Ukulandelela kwe-SEO Kwabaqalayo: Konke Odinga Ukukwazi

Ukulandelela i-SEO kuhilela ukuhlola njalo isethi yamamethrikhi ukuze uhlole ukusebenza kwewebhusayithi emiphumeleni yenjini yokusesha. Amanye amamethrikhi amukelwa kabanzi ahlanganisa amazinga angukhiye, ithrafikhi yezinto eziphilayo, ukuguqulwa, nokukhula kwesizinda okubhekisela kuso.

Ukulandelela amamethrikhi alungile kubalulekile empumelelweni ye-SEO (ukuthuthukisa injini yokusesha). Uyawadinga ukuthi ahlaziye ukusebenza kwakho kwe-SEO, ubike kubabambiqhaza, futhi uthathe uhlobo olufanele lwesenzo ukuze uthuthukise ukubonakala kwesayithi lakho (njengokuthuthukisa okuqukethwe noma ukwakha ama-backlink amaningi).

Ngaphandle kokubeka iso kumamethrikhi angukhiye wewebhusayithi yakho, kuhlakaniphile futhi ukuhlola ukuthi izimbangi zakho ziqhuba kanjani kumamethrikhi afanayo nawe. Uma uqaphela ukuthi bathola imiphumela emihle, ungakwazi ukuthola ukuthi yimaphi amaqhinga abawasebenzisayo futhi ucabange ukuwasebenzisa nawo.

Ungakwazi ukulandelela i-SEO yesayithi lakho ngezinga elifanelekile usebenzisa amathuluzi amahhala afana ne-Google Search Console noma Amathuluzi we-Webmaster Ahrefs. Uma ufuna imininingwane ejulile, idatha engcono, kanye nekhono lokuhlaziya amawebhusayithi ezimbangi zakho, uzodinga ithuluzi elifana nama-Ahrefs.

Lo mhlahlandlela uhlose ukuthi uqalise ngokulandelela inqubekelaphambili yakho ye-SEO ngendlela efanele. Sizofaka:

• Yimaphi amamethrikhi okufanele alandelelwe ku-SEO.
• Ungawasetha kanjani amathuluzi ukuze uthole idatha oyidingayo.
• Indlela yokulandelela izimbangi zakho.
• Ungaqhubeka kanjani futhi wakhe umbiko we-SEO.

Okuqukethwe
Amamethrikhi angu-7 we-SEO (nokuthi uwalandele kanjani)
Ungalandelela kanjani ukusebenza kwe-SEO esincintisana nayo
Ungawakha kanjani umbiko wokulandelela ukusebenza kwe-SEO

Amamethrikhi angu-7 we-SEO (nokuthi uwalandele kanjani)

Yize kunamamethrikhi amaningi nama-KPI ongawalandelela, akudingekile ukuwagada wonke ngokuqhubekayo. Udinga nje lawa mamethrikhi angukhiye ayisikhombisa ukukala ngempumelelo ukuthi imizamo yakho ye-SEO iyasebenza yini.

1. Izilinganiso zamagama angukhiye

Izinga legama elingukhiye lisho lapho ikhasi lakho livela khona ekhasini lemiphumela yenjini yokusesha (SERP) legama elingukhiye elithile. Kufana nendawo esohlwini, futhi ufuna ikhasi lakho libe phezulu kakhulu kulolo hlu ngokusemandleni akho - uma indawo iphezulu, ungaheha izivakashi eziningi.

Ubudlelwano obujwayelekile phakathi kwesikhundla nethrafikhi. Ithrafikhi yehla kakhulu ngayo yonke indawo kumaSERPs.

Kubalulekile ukubheka ukuthi amagama akho angukhiye abekwe kuphi ngoba uma ehla ohlwini, iwebhusayithi yakho ingase ithole izivakashi ezimbalwa. Kodwa akudingeki ukuthi ubuke amazinga egama ngalinye elingukhiye, lawo abalulekile abaluleke kakhulu emakhasini akho angukhiye.

Futhi, uma ubona amazinga akho ekhuphuka phezulu, lokho kuwuphawu oluhle. Kusho ukuthi imizamo yakho ye-SEO iyakhokha.

