Ngokombiko wakamuva ovela ku-Counterpoint Research, imakethe yama-smartphone yomhlaba wonke ibone ukukhula okunempilo konyaka nonyaka okungu-6% kokuthunyelwa ngekota yokuqala ka-2024, kwafinyelela kumayunithi ayizigidi ezingama-296.9. Lokhu kuphawula ikota yesithathu ilandelana yokukhula, okukhombisa ukusimama okuqinile kwemboni. Njengoba bekulindelekile, izinhlobo ezinkulu zama-smartphone zenza ukusebenza okuhle.
I-SAMSUNG ISHAYELA EMUVA KUNOMBOLO. 1 INDAWO
Ezihamba phambili kuleli phakethe yiSamsung, esiphinde yathola isikhundla sayo njengohlobo lwe-smartphone ehamba phambili emhlabeni. Isikhondlakhondla sezobuchwepheshe saseNingizimu Korea sibambe isabelo semakethe esingu-20%, sathumela amayunithi ayizigidi ezingama-59.4 ngo-Q1 2024. Lokhu kumelela ukusebenza okuqinile, ikakhulukazi uma kucatshangelwa ukusilela emuva okuphezulu kwe-inventory okukhungethe ikota edlule.
Ngemuva kokuphonswa phansi endaweni yesibili yi-Apple kwikota edlule, abakwaSamsung baqhubekele phambili ngezibalo zokuthengisa ezimangazayo, ikakhulukazi eqhutshwa ukwethulwa ngempumelelo kochungechunge lwe-Galaxy S24. Uchungechunge lwe-Galaxy S24, olwethule izici ezintsha ze-AI futhi lwathola ukubuyekezwa okuhle emakethe yaseNyakatho Melika, ludlale indima ebalulekile ekuvuseleleni kabusha kwe-Samsung. Ukugxila kwamasu enkampani emafonini aphambili, anenzuzo ethe xaxa, sekuthele izithelo, njengoba abakwaSamsung behlela ukuqhubeka nokubusa imakethe yocingo oluphambili ngokufaka icala enkantolo elifakwe uMnyango Wezobulungiswa wase-US ngokumelene ne-Apple ngezinsolo zokwephulwa kwe-antitrust.
Isabelo semakethe sakwaSamsung e-Europe nase-United States sibone ukukhula okubalulekile, ngochungechunge lwe-Galaxy S24 lube umshayeli obalulekile wale mpumelelo. Ukusebenza kwenkampani engxenyeni yocingo oluphambili, okuhambisana nokuphendula kahle kwezingcingo ezisongekayo, kuqinise isikhundla sayo njengophawu oluphambili lwama-smartphone emhlabeni jikelele. Ikhono le-Samsung lokujwayela amasu ayo, ukwethula imikhiqizo emisha, nokusebenzisa amathuba emakethe kuyibuyisele endaweni efiselekayo yokuqala, okubonisa ukuqina nokuncintisana embonini yama-smartphone enamandla.
I-APPLE ILAHLEKELWE INDAWO EPHEZULU – ILUNGISELELA CHA. 2
Ngokuphambene, i-Apple, umholi wemakethe wangaphambilini, yabona ukuthunyelwa kwayo kwehla ngo-13% unyaka nonyaka, kwehlela endaweni yesibili ngesabelo semakethe esingu-17%. Isikhondlakhondla sezobuchwepheshe sithumele ama-iPhones ayizigidi ezingama-50.5 ngekota, ukwehla okukhulu uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Isici esiyinhloko esibe nomthelela enkingeni yokusebenza kwe-Apple kwaba ukushiyeka okuphezulu kwe-inventory obekukhungethe inkampani kwikota edlule. Lokhu kwakhiwa kwempahla, kuhambisana nokuntuleka kokwethulwa kwemikhiqizo emikhulu, kubonakala kulithwalise kanzima ikhono le-Apple lokugcina umfutho walo emakethe yomhlaba wonke yama-smartphone.
U-XIAOMI UHOLA I-ANDROID CAMP NGOKUKHULA OKUMANGALISAYO – BASKS IN THE EUPHORIA OF N0. 3
Ngenkathi izindawo ezimbili eziphezulu bezibuswa osondonzima bemboni, ikhempu ye-Android iphinde yabona ukusebenza okuphawulekayo. I-Xiaomi, umkhiqizi wama-smartphone waseShayina, uqhamuke njengomkhiqizo okhula ngokushesha phakathi kwabahlanu abahamba phambili, nokwanda okungama-34% konyaka nonyaka kokuthunyelwa. Le nkampani ithumele amayunithi ayizigidi ezingama-41.5, yathola isabelo semakethe esingu-14%.
I-OPPO NE-VIVO BAFUNA NO. 4 KANYE NO. 5 NGENHLONIPHO
I-OPPO ne-vivo, ezinye izinhlobo ezimbili zamaShayina, nazo zigcine izikhundla zazo kwabahlanu abaphezulu, ngamasheya emakethe angu-8% no-7%, ngokulandelana. Endaweni yesine kukhona i-OPPO nokuthunyelwa kwamayunithi ayizigidi ezingama-23.7. IVivo ithatha indawo yesihlanu ngezimpahla ezingu-20.8 million.
