathengi ujulile futhi unezici eziningi. Isebenza njengomthengisi othule, ummeli wokusimama, kanye nebhuloho eliya emhlabeni wedijithali, elithuthukisa ulwazi lwabathengi ngezindlela ezihlukile nezinamandla.
Njengoba ubuchwepheshe buthuthuka, kuzoba njalo namasu asetshenziswa ekwakhiweni kwamaphakheji, ngokuqhubekayo kubunjwa kabusha ukuthi imikhiqizo yethulwa kanjani futhi ibonwa kanjani emakethe.
Ekugcineni, ngenkathi ikhwalithi nezici ze-electronics ngokwazo zibalulekile, idizayini yokupakishwa kwayo ingadlala indima ebalulekile esinqumweni somthengi sokuthenga.
Ngokutshala imali ezixazululweni zokupakisha ezintsha, ezisimeme, nezididiyelwe ngokwedijithali, izinkampani zama-elekthronikhi azikwazi nje ukukhulisa ukukhanga kwazo nokuthengisa kodwa futhi zakhe isisekelo samakhasimende athembekile emakethe encintisana ngokwandayo.
Emaphasishi aphithizelayo esikhathi esizayo, imikhiqizo ephumelela kakhulu ingase ibe yileyo amabhokisi ayo akhuluma kakhulu.
Umthombo ovela Isango Lokupakisha
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