Ungawalandelela kanjani amazinga egama elingukhiye

Ukuze ulandelele izinga lakho lamagama angukhiye, kungcono kakhulu ukusebenzisa ithuluzi lokulandela izinga elifana ne-Ahrefs' Rank Tracker; ithuluzi elikuvumela ukuthi udale uhlu lwamagama angukhiye futhi uqaphe ngokuzenzakalelayo izindawo zabo kuma-SERPs wezindawo ezahlukene, kokubili kweselula nedeskithophu.

I-Rank Tracker izophakamisa amagama angukhiye ozolandelwa lapho usetha iphrojekthi entsha. Vele uqiniseke ukuthi uyabalandela ezindaweni ofuna ukuzilinganisa (okungukuthi, amazwe lapho onganikeza khona amaklayenti nezilimi odala ngazo okuqukethwe).

Asikho isidingo sokwengeza igama elingukhiye ngalinye kulolo hlu. Vele wengeze ezibalulekile kuwe futhi cishe uzofuna ukulandelela nokuthuthukisa. Ngokuvamile, uzofuna ukulandelela amagama angukhiye oqondiwe - isihloko esiyinhloko sekhasi kanye negama elingukhiye eliyinhloko olilungiselelayo.

Uma usungeziwe, ungabona amagama akho angukhiye ku-Rank Tracker's Uhlolojikelele umbiko.

Enye indlela yokuqala ukulandelela amagama angukhiye ukushaya Engeza amagama angukhiye ekhoneni eliphezulu kwesokudla - okungcono kakhulu kokwengeza amagama angukhiye angawodwa noma ukungenisa uhlu kudokhumenti.

Futhi uma idatha isiqala ukungena, uzokwazi ukubona inqubekelaphambili yakho yezinga ngesikhathi. Kusithombe-skrini esingezansi, i Ukulinganisa umlando bika ngokuqonda okusheshayo kumlando wezinga wakamuva kanye negrafu yomlando wezinga eligcwele.

KUNGANI UDINGA ITHULUSI LE-SEO EKUQALENI?

Imiphumela yosesho lwe-Google yenziwe ibe ngeyakho ngokusekelwe ezintweni ezifana nendawo yakho, umlando wokuphequlula, ulimi, nedivayisi.

Ngakho-ke uma uhlola ama-SERPs mathupha, ungase ubone imiphumela eklanyelwe wena ngokuqondile, okungenzeka ingabonisi amazinga avamile noma asabalele.

UKUFUNDA OKUFANELE

• Amathiphu ayi-15 we-SEO alula wezikhundla eziphakeme

2. Ukwabelana ngezwi

Ukwabelana kwezwi (i-SOV) isilinganiso sokuthi bangaki ukuchofoza iwebhusayithi yakho ekuthola ezinjinini zokusesha uma kuqhathaniswa nenani eliphelele lokuchofoza okutholakalayo kumagama angukhiye owalandelayo.

Uma izinga lakho liphezulu, kulapho ukwabelana kwakho kwezwi kukhuphuka khona, futhi kuyanda nocezu lwakho lwemakethe.

I-SOV iyimethrikhi yohlobo olulodwa ngenxa yezinto ezimbili:

• Ibheka ukusebenza kwakho kumongo kubancintisana nabo, ikunikeza isithombe esinembe kakhudlwana sokuthi umi kuphi embonini yakho.
• Ayinaki ivolumu yosesho yamagama angukhiye nakho konke ukuguquguquka kwawo. Uma ubona ukuthi ithrafikhi yakho yehlile kodwa Isabelo sakho Sezwi (i-SOV) sihlala siphezulu, kuphakamisa ukuthi ithrafikhi ephansi yingoba amagama angukhiye owaqondisayo asengadumile kakhulu, kunokwehla ekusebenzeni kwamasu akho e-SEO.

Indlela yokulandelela ukwabelana kwezwi

Isabelo semethrikhi yezwi esinye isizathu sokuthola ithuluzi lokulandelela izinga. Uma isici sisekelwa, lezi zinhlobo zamathuluzi zibala imethrikhi ngokuzenzakalelayo, ngakho asikho isidingo sokugcina isipredishithi esinezinombolo ezilandelelwa mathupha.

