Umfelandawonye omusha wemikhiqizo yewayini wethula umkhankaso wezixazululo ezisimeme zokupakisha embonini yewayini yase-US.
Iqembu lemikhiqizo yewayini ekhathalela imvelo lihlanganyele ekusunguleni i-Alternative Packaging Alliance (APA), umfelandawonye ozinze e-US okuhloswe ngawo ukuguqula indlela yemboni yokusimama.
Umgomo oyinhloko we-APA ukunciphisa ukuthembela emabhodleleni engilazi asetshenziswa kanye, okunomthelela omkhulu embonini yewayini ekhombisa imboni yewayini.
Umfelandawonye ukholelwa ukuthi ezinye izindlela zokupakisha zimele isici esibalulekile semizamo yokusimama ngaphakathi komkhakha wewayini. Amalungu asungula uJuliet Wine, Communal Brands, Really Good Boxed Wine, Giovese Family Wines, Nomadica, Ami Ami kanye neTablas Creek.
"Kube nokukhuphuka okungakaze kubonwe kwesidingo samawayini asezingeni eliphezulu ekupakishweni kwe-eco-friendly, okuqhutshwa abathengi besimanje abasanda ukuthenga becabanga ngeplanethi," kusho u-Allison Luvera, Ilungu Elisungula I-APA kanye NoMsunguli Wohlobo lwewayini likanokusho uJuliet.
Umfelandawonye ugqamisa izithiyo zemvelo zamabhodlela engilazi endabuko. Ukukhiqiza, ukuthutha, kanye namazinga aphansi okugaywa kabusha konke kunomthelela ekugxilweni okukhulu kwekhabhoni.
Izinketho ezikhona zokupakisha ezilungele imvelo zinganciphisa kakhulu lo mthelela kodwa zidinga ukutholwa okubanzi ngaphakathi embonini.
I-APA iveze izinjongo zayo ezibalulekile ngokusebenzisa isu elinamaphuzu amane:
- Imfundo: Ukwabelana ngedatha nezinsiza ezisebenzayo ukukhombisa izinzuzo zemvelo nokusebenza kwezinye izixazululo zokupakisha.
- Ukuphakama: Igqamisa amabhrendi anikeza amawayini e-premium ngamafomethi aqhubekayo nokwakha ubambiswano ukuze kumiswe kabusha imibono yabathengi nokwandisa ukutholakala.
- Ubumeli: Ukugqugquzela ukukhiqizwa, ukusatshalaliswa, ukuthengiswa, kanye nokusetshenziswa kwewayini lekhwalithi ephezulu elipakishwe ngokusimama engqondweni.
- Imibono yokuphonselwa inselelo: I-APA ihlose ukwedlula umcabango wokuthi okunye ukupakisha kufana namawayini ekhwalithi ephansi.
Imizamo yokuqala ye-APA izogxila ekuqwashiseni nasekuqhubekiseni ukwamukelwa kwezinye izinto ezipakishwayo. Lokhu kufaka phakathi ukusebenzisana nozakwethu bemboni, ukuhlela amaphromoshini ahlanganyelwe, nokubamba imicimbi yokunambitha ukuze kuboniswe izinhlobonhlobo nekhwalithi yamawayini atholakala ngamafomethi aqhubekayo.
Ukwengeza, umfelandawonye uhlela ukwethula izinsiza ezifinyeleleka esidlangalaleni, okuhlanganisa izinto zokufundisa ngomthelela wemvelo wamabhodlela engilazi kanye nezinzuzo zezinye izinketho zokupakisha.
Ukwethulwa kwe-APA kusho umnyakazo okhulayo embonini yewayini obheke ezindleleni ezizinzile. Ngokuphromotha izixazululo zokupakishwa kwe-eco-conscious, umfelandawonye uhlose ukunciphisa indawo ezungezile yomkhakha wewayini ngenkathi uhlangabezana nezidingo eziguqukayo zabathengi abaqaphela imvelo.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
