Imboni yobuhle ibona ushintsho olushintshayo ngokukhula kobuhle beminyaka yobudala, umkhuba obeka phambili izidingo zomuntu ngamunye ngaphezu kweminyaka. Iqalwe ama-Baby Boomers kanye ne-Generation X, le nhlangano ibekela inselele ukulandisa okungokwesiko okulwa nokuguga kanye nokuthatheka ngentsha. Lo mkhuba awugcini nje ngokuhlinzeka ngemikhiqizo kodwa futhi umayelana nokushintsha ulimi nendlela yemikhiqizo yobuhle ukuze ibhekelele yonke iminyaka ngokuhlanganisa.

Okuqukethwe
● Indaba eshintshayo ngobuhle
● Ukukhathazeka kwabathengi ngokuguga nomthelela wako
● Indlela amabhrendi asabela ngayo esidingweni seminyaka yobudala

Indaba eshintshayo ebuhleni

Ithrendi yobuhle beminyaka yobudala engabonakali isho ushintsho olukhulu ekugxileni ekulweni nokuguga, okuthuthukisa umbono obanzi lapho ubuhle budlula iminyaka yobudala. Iholwa ama-Baby Boomers kanye ne-Generation X, le nhlangano ikhuthaza umbono wokuguga njengengxenye yemvelo nehloniphekile yokuphila, kunokuba isimo okufanele kuliwe naso. Umqondo wokuthi ubuhle akufanele bunciphe ngokuya ngeminyaka uya ngokuya uthandeka, ugqugquzelwa ukucindezela komphakathi ekubhekeni ukuhlukahluka kanye nokubandakanywa kumazinga wobuhle.

Lokhu kulandisa okuthuthukayo kusekela ukuhlukahluka kobudala futhi kukhuthaza ukuthuthukiswa kwemikhiqizo namasevisi athuthukisa inhlalakahle kuzo zonke izigaba zempilo. Imikhiqizo yobuhle manje inselele ukuthi ichaze kabusha imilayezo yabo, isuke ekuvimbeleni ubudala iye ekugubheni iminyaka. Lokhu kubandakanya ukuphromotha imikhiqizo ebhekelela izinhlobo zesikhumba ezihlukene kanye nokukhathazeka okuhambisana nezigaba ezahlukene zempilo ngaphandle kokuhlukanisa abathengi ngezigaba ezisuselwe eminyakeni yobudala.

Impendulo yemboni ibe ukugxila ekwakhiweni kwemikhiqizo emisha ehlinzeka ngezinzuzo ezifana ne-hydration, ukuqina, kanye nokukhanya okunempilo, okubhekwa njengenani abathengi babo bonke ubudala. Lolu shintsho alubonisi nje kuphela isimo sengqondo esishintshayo sabathengi kodwa futhi lusiza ukubukela phansi ukuguga ngaphakathi komongo wamasiko obanzi.

Ukukhathazeka kwabathengi mayelana nokuguga kanye nomthelela wako

Iphesenti elikhulu labathengi, ikakhulukazi abesifazane, babhekana nokukhathazeka ngokuguga, okuthonywa izingcindezi zomphakathi nokuvezwa kwabezindaba kwentsha njengokufanelekile. Ucwaningo olwenziwa yi-WGSN luqokomisa ukuthi i-74% yabesifazane bakwa-Gen X bakhathazekile ngokuguga kwabo, nokukhathazeka okunjalo kuqala kusukela eminyakeni engu-29. Lokhu kukhathazeka okusabalele kunomthelela omkhulu ekuziphatheni kwabathengi, abaningi abafuna imikhiqizo ethembisa ukunciphisa izimpawu zokuguga ezibonakalayo.

Imboni yobuhle ngokomlando isebenzise lezi zinkathazo ngokumaketha imikhiqizo elwa nokuguga. Kodwa-ke, umnyakazo we-age-agnostic ulungisa kabusha le ndlela ngokukhuthaza imikhiqizo egcizelela inhlalakahle yonke kunokuhlehliswa kweminyaka. Imikhiqizo ehambisana nale filosofi ikhuthaza ubudlelwano obuhle nabathengi, igcizelela ubuqiniso nokunakekelwa okuphelele.