In I-Ahrefs's Rank Tracker, uzothola i-SOV ngaphansi kwe Abancintiswano ithebhu.

I-SOV ibalwa ngokuthatha konke kwamagama angukhiye alandelelwe ku-akhawunti, nokho amanye amagama akho angukhiye angase abaluleke kakhulu kunamanye. Uma kunjalo, ungakwazi ukulandelela i-SOV kuphela ngesihloko esithile, imikhankaso ye-SEO, ababhali abathile, njll. Vele ukhethe isethi yamagama angukhiye bese ubabele umaki.

Bese, mane ukhethe leyo thegi ku Abancintiswano umbiko.

3. I-Organic traffic

I-Organic traffic empeleni inombolo yokuchofoza okuza kuwebhusayithi yakho kusuka kubantu abayithola nge-Google. Uma iwebhusayithi yakho ivela phezulu kuma-SERPs, ngokuvamile abantu abaningi bazochofoza kuyo futhi bavakashele isayithi lakho.

Ukulandelela ukuthi zingaki izivakashi eziza kusayithi lakho zivela ezinjinini zokusesha kukusiza ukuthi uqonde ukuthi okwenzayo nge-SEO kuyasebenza ngempela yini. Uma ubona izivakashi eziningi ngokuhamba kwesikhathi, imizamo yakho ye-SEO iyakhokha.

I-Organic traffic iyisiqongo se-SEO, kodwa kubalulekile futhi ukuqonda ukuthi yimaphi amagama angukhiye ashayela leyo thrafikhi. Ngakho-ke nakuba kuyi-metric ebaluleke kakhulu, akuwona neze umqondo omuhle ukulandelela le metric iyodwa.

Ungalandelela kanjani ithrafikhi yezinto eziphilayo

Kunezindlela ezimbili eziyisisekelo zokulandelela ithrafikhi yezinto eziphilayo: nge-Google Search Console (kanye nokuhlanganiswa) nangamathuluzi e-SEO.

Ngokuya ngethrafikhi yemvelo evela ku-Google Search, idatha enembe kakhulu izovela ku-Search Console yabo (ye-Bing, lokho kungaba Amathuluzi Omphathi Wewebhusayithi). Ungabuka le datha khona kanye ngaphakathi kwethuluzi noma uyihlanganise namathuluzi ezibalo afana ne-Google Analytics, i-Hubspot, ne-Ahrefs ukuze kube lula.

Into emnandi ngokusebenzisa ama-Ahrefs kudatha yakho ye-GSC ukusebenzisa idatha yeviki nenyanga ukuze ubone amathrendi akhona kalula.

Idatha yethrafikhi eluhlaza iwusizo ekutholeni isifinyezo esisheshayo sokusebenza kwakho kwamanje, ukulandelela amathrendi okukhula, nokubala ukukhula kwethrafikhi yemibiko yakho.

Kodwa ukuze ungene ujule kudatha yakho yethrafikhi ephilayo, ungase ufune ukusebenzisa ithuluzi elifana ne-Ahrefs' Site Explorer ngoba lenza kube lula ukuhlaziya ukusebenza. Nazi izindlela ezimbalwa ongazisebenzisa Uhlolojikelele futhi Amakhasi aphezulu bika kulelo thuluzi.

Imbondela idatha yesimbangi phezulu ukuze uthole ukuhlaziya ukusebenza okusheshayo.

Ukuqhathaniswa kwethrafikhi yemvelo yamasayithi amane kugrafu eyodwa.

Nqwabelanisa amakhasi ezinto eziphilayo ukuze ubone ukuthi ukungeza okuqukethwe okusha kuhlobana kanjani nethrafikhi.

Kulesi sibonelo, sibona ukuhlobana okucacile phakathi kwenani lamakhasi e-organic ashicilelwe kanye nethrafikhi yezinto eziphilayo (uphawu lwe-SEO esebenzayo).

Bona ukusebenza ngokuqhathanisa konyaka nonyaka ukuze ulinganise umthelela wamaphrojekthi wesikhathi eside.