I-Apula IBANDLA NGENZUZO, KODWA I-ANDROID BRAND IYAKUTHOLA IZINTENGO
Naphezu kwezinzuzo zekamu le-Android ngesabelo semakethe, i-Apple isaqhubeka nokubusa imboni mayelana nokwenza inzuzo. Umbiko ukhombisa ukuthi umenzi we-iPhone uthola inzuzo emangazayo engu-90% yenzuzo yomkhakha, ngenxa yekhono layo lokuyalela amanani entengo.
Isilinganiso senani lokuthengisa (ASP) le-iPhone engxenyeni yokuqala ka-2024 lalingama- $900 (cishe ¥6,517), laliphezulu kakhulu kunomncintiswano. I-ASP yakwaSamsung ibingu-$336 (cishe ¥2,430), kuyilapho i-OPPO, i-Xiaomi, ne-vivo inama-ASP ka-$257 (cishe ¥1,860), $211 (cishe ¥1,530), kanye no-$159 (cishe ¥1,151) ngokulandelana.
Kodwa-ke, imikhiqizo ye-Android ithola kancane kancane amanani entengo, kanti ingxenye yeprimiyamu (ngaphezulu kwama-$800) ikhula ngokushesha kakhulu futhi ibalelwa ku-18% wokuthunyelwa kwama-smartphone ngekota yokuqala, isuka ku-16% ngesikhathi esifanayo ngonyaka odlule. Lokhu kusikisela ukuthi abathengi baya ngokuya bezimisele ukukhokhela kakhulu amadivayisi we-Android asezingeni eliphezulu, okubeka inselele ekubuseni kwe-Apple emakethe ye-premium.
IZImakethe EZISAPHUMAYO ZISHAYISA UKUKHULA, I-EUROPE IHOLA EKUBUYENI
Lo mbiko uphinde ugqamise indima yezimakethe ezisafufusa ekuqhubeleni phambili ukukhula komkhakha wama-smartphone. Lezi zimakethe, ikakhulukazi e-Asia nase-Afrika, ziqhubekile nokuqina, okube nesandla ekwenyukeni konyaka nonyaka kokuthunyelwa kwempahla emhlabeni wonke ngama-6%.
Ukwengeza, iYurophu, ikakhulukazi IYurophu Ephakathi neMpumalanga, yabhekana nokukhula okusheshayo uma kuqhathaniswa nesikhathi esinzima engxenyeni yokuqala ka-2023. Lokhu kubuyiselwa emakethe yaseYurophu kuwuphawu oluhle embonini, njengoba kubonisa ukuphindaphinda okubanzi komhlaba.
INGENISO NGE-SMARTPHONE IFIKELA PHEZULU NGESIKHATHI SONKE
Ukukhula kokuthunyelwa kwama-smartphone nakho kuhumushele ekunyukeni okukhulu kwemali engenayo yemboni. Ngekota yokuqala ka-2024, imali engenayo yama-smartphone emhlabeni wonke ikhule ngo-7% unyaka nonyaka, yafinyelela phezulu kakhulu ngekota yokuqala. Lokhu kukhula kwemali engenayo kungase kubangelwe ukwanda kwesidingo samadivayisi eprimiyamu, njengoba kufakazelwa ukukhula okusheshayo esigabeni senani esingaphezu kwama-$800, manje esibalelwa ku-18% wesamba sokuthunyelwa kwama-smartphone.
ISIPHETHO
Imakethe yama-smartphone emhlabeni wonke ikhombise ukululama okuqinile kwikota yokuqala ka-2024, lapho abakwaSamsung baphinde bathatha indawo ephezulu kanye ne-Xiaomi ehola ikamu le-Android ngokukhula okumangazayo. Ngenkathi i-Apple iqhubeka nokubusa ngokwenzuzo, izinhlobo ze-Android ziyathuthuka engxenyeni ephambili, okubeka inselele ekubuseni komenzi we-iPhone.
Ukukhula kwezimakethe ezisafufusa kanye nokusimama kwe-Europe nakho kube nomthelela ekusebenzeni kwemboni iyonke, njengoba imali engenayo yomhlaba wonke yama-smartphone ifinyelele phezulu kakhulu ngekota yokuqala. Njengoba imakethe iqhubeka nokuvela, kuzojabulisa ukubona ukuthi abadlali abaphezulu bawajwayela kanjani amasu abo ukuze bagcine ukuncintisana kwabo kulo mkhakha wezwe oguquguqukayo. Ucabangani nge-Samsung rebound? Sazise esigabeni sokuphawula esingezansi
Impendulo esuka ku Gizchina: Singase sinxeshezelwe ezinye zezinkampani esikhuluma ngazo ngemikhiqizo yazo, kodwa izindatshana zethu nokubuyekezwa kuhlala kuyimibono yethu eqotho. Ukuze uthole imininingwane eyengeziwe, ungabheka imihlahlandlela yethu yokuhlela futhi ufunde mayelana nendlela esisebenzisa ngayo izixhumanisi eziphethwe.
Umthombo ovela I-Gizchina
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