Ukudayiswa kabusha kanye nendilinga kuyanda ekudayiseni nasezimpahleni njengoba abathengi beqaphela kakhulu kokubili imvelo kanye nezindleko zempahla.
Cishe izingxenye ezimbili kwezintathu (62%) zabathengi zithi zithembekile ezimpahleni zezimpahla nezitolo ezisekela izindaba eziluhlaza noma ezemvelo, kusho umbiko omusha.
Umbiko we-GlobalData's Environmental Issues in Retail & Apparel uveza amasu angenaziro ezitolo ezinkulu kanye nezindlela ezibalulekile nezimo zengqondo zabathengi mayelana nokusimama kuwo wonke umkhakha.
Ngokukhula kokukhathazeka kwabathengi ngendawo ezungezile, ihlonza izici ezibalulekile ezakha ikusasa lomkhakha, njengemakethe ekhulayo yokuthengisa kabusha kanye nokugxila okukhulayo kokujikeleza. Ukuze kugcinwe ukwethembeka komkhiqizo futhi kuhlangatshezwane nokuhlosiwe kwe-net-zero, amabhrendi okuthengisa nezingubo kufanele avumelane nezinguquko ezinjalo.
Ukukhula kwemakethe yokuthengisa kabusha yezingubo
Njengoba abathengi befuna kokubili izinketho ezisimeme kanye nesabelomali, izinhlelo zokusebenza ezigxile ekuthengisweni kabusha ezifana ne-Vinted ne-Depop ziya ngokuya ziduma.
Lo bhubhane ube ukhiye ekusheshiseni ukukhula kwale ndawo, njengoba imakethe yokuthengisa kabusha ikhula ngo-114% yafinyelela ku- $ 164.4bn ukusuka ngonyaka ka-2017 kuya ku-2022 futhi ikhuphuka ngelinye i-17.2% ngo-2023.
Izici zezomnotho omkhulu ezifana nokwehla kwamandla emali okuhlala njalo kube nomthelela ekufuneni izingubo ezishibhile, lapho abathengi behlise iholo labo ngokuzithandela. I-GlobalData ibikezela ukuthi lokhu kuzoqhubeka, kanti imakethe yokuthengisa kabusha kulindeleke ukuthi yandise amanye ama-36.7% phakathi kuka-2024 no-2027.
Abanye abathengisi bazama ukusizakala ngale ndawo ekhulayo. Ngo-2022, umdondoshiya wemfashini uShein wethula inkundla yokuthengisa kabusha e-US, ngokwesibonelo.
Ngaphandle kokukhula kwemakethe yokuthengisa kabusha, umbiko ugqamisa ukuthi eziningi zezinhlelo zokusebenza ezigxile kuyo zisabika ukulahlekelwa, nezinkokhelo zomsebenzisi nezomthengisi azanele ukumboza izindleko zazo zokusebenza eziphezulu.
Ukuthengisa kabusha kuyakhula kwenye indawo
Nakuba izingubo zokugqoka ziholela ekudumeni kabusha, ziyakhula nakwezinye izindawo zokudayisa. Ifenisha nemishini yezemidlalo iya ngokuya iduma izinto ezidayiswa kabusha ngenxa yokuqina kwazo namandla okuphinda zisetshenziswe.
Amapulatifomu omthengi kubathengi afana ne-Facebook Marketplace kanye ne-Gumtree ahlala edumile eduze kwezitolo ezisiza abantulayo kanye nezakudala, kodwa amapulatifomu amasha okuthengisa okungagqoki nawo azama ukuthatha amasheya emakethe ekhulayo. I-Vinterior ne-Rehaus yizinkundla ezimbili ezinjalo, ezisebenza ngefenisha nezinto zasekhaya.
Embonini yezimpahla zezemidlalo, umthengisi wezimpahla zezemidlalo waseFrance i-Decathlon unikeza uhlelo lwe-Second Life lapho abathengi bengathengisa khona imikhiqizo ethile babuyisele kuyo ukuze bathole isikweletu sesitolo, nemikhiqizo evuselelwe noma ilungiswe ukuze ithengiswe kabusha. Lokhu kusiza indlela eyisiyingi yokusetshenziswa, kanye nokutholakala ngokulinganayo kwemishini yezemidlalo - okubaluleke kakhulu emkhakheni wezemidlalo, lapho okokusebenza kungabiza khona.
Umbiko uphawula ukuthi eminye imikhakha ayikulungele ukuthengiswa kabusha, njengokunakekelwa kwezempilo nobuhle ngenxa yenhlanzeko nokukhathazeka ngokonakala.
Isiyingi, ukugaywa kabusha kanye nemfucuza encishisiwe
Imikhiqizo eminingi yenze umzamo wokunciphisa imfucuza kanye nokukhuthaza ukujikeleza ngokwethula izinhlelo zokugaywa kabusha nokulungisa.
Izinkampani eziningi zihlose ukusebenzisa i-100% yendwangu egaywe kabusha noma amapulasitiki ukwenza izingubo zokugqoka noma izinto zikagesi ezifakwe ngepulasitiki, okwenza lokhu kube yindawo eyingqayizivele yokuthengisa imikhiqizo yabo.
Umthengisi waseJapan u-Uniqlo waziwa kakhulu nge-Re.Uniqlo Repair Studios, etholakala ezitolo ezihlukahlukene emhlabeni jikelele. Ngokushintsha amaziphu nokulungisa izimbobo nge-Sashiko, ukufekethiswa kwendabuko kwase-Japan esebenzisa ama-patchwork okuhlobisa ukudala ukubukeka okusha nokugcina izingubo zizungeza isikhathi eside. Ngokufanayo, i-Levi's Tailor Shop iphinde ilwele ukuthuthukisa impilo ende yemikhiqizo yayo ngokuhlinzeka ngezinsizakalo zokulungisa ezifana nokuchibiyela, ukuhlanganisa i-hemming kanye nokushintshwa kweziphu. Futhi, esitolo somnyango kanokusho sase-UK i-Selfridges, I-Handbag Clinic inikeza izinsiza zokulungisa nokudayisa izicathulo zikanokusho nezikhwama zezandla, okunweba ubude besikhathi sokuphila kwezinto ezinjalo.
Imikhiqizo ehlinzeka ngezinsizakalo zokulungisa iya ngokuya ivama, isiza ukuqinisa ukwethembeka nokuheha abathengi abasha. Emaphuzwini amanani aphezulu ikakhulukazi, abathengi bangase basebenzise imali uma bazi ukuthi izinto zingalungiswa.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