Kulesi sibonelo, iphrojekthi yokuqukethwe yesikhathi eside ivumele ukubuyiselwa kwethrafikhi elahlekile kusukela ngo-2020.

Sebenzisa ishadi lethrafikhi lansuku zonke ukuze ukhombe usuku oluqondile okwenzeka ngalo ukwanda noma ukwehla kwethrafikhi (ngokwesibonelo, ngenxa yesibuyekezo esiyinhloko se-Google).

Khomba amakhasi abala ukulahleka okukhulu kwethrafikhi futhi uwathuthukise. Uzothola lokhu ku- Amakhasi aphezulu kubika ngaphakathi I-Site Explorer.

UKUFUNDA OKUFANELE

• Izindlela Eziyisi-7 Ezisheshayo Zokwengeza I-Organic Traffic

4. Ukuguqulwa

Ukuguqulwa kukala ukuthi okuqukethwe kwakho kuhumusha ngempumelelo kangakanani kumiphumela ephathekayo, njengenzuzo, ukulandwa kokuqukethwe, ukubhalisa kwesivivinyo samahhala, nanoma yisiphi esinye isenzo somsebenzisi esibalulekile ebhizinisini lakho esibonisa ukuthi usebenzisana nomuntu okungenzeka abe ikhasimende.

Ukuguqulwa okuvela ekuvakasheni okuphilayo kuya kumakhasimende akhokhelwayo ngokuvamile kunzima ukukukala njengoba lokhu kufika ekulinganiseni i-ROI yokuqukethwe, okuyindida ngokwayo. Kodwa-ke, lapho sibuza abakhangisi ngale metric, sithole izindlela ezimbalwa ezithandekayo zokuxazulula leyo nkinga. Ukuze uthole ugqozi, nakhu abakulinganisayo:

• Ukuguqulwa njengemali engenayo/ukubhalisa ukuhlobana nethrafikhi. Le metric ithatha ngokuthi abavakashi abaningi bewebhusayithi bakhulisa amathuba akho okuba ababhalisile noma abathengi.
• Ukukhula kokuguqulwa kusuka kokuqukethwe kwefaneli engezansi. Okuqukethwe okuqondiswe kubasebenzisi abasonqenqemeni lokuthenga kungathuthukisa kakhulu ukuthengisa ngoba kunikeza lokho kucindezela kokugcina abakudingayo ukuze baqedele ukuthenga.
• Ukuguqulwa ukusuka ekhasini lokuqala ukuya kwikhasimende elikhokhayo. Uma ikhasi lokuqala isivakashi esihlala kulo liholela ekuthengisweni, kuwuphawu olucacile lokuthi okuqukethwe kwakho kwenza umsebenzi wakho ngempumelelo.

Ungalandelela kanjani ukuguqulwa

Ukuguqulwa kuvame ukulandelelwa ngamathuluzi ezibalo zewebhusayithi njenge I-Google Analytics 4 (GA 4) or Matomo. Bahlala bedinga ukusetha okungokwezifiso kuwebhusayithi ngayinye ofuna ukuyilandelela, kodwa akuyona inqubo eyinkimbinkimbi kakhulu.

Isibonelo, ku-GA4, ukuguqulwa kubizwa ngokuthi "imicimbi ebalulekile" futhi kusekelwe ekulandeleni ukusebenzisana komsebenzisi. Uma kwenzeka umcimbi othize, njengokuthenga, ukulanda ifayela, noma ukugcwaliswa kwefomu, ithuluzi lirekhoda lokhu njengokuguqulwa.

Ukuze usethe ukulandelela ukuguqulwa ku-GA4 udinga kuqala udale umcimbi ozobalwa njengokuguqulwa bese uwumake njengomcimbi obalulekile Admin iphaneli yesayithi lakho (indawo eyaziwayo).

Bese, ukubona ukuguqulwa okuvela esiteshini se-organic traffic (isiteshi osithuthukisa nge-SEO), yiya ku- Ukukhangisa iphaneli.