Lo mkhuba obheke ekuhlanganisweni kweminyaka yobudala awugcini nje ngokuba nokuziphatha okuhle kodwa futhi uhambisana nenani labantu elikhulayo elazisa ukubeka izinto obala kanye nemikhiqizo esekela ukuguga ngomusa esikhundleni sokukuphika. Ngenxa yalokho, kunoshintsho olubonakalayo ekuthembekeni kwabathengi kumabhrendi ahlonipha ukukhathazeka kwabo kokuguga futhi abhekane nakho ngobuqotho kunokuba abaxhaphaze.

Indlela amabhrendi asabela ngayo esidingweni seminyaka yobudala

Ukuphendula ithrendi yeminyaka yobudala, izinkampani zobuhle zivuselela imigqa yemikhiqizo yazo namasu okumaketha ukuze zihehe abathengi kuyo yonke iminyaka. Lolu shintsho lubandakanya ukuqhela emikhiqizweni yendabuko eqondene neminyaka ethile uye ekunikeleni okugxile empilweni yesikhumba kanye nempilo enhle. Amabhrendi manje agcizelela imikhiqizo enikeza izinzuzo ezifana nokugeleza kwamanzi okuthuthukisiwe, ukunwebeka okuthuthukisiwe, nokugqama okwenyukayo, okubalulekile kubathengi bayo yonke iminyaka.

Ngaphezu kwalokho, ulimi lokumaketha luyakhula ukuze lubandakanye wonke umuntu, lubungaze zonke izigaba zempilo kunokuba lubeke phambili intsha. Isibonelo, amabhrendi agqamisa ukusebenza kahle kwemikhiqizo yawo ekuthuthukiseni ubuhle bemvelo futhi asebenzisa ngokukhuthele amamodeli weminyaka eyahlukahlukene emikhankasweni yawo ukukhombisa le ndlela ebandakanyayo. Le pivot yamasu ayiphenduli nje kuphela esidingweni esishintshayo sabathengi kodwa futhi ingena emakethe ebanzi ngokubhekana nezidingo zenani labantu elivame ukunganakwa. Ngokugxila ekukhathazekeni kwesikhumba jikelele kanye nokugwema ukukhomba iminyaka ethile, amabhrendi angakha indawo ebandakanya wonke umuntu enika abathengi amandla okuzizwa beqiniseka futhi baziswa kunoma iyiphi iminyaka.

Isiphetho

Umkhuba wobuhle beminyaka yobudala ubumba kabusha imboni yobuhle, ukhuthaza indlela ebandakanya wonke umuntu futhi enika amandla ehambisana nabathengi kuzo zonke izizukulwane. Njengoba izinkambiso zomphakathi zithuthuka, amabhrendi amukela lolu shintsho, asuka kude nenkulumo evamile yokulwa nokuguga ukuze agubhe ubuhle kuzo zonke izigaba zokuphila, azibeka ethubeni lempumelelo. Ngokugxila ezinzuzweni zomhlaba wonke ezifana nokugeleza kwamanzi, ukuqina, nokucwebezela, nangokusebenzisa amasu okuthengisa ahlonipha ubuqiniso nenhlalakahle ephelele, le mikhiqizo ayihlangabezani nesidingo samanje sabathengi kodwa futhi ibeka izinga elisha embonini yobuhle. Le nhlangano ebheke ekuhlanganisweni kweminyaka ikhombisa ukuguquguquka okubanzi kwamasiko ekubhekeni ekwaziseni ukwehlukahlukana nobuntu, iqinisekisa ukuthi ubuhle buyafinyeleleka futhi buhambisana nawo wonke umuntu, kungakhathaliseki ubudala. Njengoba lo mkhuba uqhubeka ukhula, uthembisa ukwandisa amathuba emakethe futhi uthuthukise ukwaneliseka kwabathengi, okuholela ekusaseni elinozwela ngobuhle.