Nansi imibono embalwa yokusebenzisa lo mbiko:

• Bona ukuthi zingaki futhi yiziphi izehlakalo ezibalulekile eziqhutshwa usesho lwemvelo enyangeni noma ngekota edlule.
• Bona ukuthi ithrafikhi yemvelo inqwabelana kanjani kwezinye iziteshi zokutholwa.
• Bona ukwabelana kwethrafikhi yezinto eziphilayo ngemicimbi enezindlela ezinde zokuguqulwa (ithebhu yezindlela zesichasiso).

Ukuze uthole ulwazi olwengeziwe mayelana nendlela yokusetha kahle i-GA4 yokulandelela ukuguqulwa, bheka lo mhlahlandlela.

5. Ukukhula kwesizinda

Izizinda eziqondisayo empeleni zingamawebhusayithi ngamanye axhumeka kuwebhusayithi yakho. Ngokuqapha lokhu, uthola isithombe esicacile sokuthi iphrofayela yakho yesixhumanisi ikhula kanjani ngokuhamba kwesikhathi.

Njengoba iphrofayela yakho yesixhumanisi ikhula ngezixhumanisi zekhwalithi ezengeziwe ezivela ezizindeni ezihlukene, kuyasiza ukwakha igunya lesayithi lakho. Leli gunya libalulekile ngoba izinjini zokusesha zilisebenzisa njengesinye sezici ezibalulekile ukuze zinqume ukuthi amakhasi akho kufanele abekwe kuphi emiphumeleni yosesho.

Empeleni, lapho isiza sakho siba negunya ngokwengeziwe, kulapho amakhasi akho engase akhuphuke khona futhi kuba nzima nakakhulu kwabanye ukukudlula.

Ungalandelela kanjani ukukhula kwesizinda okubhekiselwe kuyo

Nansi indlela yokulandelela ukukhula kwesizinda okubhekisela kuyo usebenzisa i-Ahrefs.

• Setha iphrojekthi (uma ungakenzi njalo) bese uya kweyakho Dashboard.
• Chofoza on the BackLinks ikhadi, elikunikeza ukuqonda okusheshayo ekukhuleni kwama-backlink.
• Chofoza ekhadini ukuze uthole idatha eyengeziwe (uma uyidinga).

• Ithuluzi lizokuyisa I-Site Explorer, lapho ungabona khona wonke ama-backlink asuka ezizindeni, Isilinganiso Sesizinda (DR), nenye idatha ehlobene.

Zihlosele ukwakha izixhumanisi eziningi noma eziningi ezivela ezizindeni ezihlukile kunalezo oqhudelana nazo ukuze ukhulise amathuba akho okukleliswa. Funda umhlahlandlela wethu wokwakha izixhumanisi ukuze ufunde ukuthi kanjani:

UKUFUNDA OKUFANELE

• Isakhiwo Sesixhumanisi se-SEO: Umhlahlandlela Wabaqalayo

6. Izinkinga ze-SEO yezobuchwepheshe

Izinkinga ze-SEO yezobuchwepheshe, ezivame ukubizwa ngokuthi yizindaba zezempilo ze-SEO, zifaka phakathi uhla lwezinto ezingase ziphazamiseke ezingavimba i-Google ekutholeni ngempumelelo, ukukhasa, kanye nokukhomba iwebhusayithi yakho. Uma i-Google idonsa kanzima nganoma yisiphi salezi zinyathelo, isayithi lakho lingase lingabonisi kahle - noma nhlobo - emiphumeleni yosesho.

Kunezinhlobo eziyisishiyagalombili zezinkinga ze-SEO okufanele uzibhekisise ngoba zingathinta izinga lakho kakhulu:

• Izinkinga ze-Indexability. Lokhu kusho ukuthi izinjini zokusesha zingase zibe nenkinga yokuthola nokwengeza amakhasi ewebhusayithi yakho kunkomba yazo. Uma bengawatholi amakhasi akho, abantu abasesha ku-inthanethi ngeke nabo bakuthole.
• Amakhasi aphukile. Lawa ngamakhasi kuwebhusayithi yakho angalayishi kahle futhi angase abonise amaphutha esikhundleni salokho (amapheja angu-404 kanye ne-5XX esiwabona sonke isikhathi nesikhathi). Kufana nokuzama ukuvula umnyango onganyakazi.
• Izixhumanisi zangaphakathi ezimbalwa noma azikho. Izixhumanisi zangaphakathi ukuxhumana phakathi kwekhasi elilodwa kuwebhusayithi yakho nelinye. Uma isayithi lakho lingenawo amaningi, kufana nokuba nemephu enezindlela ezingekho, okwenza kube nzima kubo bobabili abasebenzisi nezinjini zokusesha ukuthi bazulazule.
• Izinkinga zesipiliyoni seselula. Lokhu kubhekisela ezinkingeni uma iwebhusayithi yakho ifinyelelwa kumadivayisi eselula. Uma isayithi lakho linzima ukulisebenzisa ocingweni noma kuthebhulethi, izivakashi zingase zilahle ithemba ziye kwenye indawo.
• Izinkinga ze-HTTPS. I-HTTPS isilinganiso sokuphepha samawebhusayithi. Ngokufanelekile, i-Google ifuna ukubonisa amawebhusayithi avikelekile kuphela.
• Izinkinga zokusebenza nokuzinza. Lokhu kumayelana nokuthi iwebhusayithi yakho ilayisha ngokushesha kangakanani nokuthi isebenza kahle kangakanani. Ngokuvamile kukalwa nge-Core Web Vitals.
• Ukushoda kwemakhaphu ye-schema efanelekile. Imakhaphu ye-schema ikhodi esiza izinjini zokusesha ziqonde okuqukethwe emakhasini akho futhi zikubonise ngendlela ekhangayo emiphumeleni yosesho. Ngaphandle kwayo, isayithi lakho lingase lingabukeki limema noma licacile uma livela kusesho futhi lingase lingalingani nalezi zindawo ezikhethekile i-Google eziphethe kumakhasi ane-schema esetshenzisiwe.
• Okuqukethwe okuphindwe kabili. Kulapho okuqukethwe okufanayo noma okufanayo kakhulu kuvela ezindaweni eziningi kuwebhusayithi yakho. I-Google cishe izobonisa elilodwa kuphela kulawo makhasi futhi kungase kungabi yikhasi olifunayo.

Ngaphandle kwalezi zinkinga, kunezinye izingqinamba ezingaphezu kwe-100 ezingaba khona ezihlobene nezici zobuchwepheshe ezingabalulekile ze-SEO kanye ne-SEO esekhasini. Ngeke ngiwahlanganise wonke lapha njengoba ungafunda ukuthi ayini nokuthi alungiswa kanjani ngaphakathi kwama-Ahrefs.

Ungalandelela kanjani izindaba ze-SEO zobuchwepheshe (aka SEO impilo)

Sebenzisa i-Ahrefs' Site Audit (mahhala ku-Ahrefs Webmaster Tools) ukuze ugade izinkinga zobuchwepheshe ezingathi sína, ezimakwe ethuluzini ngokuthi “amaphutha”.

• Vula Ukuhlolwa Kwamasayithi ithuluzi ngaphakathi Ahrefs.

• Chofoza kokuthi Amaphutha ekhadini "lokusabalalisa izinkinga".

• Yiya ohlwini lokukhishwayo, bese uchofoza uphawu lombuzo eduze kwephutha bese ulandela imiyalelo.

Ukugcina isayithi lakho lisempilweni enhle ye-SEO, hlela ukukhasa okujwayelekile Ukuhlolwa Kwamasayithi futhi ulungise izinkinga ezicindezela kakhulu.

Ungalandelela kanjani ukusebenza kwe-SEO esincintisana nayo

Kunezindlela ezintathu ongalandelela ngazo izimbangi usebenzisa amathuluzi we-SEO.

• Landelela amazinga ezimbangi ukuze uthole ibhentshimakhi.
• Landelela amamethrikhi amaningi wephothifoliyo yamakhasi.
• Gada imicimbi ephawulekayo: amagama angukhiye amasha, ama-backlink kanye nokubalulwa komkhiqizo.

Ake sizibheke ngokuningiliziwe.

Ungawalandelela kanjani amagama angukhiye esiqhudelana nawo

Ukuze ulandelele izinga labancintisana nabo, sebenzisa ithuluzi lokulandelela izinga elikuvumela ukuthi ugade ngokuzenzakalelayo izindawo zabo kumagama angukhiye oziqondise wena. Ngakho-ke noma nini lapho ungeza amagama angukhiye ofuna ukuwakhomba esu lakho, ithuluzi lizolandelela kokubili izinga lakho nelabancintisana nabo kulelo gama elingukhiye.

Ngo-Ahrefs' Isikhundla Tracker okudingeka ukwenze nje ukusetha ukwengeza ama-URL wezimbangi zakho (ungalandelela zonke izizinda noma uhla lwemibhalo oluthile). Ungakwenza ngokushesha ngemva kokusetha iphrojekthi yakho noma ungeze kamuva kuhlelo lokusebenza Abancintiswano ingxenye.

Ungasebenzisa idatha yezinga lombangi ukuze:

• Thuthukisa amakhasi lapho izimbangi zakho zikwedlula khona ukuze uthole ama-SOV amaningi.
• Zibekele imigomo namabhentshimakhi.
• Qhathanisa amazinga omlando nokusebenza kwakho ngokuhamba kwesikhathi.
• Bona ngokushesha indawo yokuncintisana; bona ukuthi wenza kahle kangakanani uma uqhathanisa nezimbangi.
• Bona ukuthi ingakanani i-traffic ongayithola uma ukhuphule izimbangi zakho.

Ungawalandelela kanjani amamethrikhi amaningi wephothifoliyo yamakhasi

Ungakwazi futhi ukulandelela okungaphezu nje kwamazinga. Ukusebenzisa i- Amaphothifoliyo isici kuma-Ahrefs, ungakwazi ukuqapha amamethrikhi abalulekile njengokukhula kwethrafikhi kanye nokwanda kwezizinda okubhekiselwa kuzo kwabaqhudelana nabo abaningi ngesikhathi esisodwa ukuze uhlaziye ukusebenza kwabo kukonke kwe-SEO.

Ungasebenzisa lesi sici ukuze ugade amakhasi athile kumasayithi oqhudelana naye (njengezihloko ezikubhulogi) noma uhlanganise wonke amasayithi oqhudelana naye ukuze ubone ukuthi yonke i-niche yakho isebenza kanjani ekusesheni kwezinto eziphilayo.

Ukuze udale iphothifoliyo ku-Ahrefs, hamba ku- Dashboard bese uchofoza Dala > Iphothifoliyo, bese ugcwalisa ama-URL ofuna ukuwalandela.

Ungawalandelela kanjani amagama angukhiye amasha wezimbangi, ama-backlink, nokushiwo ngewebhu

Indlela yokugcina yokulandelela izimbangi zakho ikuvumela ukuthi uthole izexwayiso ze-imeyili uma oqhudelana naye:

• Amazinga egama elingukhiye elisha. Iwusizo ekutholeni imibono yokuqukethwe kokuqukethwe okusha kwezimbangi zakho.
• Khuphuka futhi wehle ezilinganisweni zamagama angukhiye. Isibonelo, uma ubona igama elingukhiye elibalulekile ngokuzumayo ligibela kwabangu-3 abaphezulu, lokho kusho ukuthi oqhudelana naye wenza okuthile okulungile, futhi kufanelekile ukuphenya. Kuyaphawuleka ukuthi lesi sici siskena, wonke amagama angukhiye, izilinganiso zesayithi hhayi lawo owalandelelayo kuphela, ngakho-ke sikunikeza ububanzi obubanzi kakhulu.
• Zuza noma ulahlekelwe ama-backlink. Zombili izimo zingamathuba okwakha izixhumanisi ezingaba khona.
• Umkhiqizo wabo noma umkhiqizo ushiwo ku-inthanethi. Ngakho-ke, lapho oqhudelana naye efakwa ekubuyekezweni, kuzinga, noma ku-PR yedijithali, ungakwazi ukwengeza leyo sayithi ohlwini lwakho lwamathemba okwakha izixhumanisi/PR.

Isexwayiso segama elingukhiye esiyisibonelo silethwa ngeposi.

Ukuze uyimise:

1. Iya ku-Ahrefs Izaziso (ku Okuningi imenyu eyehlayo)
2. Khetha uhlobo Lwesexwayiso ofuna ukusetha.
3. Chofoza Isexwayiso esisha noma khetha kweyodwa yamaphrojekthi bese ugcwalisa imininingwane. Uma kunezaziso ezishiwo, bona amadokhumenti ethu ukuze usebenzise imibuzo ethuthukisiwe.

Ungawakha kanjani umbiko wokulandelela ukusebenza kwe-SEO

Uma wenzela omunye umuntu i-SEO, ngesinye isikhathi, uzodinga ukufaka wonke lawo mamethrikhi embikweni.

Kwezinye izimo, kungase kube ngokwanele ukubonisa idatha eluhlaza ngemisho embalwa yokuphawula. Lokhu kuyiqiniso ezimweni zangaphakathi uma ubika kumuntu ongakwazi ukuzitolika idatha ngokwakhe, ikakhulukazi uma usebenze naye isikhathi eside.

Kodwa uma ubikela iklayenti, izinombolo ezingavuthiwe ngeke zanele. Ukwengeza, uzodinga okungenani lezi zici ezintathu:

• Isifinyezo esiphezulu: Ifingqa wonke umbiko, igxile emaphuzwini amakhulu kanye nemiphumela yokufunda ngokushesha ngababambiqhaza abakhulu.
• Amathuba okuthuthukisa: Ihlonza izindawo ezingaba khona zezithuthukisi ze-SEO.
• Umgwaqo wendlela: Iveza izimpumelelo zesikhathi esidlule nezinyathelo zesikhathi esizayo kuqhinga le-SEO.

Kubalulekile futhi ukuthi ubike kanjani idatha yokuqonda kwakho kanye nokulungele ababambe iqhaza. Isibonelo, amaklayenti amaningi adinga ideshibhodi esebenzisanayo enayo yonke idatha etholakala ngaso sonke isikhathi (efana nalezi zifanekiso ze-Ahrefs ze-Locker Studio).

Abanye bancamela idokhumenti lapho yonke into ibekwe ngokwemibandela yabantu abavamile - bayayijabulela idatha kodwa abafuni ngempela ukubhekana nayo.

Sihlanganise izinsiza, okuhlanganisa isifanekiso, ukukusiza ukuthi udale umbiko oqinile ngokushesha nangempumelelo:

UKUFUNDA OKUFANELE

• Umhlahlandlela wabaqalayo ekubikeni kwe-SEO
• Iba Isifanekiso Sethu Sombiko We-SEO (Igqugquzelwe Ochwepheshe Be-SEO)
• Ukubika okuzenzakalelayo kwe-SEO (Indlela Elula)

Imicabango yokugcina

Amathiphu ambalwa ngaphambi kokuthi siphethe lokhu:

• Setha umjikelezo ukuze uhlole ukusebenza. Ku-SEO, ukungaguquguquki kubalulekile. Yenza ukuhlola kwamasonto onke ukuze uhlole imithelela esheshayo, njengokuthi i-Google isheshe ibone izibuyekezo zokuqukethwe zakamuva. Ngokuhlela isikhathi eside, njengokwenza amasu okuqukethwe kwekota, buyekeza ukusebenza kwakho kwe-SEO nyanga zonke noma ngekota. Lo mkhuba uqinisekisa ukuthi uhlale unolwazi futhi ulungele ukulungisa amasu akho njengoba kudingeka.
• Ungakunaki ukulandelela izimbangi. Ukwehluleka ukulandelela izenzo zezimbangi zakho kungakwenza kube inselele ukuhlehlisa-unjiniyela amasu abo kamuva, okungase kukubeke kusimo esingesihle.
• Funda mayelana nedatha ngaphambi kokukhetha amathuluzi akho. Ukuthembeka nokujula kwedatha enikezwe ithuluzi le-SEO kubalulekile ekwenzeni ukuhlola nezinqumo ezinembile. Ngaphambi kokuzibophezela ethuluzini le-SEO, cwaninga imithombo yalo yedatha, buyekeza imvamisa, ukunemba kwedatha yomlando, nobubanzi benkomba yayo. Ungafunda ngedatha ka-Ahref lapha nasezifundweni zedatha ezifana nalolu ekunembeni kwedatha yosesho.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.